What Will You Differently For Your Podcast in 2018?

Every now and then I do an episode where you provide an answer to a question and we all learn together. This episode we asked the question, "What will you be doing differently in 2018?" Here are the people and their answers (in Alphabetical order)

Here is Who Contributed to the Episode

1:50 Abby From atimeforhorses.com - is going to keep podcasting because she is having fun.

3:22 Anna from Authentic Parenting has planned her entire 2018, is going to do deep dives based on audience feedback, and create a form for potential guests.

6:18 Ben from http://modernselfprotection.com/ will be more consistent and is adding a blog to his site, and create some online courses to deliver this content. Dave uses Thinkific to manage the School of Podcasting membership area.

8:50 Brad- wearethecinemaguys.com

11:04 Bryan - engagingmissions.com

13:45 Clay - Fishnerds.com

16:24 Daniel Everybody's National Parks

18:22 Erik K Johnson from Podcast Talent Coach and the Podcast Review Show

20:06 Kim from Toastmasters 101

21:34 Kit from Active Travel Adventures Podcast

22:57 Landen from Calling All Platforms

25:08 Randy Cantrel from Peer Advantage Groups

26:18 Scott from the Computer Tutor podcast (plus a big announcement about Podfest.us)

29:16 Seth from Geekville Radio

31:17 Todd From Trucker Dump Podcast

35:29 Darwyn from Dealing with My Grief Podcast

37:59 Win from Butterflies of Wisdom

39:38 Zack from Rasing (pa)Rents

Summary

Some people are adjusting their schedules (wanting to be more consistent, most are planning on doing fewer episodes to avoid burnout, and to provide more time to promote

Some listeners are planning on focusing on running their show like a business and attempt to bring in some income with their podcast

Some are updating their platform by trying interviews (if they were solo) and vice versa (doing solo shows if they were doing primarily interviews)

Some are looking to find ways to engage their audience more by attending events, creating Facebook Groups, and ramping up their social media presence.

Some are having fun doing their show, and because of that, they aren't going to change a thing

The bottom line is your show is just that YOUR SHOW and you can do whatever you want. If things are going great, then don't change a thing. If you want to try something, then you can. There is only one way to know if it will work. That is to get it in front of your audience. This can be in the form of an email or Facebook looking for feedback, or by just trying something in your show and seeing what kind of feedback you get.

Next Question Episode

For episode 600 I am breaking format. I am doing what is called an "Ask Me Anything" episode (AMA). I am throwing in one more bit of criteria. You can ask me about anything EXCEPT podcasting. 

So if you've ever wanted to know the person behind the microphone, now is the time. This feels a little narcissistic, but the people I passed this idea by thought it would be a good way to let people get to know me (just this one time). I need your questions by January 1st, 2018 (preferably in audio format). Episode 600 is January 8th, 2018. There are different formats you can contact me on my contact page

How Can I Help You With Your Podcast?

One on One Consulting?

Self Paced Tutorials and Membership at the School of Podcasting?

Six Week Group Coaching Podcast Course

I've been podcasting since 2005, and my background is in Technical Education. I'm an award-winning podcaster ( and trainer) and would love to help you with your podcast.

Download This Episode!

Comparing Your Podcast to Others is Unhealthy

Today we talk about the following topics:

Merchandise / Swag

There are places you can do this with Amazon and Teepublic make it easy to create t-shirts and other swag items.

Collector's items and scarcity can help sell items

Soundpage.fm - create website from an RSS feed

CPM at Spreaker is .0026 per download 

The smallest episode on horseradionetwork.com is also his most profitable

The Messengers is now available on Amazon Prime Video

How a pre-interview call can lead to smooth interviews

31:17 Thanks to all of our Awesome Supporters

35:10 Episode 100 of the Story Behind Podcast is AMAZING

37:50 The #2 Item that kills podcasts - Comparing your self to Others

41:40 Putting your show on Pause

44:45 Does your podcast has a death plan?

48:10 Keeping a local copy of your files

50:48 Good Grief Podcast and the Dealing with My Grief Podcast

54:20 How do I find opportunities to be a guest see Podcasting Resources

 Need Some Podcast Help?

