They See You Before They Hear You Podcast Branding With Mark Des Cotes

For a lot of people, podcasting is just a hobby. They think it's fun to talk about their favorite topics and share them with the world. But for some, podcasting can be so much more than that! It can become a business or even an income source. If you've been thinking about starting your own podcast, here are some tips on how to brand your show like a pro:

For entrepreneurs who want to start their own businesses and use podcasts as part of their marketing strategy, branding is important; especially when considering how unique each individual business should be in order to stand out among its competitors. If you're looking for ways on how to brand your show like a professional podcaster, keep reading at https://www.schoolofpodcasting.com/799

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Today we talk about the 10 commandments of book publishing. Check out https://www.schoolofpodcasting.com/author

Question of the Month 

Many podcasters (especially new ones ) are surprised at how long it takes to create an episode. So this month's question is "How long did it take you to go from idea to published (not promotional actions just the planning, recording, editing, and publishing). Be sure to mention your website, your podcast, and a little bit about what to expect. Then let us know how long your finished episode was, how much time it took to publish, and if it was audio, video or both. 

Go to www.schoolofpodcasting.com/question by November 26th

If you want something to help track your time check out Rescue Time, Toggl Track, ATracker Pro, Rize(there are a ton of these)

Again, www.schoolofpodcasting.com/question

Mentioned In This Show

podcastbranding.co (Mark's Company)

Ask the Podcast Coach

Podcast Rodeo Show

Podcast Artwork Preview Tool

Profit From Your Podcast Book

Canva

Ready To Start Your Podcast?

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back. 

Download This Episode!

My Guest's Sound is Horrible

Quick Reminder No Show Next Week

Today we are asked about shipping microphones to guests who are (more than likely) going to sound band. We also talk about what exactly is a hobby podcaster, self-care, and more.

SPONSOR: Podcast Branding.co

If you need artwork, a logo, a custom podcast website, or a full-on branding audit, let the award-winning graphic artist (and fellow podcaster Mark Des Cotes make that great, professional first impression. see www.podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

TEACHER'S PET:

Dog Podcast Network

If you have a dog and want something to listen to while you take your four-legged friend for a walk check of Dog Edition. They have multiple shows all about our favorite furry friends at dopodcastnetwork.com

Mentioned In This Episode

Jabra Evolve 40 Headset

Rodecaster Pro

Zoom Podtrak P4

Sturdy Mic Stand

Toggl Track

Atracker

Rescue Time

The Grief Recovery Handbook

Become a Supporter

TOPICS:

03:39  THANKS SIMON!
04:11  Tascam Feedback
11:06  Shipping Equipment to Guests
17:21  Rodcaster Pro on the Road
19:47  Explain How the Guest benefits
20:35  Adding Effects in Post Show
22:04  Cheap Headphones
23:10  Automatic Downloads in Apple
25:16  Tracking Your Time Can Crush You
27:18  Jim Recommends Headset
29:12  How Long From Idea to Promotion
32:06  Streamyard and Facebook
33:32  Awesome Supporters
37:54  Dave in Florida Next Week
40:29  Hobby Podcasters - Know Your Strengths
48:12  Take Care of Yourself
49:27  3 Things Every Podcaster Needs
53:09  The Importance of Sleep
55:01  1 Long or 2 Short Parts

Follow the show on the following apps and never miss an episode

Apple Podcasts- Spotify- Google Podcasts

Try Out One of the New Podcast Apps and Send a BOOST

www.newpodcastapps.com

Download the Episode!

Does the Audience Need to Hear Your Guests ENTIRE Backstory?

You tell me that your guest is a master of (skill) and I'm ready to hear about (skill), but first, you make me listen to where he went to high school, and his entire backstory while all I want to talk about is how he can help me boost (skill). 

So for me the "tell me about yourself" drives me nuts. I asked my audience, "Am I missing something? and they answered (and in some cases I am). 

Full show notes at
schoolofpodcasting.com/798

Thanks To The Contributors

Scott from What Was That Like?

