Sunday, July 29, 2018

13 Years of Proof That Podcasting Works


Sponsor: Podcast Engineering School

2:42

Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information

Today I did a quick search on Indeed.com for "podcast engineer" and saw quite a few options

Program Includes:

LIVE Interactive Online Training

Two Mentoring Sessions with Chris Curran

Major Discounts on Software and Plugins

Lifetime Access to the PES closed community

Certificate of Completion

EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG

https://podcastengineeringschool.com/

My Induction Into the Academy of Podcasters Hall of Fame

This past week I was inducted into the Academy of Podcasters Hall of Fame. I am honored to be in such good company, and deeply grateful for all the kind words. In looking back at my 13 years I noticed a pattern:

How Podcasting Works

Valuable content leads to relationships that lead to opportunities. The key word is VALUABLE content. Then you have to work at relationships, and you need to take advantage of every opportunity. Look back I see how:

6:00 Who are Dave's influences? Dave Barry, David Letterman, and Dan Klass

7:59 Thank God I was bullied?

9:25 Hope for all the introverts

10:05 You learn from all your failures 

11:00 Content - Relationships - Opportunities

12:50 Dave's first podcast attracts Marcus Couch

14:45 Dave gets to go on the radio to explain podcasting to Music Business Radio

16:30 Marcus Couch invites me to get involved with Podshow. The Internet's first free podcast media hosting

17:25 Why it's not the tech

17:55 Dave tries to sound like Scott Fletcher of Podcheck Review

20:33 Why free media hosting drives me nuts

Podshow/Mevio 8/2005 – 4/2014 (116 months – 38.8 million dollars spent)
Podango 9/2006 – 12/2008 (27 Months)
wildvoice.com 7/2006 – 7/2009 (36 months)
mypodcasts.com 2007 – 2011 (estimated 48 months)
Audiometric.io 11/ 2012 – 8/2014 (21 months before being purchased by panoply and taken off the market).
Opinion Podcasting 11/2015-10/2017 (23 months)

The average is 45 months. Take Podshow and the 38 million out of the picture and that drops to 31 (which is close to my typical answer of three years or 36 months)

Anchor.fm was started in August of 2015. If they make it 45 months that is May of 2019. If they go 31 months that would be May of 2018. So far Anchor has burned through 14.4 M already (see https://www.crunchbase.com/organization/anchor-fm#section-locked-charts )

24:00 How I got the job as the director of the New Media Expo

25:57 Podcasters Roundtable shows embracing your competition

26:30 Podcasters Roundtable leads to me interviewing Jordan Harbinger

27:11 My relationship with Daniel J Lewis leads to me getting involved with the Membership Guys

27:48 Talking to Mike Morrison leads to me speaking at Social Media Marketing World

30:11 Podcast Movement and Steve Stewart leads to me meeting Glenn the Geek Hebert

32:50 Glenn invites me to speak at Podfest

34:22 Jared Easley introduces me to Danny Pena

36:16 My second trip to Podfest leads to me being interviewed

37:10 My interview, leads to me being featured in the Messengers a Podcast Documentary

38:16 My speaking resume made it easier to get more speaking gigs

39:20 Podcasting is like farming. You plant, fertilize, and harvest. 

38:50 It's not all about downloads. How my audience helped me through tough times.

42:48 Are you ready to work with Dave?

44:45 The one memory that bugs me from PM18

46:50 Daniel J Lewis from the Audacity to Podcast and Podcasters Society inducts Dave Jackson into the Podcaster's Hall of Fame

53:20 Dave Jackson's acceptance speech.


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Sunday, July 22, 2018

Are You Making These Podcast Mistakes Part II


Becuase of My Podcast: 

1:30

Haley Radke from http://www.adopteeson.com/ shares how the only people who can understand what it's like to be adopted, and more importantly how to deal with a reunion with your biological parents. Nobody knows what that is like except those who have lived it. You might feel alone, but by creating her podcasts she is how building a community and actually had a meetup when she was traveling. People able came from out of state to come to meet her, and to be part of the community

SPONSOR: Podcast Engineering School

9:22

Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information

Program Includes:

LIVE Interactive Online Training

Two Mentoring Sessions with Chris Curran

Major Discounts on Software and Plugins

Lifetime Access to the PES closed community

Certificate of Completion

If you're looking to start your own audio editing service, or just want to make your show sound better. This course is for you.

EARLY BIRD PRICING ENDS VERY SOON – SIGN UP TODAY AND SAVE BIG

https://podcastengineeringschool.com/

Imposter Syndrom Continued

12:15

Last week we looked at what is Imposter syndrome, and how to overcome it. I was listening to the Dennis Miller Option and he shared some insights into how he feels when he is at a party with "celebrities." If you are new to Dennis Miller, here are some facts from his Wikipedia page.

