Your Spin Free Zone

Today on episode 638 I am talking about controlling a conversation from two different angles.

Why Squadcast is the Best Tool for Recording Interviews

I speak with Zach Moreno one of the founders of Squadcast (save 50% off using the coupon code sopfans ) who explains

• Why he (a programmer) and his brother (an audio engineer) started Squadcast
• How they had an issue, but it has been solved and they may have their solution patented
• What is coming in the future

Squadcast is super easy. You put in the email address, the date and time of the interview and it does everything else. The big key is your guest(s) need to use chrome to use the system. The system prompts them to use chrome if they are not. It records their side of the conversation locally to their computer and then QUICKLY uploads it when the conversation is done. If there were any glitches where the speaking was cut out during the call, the local recording does not have any of those glitches.

Squadcast is currently $20 a month. You get save 50% using the coupon code sopfans at www.schoolofpodcasting.com/squadcast

How To Ensure Everyone Knows Your Intent

I was watching Comedian in Cars Getting Coffe with Jerry Seinfeld and Bill Bur. Bill voiced his fear of how people are having careers taken away becomes someone took something you said as a joke seriously and they are now TELLING YOU what YOUR intent was. As Bill put it, "You don't get to decide that you're in my head and you know my intent."

One example of a company who ensures you understand their intent is American Airlines who has a podcast called "Tell Me Why." For example, one episode an American Airline representative explains the changes in their policy regarding support animals. I think this is an awesome job as a lazy journalist (where people just Google a subject, do no research and copy and paste an answer - even it is entirely untrue). could easily spin this as "American Airlines hates all animals." The good news is American Airlines through their podcast has a DIRECT CONNECTION with their audience (their customers). They don't have to worry about anyone from the mainstream media putting a spin on it.

I personally found it strange when people began burning their own shoes in protest to Colin Kaepernick is a new spokesperson for Nike. So I did something people use to do called "Journalism." I listened to Colin's first press conference. It turns out. He doesn't hate the troops the flag, or the country. What he hates is the alarming rate of police brutality that he sees and hears about, and yet it is never covered on the news, and there seems to be no justice for the victims. In fact, the news just kept repeating how it was disrespectful for the troops and the flag. Even though in his press conference later he said, "People thought it was about the flag or the troops and it's not."

So when you go through the mainstream media, your message has a potential to get very distorted. This is why Colin Kaepernick needs his own podcast. Then people could go directly to the source and here what his intentions are, why he is doing what he is doing, and maybe get a better understanding. For me, I urge all white people who group up around white people (you're not racist, but it just so happens there were no black people in your neighborhood to watch the documentary movie 13th on Netflix

Freedom of Speach is Not Freedom from Consequences

Just because you can say it, doesn't mean there weren't be consequences. For example, I believe it is illegal to scream "FIRE" in a theater. You are free to say it, but you will go to jail. Keep this in mind that stating your intentions and opinion will exercise your right to free speech. It may also introduce you to the law of consequences. 

One A Side Note

There was a time when you were allowed to have a difference of opinion. You might actually have a "dialogue" so you and another person could examine both viewpoints to see if you agreed on anything, or might gain an new insight and expand your knowledge. It seems harder and harder to do that today. As I bring today's slight controversial topic, please note I don't support sexual predators, racists, or anyone spreading hate speech (cause racism is learned from your parents are friends - you are not born a racist). 

If this episode offended you I'm sorry. My goal is to show how you can get your unedited point across on your podcast and have it reach the world

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Apple's Recommended File Format

To we are joined by Chris Nesi of www.chrisnesi.com

2:00 My listener is somewhat abusive, how do I handle this?
9:50 Apple Recommended AAC over Mp3 see 
https://help.apple.com/itc/podcastsbestpractices/#/itcdfa57bad5
12:57 Hindenburg allows you to make chapter markers in mp3 files - should I use them?
18:15 Calendar and planning ahead
18:20 Do you have a show calendar?
22:30 Hearing other people talk about you, should I change the name of the Podcast Rodeo show?
30:08 Burt Reynolds photo?
31:18 Busy vis productive time (mentioned Rescuetime.com )
33:25 Giving your brain a break
38:13 Thanks to our Awesome Supporters
40:44 Chris's wife also podcasts at www.katenesi.com and Journey Podcasts (lifelong learning )
42:50 Children are now playing podcasts
48:00 Chris' top tool is Voice Meeter banana  (sign up to be an awesome supporter to see Chris Demo VB Banana)
53:47 How Chris records interviews
57:00 International Podcast Day!

