Sunday, May 29, 2022

How a Travel Podcast Survived Covid with Mark Bologna


Mark has been working on his podcast Beyond Bourbon St for years. He had 14 thousand of people in his Facebook Group. He had just gone over 1 million downloads and secure a publisher for a book on New Orleans.

And then a pandemic stopped everything. Today you will hear how Mark pivoted without losing his audience, and how he lost 90% of his sponsors without losing his mind. 

Sponsor: Focusrite Interfaces

  • Focusrite has been at the forefront of audio technology since 1985
  • Focusrite interfaces are great for all content creators
  • Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date
  • Easy to use
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  • More info can be found at: www.focusrite.com/podcasters   

Everything Was Going Good Until it Wasn't

As many of his partners relied on tourists, when there are no tourists, the result is no partners (or at least 90% less). 

In this discussion, you will hear 

  • How Did Mark Survive Covid
  • How Mark Came Up With His Prices
  • How Does Mark Find Partners?
  • Secrets of a Good Community
  • 1 Million Downloads
  • How He Got a Book Deal
  • Podcast Growth Insights
  • Why Do We Struggle to Promote?
  • Keeping Your Sanity

Check out Mark at beyondbourbonst.com and check out his book Beyond Bourbon St.: An Insider's Guide to New Orleans on Amazon (aff).

New Podcast Launched From a School of Podcasting Member

The tools and concepts of Quality are powerful instruments to make things better--products, processes, and services. This podcast explores those ideas plus concepts of psychology, social and cultural norms, strategy, and business to strengthen the capability of professionals motivated to make things better--the Quality Warriors.

wayofthequalitywarrior.com

Join the School of Podcasting

When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks). 

I don't anything about this technology (You said the same thing about driving). 

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick-fix calls as you like at no extra charge. 
Join worry-free with a 30-day money-back guarantee 

Go to www.schoolofpodcasting.com/workwithme


Download This Episode!

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