Sunday, April 28, 2024

Mastering Podcast Rebranding: Lessons from the Front Lines


In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show.

I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Participants
Scott From What Was That Like https://whatwasthatlike.com/ 
Rick from Renewed Mindsets  https://www.renewedmindsets.com/ 
York from Welcome To Earth Stories https://welcometoearthstories.com/ 
Mark from History of North America https://www.markvinet.com 
Tyler from Crying is Manly https://cryingismanly.com/ 
Ralph From Ask Ralph https://www.askralphpodcast.com 

QUESTION OF THE MONTH

Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at  www.schoolofpodcasting.com/question

 Follow the Show and Never Miss an Episode on:

Apple - Podurama - Spotify - Amazon- Castamatic- Podcast Guru

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

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and give some of that value back. 

 

Mentioned In This Episode
Quick and Dirty Tips  https://www.quickanddirtytips.com/
Mike Rowe  https://www.mikerowe.com 
Podcast Review Show https://www.podcasterviewshow.com 
Podcast Rodeo Show: https://www.podcastrodeoshow.com 
Buzzsprout https://supportthisshow.com/buzzsprout (aff)
Captivate https://supportthisshow.com/captivate (aff)
Libsyn https://supportthisshow.com/libsyn (use code sopfree aff)

Chapter Markers:

00:00:00 - Rebranding 
00:00:36 - Opening 
00:01:17 - The Question 
00:01:46 - Scott From What Was That Like https://whatwasthatlike.com/ 
00:03:37 - Rick from Renewed Mindsets  https://www.renewedmindsets.com/ 
00:05:51 - York from Welcome To Earth Stories  https://welcometoearthstories.com/ 
00:08:27 - Mark from History of North America https://www.markvinet.com 
00:09:14 - Tyler from Crying is Manly https://cryingismanly.com/ 
00:10:27 - Ralph From Ask Ralph https://www.askralphpodcast.com 
00:12:02 - Quick and Dirty Tips  https://www.quickanddirtytips.com/ 
00:13:30 - Switching Out Key Players 
00:15:06 - Dave on Mike Rowe  https://www.mikerowe.com 
00:16:06 - The AC/DC Fact 
00:17:31 - The Way To Win 
00:18:48 - Scott Made Changes Based on Community Feedback  https://www.whatwasthatlike.com 
00:20:59 - Join the School of Podcasting 
00:22:01 - Your Podcast Website https://www.yourpodcastwebsite.com 
00:22:20 - Why Rebrand? 
00:23:30 - Why I'm rebranding One of My Shows  https://www.podcastrodeoshow.com 
00:24:10 - Stupid Mistakes 
00:25:08 - New Plan 
00:28:25 - Podcast Review Inights https://www.podcasterviewshow.com 
00:29:22 - New Show Your Podcast Website  https://www.yourpodcastwebsite.com 
00:29:59 - Buzzsprout Ads New Texting https://supportthisshow.com/buzzsprout (aff)
00:31:05 - Captivate Updates Player https://supportthisshow.com/captivate (Aff)
00:31:39 - See Picture Change 
00:31:51 - Back To Normal 
00:32:44 - Why I Rant About YouTube 
00:35:26 - Question of the Month https://www.schoolofpodcasting.com/question 
00:36:27 - Live Appearances https://www.schoolofpodcasting.com/where 
00:36:58 - Follow the Show  https://www.schoolofpodcasting.com/follow 
00:38:16 - Join the Community https://learn.schoolofpodcasting.com 
00:39:06 - Bloopers 

This show originates at https://www.schoolofpodcasting.com/929 

 


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Saturday, April 27, 2024

Balancing Passion and Logic in Podcasting: Strategies for Success


Today, Dave and Jim start off by looking at the motivational forces of a podcaster. "I think you need to be about 55% passion so that you have enough, "I MUST do this, and 45% logic helps you then steer it in the right direction." You need both for success.

Also, maybe NOT start a podcast.