Ready to Start a Podcast?

The school has everything to take you from idea to a podcast with full syndication. See www.schoolofpodcasting.com/start

 

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Is Podcasting Frying Your Brain?

Because Of My Podcast - The Family Travel Podcast

Michael,

He is on podcast number two, and this one is allowing him to make some money

http://abigpeacheyadventure.com.au/family-travel-podcast/

Question of the Month: Where Are you With Podcasting?

6:28 Clay from the Fish Nerds Podcast is a 4

7:30 Paul from the Fighting Through Podcast is a 1

8:48 Andrea from Union Podcastera is a 1

12:18 Darwyn Dave from Dealing with My Grief is 1

13:59 Brad from The Cinema Guys is a 1

15:23 Jared from The Fire Rescue is a 3

16:52 Micah and Dustin from Tales From Bedlum -5

17:55   Jonathon Bloom from the Weekly Awesome Podcast- 1

19:07 Kim from Teachers Need Teachers  is a 1

23:21 Josh from the Corner Cutters Podcast (about the Rubik's cube) - 1

25:10 Ryan Nelson - Conspiracy Theoryology is a 1

27:27 Master Kuldryn's from Kuldryn's Krypt is a - 1

28:28 Seth from Geekville Radio, www.twbpodcast.com and Classic Wrestling Memories  is a 1

 31:01 Timothy kdoipodcasting.com was at a 5 and is now at a 3 

34:52 Vanessa from Vanessa's View is at a 1 (or UNO) 

39:41 Win Charles is a 6

Check Out Joe Today in Orlando

Tuesday (this coming Tuesday...September 25th)
The Improv Orlando Florida
Doors open at 6:30 - Show starts at 7:30
$10

LOTS of people in the cast. We EVEN have an opening act, the awesome 15-minute long Popcorn Finance podcast (up for a personal finance Plutus Award for Best New Podcast in that space) at next week's award show.

http://stackingbenjamins.com/tour

 

Update on Michael Stelzner and Social Media Marketing World

In episode 635 (Logic and Emotion) I had mentioned how Social Media Marketing World has pulled their podcasting track. I wanted to clarify while Leo Laporte at one point had said "podcasting is dead" and then later took it back, Michael Stelzner never said podcasting is dead. He simply said his statistics show that his socials media crowd that attends his audience is less interested in the subject of podcasting. Michael still uses podcasting to promote Social Media Marketing world. If you can't afford the trip, some of the top experts are speaking at this event, and you can purchase a virtual ticket

I just got done binging on Michael's YouTube series "The Journey" as the second season has just started (so I have to binge the first episode) and this once again proves that "behind the scenes" information is often "not boring." Check it out at journey.show

Sue Jennett
Your chat about choosing words that evoke emotion was interesting for me, as I like to choose my words carefully for both my podcasts and my blog. I hadn’t before thought about trying to evoke any emotion, but more to inform in an easy-to-listen-to manner. As often happens when I hear your podcasts, I’m at that time working on something to which I can apply your advice. I was, last night, ready to record my speaking portions and edit a podcast about the sacrament of communion for those on a ggluten-freediet. Earlier in the evening ,I chaired a meeting of our local celiac support group, and out of the blue, someone stopped me before I left to ask if I knew any solutions for this exact problem. She didn’t know I had researched it, and spoken to a guest about it. I felt good that I could impart some useful information to her, but what was more impactful on me was her emotional investment in the issue.
I left the meeting and came home to “infuse” my podcast with small tugs on the emotional fabric of my listeners. I also used the same strategy to write my social media for today. Small changes, small words, strategically placed to evoke emotion, when the subject is suitable is something I now have in my arsenal of podcasting tools.
Thanks Dave – BTW my social posts are getting more comments and interaction than I have ever had on any particular podcast – and guess what – they are mostly emotionally driven!
PS – I started a second podcast over the summer on gluten free weight loss/management so you’ll soon see my comments on your Logical Weight Loss Podcast, as I’ve binged on it for a few months now.
acanadianceliacblog.com

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How Much Data is Enough Data for Apple Podcasts Connect?