Dennis Miller:

Saturday Night Live 1985 to 1991

Dennis Miller show (last seven month ) in 1992

Dennis Miller Show Live 1995- 2002 winning five Emmys for HBO

Hosted three-hour radio show on westwood one from 2007 to 2015

He also had shows on CNBC, and has done featured spots on many television shows.

He is listed as #21 on the great comedians of all time top 100 chart from Comedy Central

This is paraphrased from this show, " As far as being a celebrity, I'm complete "wobbliness." The moment I'm with some people who are famous I can do my little patter. I can make them laugh, and we can have the exchange that they want to have and I want to have. At the end (of the night), if they say, "Here is my number call me," when I get home and I'm alone, I don't tare it up, I keep them and think I'll call them someday.

I NEVER get to those calls. I just think they didn't mean it. I would feel like I was cold calling them to sell them encyclopedias. It's a weird thing. "

More Common Podcasting Mistakes

16:05

Are you ONLY putting a "jukebox" or "show player" for your podcast? 

This is where you have one page with all your episodes. For an example see http://becausepodcast.libsyn.com/category/Binge+Listen

PROS

  1. This makes it easy to go to one page and click listen and let it play all of your episodes.

Cons

  1. Ther are now show notes on your page. Any shows notes that appear are actually on your media hosts website (and the player is served in what is called an iframe, so technically while this appears on your site, it's like someone cut a hole in your site and you are looking through to the original site).
  2. It makes it very hard to share the episode

Do You Have Extra Words In Your Podcast Name That Are Not Needed in Apple?

In this example, I'm not talking about the title of your episodes but the title of your show. Try to avoid having people "Search for the show in Apple podcasts." If you do, you need to tell them EXACTLY what to search for.

EXAMPLE

The kookcast is a podcast with a very unique name. I would deeply doubt there are two shows with that name. If you go to Apple podcasts and search for kookcast it comes right up. However, if you enter "The kookcast" even with its SUPER UNIQUE name it does not appear in the top 300 results.

From what I can see when you add "The" your show is ranked against all the other shows that have the word "the" in the title and it doesn't appear. So in your case you might need to have them search for your name instead of the name of your show. This assumes you are listed as the author of your show.

Is Your Podcast Created by Unkown?

If you search for your show in Apple podcasts and it shows the author as "unknown" you can easily fix this by going to the system you use to make your show (for example in Libsyn.com you can go to destinations > edit > Libsyn classic feed and add the author information along with owner, email, categories) and enter the missing information. The listing in apple should updated in about 24 hours.

Do You Not Care About Your Android Audience?

This one confuses me, but I see it all the time. I go to a podcast website, I see the show. I can click play. When I go to subscribe there is one and only one option. Apple Podcasts. If you are on android, you are out of luck, I hope you figure something out.

Check out this article. It shows a map with android being one color and iOs another color. Europe is entirely android. see https://www.moontechnolabs.com/apple-vs-android-comparative-study-2017/ according to an article at statscounter, android currently has 74% of the market in Europe. see http://gs.statcounter.com/os-market-share/mobile/europe


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Saturday, July 21, 2018

Tips on Attending Conferences


Jim had a busy schedule of a wedding and a HUGE conference

2:42 Taking time off from your podcast

4:44 Moving from Wordpress.com to Wordpress.org (Dave recommends Siteground for hosting), and Generatepress, and Divi for Themes. For backup check out Manage WP

13"04 Why wordpress.org instead of wordpress.com?

15:46 Podcast Movement Tips 

23:00 Office Lens to Manage Business Cards by taking pictures of them see https://www.microsoft.com/en-us/p/office-lens/9wzdncrfj3t8?activetab=pivot%3aoverviewtab Dave uses Evernote to take pictures of the cards

29:30 Don't forget your snacks

32:14 Check the weather and if needed carry an umbrella

33:16 Where is it next year?

35:20 Dave is wrong it wasn't Anaheim California, it was Ontario California

37:25 We are recording live  next week, and Jim's favorite shoes

39:14 Short iPhone Cable  and why to avoid cheap iphone cables

41:54 Does your podcast perform better on a different host media host? 

44:10 When is the Academy of Podcasters Hall of Fame Ceremony 7:30 on7/24

46:25 The Football Dude is going to a Hall of Fame Event

47:25 Approaching "Famous People."

49:35 Dave's nightmare situation

52:30 Podchaser

Mentioned in This Episode

History of the band Six Shooter

Impostor Syndrome Episode

Ready to Start Podcasting?

