Trashing Podcast Trailers

Dave is starting a new podcast called The Podcast Trailer show which spurred a discussion on:

Do we need a trailer?

What makes a good trailer?

What do you use it for?

Along with how to make a decision, and if you're going to zoom with Jim, you better not have a Blue Yeti across the room. 

Video Version

SPONSOR: PodcastBranding.co
If you need podcast artwork, logos, or a full website (or a branding audit) reach out to Mark at podcastbranding.co not only is Mark an award-winning graphic artist, he is also a podcaster.  He has made the artwork for my last few shows. 

Mugshot: Based On a True Story Podcast
Ever watch a movie that is based on a true story and wonder how much of the movie is true, Go to basedonatrustorypodcast.com and listen as they compare holly wood to history.

MVP: Dog Podcast Network
In a dog eat dog world . . . we’ve got you covered. Dog Podcast Network (DPN) is your premiere source for unique content related to our love of dogs. Check out dogpodcastnetwork.com

Become an Awesome Supporter

We haven't added a new supporter in a while and its YOUR TURN. Go to www.askthepodcastcoach.com/awesome

Mentioned in This Episode

Podtrak P4 Recorder

Podcast Trailer Show

Voice in my Hed

Behringer Xenyx 1002B Mixer

Profit From Your Podcast Book

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 389 is part of the Power of Podcasting Network

Download the Episode!

Do You Have Time To Listen to ANOTHER Podcast?

We all think, "just make good content and promote your show" but as podcasts become more mainstream and the average listener now consumes multiple episodes a week, do they have room for YOUR show? I asked my audience what their status is. If you found a really good show, would you have to "bump" one you are listening to now?

Sponsor: Focusrite Interfaces

• Focusrite has been at the forefront of audio technology since 1985
• Focusrite interfaces are great for all content creators
• Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date
• Easy to use
• Great sound quality
• More info can be found at: www.focusrite.com/podcasters   

Question of the Month Answers

You find a show that's great. Do you have enough time to add an additional show to your listening time?

Contributors

Steve - Stevestewart.me and Podcast Editor Academy
Jim - Home Gadget Geeks and Ask the Podcast Coach
Mark - History of North America 
Bill - Bill Watches Movies 
Dave - Walking is Fitness 
York - Poetic Earthlings 
Arnie- Sports History Network 

Summary:

In general, we are all "out of time, " yet if something good comes along, we seem to make room. We also have different phases of life, and some of the shows we listen to take breaks and we find new shows. 

The bottom line is there is only so much time to listen and the shows that deliver the most value will be heard. 

I Heard it On a Podcast

No Agenda Show 25% of People Get Their News From Podcasts

https://www.noagendashow.net/listen/1444 (1:25:59)

What Was That Like - {Podcasting is Therapeutic )

Podcasting 2.0 Gets $4000 Donation

Cleaning Up Audio With Descript

Check out this video that shows how to clean up your audio in Descript

Mentioned in this Show

Join the School of Podcasting

Episode 752 - Audio Editing as a Business

Podcast Editor Academy

Spotify is Now Offering Video via Anchor (kind of)

Descript Audio Editing Tool

Focusrite Interfaces

Download This Episode!

Dirty Little Podfader?

I've heard some people refer to labeling someone as a Podfader carries with it major amounts of shame. To this, I say HUH? Jim and I discuss other topics listed below.

SPONSOR: PodcastBranding.co
If you need podcast artwork, logos, or a full website (or a branding audit) reach out to Mark at podcastbranding.co not only is Mark an award-winning graphic artist, he is also a podcaster.  He has made the artwork for my last few shows. 

Mugshot: Based On a True Story Podcast
Ever watch a movie that is based on a true story and wonder how much of the movie is true, Go to basedonatrustorypodcast.com and listen as they compare holly wood to history.

