Sunday, July 2, 2023

How to Promote Your Podcast Without Feeling Salesy


In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of DataDrivenMarketing.co and host of The Art of Selling Online Courses. They discuss various topics related to podcasting, online courses, and marketing. John emphasizes the importance of getting feedback from your audience and shifting your mindset from selling to helping. They also talk about the discontinuation of the Stitcher app and suggest alternative podcast apps. Additionally, Dave shares information about cleared music streaming and its potential impact on the music industry. Overall, the episode provides valuable insights and recommendations for podcasters and online course creators.

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Connect With John Ainsworth and Data-Driven Marketing

Check out their website

The Art of Selling Online Courses Show

Free Course

Pimp Your Funnel

YouTube

Twitter

Technology Recommendations

Thinkific

Kajabi

Teachable

New Zenler

Fresh Learn

Stitcher Replacements

New Podcast Apps

Castamatic.com (ios only)

Overcast.fm (ios Only)

Pocketcasts (ios, android)

ClickFunnels Alternatives

Clickfunnels ($127/month)

Convertpages (one-time fee $49)

Swipepages ($29/month)

 

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Episode 870 about Email Lists

Should I have a Christmas Sale? (one of John's favorite episodes)

Podpage

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

DataDrivenMarketing.co 

The Art of Selling Online Courses

The Future of Podcasting Show

Google Forms

Meta Survey

Neil Hedley Copywriting Course

Ray Edwards Books (aff)

Timeline

00:00:00 - Introduction 
00:00:37 - Opening
00:01:33 - Profit From Your Podcast Book
00:02:09 - The Art of Selling Online Courses
00:03:04 - The Dangers of Focus Groups
00:04:50 - Encouraging Honest Feedback
00:07:06 - Common Mistakes
00:09:36 - Picking Your Niche
00:11:15 - Benefits of Podcasting
00:12:40 - Getting Listeners On Your Email List
00:16:12 - Join the School of Podcasting
00:17:12 - Podcasting Newsletter ()
00:17:30 - How to Overcome Feeling Salesy 
00:18:17 - How Dave Does His Newsletter
00:18:34 - Switch From Selling to Helping 
00:19:28 - Pimpyourfunnel.com 
00:20:51 - John's Favorite Episode of His Show 
00:22:45 - Preferred Platforms for Courses 
00:24:42 - Dave Agrees Moving is a Pain 
00:25:54 - Something I Noticed  
00:28:57 - Question of the Month 
00:29:58 - Where I Will Be 
00:30:28 - Sticher App News 
00:32:44 - New Features in Podcasting 
00:35:12 - Join the School of Podcasting Risk-Free 

Thanks for checking out episode 886

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