WORK WITH DAVE


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Sunday, July 15, 2018

Overcoming Impostor Syndrome


Seventy percent of people have impostor syndrome. While an interesting stat, that doesn't really help people who have impostor syndrome get over it. Today I have 12 strategies to help overcome Impostor syndrome

Because of My Podcast: I Got A Custom Wrestling Mat

01:26

Jason Bryan of www.mattalkonline.com shares the story how one of the top manufacturers of wrestling mats made a custom wrestling mat with Jason's Logo and microphone. HOW COOL IS THAT? You can hear more about how Jason is now doing podcasting as a career at http://schoolofpodcasting.com/jason-bryant-turned-his-experience-into-a-career-in-podcasting/

SPONSOR: Podcast Engineering School

Podcast Engineering School - next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information

Program Includes:

LIVE Interactive Online Training

Two Mentoring Sessions with Chris Curran

Major Discounts on Software and Plugins

Lifetime Access to the PES closed community

Certificate of Completion

EARLY BIRD PRICING IS NOW - SIGN UP TODAY AND SAVE BIG

https://podcastengineeringschool.com/

We All Feed Like Imposters

Seth Godin wrote in The Icarus Deception that after a dozen bestsellers he still feels like a fraud all the time

"The beauty of the impostor syndrome is you vacillate between extreme egomania and a complete feeling of: 'I'm a fraud! Oh God, they're on to me! I'm a fraud!' So you just try to ride the egomania when it comes and enjoy it, and then slide through the idea of fraud." – Tina Fey

"Sometimes I wake up in the morning before going off to a shoot, and I think, I can't do this. I'm a fraud." – Kate Winslett

"I have written eleven books, but each time I think, 'uh oh, they're going to find out now. I've run a game on everybody, and they're going to find me out.' " – Maya Angelou

Jodie Foster was interviewed for the television show ‘60 Minutes’ she revealed how she feared she'd have to give back her Oscar after being voted best actor for her role in ‘The Accused’. “I thought it was a fluke,” she said in the interview. “I thought everybody would find out and they'd take the Oscar back. They'd come to my house, knocking on the door, ‘Excuse me, we meant to give that to someone else. That was going to Meryl Streep.'”

Ken Burns interviewed Meryl Streep, the most frequently nominated Academy Award and Golden Globe actor in history, she revealed her own insecurities "You think, ‘Why would anyone want to see me again in a movie? And I don't know how to act anyway, so why am I doing this?’”

If We are All Imposters - Than None of Us Are Imposters

I had a niece who for a while started to dress in a "Goth" style. The idea was she didn't want to look like everyone else. The problem was, "Goth" started to be cool. Soon, everybody started dressing Goth, and the result of "standing out" no longer was a byproduct of dressing Goth. If you are sitting there thinking, "I could never be like _____," guess what? That person is sitting there thinking the same thing too.

The only thing that separates you from anyone else in the world is time and effort. Anything that anyone else can do, you can do. It’s impossible to feel like an impostor once you accept that everyone else is an impostor too.

Imposter Syndrome Cycle

In the book, The Imposter Syndrome Remedy Dr. Estcio talks about an Imposter Syndrom Cycle. This cycle shows often that imposter syndrome leads to two responses:

  1. Crippling Fear
  2. Overworking

You are either crippled by fear which leads you to procrastinate. The second possibility is you are driven by fear of failure and you overwork. When you complete the task it may bring temporary relief. However, when it is time to evaluate performance, limiting beliefs associated with Imposter Syndrome may arise: If procrastination led to a successful outcome, then success is considered a fluke (“I was lucky things worked out in the end!”). If over-preparation led to success, then it reinforces the belief that working extra hard is needed, otherwise, there is no chance of success (“I’m not good at this. I just worked really hard.”). Thus, successful outcomes do not bring satisfaction. It only increases self-doubt, worry, and anxiety, with the thought that when either “luck” or “excessive hard work” wears off, they will finally be exposed as the incompetent fraud that they really are. And then, the cycle repeats itself. See The Imposter Syndrome Remedy by Dr E V Estacio.

Strategies to Overcome Imposter Syndrome

  1. You feel like a fraud because of this huge opportunity that has been put in your lap. Maybe, it's not quite as important as you think. It's important to you, but you're not curing AIDS. It doesn't have to be perfect
  2. You have had some successes in the past. You've done hard things in the past. Think of the hardest thing you have to overcome. You did it. You're still here. Don't ignore your successes.
  3. DO NOT compare yourself to THAT person. There are always people "better" than you and people worse. You are never as good as your best review or as bad as your worst.
  4. You are not defined by your mistakes. The "I must not fail mentality" can be crippling.
  5. There is one person who really needs your message
  6. Not everyone will like you, and that is OK.
  7. Credentials don't always mean what you think they do.
  8. Find one person you know and trust and let them know you feel like a fraud
  9. Instead of saying, "I don't know anything" say, "I don’t know everything...yet. I’m still learning."
  10. Yes, there is luck and timing, but there is also talent, dedication, and charisma.
  11. While your feelings are real, this does not mean they are accurate.
  12. Quit focusing on you, and instead focus on your audience and how you will deliver value.