Podcast One on one Consulting

School of Podcasting

Podcasting in Six Weeks Group Coaching

 

 

 

 

 

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Should You Make You Guests Jump Through Hoops?

Last week I explained how I learned of a strategy from Doug Sandler of the Good Guys on Business show where the goal is to bring on guests who would be a good client for you (assuming you're podcasting as part of your business). There is little focus on your audience and more emphasis on your guest. The presenter also requires that their potential guest subscribes, to their podcast and gives them a five-star review to be considered. This was the part that I thought was a little "black hat." Until I heard his side of the story, I wanted to reserve my judgment. Today I have Doug Sandler on the show to share his insights into his strategy.

Because Of My Podcast I'm Much Better at Public Speaking: Bill Huchison

1:45

Bill Hutchison is a full-time missionary and has a podcast  every now and then Bill is asked to speak in churches. Today Bill shares how he had to think on the fly when he hit a technical snag, anbecausese of his podcast he was able to pull it off. 

Preparing for Episode 600

4:55

I'm doing an "Ask Dave Anything (except podcasting questions)" will be the topic for episode 600. Send in your questions (with the title Episode 600) by January 1st, 2018

Your Target Customer as Your Guest Part II Doug Sandler Interview

7:00 Feedback from last week's show

In today's discussion you hear:

9:23

Doug did his podcast for 16 months without making a dime.

He went from 20,000 downloads to 1.2 million in the second 16 months.

His guests are his target clients

How does his stop his guests from being boring?

Why his potential guests MUST give him a five-star review and subscribe to the show

Does having guests on your show ensure 1.2 million downloads?

Doug didn't get into podcasting to make friends

Summary:

There are no rules in podcasting? Will I look into using my podcast to get clients? I already do. The whole point of the School of Podcasting is to exhibit my expertise, and show you I know how to create a show that engages your audience. I might try this strategy in the future and do something like Natalie Ectal from BizChix.com where she records coaching calls and uses them as episodes. While I force potential guests to subscribe, rate, and provide a five-star review? No.

Where Is Dave Going?

35:09

Podcon in Seatle Dec 9-10

Podfest in Florida Feb 8-10

Social Media Marketing World  2/28- 3 /2 San Diego

Fixing a Podcast Episode After Your Published It

36:07

There is nothing worse than waking up to an inbox full of emails from listeners letting you know there is a mistake in your latest episode. This could be silence, or an edit point that you thought you took out (but didn't). You panick. Oh No! What do I do? Here is what you do.

Do NOT Create a New Episode

If you're using Libsyn.com go to Content > Previously Published and edit the Episode. There you can use the replace option to upload the repaired version of the episode. I strongly suggest you use the exact same file name. This way you don't have to wait for your episode to propagate across the Internet. Your feed has the name of the file, and when someone who didn't download the episode with the mistake presses download, they get the repaired version.

If you're using Blubrry, you can go into PowerPress and upload your repaired file (and it will replace the old file). Again, I strongly urge you to use the exact same file name.

Who Gets the File?

When someone gets the first (wrong) version of your file, the app they use doesn't know there is an issue. Consequently, the app won't download the new version (because to the app, it's the same file).

But I Want Everyone to Get the New Version!

The only way to have all of your audience to get new version is to create a completely new episode (and delete the old episode). This might annoy your subscribers (who typically are the people who get your episode first as it's automated). They may have already listened to and delete the episode, and then all the sudden here it comes again.

What's the Best Solution?

The best solution is to ALWAYS listen to the ENTIRE episode before uploading it to your media host. In other words, the best way to fix the mistake is to not make it in the first place. With that in mind, we are all human and it will happen. I personally just replace the old version and if someone tells me about the mistake I apologize to them and explain they now have a collectors edition.

How Can I Help You

Need one on one conslting? Schedule Some Time

Learn at your own pace at the School of Podcasting

Podcasting in Six Weeks Group Coaching

Mentioned in Today's Show

Scott Johnson From the Computer Tutor Show

Podcast Review Show

Podcast Rodeo Show

 

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FTC Guidelines - Charging Guests to Be On Your Show

Randy Cantrell from the Leaning Towards Wisdom show growgreat.com joins Dave to answer your podcast questions

Today we talk about

Common Podcast Mistakes

Advertising Questions - Do We Charge People to Be a Guest?