MVP: Dog Podcast Network
In a dog eat dog world . . . we’ve got you covered. Dog Podcast Network (DPN) is your premiere source for unique content related to our love of dogs. Check out dogpodcastnetwork.com

Become An Awesome Supporter

Hello support the show for all the time and insights you receive, go to www.askthepodcastcoach.com/awesome

TOPICS:

00:00:01 Opening
:01:38 Sponsor: podcastbranding.co
02:53 mugshot:basedonatruestorypodcast.com
03:38 Podfade Shame?
10:22 Podcast Fatigue
18:19 Bingeworthy
24:40 Stick With It if Its Good
27:43 Awesome Supporters
29:34 Podcast Discoverability
42:20 Automatic Submission
49:19 Rode Shotgun Mic "issue"
52:13 Dave Jackson Cream Crusher
53:52 How to Break a Download Plateu?
58:35 Stale Audio
01:00:54 Is your intro OK?
01:02:47 Check out an Older Episode
01:03:56 Dave and Jim Last Year
01:08:53 Auphonic?
01:09:46 WLM Plus
01:12:10 Speachy
01:15:47 Camera Issues
01:17:30 Do I Need a Plugin
01:20:08 Audio First Show
01:22:00 Recording Two Separate Tracks Using Hindenburg
01:24:33 Recording in Person
01:25:27 44.1 Vs 48K
01:27:10 Facebook is Losing Interest
01:30:47 First Ever and the Best

 

Mentioned In This Episode

Sweetwater (Great place to order gear)

Waves WLM Plus Plugin ($29 USD)

Scheps Omni Channel ($39 USD)

Speachy Plugin (about $38 USD)

Top Podcast Directories (Podcast Consultant)

Home Gadget Geeks

Awesome Supporters 

School of Podcasting 

Download the Episode!

Is Dynamic Content Right For You?

After seeing the podcasting space gear up for more advertising (something I'm not thrilled with) more media hosts are developing dynamic content. So what is dynamic content, do you need it, and how do you use it?

What is Dynamic Content?

Dynamic content is content that your media host inserts into your mp3 file at spots you select. This is often used for ads. In some spaces, people confuse "Dynamic Ad Insertion" and "Dynamic Content" as being the same thing. They are not. While you can use Dynamic Content, it does NOT have to be ads. It can be anything that is time-sensitive. 

Who Offers This Technology?

Libsyn.com (LibsynPro solution - full disclosure I work there). Use the coupon code sopfree to get a free month.

Captivate has an impressive dynamic content tool that even updates your episode description when you swap out content.
Podbean has pod ads https://podads.podbean.com/
Blubrry has a pro version
Red Circle (500 weekly downloads)
RSS.com (10,000 downloads a day)

Pros of Dynamic Content

• No more outdated time-based content
• The ability to sell your back catalog*

Cons of Dynamic Content

• You really need to pay attention to volume levels (I'm using WLM Plus plugin)
• To sell your back episodes you need to go through your whole back episodes and insert spots.
• Updating old files might be trickier
• You need to consider how to lead in and come out of dynamic content.

Focusrite Interfaces

Go to www.focusrite.com/podcasters

Unlimited Time Shifted One-On-One Consulting

I've added unlimited time-shifted consulting that can be between you and me. If you need someone to stand by you and guide you through the pitfalls of podcasting, you can join worry-free with a money-back guarantee at www.schoolofpodcasting.com/start

I Heard It On a Podcast

Disney got all sorts of deals when they built the location in Florida. On the No Agenda show they explain that the reason employees are known as "Castmembers" is to get around Florida Labor laws. It's at the 2 hours and25 minute mark.

Apple Charts Criteria

I've said for years that ratings and reviews do NOTHING but provide social proof. You want people to ask people to follow you and share your show with a friend.

see post from Apple

Where I Will Be

Where I Will Be:
Podcast Movement Evolutions March 23-26
Utah Podcast Coalition April 21st
Podfest Multimedia Expo  May 26-29 Orlando

Question of the Month

Want some free exposure for your podcast? Go to
Go to www.schoolofpodcasting.com/question

Check out the question and share your thoughts and insights. I assemble these for the last episode of the month. 

This show is part of the Power of Podcasting Network

Download This Episode!

Words Have Power

Today Dave shares how he presented words heard many times before that had an impact on his audience. Jim has finished his taxes ahead of schedule. 

This show is best consumed on a new podcast app such as Fountain or Castamatic 

SPONSOR: PodcastBranding.co
If you need podcast artwork, logos, or a full website (or a branding audit) reach out to Mark at podcastbranding.co not only is Mark an award-winning graphic artist, he is also a podcaster.  He has made the artwork for my last few shows. 