 

I'm Not Ready

I do not have children, but I know many people who do and in some cases, they got pregnant before "they were ready." Some got pregnant when the thought they were ready, but found out later they were nowhere near ready. Yet, their kids are fine. You’re never going to be ready. Act anyway. Acting before you are ready is like a penicillin shot for Impostor Syndrome. It helps you build up immunity against the Syndrome. The more you act before you’re ready, the more you’ll realize that you’re never really ready for anything. But neither is anyone else.

I Wonder What That Tastes Like

Maybe you are trying the new Keto diet. You see a keto recipe for Chocolate Chip Cookies. It looks good. You see the ingredients and you have them. There is only one way to know if this recipe tastes good. You have to make the recipe.

The only way to really see something is to do it. You have to experience it. Reading about other people’s failures and successes only go so far. Sooner or later you have to start succeeding and failing first-first hand.

I'm Not That Good At It

So you record your first podcast and listen back and thinking, "Ugh, I'm not that good." You know what? You're not as bad as you think, but you are right there is room for improvement. There is always room for improvement.  Instead of saying to yourself, "I'm not that good. I shouldn't do this." Try, "I am not very good at this yet, but I will continue to learn and adapt as I go."

I Need to Know More Before I Get Started

You do NOT need to know everything. You probably have more than enough knowledge to get going. Instead of saying, "I don't know enough," say "I don't know everything but I will use what I know to learn more as I go." With that said, know this: Don't use soundlcoud.com, anchor.fm, squarespace.com (for a media host), or a Blue Yeti (there are better, less expensive options).

But I'm Scared

Being afraid has times when it's very handy. Fear is good when you are face to face with a bear. Fear is good when you are on the edge of a cliff. Ask yourself, "What is the worst thing that could happen?"

You might answer:

"I will be embarrassed." To this, I say nobody is listening to your show when you first start out. The odds of running into someone you are not related to that has actually heard your show are minimal. When I looked up the definition of embarrassed it said to be disconcerted. When I looked up disconcerted it said "ruffled." I hear to get don't get ruffled. I have said things in my podcasts that I'm really surprised did not have negative side effects, but they didn't.

I was scared my first day of JR High, of SR. High, but I walked through the doors anyway. So say to yourself "Yes, I’m scared, but I’ll get on with it anyway."

The Bright Side of Failure

Failure is fun. Think of it that way. If you’re failing, you’re doing it. You’re real. You can’t be fake and fail at the same time. And failure will eventually lead to victory. Failure is the only way to get to victory and it’s the only way to enjoy it because you can only enjoy something once you’ve tasted the opposite.

I leave near an amusement park called Cedar Point. It has tons of super spooky roller coasters. Some people refuse to get on them as they are often the tallest, fastest, spookiest coaster in the US if not the world. To ride these, you have to stand in line. This is often a long line. Some people get bored and leave the line. Other tough it out, and they get on the ride, strap themselves in and after waiting an hour (or more) in line, the ride lasts 30 seconds and you get off the ride thinking, "It was OK."  You make a mental note, and you know to the only ride that ride if the line is short.

With podcasting you are either going to have some positive outcomes or a story (which is also a positive outcome)

Just because you failed, doesn’t mean that you are a fraud. It only means that you are willing to do something, even if it means risking failure.

Another great book I read was Beyond Imposter Syndrome: Proven strategies for building confidence and finally feeling ‘good enough.

What will happen if you never change?

Podcasting leads to relationships which lead to opportunities. If you have a message, and a drive to reach people, you are missing at an opportunity to invest in yourself. There is NO WAY you start a podcast without learning something about yourself. Granted, one of the things you may learn is you hate podcasting, but I doubt it.

Update on Radio Public

Last week I talked about Radio Public. This is an app that pays you $20 per 1000 downloads as well as a $1 bonus for people who start to use their app. You can see what their player looks like and more at www.schoolofpodcasting.com/radiopublic I received an update:

"Thanks for the follow-up and for highlighting RadioPublic in your latest episode.

That's correct, right now only listens within the RadioPublic apps count toward Paid Listens. We’ll eventually include web listens down the road. The web presents some tough fraud detection problems we aren’t yet ready to address.

You raised a great point on being able to combine earnings across podcasters or within networks for multiple shows. I shared this with Matt MacDonald our Chief Product Officer to see what's possible.

We also recently expanded the guidelines of the program for shows to have their own sponsorships and still participate. The language on the site will likely be updated in the coming weeks but for now I at least wanted to pass along the update knowing there was a concern you brought up about one of your episodes including a midroll spot.

Let me know if any other questions come up. Paid Listens is just the first step in our efforts to transform the podcast marketplace, making it much easier for podcasters to make money for their work. We’re currently prototyping ways for listeners to directly support the podcasters they love. Would you be interested in talking with Matt about this?