2:28 Most if the time when I listen to a podcast, I am giving it my undivided attention (I might be walking, etc, but my brain is only focused on the podcast)

12:32 Minor issues with Chat wing

13:52 Miss Ilene wants to know what the criteria is to see your stats in PodcastsConnect.apple.com

28:32 Does Simplecast make Dave's list of media hosts? (They do something to my file)

30:30 Podbean's ad insertion tool

32:20 Unique vs Total Downloads 

38:30 Kim from onthetablepodcasts.com Sound effects and transitions in a podcast

42:44 Jim had to move his studio and is curious what color to use

44:30 Clay is back to talk total numbers vs unique downloads

49:12 Back to Jim's color choices and backgrounds (see www.schoolofpodcasting.com/teepublic )

55:00 Master Kudrin talks about his Tapestry from Tee Public

Ready to Start A Podcast?

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The Ultimate Guide to Launching Your Podcast

You want to launch a podcast, and in the past, I've talked about how there are 27 steps to launch a podcast (you might want to read that first). Today I want to cover this episode from a new angle and address some of the mistakes I am seeing on episode 636 of the School of Podcasting. If you missed the previous list it was 

Step 1: Pick Your Topic
Step 2: Decide if you're podcasting solo or with cohost(s).
Step 3: Pick how you will podcast.
Step 4: Pick where will you podcast?
Step 5: Pick a name.
Step 6. Buy the Hardware
Step 7. Buy Software
Step 8 is purchasing web hosting
Step 9 is installing WordPress
Step 10 is to get your WordPress installation ready to podcast
Step 11 is making your website look good.
12. Domain Name
13. Graphics 
14. Intro Music. (optional)
15.  Media Hosting (for your mp3 files)
16. Organize Your Content
17. Record Your Content
18. Edit Your Content
19.  Assemble Your Episode
20. Add ID3 Tags
21. Upload your media
22. Write Your Show Notes
23. Copy the Media URL and Paste It Into Your Post (optional)
24. Click Publish
25. Set Up Tags for iTunes
26> Make Sure your Feed is Valid
27. Submit Your Podcast to Apple Podcasts

Today's show is more about a person who has a finished media file, and they are ready to do a "big" launch.

What is the Goal of Your Podcast?

You need to know this. How will know if it's successful? Is it a certain number of downloads? Is it a certain number of sales? Is it to position you as an expert?

Does Your Podcast Move You Toward Your Goal?

So if the goal of your show is to help build an email list, did you remember to tell people about your list. If it's to build your consulting clients, did you mention you are available for consulting?

Has Someone Who Is Your Target Audience Given You Honest Feedback?

Have You Checked to See If You Are Unique?

There are at least five shows named "outside the box", and six shows named, "The Feed." If you name your show identical to another show, not only may you be opening the door to legal action, but these people have a head start and you will have a hard time ranking for that phrase.

What you NEED to Launch a Podcast

1. 1. Artwork: The artwork is SQUARE with a minimum dimension of 1400X1400 and a maximum dimension of 3000X3000. The FILE SIZE needs to be less than 500 kb. Failure to meet these specifications can get you rejected, and cause your show not to update, and in some cases get removed from Apple.
   2. A Valid RSS feed. That feed will have a description of your show. Along with the author/hosts(s) of the show, categories, and an email address. This is typically entered into your media host (more on that later) or whatever tool you are using to create an RSS feed
   3. A media host. I was a Libsyn customer for 10 years before being a customer, but I feel Libsyn.com is the best. For other thoughts on podcast media hosting see this post A quick note: Stay away from Anchor or any other free media hosts. I've seen multiple attempts at free media hosting over the years and it always ends badly
   4. One published episode. You can't upload a bunch of episodes as drafts, submit your show to Apple and other directories, and the flip a switch.  While many people will tell you to launch with 3, 4, 10, 30 episodes, I'm here to tell you that you can launch with as many as you want (please note they DO NOT automatically download when someone subscribes, your audience needs to manually download them) but you only NEED one.