JOIN THE SCHOOL OF PODCASTING
Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee.
Go to https://www.schoolofpodcasting.com/coach

 

Sponsor: PodcastBranding.co

If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co

 

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

 

Support the Show on Patreon

Be an Awesome Supporter!

Support the Show on Patreon

Featured Supporter
https://www.indiedropin.com 

Mentioned In This Episode

Podpage
www.trypodpage.com

Home Gadget Geeks
www.homegadgetgeeks.com 

The School of Podcasting
www.schoolofpodcasting.com/coach 

Become an Awesome Supporter
www.askthepodcastcoach.com/awesome 

Home Gadget Geeks Podcast
https://www.homegadgetgeeks.com 

Podtrak P4
https://supportthisshow.com/zoomp4

Rodecaster Duo
https://supportthisshow.com/rodecasterpro 

RSS Importer Plugin from Second Line
https://wordpress.org/plugins/podcast-importer-secondline/ 

Simple Podcast Press
https://supportthisshow.com/simplepodcastpress 

In and Around Podcasting
https://www.inandaroundpodcasting.com/ 

Jeff Sieh Social Media News Live
https://socialmedianewslive.com/ 

The Audacity to Podcast on AI
https://theaudacitytopodcast.com/11-tips-for-sharing-urls-in-your-podcast/ 

Ask Ralph Podcast
https://www.askralphpodcast.com 

 

Follow the Show 

Follow the show on the following apps and never miss an episode

Apple Podcasts- Spotify- Podurama- Podcast Guru - Castomatic

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 480 is part of the Power of Podcasting Network

 


Download the Episode!

Sunday, April 21, 2024

Podcasting's Deep Connection With Alban Brooke


Alban Brooke has been at Buzzsprout for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Buzzsprout along with the attitude and expectations to make it in the long game of podcasting. 

Connect with Alban Brooke

Check out Buzzcast

Connect with Alban on Twitter @albanbrooke

Some of the links on this page are affiliate links, I earn from qualifying purchases, but you do not pay any additional fee.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

Buzzsprout Features Mention

  • New iOs App (monitoring, sharing, updates)
  • Dynamic Chapters
  • Pre and Post Rolls
  • Buzzsprout Ads (available to anyone)

For more information see my affiliate link.

QUESTION OF THE MONTH

Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at  www.schoolofpodcasting.com/question

 

Mentioned In This Episode

Join the School of Podcasting Community

Buzzsprout

Episode 793 on Media Hosts

Free Podcast Courses

Podcasting Resources Show

Buzzsprout Ads

Slick Text

Dave's Appearances in a Spotify Playlist

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Join the Newsletter For More Podcast Tips

Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily

 

Podcast Giveaway

Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway

 

Follow the Show and Never Miss an Episode on:

Apple - Podurama - Spotify - Amazon- Castamatic- Podcast Guru

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

 

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back. 

 

 


Download This Episode!

Saturday, April 20, 2024

Unveiling Dave's Latest Podcast Venture and Tips for Maintaining Audio Quality


Dave is making some of his new show, Your Podcast Website, and explains how he made decisions. We also talk formatting in apps, hate watching shows, avoiding bad audio from your guests and much more.

Sponsor: PodcastBranding.co

If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

JOIN THE SCHOOL OF PODCASTING
Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee
Go to https://www.schoolofpodcasting.com/coach

Become an Awesome Supporter

Get Bonus Content
Live Group Coaching

www.askthepodcastcoach.com/awesome

or consider a one-time donation.