We’ve updated our FAQ to address some of the questions and concerns discussed during the episode. Thank you for taking such a deep dive test run and pointing these out!
We don’t touch the audio files by inserting ads into an episode, rather we place the ad spot before and/or after an episode - bookending it. (Updated here in our FAQ)
The Loyal Listener bonus is a part of the Paid Listens payout, so with only 24 Loyal Listeners a podcaster would be eligible for the $25 minimum threshold for payout. (We updated this FAQ with clearer language around this as well as the math to get a podcaster to that understanding.)
We also updated our “How do I get paid?” FAQ with clarification on what a podcaster can expect once their show is ready for a payout.

Hopefully we’ll get the chance to meet in a couple weeks at Podcast Movement.

Cheers,
Joshua Rae

July Question of the Month

Do you have an email list, if so how big is it? What do you use? What strategies? If you send an email, please record something and attach it  (And use JULY QUESTION) as the headline. You can also call in your answer 888-563-3228 (don't forget to mention your show and website) The deadline is 7/27/18

Mentioned In This Podcast

Podcast Envy

Food Craftsmen

www.schoolofpodcasting.com/radiopublic

The Imposter Syndrome Remedy

Beyond Imposter Syndrome: Proven strategies for building confidence and finally feeling ‘good enough

 

Ready to Start a Podcast?

I would love to work with you. Please visit www.schoolofpodcasting.com/workwithme


Download This Episode!

Podcast Listener Loyalty


Interviewing a Very Loyal Listener
Today we talk with "Carie P" who is a mega fan of the Geologic Podcast (www.geologicpodcast.com ) hosted by creative genius George Hrab. How funny is George? He's an atheist and I (a lifelong Christian) am a regular listener. Carie got together a bunch of fans of the show to create a podcast for the host (both on his 50th episode and 100th episode). In addition to being a fan, Carie has also purchased every one of George's products.

Podcast Secrets 2009
Podcast secrets has a TON of information this year, and it has a "Faculty" of podcast consultants (including ME) that will be contributing. Paul Colligan and Alex Mandossian always bring quality information that it would take months to find (let alone figure out how to use). To find out about the Preview call on April 9th click here. To sign up for the seminar go to www.secretswithdave.com

Listener Feedback
Daniel Johnson Jr of www.journeyinsidemymind.com answers the question, "Why did you unsubscribe to that podcast?" He says:
1. Lost his closeness with the host.
2. If the shows are too long he can't keep up.
3. Finding alternative methods (like pandora.com)

New BONUS For Members of the School of Podcasting

Now when you sign up at the School of Podcasting you get copy of the Ultimate Footer Ad FOR FREE as a bonus gift for signing up. Boost your podcast subscriptions with this great tool. ($47 value).


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Saturday, July 14, 2018

Don't Think Sponsor - Think Partner


Today we are joined by an old friend Steve Stewart of www.stevestewart.me Steve has been podcasting for a while and now does editing for other podcasters full time. He also has a course on Audacity

2:00 Steve's history and the reality of working from home

3:40 Sponsorships - Partnerships http://audacityworkshop.com/podcast-sponsorships-must-be-partnerships/

11:20 Host Reads need to be entertaining

13:08 Where is all the "bad" information coming from?

15:44 People are obsessed with knowing the number of subscribers

19:46 Other ways to measure engagement

23:28 Subscribers who don't listen

24:34 Need a room for Podcastmovement see www.podcastmovement.com/roomshare

25:48 Thanks to our Awesome Supporters 

30:48 Steve's schedule at Podcast Movement

30:58 Steve's Facebook Group ForPodcast Editors (for podcast production)

32:00 Garageband is bad for audio editing

33:24 Patreon Groups - Don't forget to shoot for the moon

35:00 Monthly Charges Required to do a podcast?

Libsyn.com use the coupon code sopfree $15-$20

Web Hosting $12

38:40 3% of your audience is considered "great" in some cases when it comes to patreon

41:10 Steve explains how his podcast lost money, but brought opportunities that lead to more money.

43:50 What to put on your website? See https://medium.com/@JamesCridland/how-to-link-to-your-podcast-most-effectively-e15ecb1e1105

46:28 Are too many subscriptions buttons a problem? ( for example, if you use the Subscribe and Follow Plugin ) see www.schoolofpodcasting.com/subscribe

51:18 Dave Loves the "Start Here option on www.kindlepreneur.com Do you have a business that has a podcast, or a podcast that has a business.

53:14 Why you need to have a passion when you start

54:24 How to ruin your show in one easy move

56:16 Steve Stewart will be running the podcast pavilion at Podcast Movement, and Steve is speaking Wednesday at 2:30 on how to make money as a podcast editor.

 Mentioned In this Podcast

www.stackingbenjamins.com

www.historyofsixshooter.com

http://player.podtrac.com

 


Download the Episode!