The Podcast Launch Schedule

I see so many people picking a launch date and then trying to fit their podcast into it. This is like picking a time for Thanksgiving dinner and you've never cooked a turkey before. You need to have a knowledge of how long it takes to cook the bird, and likewise, you wouldn't call everyone to the table if the meal wasn't done. They would all come running to the table and ask, "Hey, where's the food?"

I spent last week with Rob Walch the VP of Podcaster Relations at Libsyn.com (the oldest, largest podcast media hosting company - get a free month using the coupon code sopfree ) and he recommended to start submitting your show to directories ONE MONTH in advance and I agree and here is why:

1. While it may take 3-5 days to be listed in Apple, in some cases it takes a few extra days for the artwork to show up (after you've been approved) and in some cases even more time before you are shown in the results of a search
2. You want to have your show listed in as many apps as possible. Right now I recommend Apple, Spotify, Stitcher, TuneIn, Google Podcasts, and if it's still alive Google Play Music. As I write this in September of 2018, Google Play Music is on a respirator and I would worry about it last. The reason for this is people get comfortable with their apps and devices. I use Overcast on my iPhone. If someone wants me to listen to their podcast and it's only available in Stitcher, there is a very strong chance I will never hear their episode. It costs nothing but a few minutes to submit your show to these places. I've got tutorials on how to do all of this at the School of Podcasting

Once Your Ready Pick Your Date

Once you are listed in the directories, then you can pick your date and start building the buzz (OK, you can start building the buzz when you submit to the directories).  A musician is not going to plan a CD release party (remember those), or an author won't setup a book reading and autograph session until they have their products in their hand. With this in mind, I strongly suggest you do NOT pick your date until you are listed in all the directories.

Teach Your Audience How To Subscribe

Don't just tell your audience, "I'm in Apple podcasts." SHOW THEM how to subscribe. You can take screenshots on your phone (on an iphone hold down the button on the right side of the phone and press the home button). If you have an android phone just press the Volume Down and Power buttons at the same time, hold them for a second, and your phone will take a screenshot. You want to guide your audience into being subscribers. This is the difference between a clerk at Home Depot answer the question "Where are the plastic tarps?" by saying "Isle 8" or taking me to aisle 8 and putting one in my hand.  In that scenario, the clerk knows I'm walking out of the store with a plastic tarp. You want your audience walking out with a subscription. If you want you can use a video I made that explains how to subscribe to a podcast in Apple podcasts at www.learntosubscribe.com

One thing I should mention here, while I'm assuming you have episode(s) recorded is I also assume you have a domain name. Do you have your own website? That's up to you ( I recommend it) but at least have a domain name so your website is

Did You Know Siri Can Help You Subscribe to podcasts?

Get on Facebook live and ask Siri on your iPhone to subscribe to your podcast. Most of the time she gets it right.

Get Your Social Media Ready To Go

Make sure you have your Twitter, Facebook, Instagram, etc ready to go with graphics, etc. There is a tool called thunderclap.it which enabled you to work with your friends so you can post a tweet on their account and so your message goes out to a huge group of people at the same time. As I write this thunderclap.it is having issues with their website (and may have gone out of business). With this in mind, supply your group of friends with a pre-written tweet that they can retweet, etc.

Get Your Attitude in Check

If you want your podcast to be a business eventually, then you better write a business plan on how you're going to be different, better, and more successful than your competition. I will say that it takes YEARS to generate a sizeable income. In the book "beyond powerful radio" by Valerie Geller she points out that it takes three years to build an audience on radio. Wil Schroter is the Founder + CEO @ Startups.co say that it takes at least 4 years just to get pointed toward a real business. According to a post on Quora.com Amazon started in July 1994. They reported their first profit in Jan. 2004 for the last quarter of 2003.