FTC Guide

Code3 Podcast

Google Forms

Dana Carvey Show on Hulu - How they didn't know his audience.

Tips on Contacting support staffs

Opening Chit Chat often ruins your show 

Podcast Review Show Harry Durran

Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power Book

File Formats

Randy's Recording Process

Discoverability Issue in Podcasting?

Companies that don't charge for their service go out of business.

Download the Episode!

Successful TV Podcasting

Today we are joined by Tory Heinritz from the Blacklist Exposed Podcast and the Packers Fan Podcast.

7:30 Dealing with Celebs

13:30 Sports Podcasting

18:00 Dealing with Trolls

26:54 Supporters

27:15 Patreon

29:35 Serious Simple Podcast Plugin

33:08 iTunes Tags

38:00 Troy's Recording Process

47:45 Easy Solutions For Advanced Podcasts

55:02 Zoom Vs Skype

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Your Customer Is Your Guest

Today I'm back from Speaking at DC Podfest (what a great event) and I went to a session that had some interesting points that I wanted to share. 

The session was titled, "Size Doesn’t Matter: Build a Monetization Program with Any Size Audience with Doug Sandler and Strickland Bonner. Doung and Strickland host the Nice Guys on Business show. Their website states they have over 1 million downloads, and they showed proof in their session, and I can verify they are not lying. They explained a new strategy to grow your customers using your podcast.

Because Of My Podcast: Stephanie Logan

8:35

Stephanie does the DC Diary show (sharing stories of DC Professionals) and she explains how Because of her podcast she was able to transition from a job that was more policy to now working in Media and communications

Interviewing Your Potential Customers - The Power Of Podcasting

11:05

I have said one of the benefits of starting a podcast is people who would normally not give you the time of day, now will sit down to talk with you on a podcast. We've seen people use the power of being part of the media to partner with events and get access to vendors.  Interviewing people that you want to start a partnership with is a solid way of breaking the ice. 

Doug repeated his main point, You have to reverse your thinking and focus on the guest, and identify people who would be a good client for your business. This was an interesting idea. 

One example in the session was someone who did a show about visiting the national parks. This is a hard show to monetize outside of a guidebook, or maybe mosquito spray. Doug said you should find the person who is in charge of the national parks budget, and have them on as a guest. They would know alot about the National Parks. When the interview is done you could mention that the show takes a lot of effort, and to keep going needs to find a sponsor and see if they would be interested in sponsoring the show (I would twist that and ask them if they knew anybody who would be interested in sponsoring the show). Again, interesting.

I know consultants Natalie Echtal and Katie Krimitsos who have offered discounted coaching calls with the knowledge that the call may be used on the podcast. This provides content for the audience (as you help to solve the problems of your target audience) and shows off your expertise. 

So Doug pointed out that if you were a coach, you might interview people who need a coach. This does get a little confusing. If someone needs a coach, then one might think they aren't that successful (cause they need a coach), and with that in mind,  if it's not a live coaching call, what kind of content does that create? This is where this idea goes a little south for me. It's the part where you have to put your brain on backward. 

What if you target customer is a prime prospect, but a horrible guest? If you've listened to my show (or Moondog Marketing) I am all about content, content, content. This is not focused on the audience, or the downloads, it is focused on getting in front of your target customer. They said their conversion rate was around 20%. For every 10 guests, they would get two new clients. This really goes against my main ideas, and I asked, "What if you guest/future client is boring?" They answered that they did their best to create good content. 

They then also stated there was a vetting process. They don't let "just anyone" get on the microphone. 

I left the session scratching my head a bit and realized I would need to listen to an episode to maybe complete my opinion. Their show is well produced and has a fair amount of comedy built in. Maybe a bit too much for my taste as I was five minutes in and they were still having a "how the sausage is made" discussion about the show's publishing schedule (which for me was boring as watching paint dry) and I never made it to their interview. Maybe I'll go back later.