Wednesday, July 11, 2018

Oops I Forgot Something


The Podcast Awards Are Open

You can nominate the School of Podcasting in the Technology category at the Podcast Awards https://www.podcastawards.com/app/signup

I won last year, and it would be cool to start a streak. If I have ever entertained you, helped you, inspired you, saved you money or headaches, I would DEEPLY appreciate your nomination for the School of Podcasting in the Technology category

SPONSOR: Podcast Engineering School Early Bird Pricing

Podcast Engineering School start September 18th. What is Podcast Engineering School? This is an online course created in 2016 by Chris Curran who has TONS of experience as an audio engineer and has worked on some famous albums that you would recognize. Now he is bringing that experience to podcasting. The class is for those who want their show to sound more professional, but also for those who want to make money as a podcast editor and producer.

Program Includes:

LIVE Interactive Online Training

Two Mentoring Sessions with Chris Curran

Major Discounts on Software and Plugins

Lifetime Access to the PES closed community

Certificate of Completion

The "Super Early Bird Pricing" is in effect NOW see www.podcastenginerringschool.com

Where Do I Put the "Good Stuff" in My Podcast?

In the recent episode of the Podcast Review Show that I do with Erik K Johnson of PodcastTalentCoach.com we discuss how long you should make a person wait to get to the "good stuff" and where you should put "the good stuff." check out the full review at www.podcastreviewshow.com/74


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Sunday, July 8, 2018

My First Impression of Radio Public


My First Test of Radio Public

You can get your podcast on the Radio Public platform at https://podcasters.radiopublic.com/. Once you’ve been approved at Radio Public, they send a weekly email summary to your email with details about your Paid Listens activity on RadioPublic. Once your podcast earns $25 it will be eligible for payout, and we’ll send an email with information about how to configure the payment step

Earnings are a combination of your Paid Listens (at a rate of $20 per 1000 listens of your episodes in the RadioPublicapp) and for every new listener that hears three episodes of your show in the RadioPublic app, you’ll earn a Loyal Listener bonus of an additional (one-time) $1 - and yes, this bonus layers on top of your Paid Listens rate.

What Is the Criteria For a Listen?

We define a Paid Listen as a listener hearing at least 60% or 30 minutes of an episode, whichever is shorter. For now, only listens in the native RadioPublic mobile apps for iOS and Android count. Multiple listens to a given episode by the same user’s device/account will count as a single listen.

Also, it is important to understand that a download does not necessarily equal a listen. On all podcast apps, including RadioPublic, a given episode's audio file might be downloaded multiple times: the user could have deleted it before listening; a user’s local network error can occur and the file needs to be downloaded again; a podcast hosting provider can have an issue that initiates another download, etc.RadioPublic measures when an episode is actually heard, so you should not always expect a 1:1 download to listen ratio in your hosting provider’s metrics or dashboard.

What to Do If Your Episode Already Has Ads?

Depending on your current approach to ads, you have a few options for providing ad-free episodes to RadioPublic:

  • Remove the ads from your older episodes in your existing RSS feed by reuploading newly edited audio files to your podcast host. 
  • Create another RSS feed that contains ad-free episodes and provide that feed to RadioPublic.
  • Contact your ad sales team and podcast hosting company, as they may have the ability to turn off dynamically inserted ads when episodes are requested from RadioPublic.

 

Where Do The Ads Go?

RadioPublic will place audio ads before and/or after episodes participating in Paid Listens, and the ads will be clearly demarcated with audio and visual cues as distinct from your show, not part of it.

Where's the Catch?

The catch is to get credit for the play it HAS to be in the Radio Public app. You will need 1250 downloads (the amount you need to make $25) to get paid on their app.  While they supply a player, it does not count that download as one to be paid for. You get $1 bonus if you get a new person to try the app and listen to three of your episodes.

For me, I'm not sure I can look at my audience and say, "Please go listen on this app where I can better advertise to you."

Patreon Vs Radio Public

Last month on Ask the Podcast Coach I had 3, 852 downloads. If we play in fantasy land and says EVERYBODY heard it on Radio Public, I would make $76. What I do on that show is I do an extra 30 minutes of show with my co-host Jim Collison from www.theaverageguy.tv and put it behind a paywall using Patreon. Last month I'm made $398 (as someone took the option to pay $125/month and receive an hour of one on one coaching) if we removed that (as that slot is not always full that would be $248. (or 3.2 times the amount of money from Radio Public).

Pennies Make Dollars

If you're trying to do podcasting full time, you need multiple streams of income. As with other services I've used that inserted ads paid $1.5 for 1000 listens, Radio Public is a much better solution. But as the average podcaster get around 1500 downloads per episode (source:libsyn.com) I'm not going to retire on the $30 (again that would be if EVERY SINGLE ONE of your listeners was using the Radio Public app)

Improvements Needed

With the short time I tested Radio Public, they need to be able to group podcasts together. I would get to the $25 a month payout fee if all my shows were listed under one account. From what I've seen they are not. So now every show would have to get 1250 downloads (the amount you need to make $25) instead of all of my shows working together. That would make for more payouts, and make it worth my while.