With this in mind, get ready for the long haul. This is not a sprint. It is a marathon.

How Many Downloads Should My Podcast Get?

I have said the equation for downloads is

Total Value in the Episode

Multiplied by

The total amount of intelligent promotion

= Total Number of Downloads

Also keep in mind, it's not all downloads. You can see so many benefits of podcasting. I spotlight them in this podcast as a "Because of My Podcast" segment

Conclusion

Make sure your show is good. Get your target audience to give you feedback

You only need one episode to launch, but many people launch with three.

Use the right tools, and make sure you are following image guidelines.

Don't start promoting your show until you are listed in the top directories

Get everyone to SUBSCRIBE to your show when it launches

Realize it will take time to grow your audience

Common Podcast Launch Mistakes

Using the wrong tool for the job. Podcaster who host their media on a web host (instead of a media host), free media hosts, companies that minor in podcast (Squarespace, Soundcloud)

Only promoting Apple. In May 2018, 54.4 percent of U.S. smartphone subscribers were using a Google Android device. Apple was the second most popular smartphone operating system with a 44.3 percent market share. source

Picking a launch date a few days from today (and not knowing the time frame it takes)

Horrible titles of episodes ( putting the name of the show in the title along with the episode number)

Overthinking everything and Underthinking the process

Not checking to see if the podcast name is already in place.

Not knowing how to use their equipment (bad mic technique, and bad microphones like the Blue Yeti, Blue Snowball, that are not bad, but you need to know how to use them)

Thinking a "Big launch" equals a big success. This is like saying a big wedding will lead to a happy marriage.

Worrying about Apple charts, and new and noteworthy. Focus on your audience, and make it easier to interact with you instead. The charts do not deliver much of a boost, and their validity is under suspicion at the moment.

Rating and Reviews are nice to have, but SUBSCRIBERS are the better thing to cultivate (which is why you want to lead them)

Mentioned on this show

Dave on the Podcasting for Radio Dummies Show

Slick Text

Podcast Review Show

Want Some Help Launching Your Podcast?

I would love to sit down with you and help you plan your launch strategy. Go to www.schoolofpodcasting.com/schedule to schedule some one on one time, or Join the School of Podcasting

 

 

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Podcast Interviews Are Harder Than They Look

Today on episode 226 of Ask the Podcast coach we talk about the following topics:

Dave shares a little about Podcast mid-Atlantic

4:10 Mike and Jim were twins earing The Story Behind Podcast as we prepare for her book launch

6:15 Always press record on the player

6:45 Big Online Summits Where You Can Speak and what it really means

10:45 Podcast Junkies is a great example of conversational interviews

11:45 Live podcasting keeps you on your toes

16:21 Over prepare for your episode when you are live

19:29 Podcasting For Radio Dummies - a great conversation

20:44 Next Question - nobody says this in a conversation

23:11 Question of the month (where are you on a scale of 1 to 10 where one is AWESOME and 10 is HORRIBLE?) Let me know

27:30 Improv requires you to be focused

31:10 Being nervous in the middle of episodes

35:02 Thanks to Our Awesome Supporters

42:00 Replacing Files on a website after switching media hosts, how far back to you go?

48:00 Be careful with Find and Replace

50:45 Jim is a YouTuber when he is in front of 15 to 30-year-old people, and it opens doors

56:35 Redesigning Dave's backdrop

Mentioned

livestreamdeals.com

Be a professional Cuddler

Zmodo cameras

Ready to Start Your Podcast

Multiple plans for multiple budgets see www.schoolofpodcasting.com/workwithme

 

 

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Logic and Emotion in Your Podcast

Podcast Question Of the Month

If there is a slider between 1 I LOVE PODCASTING and 10 is I HATE Podcasting, where are you? Are you feeling like a three? Seven? Lets us know and WHY you are feeling the way you are. If you want to record something and attach it be sure to put September question in the subject line and send it to dave “at” schoolofpodcasting.com (trying to avoid spam with the spelling), or go to our Contact page for more options. I need your answer by 9/21/18