Mugshot: Based On a True Story Podcast
Ever watch a movie that is based on a true story and wonder how much of the movie is true, Go to basedonatrustorypodcast.com and listen as they compare holly wood to history.

MVP: Dog Podcast Network
In a dog eat dog world . . . we’ve got you covered. Dog Podcast Network (DPN) is your premiere source for unique content related to our love of dogs. Check out dogpodcastnetwork.com

Be an Awesome Supporter

Go to www.askthepdocastcoach.com/awesome

Gear Mentioned
Rode Podmic https://supportthisshow.com/podmic
Windscreen for Podmic https://amzn.to/3KOEJEQ (aff)

Shure SM7B https://supportthisshow.com/sm7b

Fiver Workspace Accounting Tool

Topics Covered Today

Sponsor:podcastbranding.co
Mugshot: basedonatruestorypodcast.com
Power of the Pause
Shatner Speak
Tax Weekend
The Cheap Looking SM7B Trick
Public Stats For Podcasters?
Apple Follower Stats
dogpodcastnetwork.com
Facebook Caring Less About Podcasting
New Media Show Quoted in LA Times
Publishing Anxiety
Jeepers Creepers
2 Hard Niches
Recovery from Bad Experiences
When We Close Off From Suggestions?
Libsyn Studio
Custom Apps From Libsyn
Live Spec in Podcasting 2.0
Not Using Your Name
Still Early for Podcasting 2.0
Chapters In the Cloud
What is a Satoshi?
Be My Friend
Enough with the *ing
Embracing Different Viewpoints
Podque?
podqueue.fm
 "Influencers"

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 387 is part of the Power of Podcasting Network

Download the Episode!

Flying Past Your Fear of Podcasting With Mark Hasara

Mark was a US air force Pilot, Speaker, Author, and Entrepreneur, but was hesitant to start his podcast. Today we talk about what was stopping him, and how his podcast is helping to promote his Wall Pilot business. 

We also hear about some discouraging statistics from Chartable about podcast cross-promote (courtesy of Evo Terra). 

Spotify may be working on a "Tik Tok meets Tinder" discovery tool. I'm not sure that is going to work. 

I introduce a new segment "I Heard it on a podcast" this time it was the Moe Factz show with Moe and Adam Curry

Mentioned in This Episode

Mark Hasara Website

Mark's Lessons From the Cockpit Show

in Apple, Google, Spotify

Wall PIlot

Video of Spotify Discovery Tool

Question of the Month

Want some free exposure for your show, go to www.schoolofpodcasting.com/question and answer the question of the month and be sure to mention your show and website. Do it now!

Join the School of Podcasting

In addition to the step-by-step tutorials, group coaching, and podcasting mastermind group, I've now added show audits and unlimited time-shifted one-on-one coaching. 

When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks). 

I don't anything about this technology (You said the same thing about driving). 

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick-fix calls as you like at no extra charge. 
Join worry-free with a 30-day money-back guarantee 

Go to www.schoolofpodcasting.com/start

Download This Episode!

Payments Around Interviews

Would you pay someone to be a guest on your show? Would you charge a guest to be on your show? As always Dave and Jim go where the chat room leads up. We also ask, "What did you learn from a podcast this week."

SPONSOR: PodcastBranding.co
If you need podcast artwork, logos, or a full website (or a branding audit) reach out to Mark at podcastbranding.co not only is Mark an award-winning graphic artist, he is also a podcaster.  He has made the artwork for my last few shows. 

Mugshot: Based On a True Story Podcast
Ever watch a movie that is based on a true story and wonder how much of the movie is true, Go to basedonatrustorypodcast.com and listen as they compare holly wood to history.