John Bukenas of www.audioeditingsolutions.com on the www.hatetoweight.com show that he tried to import his shows, and the app crashed. 

Social Subscribe and Follow Plugin

I had gone to the Internet along with using the branding assets of some apps and went through the joy of resizing them, and then having some with a black background and some with a white background and it looked like this: (see www.schoolofpodcasting.com/627 )

 

I know Daniel J. Lewis of the Audacity to Podcast. He is a friend of mine and I use his My Podcast Reviews service (which a great) so I decided to check out his Subscribe and Follow plugin and it just makes things so much easier. You can adjust the buttons to match your site. They are all up to date and are using the proper branding. He has everything you'd want to link to covered, and it's super easy to set it up. Check it out at http://schoolofpodcasting.com/socialsubscribeandfollow

$25 a year and $24 sign up  for Five Sites

$40.00 / year and a $39.00 sign-up fee for 10 sites

$75.00 / year and a $74.00 sign-up fee for unlimited sites

 You can see my new subscribe page at www.schoolofpodcasting.com/subscribe

  

Pipa Billing Plans Change

My Criteria for Podcast Media Hosting

1. Don't mess with my file. What I upload is what I want people to download.
2. Give me the ability to have an unlimited back catalog (unlimited storage)
3. Don't limit my audience size (unlimited bandwidth)
4. Don't control my feed, and make it easy to leave if I choose to do so. I need to be able to put in an iTunes redirect script.
5. Give me support.
6. Charge me for your service so you can stay in business
7. Give me stats so I can see what's working. It would be nice if they were accurate.
8. Don't own my content, control my links, or block my access to distribution or stats (like Anchor).

Pippa Launched in October of 2017. With a goal of making it easy to start a podcast, and making it easy to monetize. They have done some questionable marketing (by scraping email addresses from the iTunes Database and accusing their competition of inflating their numbers). I've tested their service with The History of Six Shooter podcast. Their interface is simple, and they do offer free transcriptions. I tested their transcription service and it was only 70% accurate (so plan on spending a fair amount of time tweaking your transcription).

Originally they adopted the Soundcloud business plan which enables unlimited uploads and unlimited downloads (And lost 100 million dollars).  Recently they updated their pricing. They STILL allow you to upload as many files as you want, but they limit the size of your audience (the more expensive the package, the more downloads you are allowed). For this show that gets over 20,000 downloads a month, I would be on the $50 a month plan. I currently use the $20/month plan at Libsyn.com (use the coupon code sopfree for a free month).

As they limit your number of downloads (when other companies like Libsyn.com and Blubrry.com do not) they are just not a good choice in my opinion. I know people who have received thousands of downloads by being mentioned on an influencer's blog. For me, I'd take a pass on http://pippa.io

For more information on media hosting, see www.podcastmediahosting.com

Ready to Plan, Launch or Grow Your Podcast?

I would LOVE to work with you. I have multiple plans (starting at $1 for bonus content, all the way up to a four-figure mentoring plan). I would love to help you with your podcast. See www.schoolofpodcasting.com/workwithme


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Saturday, July 7, 2018

Should I Buy A Wordpress Theme For My Podcast?


Did anyone notice the weird noise in last week's episode?

Drive my car by the Beatles, you can't un-hear the cowbell

4:45 What do you do with bad audio?

7:25 Should I buy a Wordpress Theme for My Website?

Dave loves the Generate Press theme. It's $39 for unlimited websites.

Other Themes discussed Divi and Thrive

13:25 Emily Prokop from The Story Behind wants to know if other companies will make an Amazon Skill (besides Libsyn)

18:50 Secure RSS feeds SLL Certificates

23:14 Getting a free month at Libsyn.com use the coupon code sopfree

23"50 Opinion on Pippa

They have changed their business plan which now limits the number of downloads you can have per month. This disqualifies them for me to refer them.

Their transcript was only 70% accurate (which is not great)

34:36 Dave's numbers are going down, but if he used Pippa he would be on their $50 plan instead of the Libsyn $20 plan.

35:32 Max from Aviation News Talk is going to be doing live streaming at a conference. What gear should he use?

He could use something simple like a Scarlet 212 interface for $149.

Pair that with some Audio Technica ATR2100($69) with two windscreens some sturdy desk stands and you have a durable portable setup (and you could use the desk stand that come with the microphone or invest in a small boom stand  ($27) A small usb mixer like Mackie ProFX8 the is $199

Mackie makes a small headphone amplifier Headphone Amplifier HM-4 for $30 for Video you can get a Logitech C920 for $59

The app I use to play clips on the show is i-jingle 2.0 - CamelWeb Creations

44:44 Facebook on Desktop?