Slick Text Update

3:09

In a previous episode, I talked about testing Slick Text. This is a texting tool that creates an autoresponder. So when you text " sop " to 31996 you get an autoresponder from me with a link to my show in Apple Podcasts as well as a link to my show on Google Podcasts. I did a presentation for an "intimate" group at Podcast Midatlantic (probably 80 people) and I had five people sign up on the spot. With a month behind me, I've had 38 people sign up. You can try their free program, or upgrade to their $29 plan and save 15% off when you sign up for a paid plan using the coupon sop15.  For more information check out www.schoolofpodcasting.com/slicktext

 

What is LibsynPro

Libsyn.com is a great solution for the independent podcasters (with pricing starting at $5 per month, with the most popular plans being $15 or $20 a month). This week I spent time at Content Marketing World (an event with 4000+ attendees) where most of the clients were companies (not individuals) who were looking for enterprise solutions (and in some cases used by marketing agencies or networks). Here are some of the features of LibsynPro.

1. You can have different levels of access for multiple users.
2. Stats per show or for your whole NetWork
3. A higher monthly fee and you pay for your bandwidth (see VP of Podcaster Relations at rob@libsyn.com)
4. Dynamic ad insertion

Addition Podcast Configurations

You can also have a private podcast. This means you can set up a podcast for your company, add the users, and have an app created for your podcast. This also gives you the ability to see if your employees are listening to episodes, and in the event, you terminate an employee you can remove their access to any files. 

Social Media Marketing World Dumps Podcasting Due to Slow Growth

11:05

Recently Tom Webster wrote an article on Medium what podcasting needs to spur more growth. Michael Stelzner replied to the post and stated, "Great read Tom. Your data seems to backup what I have noticed over the last 6 years since I have been in podcasting. I was very excited and there was pretty nice growth about 5 or 6 years ago. Then I noticed a shift that started maybe 3 or 4 years ago. I noticed the NPR style shows coming on the scene, in force. And of course Gimlet. My first concern was that people who already listened to “other” podcasts would go over to the high production shows and slow their listening of shows “like ours.” I was concerned it would send a signal to new podcasters that “you have be like those guys if you wanna get in this space, forget about it!” I also noticed a significant number of podcasting evangelists starting to “podfade,” and no one filled the gap. I started to notice my own numbers stop growing (but still be very healthy and stay that way for years) despite my other media properties growing. I started to notice less interest in podcasting sessions at my conference, less interest in podcasting articles on my site, etc. So all the data came together and made it very clear. Podcasting was not growing. We made the strategic decision to eliminate the podcasting track from Social Media Marketing World a few months ago. So what I saw happening through my lens in my industry is also happening in the entire podcasting industry it seems. And I am not sure it’s a language issue (as you suggested towards the 52). I actually think it’s a social media issue. People spend a ton of time consuming content with audio. It’s called video. And I’m sure you have access to data that shows video consumption is way up, especially on social networks. The times, they are a changing. Just my two cents. Thoughts??"

While Michael has his opinion based on his stats this does bring up one question:

Who are the Podcast Evangelists? ( I know both Cliff Ravenscraft and John Lee Dumas pivoted their marketing to reach a wider audience) but what is a significant number of podcast evangelists?

Keep in mind, this is through Michael's Lens.podcasting was dead Which will be different than YOUR Lens. It reminds me a bit of when Leo Laporte had said Podcasting wasn't' growing, it was too hard, and that lead to people saying Leo Laporte said that podcasting was dead  ( see https://mashable.com/2009/10/03/leo-laporte-video/#9DEMgJjZmaqs ). If you talk to Rob Walch, Todd Cochran or Rob Greenlee, I think they will report that podcast consumption is up (it may not be up in Michael's Niche). 

