How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt.
I also talk about what GOOGLE thinks is good and what stops us from making WOW content.
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Mentioned In This Episode
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Platform: Get Noticed in a Noisy World
Fly on the Wall With Dana Carvey, David Spade, and Jerry Seinfeld
https://www.youtube.com/watch?v=pOLgAFeC9jg
Tom Webster Podcast Movement Keynote
https://youtu.be/Ggy6Bs1FsLI?si=7QD1jz4YSzq07gB7
Rick Beato and Jim Barner Make Good Records
https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313
Sting on Rock Beato
https://www.youtube.com/watch?v=hkrWxHEnlEs
Chapter Markers:
00:00:01 - It's Not Just One Thing
00:01:19 - Opening
00:01:54 - How Do I Grow?
00:02:33 - Michael Hyatt Advice
https://geni.us/platform-michael-hyatt
00:03:26 - Characteristics of WOW Content https://geni.us/platform-michael-hyatt
00:05:18 - Anticipation
00:06:17 - Surprise
00:07:57 - Transcendence
00:08:29 - Clarity
00:08:45 - Evangelism
00:10:24 - Driveway Moments
00:11:22 - Does AI Deliver WOW Content? https://supportthisshow.com/aiwriter (aff)
00:13:07 - Back to Surprises
00:13:56 - Maybe It's Not Time To Promote Your Show https://geni.us/platform-michael-hyatt
00:17:23 - It All Comes Back to Word of Mouth https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313
00:18:01 - Master Your Craft
https://youtu.be/Ggy6Bs1FsLI?si=NBnsEKEkJzKiL9Z0
00:19:09 - What Does Google Look At?
00:19:10 - Podcast Hot Seat https://www.podcasthotseat.com
00:19:25 - Experience
00:20:10 - Your Podcast Website https://www.yourpodcastwebsite.com
00:20:26 - Google E.E.A.T Experience
00:22:13 - Expertise
00:24:00 - Authoritativeness
00:25:07 - AI Writer
https://supportthisshow.com/aiwriter
00:25:33 - Congressional Dish
https://congressionaldish.com/
00:26:11 - Trustworthiness
00:26:51 - Beiding Your Morals
00:27:43 - Question of the Month https://www.schoolofpodcasting.com/question
00:28:41 - Live Appearances https://www.schoolofpodcasting.com/where
00:29:13 - Back to the Basics
00:30:36 - Tell Us A Little Bit About Yourself
00:32:17 - Other Ingredients of Good Shows
00:36:36 - If You Want To Make Money
00:37:26 - BE AUTHENTIC
00:38:45 - Artwork Counts
00:39:45 - Get Consistency Right
00:40:49 - You Can't Get This Any Place Else
00:41:35 - Overwhelmed? That's OK
00:43:01 - What is It Michael?
00:44:43 - The Mentality of Good Content
00:46:08 - Monetizing Too Early
00:47:15 - So Many Crayons!
00:49:13 - Poor Planning and Execution
00:49:55 - Lack of Authenticity
00:50:47 - Quantity Over Quality
00:51:37 - Failure to Adapt
00:52:43 - Fear of Criticism
00:53:38 - Lack of Patience
00:55:22 - AI In Future Episode
00:55:56 - Grab Your Crayons!
00:57:13 - 3 Years to Monetize
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