FEATURED SUPPORTER: Radio Free Pro Wrestling
https://www.radiofreepw.com/ 

Mentioned In This Episode

Podpage
www.trypodpage.com

Home Gadget Geeks
www.homegadgetgeelks.com 

The School of Podcasting
www.schoolofpodcasting.com/coach 

Become an Awesome Supporter
www.askthepodcastcoach.com/awesome 

Your Podcast Website
https://www.yourpodcastwebsite.com/1 

Descript
https://supportthisshow.com/descript

Flowsend.ai
https://www.flowsend.ai

Capsho
https://supportthisshow.com/capsho 

Swell.ai
https://supportthisshow.com/swellai 

Castmagic
https://supportthisshow.com/castmagic 

Podsqueeze
https://supportthisshow.com/podsqueeze

Otter
https://supportthisshow.com/otter 

Fathom
https://fathom.video 

Grammarly
https://supportthisshow.com/grammarly 

Noota
https://www.noota.io/

Podcasting Tips with Rob Greenlee
https://www.youtube.com/watch?v=0DU86aLAIHE&list=PLxqZPGZQ-k77kyNYrm7f1SnJFPCeGtTts 

Buzzsprout
https://supportthisshow.com/buzzsprout

Inexpensive Headset
https://geni.us/mpowpo71a

Jabra Headset
https://geni.us/jabra-evolve255

Descript
https://supportthisshow.com/descript

Backblaze
https://supportthisshow.com/backblaze 

Dropbox
https://supportthisshow.com/dropbox 

Author Media Courses
https://supportthisshow.com/authormedia 

David Letterman and Madonna F-Bomb Interview
https://youtu.be/BMQWR2v9opQ?si=Z2lNFaiogtp39smO

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 479 is part of the Power of Podcasting Network


Download the Episode!

Monday, April 15, 2024

Sunday, April 14, 2024

Mastering Social Media for Podcast Growth with Expert Katie Brinkley


Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience.

Discover the secret sauce to building a dedicated community, why consistent posting trumps timing, and the essential tools for tracking and enhancing your social connect. 

JOIN THE SCHOOL OF PODCASTING COMMUNITY

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.

Save using this link www.schoolofpodcasting.com/listener 

Connect with Katie Brinkley

Katies Resources

Katie on Instragram

Katie on Facebook

Katie's Book The Social Shift

Rocky Mountain Marketing

How Did You Like This Episode?

I'm always looking for feedback and I would love your input on this episode (it takes 1 minute)

Because of My Podcast : Neil Scott Wins an Award

Check out Neil's show Recovery Coast to Coast

Podcast Giveaway

Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway

Join the Newsletter For More Podcast Tips

Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Katie's Book The Social Shift Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month


Download This Episode!

Saturday, April 13, 2024

SMS and Podcasting: A Match for Audience Engagement?


Hey there, and welcome back to "Ask the Podcast Coach," the show where your podcasting queries get the spotlight. Today, I've got an action-packed episode for you that's brimming with insights on using SMS to grow your podcast audience. I'm super excited to share my conversation with the clever folks at Buzzsprout and dive into the nuts and bolts of SMS marketing—what it takes, what it costs, and the impact it can make.

Sponsor: PodcastBranding.co

If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co

 

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

 

JOIN THE SCHOOL OF PODCASTING
Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee
Go to https://www.schoolofpodcasting.com/coach

 

Support the Show on Patreon

Be an Awesome Supporter!

https://www.askthepodcastcoach.com/awesome 

 

Follow the Show 

Follow the show on the following apps and never miss an episode

Apple Podcasts- Spotify- Podurama- Podcast Guru - Castomatic

 

Mentioned In This Episode

Podpage
www.trypodpage.com

Home Gadget Geeks
www.homegadgetgeelks.com 

The School of Podcasting
www.schoolofpodcasting.com/coach 

Become an Awesome Supporter
www.askthepodcastcoach.com/awesome 

Protit From Your Podcast
https://www.profitfromyourpodcast.com/book 

Easy text Marketing on App Summo
https://supportthisshow.com/easytextplatform 

SlickText
https://supportthisshow.com/slicktext (Save 15% using sop15)

Flight Story
https://www.flightstory.com 

The Feed Podcast
https://thefeed.libsyn.com 

Ads infinitum
https://podurama.com/podcast/ad-infinitum-i1712384143 

George Hrab Geologic Podcast
http://geologicpodcast.com 

Sony VZ-1 Camera
https://geni.us/zv1-sony-dslr

True Fans Podcast App
https://www.
Truefans.fm 

Podbean
https://supportthisshow.com/podbean 

Buzzsprout
https://supportthisshow.com/buzzsprout

Libsyn
https://supportthisshow.com/libsyn 

 

 

 


Download the Episode!