Mentioned:

Trends in Newspapers https://houston.cbslocal.com/2012/10/15/study-less-than-a-quarter-of-americans-read-newspapers/

Trends of Radio in the Car http://www.edisonresearch.com/radios-reach-in-cars-unchanged-since-2011/

Insights from Podcast MidAtlantic 2018

23:10

I just came back from Podcast MidAtlantic 2018. Were around 100 podcasters got together for a few days to talk podcasting. I met some great folks who will be guests in the future. Matthew Passey did a cool presentation about promoting your show and turned me on to Blip Billboards where you can get your show on an electronic billboard for $10 a day. A blip is anywhere from 7.5 to 10 seconds on a rotating billboard. The cost depends on the locations and times you choose. Any budget is fair game.

Content Marketing Is Content Marketing

I was listening to Tim Schmoyer's Video Creator's Podcast and let me summarize some of the concepts I heard:

• Know who your audience is.
• Focus on making great content
• Don't focus on the YouTube Algorithm
• Write good titles
• Be yourself and don't blatantly rip off other shows
• Be consistent in quality and schedule
• Connect/Engage with your audience
• It takes time to build and audience

I've been investigating the Twitch video platform so I listened to a few Twitch podcasts and heard

• Know who your audience is
• Focus on making a good show
• Follower counts don't matter
• Don't do spammy "follow for follow" exchanges
• Be Yourself and don't rip off other shows.
• Be consistent in quality and schedule
• It Takes Time

Sadly almost all of the Twitch podcasters are using horrible media hosts like Soundcloud and Anchor

When I was at Podcast Midatlantic I heard similar themes

• Know who your audience is
• Focus on making a good show
• Reviews don't move you up the charts
• Don't do spammy review swaps
• Be Yourself and don't rip off other shows.
• Be consistent in quality and schedule
• It Takes Time

Combining Logic with Emotions In Your Podcast

26:30

Words are fun. Picking the right words can trigger emotions in your audience. When you combine logic with emotions, it may inspire your audience to tell their friends. Today I play with words to show how different words can trigger more emotions. 

If you get emotional, your audience LIKES YOU and give you grief. See this video of Vince Gill singing at the funeral of George Jones. At the end, the audience (lead by Garth Brooks) stands to show their support as Vince starts to slowly lose the ability to sing. Watch the video and see how you feel at the end of the song. 

Notice the audience was rooting for him, so if you share something personal your audience is pulling for you. 

Keep in mind, the Internet writes in Ink. While you have freedom of speech, you do not have freedom of consequences. Sometimes we say things when we are emotional that can get us in trouble ( so it's a fine dance). Here are some examples:

What is more likely to trigger your audience? The phrase, "the 44th President of the United States," or the phrase "Barack Obama" or even more, "The First Black President."

What is better, "A Unique Situation" or "You're not going to believe this." Another example is "A Historic book," or "Based on a true story?"

Don't forget to use images on your show notes as those can trigger emotions as well.

Mentioned:

Pat Flynn Smart Passive Income 

Ready To Start Your Podcast?

I have multiple plans for multiple budgets see www.schoolofpodcasting.com/workwithme

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10 Thousands Downloads Per Episode in Five Months

Today I talk with Noah Tetzner who starts the History of Vikings five months ago, and when the average podcaster is getting a little under 2,000 downloads per episodes, Noah is getting 10,000 downloads per episodes. I wanted to know what he's doing to grow his audience so fast. 

Noah Tetzner Wanted a Show About Vikings But Couldn't Fine One He Liked

1:58

Like many podcasters, Noah found some podcasts that weren't bad, but they didn't really fit 100% of what he was looking for. What did Noah do? He started one of his own. Is he a big tech nerd? No. Did he come with a pre-made audience? No. He found guests that had more than a heartbeat (like some shows) he found guests who could bring value. In this interview you will also hear how:

• Noah is buying ads on other history shows to promote his show
• How much Noah is spending per show
• How reviews seem to be boosting his chart position, but may not do much for downloads
• How he appears on shows as a guest even if they are not about history
• He is building relationships with fellow podcasters and his audience
• His strategy is to do your research and be genuine
• Not everything he tried worked
• How he overcame Imposter Syndrome to start his show
• How he is now pursuing monetization
• His main priority is growing his audience.