There is more to their strategy, and in my opinion, it's slightly sketchy. I've invited Doug Sandler to come on so we could have a dialogue about. We'll save that for a future episode.

Questions of the Month

22:09

I need your answers to:

What will you be doing differently in 2018?

If you could only listen to one show, what would it be, where and what is it, and WHY is it your favorite (be sure to tell us about you too)

Deadline is 11/20/17

How to NOT Make Money with Podcasting

24:34

Jessica Kupferman from JKM Agency (which recently merged with a new agency) comes with a story of how to NOT MAKE MONEY with a podcast.

In this example, a podcaster knew they were going to start a campaign for a product. The campaign was going to start in the next episode. The podcaster covered ALL the competition of the sponsor in the current episode. 

The sponsor saw the post and asked, "Are they sponsoring the show?" As you might imagine they might wonder why they have to PAY for exposure while their competition did not. While you're always in control of your content, when sponsors get involved you may want to tread lightly around certain topics. 

Start Podcasting With Any of the Three Resources

28:00

One on one Podcast Consulting (Quick and specific to your podcast questions)

Join the School of Podcasting (Step by step tutorials, private Facebook group, priority email support, and live group coaching)

Podcasting in Six Weeks - Live Group Coaching for Six Weeks starting in January 2018, plus a year membership at the School of Podcasting

Mentioned In This Show

Moondog Marketing episode discussing the importance of content

Good Grief Podcast

The Story Behind podcast

Epodcast Productions

 

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Creating Events For Your Audience Part 2 - Mark Deal

Today we are talking with Mark Deal who has grown Podcast Atlanta to over 500 members (www.podatl.com). We get great tips on growing a local meetup, tips, and resources for better interviews, and how is creating podcasts for a living. 

How Long Does it Take Until Your Show Catches On?

George Hrab answered this question on his Geologic podcast, and George told me a long time ago that if I ever want to use a clip I could. George's show spotlights his life as the drummer of the Philadelphia Funk Authority, but also features George's Skeptic point of view with highlights on Science as well as the "Religious Moron of the Week."

George mentions that you shouldn't start a podcast to "be something" but instead make it because you can make something cool, interesting and fun. Make a podcast because you have a different point of view and it needs to be heard. It took him two years before an absolute stranger mentioned they listened to the show. As George says, "You're making something and that is more than most people."

Growing Your Local Meetup Group

Mark Deal runs podcast Atlanta and in 18 months his group has grown to 500+ members. In today's discussion you hear:

• Not all 500 show up at the same time
• The different formats of meeting he uses
• What he's doing to grow the group
• What didn't work in regards to growing the group
• How a meetup group is not exactly the same a growing a podcast
• How to pick a location
• How he offsets the price of running the meetup group
• How he got Gordon Firemark to come to a meetup
• The typical breakdown of a meeting
• How often they meet, and how they stay connected between meetings.
• The pros and cons of Meetup vs a Facebook Group
• The kind of "Special Events" they have
• Podcast Guest Experts and the Podcast Editors Facebook Groups
• What has happened because of hosting a podcaster's meetup (18:00)
• Podcast Studio Certifications, and what he feels every studio should have
• How he is making a living with podcasting
• Having Alcohol at events
• Other platforms he uses in addition to Faceboook, and Meetup. (Eventbrite.com )
• He makes money from Podcasting not Podcasters
• Why he uses Steve Stewart to edit his show

Check out Mark at www.podatl.com

Podcasting in Six Weeks Starts January 2018

• Six weeks of group coaching and personalized attention
• 1 Year Subscription to the School of Podcasting
• Private Facebook Group
• Be in the relevant Podcasting Directories by February
• Direct access to me / Priority Email Support
• Focus Group to Help Shape Your Idea
• Your Podcast will Sound Great 
• Erase Your Fear of "Sounding Stupid"

Go to www.podcastinginsixweeks.com for more information. Class Size is limited.

Want a more leisurely pace, check out the School of Podcasting.

Mentioned on This Show

Gordon Firemark (Entertainment Lawyer)

Author Inside You Podcast

Eventbrite.com (ticketing for evens)

Social Media Marketing World

Podfest.us

DC Podfest

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