MVP: Dog Podcast Network
In a dog eat dog world . . . we’ve got you covered. Dog Podcast Network (DPN) is your premiere source for unique content related to our love of dogs. Check out dogpodcastnetwork.com

Become an Awesome Supporter at

www.askthepodcastcoach.com/awesome

Mentioned In this Episode

The School of Podcasting

Podcasting 2.0 Explained by Dave Jones

The Volley App (Free App for Coaching)

Table of Contents

00:51 Sponsor:podcastbranding.co
02:16 Musshot:basedonatruestorypodcast.com
05:29 First Vs Correct
07:40 Chris Krimitsos from Podfest
09:04 What Have I Learned Part 2
10:51 Press releases
13:56 Paying to Get Exposure
16:28 Shane Whaley: Platform for an Online Panel
24:35 Awesome Supporters
26:50 Dialing In Your Audio
34:47 What is Podcasting 2.0?
38:36 Cancel Culture instead of Counsel Culture
40:25 Should I Pay My Guests?
01:01:57 Growing Your Patreon
01:12:31 Keep the Door Open

Download the Episode!

Back From Podcast Movement with Free Stuff, Cool Apps, and a Worried Mind

Podcast Movement was a well-oiled machine as always where the hallway meetings were in some cases better than the sessions. I found some cool stuff, created some free resources, and have worries about the future. 

Quicknotes From This Episode

Don't forget the Book Launch Webinar Next Week.

Have a conversation with me on Volley (aff link)

Check out Dave's new FREE Classes

Find Your Red Thread: Make Your Big Ideas Irresistible (book)

Join the School of Podcasting

The Three Main Players in Podcasting

I've said in the past that a podcast needs three things to survive podcasting (support, health, and attitude). The podcast industry needs to make sure as it moves forward to take steps that benefit all three main players. Who are the main players?

• The podcasting companies (media hosts, agencies, etc)
• The podcaster (creators).
• The Listener (you).

If we don't keep all of them happy (especially the listener) we all lose. 

A New Great App For Community and Coaching

I discovered the Volley app (aff link) listening to a podcast on the way home from Podcast Movement. I tried it out, and it is SO COOL. Especially for those people who hate Facebook. It's like Loom, Zoom, and Slack had a baby. If you want to build a community, this makes it easy as its available on Android, iOs, Mac, and PC. You can have group discussions in public, or in private as well as private one-on-one sessions (where each member's conversations are organized together).

You can communicate via:

• Video
• Screenshare
• Audio
• Text
• Gif

It's a pretty amazing app. There is only ONE FEATURE I REALLY HATE.

It's free. I am interviewing one of the co-founders, and he insures me they will monetize eventually but are (for now) working on their feature set. I just hate to build on something free. With this in mind, I'm using it in conjunction with my Facebook group instead of replacing it.

I look forward to having time-shifted video/audio conversations with my students.

You can learn Volley by joining my Volley Space on learning Volley (I know how meta can you get?)

Download This Episode!

Podcast Movement Evolutions 2022 Reflections

Dave is backs from Podcast Movement Evolutions and is using the Mixcast 4 with the new firmware update.

Dave is back from PME 2022, and Jim's son is sniffing the family business.

Video Version

 

SPONSOR: PodcastBranding.co If you need podcast artwork, logos, or a full website (or a branding audit) reach out to Mark at podcastbranding.co not only is Mark an award-winning graphic artist, he is also a podcaster. He has made the artwork for my last few shows.

 

Mugshot: Based On a True Story Podcast Ever watch a movie that is based on a true story and wonder how much of the movie is true, Go to basedonatrustorypodcast.com and listen as they compare holly wood to history.

 

MVP: Dog Podcast Network In a dog eat dog world . . . we’ve got you covered. Dog Podcast Network (DPN) is your premiere source for unique content related to our love of dogs. Check out dogpodcastnetwork.com

 

 

Book Webinar 

https://www.schoolofpodcasting.com/booklaunch

 

00:04:39 Book Webinar Next Week

00:05:23 Apple Uping Their Podcast Game

00:06:31 Podcast Movement Takeaways

00:15:30 Corporate.fm

00:21:24 Will Ferril

00:24:17 Diversity

00:24:56 Find Your Peeps

00:42:37 Awesome Supporters

00:43:59 The Family Business

00:48:51 Tik Tok

00:53:17 Dual Listing

00:58:38 askthepodcastcoach.com/volley

01:06:07 Facebook

01:09:50 Audio Formats

01:18:14 Negative Feedback

01:19:28 Calls to Action

 

MENTIONED

Girls in Space Podcast

Joff's Pot and Cloche Garden Podcasts

Volley App

Corporat.fm

 

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions. This episode 385 is part of the Power of Podcasting Network

 

Download the Episode!