Check out his show at www.thehistoryofvikings.com 

Mentioned: www.newandnoteworthy.info

Podcast Rewind: Where Has Dave Been?

19:15 

Big Podcast: Podcast Longevity, Failures, And How To Know If You'll Make It In Podcasting

Podcast Envy: Dave Jackson, School of Podcasting, on Impostor Syndrome and Podcasters Hall of Fame

Unstructured Podcast: Dave Jackson

The Word From Mouth: SEARCH, ADOPTION, AND MOVING THE NEEDLE IN PODCASTING – WITH DAVE JACKSON

Want to interview me on your show? Contact Me

What I Learned From My Podcast Focus Group

24:54

I am in a "Mastermind" with a graphics person, a lawyer, audio editors, and more. We are all podcasters and share our opinions on how to grow each other's podcast. It's free (you don't need to spend 5,000 a day to be in a mastermind - start one today). 

Here are some of the things I learned:

• I don't expand enough on what people get so they see the value
• My bullet points were out of order and I put the best bullet point at the bottom of the list
• You're not really saying what people are getting
• I had too many options to choose from
• I need to take my testimonials and sprinkle them through the sales copy

So What's This Have to Do With Your Show?

Sometimes you need an OUTSIDE opinion to find things that are RIGHT IN FRONT OF YOU. 

We Need To Talk: Setting Your Podcast Expectations

31:30

There are people with 10 downloads who want to monetize their show. 

There are people with five episodes that want to quit their day job. 

Here is another way to think about this and set expectations

A musician has written their first five songs. Can they make a living?

An actor has gone on five auditions and might have a lead on a commercial. Can they make a living acting?

An author has five manuscripts and an agent. Can they make a living as an author?

The answer? It depends. The odds are not in your favor, but it's going to take TIME. Many "overnight successes" took YEARS to get their big break.

If your sole reason is to make QUICK MONEY, and you are bringing NO AUDIENCE, the odds are stacked against you.

STEP ONE OF MAKING MONEY WITH YOUR PODCAST

So many people hear crowdfunding and focus on the funding, and forget that step is one is create a crowd. They put the cart before the horse.

How do you build your audience?

In a nutshell, it boils down to this.

1. Identify who your audience is
2. Listen to them and determine what content they want to hear.
3. Create content that will inspire them to tell a friend (in other words, its good). I refer to this is "deliver value."
4. Go to where your target audience is
5. Make friends with them, and bring value to every conversation, listen for ideas for future episodes.
6. Then tell them about your show

Step 7 would be repeat steps 2-6

Ready to Start a Podcast?

Get coached by an award-winning, Hall of Fame podcasters

Go to www.schoolofpodcasting.com/workwithme

 

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Always Tap on Your Mic

Jim shares a story about how his recording on the Podcasting For Radio Dummies where he accidentally use his camera as a microphone. 

5:10 Blue Snoballs and Blue Yeti Nano Review

13:28 The Mixer Buzzing Problem

13:44 What happens when you go over the free messages at Slick Text?

16:12 Stats on Shout Engine and Archive.org

22:30 Subscribe tools that subscribe to podcast and email? (Slick text)

23:50 Dave uses Zapier to automate things

26:23 Text Expander and Divi add automation as well

30:08 Going Live for the first time on Facebook

34:19 Thanks to our awesome supporters Be a Patron and get access to the post-show and additional tutorials

35:26 Dave Loves GeneratePress as his Wordpress Theme, and he also Likes Divi and Thrive Themes

36:52 whatwpthemeisthat.com and wpthemedetector.com

 39:22 What is the click to call button ( from www.podcastvoicemail.com ) or call 888-563-3228

42:28 Lead pages and Giveaways?  (Dave uses Convertkit, and Thrive Themes has some cool plugins)

47:00 Be aware of giving away free stuff

49:00 Jim Does the right thing with his tile

51;30 Are giveaways effective? 

56:30 Radiolab has crabs (and Facebook stats)

59:20 Jim spills his coffee and doesn't miss a beat.

Ready to start a podcast? Check out www.schoolofpodcasting.com/start

 

 

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