46:100 Multiple Camera's on Facebook Live?

51:30 THANK YOU to our AWESOME Supporters Sign up today and get to attend an extra private hour of Q&A

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Sunday, July 1, 2018

Creating Actionable, Empowering Content with Kyle Gray


Today we have a conversation with Kyle Gray author of the book The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing. He has helped hundreds of startups and small businesses create scalable content marketing strategies. His book The Story Engine outlines his process for making content marketing and brand storytelling easy and effective.

Because Of My Podcast: I'm Working with NPR

1:22

Monica Rivera hosts the "You Wanna Do What" podcast (giving you the nudge you need) and she recently celebrated her one year anniversary and shared how she was selected to take part in an NPR program where she will go to Seattle to work side by side with NPR on a story. The best part of Monica's story is her attitude and how she took the negative of rejection and turned it around and used it for success. Check out her one-year "13 Lessons Learned" anniversary show.

Kyle Gray Gives You Action Steps to Make Great Content

3:54

In today's conversation, Kyles shares some of his favorite tools to create content and explains strategies to identify problems and create actionable content with lead magnets to grow your list, enhance your network, and move forward toward building your business. Kyle has worked with many well-known brands and businesses like AdEspresso, Advance Your Reach, WP Curve and Self-Publishing School.

5:23 What is Good Content?

09:08 What are realistic expectations for traffic?

12:50 How long does it take to make great content.

16:20 How important are keywords?

19:55 What examples can you share of covering a problem from multiple angles?

21:05 If you could only pick three tools to help with your content, what would you pick?

Key Take Aways

You need consistency

He was talking about blog posts, and we are talking about podcasts but we still have nuggets. In the end, we are all content creators. So you heard in this interview where he is not winging it; there is planning. He does things other people may not be doing like finding graphics to go with the episode.

He said that even if you spend hours on your content, it may take months before you start seeing any measurable traffic. So if you're looking to get rich in six weeks, this is not for you.

I love that good content helps your audience. You may think that all of this discussion is for business, but if you're doing a comedy podcast your audience's problem may be that they just watched the news or had a bad day at work, and it's your job to find a way to make them smile.

He talked about identifying some key problems for your audience and making a lead magnet to give away that helps solve them. This is a great strategy that not everyone does, but that's because it takes time.

A cool graphic could be a picture of your guest with a quote you pulled from the interview.

Focus on the relationships. It is these relationships that help on the way up, and also if things go the other way. Jordan Harbinger utilized to rebuild his show with his network.

Check out the Story Engine on Audible at www.schoolofpodcasting.com/freebook

July Question of the Month

27:59

Do you have an email list, if so how big is it, and how did you grow it? I need your answers (preferably in audio) by July 27th. See www.schoolofpodcasting.com/contact and if you send email, please use "July question" as the subject line

Top Five Questions About the New Google Podcasts App

28:45 

How do I know if my podcast in the Google Podcast App?
Go to https://search.google.com/devtools/podcast/preview and enter your RSS feed

What If I'm Not in the App?

Then see this post

Do I Need to Be In Both Google Podcasts and Google Play Music?
Yes. I personally don't see Google Play Music makes it to 2019. I have no information, but it's just a feeling.

What Kind of Features are in the App?
Almost none. You can speed up and slow down, and that is it for now. It doesn't even automatically download the episodes

Castbox.FM Makes Duplicate Feed for Shaky Reasons

31:32

I wrote a post about this on my blog at http://davidjackson.org/horrible-podcast-history-is-repeating-thanks-to-castbox-fm/

Ready to Start a Podcast or Grow One You've Already Launched?

I've got multiple resources for multiple budgets (with pricing starting as low as $5 to $1299 for a full mentorship program. See www.schoolofpodcasting.com/workwithme

 


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Overcoming Impostor Syndrome


1:50 Would you move to a new media host for "more exposure."

5:25 Super Sexy websites for Media Hosts does not mean they are a good host

7:10 Castbox seems to not have an understanding of how podcasting works

18:16 Dealing with Imposter Syndrome

26:11 Practice interviewing by interviewing your parents

30:37 Using the Nox Android emulator with Bill from www.ywampodcast.com

See video at 

https://youtu.be/cvbP-ttKEfM

39:16 Thanks to our Awesome Supporters. Become an awesome supporter by going to www.askthepdocastcoach.com/awesome

41:14 The Netflix of Podcasting? https://www.fastcompany.com/40589660/these-companies-are-trying-to-build-the-netflix-of-podcasts

50:17 Dave had to review someone's first episode, and their audio was dreadful. He felt bad, but it was good they asked to be reviewed on the Podcast Rodeo Show

 Ready To Start Your Podcast?

Work with Dave by going to www.schoolofpodcasting.com/workwithme

 

 


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