I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and The Content Entrepreneur.
Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100.
In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, The Will to Die.
In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready.
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Mentioned In This Episode
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Joe's books: Content Inc., Epic Content and The Content Entrepreneur.
Joe's Podcasts: Content Inc., and This Old Marketing
Joe's Website: https://www.joepulizzi.com/
Joe's Newsletters: The Tilt, and the Orangeletter.
Content Entrepreneur Expo (Coupon JP100)
Podcasting 2.0 Chapters
00:00:01 - Why Joe is Here?
00:00:24 - Opening
00:01:23 - Joe Pullizzi Interview
00:01:48 - Joe is a Good Guy
00:02:34 - The Tilt Newsletter (https://www.thetilt.com/)
00:04:19 - What is Content Marketing?
00:06:02 - Where to Start When There is No Audience?
00:08:32 - Davus Interruptus How to Sell in a Balanced Way
00:11:37 - Joe Knows What I Want
00:12:16 - Tracking Marketing Success?
00:14:32 - The Orange Newsletter (https://www.joepulizzi.com/signup/ )
00:17:16 - You Don't Need to Be Everywhere
00:20:50 - What is Engaging Content?
00:24:59 - How Long Does it Take to Build An Audience?
00:27:42 - Lessons Learned From Mistakes
00:29:22 - Join the School of Podcasting Worry Free
00:30:23 - Podcasting Checklist (https://www.schoolofpodcasting.com/checklist)
00:30:37 - What Joe Would Do Differently?
00:33:47 - Content Entrepreneur Expo (https://cex.events)
00:35:40 - Do These Tips Apply For Entertainment Shows?
00:40:39 - Networking At CEX
00:41:50 - CEX.EVENTS COUPON JP100
00:43:22 - Don't Just Take Notes
00:44:34 - My Takeaways
00:46:19 - Question of the Month (https://www.schoolofpodcasting.com/question )
00:47:20 - Profit From Your Podcast (https://www.profitfromyourpodcast.com/book )
00:47:53 - Book Launch Secrets (https://www.schoolofpodcasting.com/booklaunchsecrets )
00:48:32 - Can You Share the Show?
00:49:49 - Bloopers - Polishing Content
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