Sunday, April 7, 2024

Insights and Surprises: Podcast Movement Reflections with Dave Jackson


I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the confusing. 

I also point out some people who got busted doing things that could really damage podcasting's integrity.

My friends Harry and Kevin boil down podcast monetization to a single question.

I've got a new giveaway, that gets you educated and promoted at the same time. 


Download This Episode!

Saturday, April 6, 2024

The Art of Podcast Feedback: Public or Private?


In this episode of "Ask the Podcast Coach," we dive into the nuances of adding enhanced content like slides to your YouTube videos. I discuss with Jim the evolving landscape of podcasting, the tricky transition from hobby to business, and the balance needed when offering personalized coaching.

We also touch on the significance of community-driven podcasting and the essence of constructive feedback. Additionally, we share our personal experiences with website migration and the tribulations of various hosting platforms. As always, we celebrate our supporters in our "wheel o' names" segment, encourage listener engagement, and humorously banter about everything from pizza pilgrimages to tight jeans, all while anticipating next week's exciting insights.

Sponsor: PodcastBranding.co

If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co

 

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

 

Support the Show on Patreon

Be an Awesome Supporter!

Support the Show on Patreon

 

JOIN THE SCHOOL OF PODCASTING
Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee.
Go to https://www.schoolofpodcasting.com/coach

 Featured Patron of the Week
https://www.radiofreepw.com/ 

Mentioned In This Episode

Podpage
www.trypodpage.com

Home Gadget Geeks
www.homegadgetgeelks.com 

The School of Podcasting
www.schoolofpodcasting.com/coach 

Become an Awesome Supporter
www.askthepodcastcoach.com/awesome 

Podcast Rodeo Show
https://www.podcastrodeoshow.com 

Biz Chix
https://www.bizchix.com

Squarespace
https://supportthisshow.com/squarespace 

Elementor
https://supportthisshow.com/elementor 

Ecamm Live Streaming
https://supportthisshow.com/ecammm 

Follow the Show 

Follow the show on the following apps and never miss an episode

Apple Podcasts- Spotify- Podurama- Podcast Guru - Castomatic

 Chapters

00:01:36 - Sponsor: PodcastBranding.co (https://www.podcastbranding.co )
00:03:02 - Mugshot: BasedOnATrueStoryPodcast.com (https://BasedOnATrueStoryPodcast.com )
00:03:35 - Dave is Rusty... 
00:04:26 - Have A Live Page Open 
00:06:02 - Keep It Simple and Stick With What You Know 
00:06:25 - Adding Slides to Video
00:09:43 - Does Editing Style Increase Downloads? 
00:20:28 - Different Background = More Viewers? 
00:23:20 -  Switching Cameras to Hold Attention 
00:24:54 - Dave Identifies Audio Issue 
00:25:35 - Shorts for Marketing 
00:26:26 - Night Agent on Netflix 
00:30:06 - Lessons From New Coke 
00:32:04 - Daves Struggling With Artwork Still 
00:36:39 - Realizing Your Influence 
00:38:35 - Rebranding the Podcast Rodeo Show 
00:45:32 - Can You Mix Entertainment With Coaching? 
00:50:53 - What Is the Motive? 
00:52:43 - Bring Me the Homework 
00:57:26 - Larry's Red Hat 
00:58:27 - Maybe This Doesn't Work? 
01:04:16 - ONE ON ONE COACHING? 
01:06:57 - Become a Supporter (https://www.askthepodcastcoach.com/awesome )
01:09:40 - Cool Hindenburg Trick 
01:11:35 - Playing Kind Words In Your Show 
01:15:32 - Moving Off of WordPress 
01:28:23 - Wrap Up 

 Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 977 is part of the Power of Podcasting Network


Download the Episode!