The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch.
Let's pick it apart and see what podcasters can learn from the success of Squid Game.
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Key Points:
- 78% of podcasters are discovered vis word of mouth ( Jacobs Media 2019)
- It's not perfect
- It got editing before it was released
- The first episode really hooks you in.
- You don't get the back story until episode 2
- People can identify with the characters
- What is going to happen next?
- The audience boosted FOMO
- Netflix took a chance
- Sometimes The Audience Doesn’t Know What They Want Until They Get it.
- So Don’t give up. It might take 10 years
- It doesn’t have to be perfect
- Start with the strongest content you have
- Tease your next episode and leave them wanting more
- Make materials for your audience to share on social
- Be patient, and continue to improve your content
- Inspire and ask for word of mouth
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