Max from Aviation New Talk

Louis from Love Thy Lawyer

Bill From the Stroke Cast

Mark from the History of North America

November Question of the Month

As you produce episodes between now and November 26th, 2021 pay attention (and even track) how long it takes you to go from Ideas to pressing "Publish" on your media host (this does NOT include promotion). As always feel free to record a message and say something like, "Hey Dave this is (name) from (name of the show) at (website) my episode was (length of the episode) and it took me (time from idea to publishing). You can find more about my show at (website).

If you'd like, I've even made a spreadsheet where you can enter
Name of Podcast (not episode - the podcast)
The length of the finished episode (in minutes).
The time spent (in minutes) to complete the episode
If it was solo, co-host, interview.
If there is video was involved.

You can answer your question at 

schoolofpodcasting.com/question

Mentioned In This Episode

White Collared Podcast

Affordable Audio Editing

atracker time tracking app

Rescue Time

EP766 How to Get Booked on Podcasts Figuring out Who and How to Pitch with Kristin Molenaar

Launching a Podcast in 2022?

As you heard in today's show, it takes some time to get focused, find your voice and make content that impacts your audience Join the School of Podcasting or Order the Quick Start Plan

Download This Episode!

Is Fear of Rejection Stopping Your Podcast

Today I noticed a number of people asking questions that seemed fairly obvious. The common theme amongst these questions was the fear of rejection. 

SPONSOR: Podcast Branding.co

If you need artwork, a logo, a custom podcast website, or a full-on branding audit, let the award-winning graphic artist (and fellow podcaster Mark Des Cotes make that great, professional first impression. see www.podcastbranding.co

TEACHER'S PET:

Dog Podcast Network

If you have a dog and want something to listen to while you take your four-legged friend for a walk check of Dog Edition. They have multiple shows all about our favorite furry friends at dopodcastnetwork.com

Mugshot: Based on a True Story Podcast

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

TOPICS:

00:01:03  Sponsor: podcastbrnading.co
00:02:14  Mugshot: basedonatruestorypodcast.com
00:02:48  Fear of Rejection
00:09:20  Getting Your First Guest
00:10:38  Don't You Know Who I Am?
00:12:44  Bring Good Guests Back
00:15:09  Bad Pitches
00:18:52  Bad Episode Titles
00:19:33  Jim Tells on Himself
00:21:41  Speaking at Conferences
00:27:24  Check In As a Backup
00:30:41  Awesome Supporters
00:34:24  Rejection is Hard
00:35:26  Not Now
00:35:59  Awkward Conversations
00:39:37  Repetition Provides Opportunities to improve
00:42:18  Backup Co-hosts?
00:43:13  Recording in the Same Room
00:50:39  Interviews at a Conference
00:56:16  Holding a Microphone

Mentioned In This Podcast

Zoom Podtrak P4

https://supportthisshow.com/zoomp4

PowerDewise Lavalier Microphone

Samson Q2U Microphone

Become an Awesome Supporter

Get Bonus Content
Live Group Coaching

www.askthepodcastcoach.com/awesome

or consider a one-time donation.

Follow the show on the following apps and never miss an episode

Apple Podcasts- Spotify- Google Podcasts

Download the Episode!

What Podcasters Can Learn From Squid Game

The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch.

Let's pick it apart and see what podcasters can learn from the success of Squid Game.

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author

QUESTION OF THE MONTH

II need your answer by 10/22/21. The question is "How do you feel about hearing a guest's FULL story?" Be sure to mention the name of your show, the website, and a little bit about your show. 

Go to www.schoolofpodcasting.com/question

Key Points:

• 78% of podcasters are discovered vis word of mouth ( Jacobs Media 2019)
• It's not perfect
• It got editing before it was released
• The first episode really hooks you in.
• You don't get the back story until episode 2
• People can identify with the characters
• What is going to happen next?
• The audience boosted FOMO
• Netflix took a chance
• Sometimes The Audience Doesn’t Know What They Want Until They Get it.
• So Don’t give up. It might take 10 years
• It doesn’t have to be perfect
• Start with the strongest content you have
• Tease your next episode and leave them wanting more
• Make materials for your audience to share on social
• Be patient, and continue to improve your content
• Inspire and ask for word of mouth

WEBINAR NEXT WEEK: APPLE PODCASTS CONNECT

Sign up HERE

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back. 

Download This Episode!

Should I Tweak My Podcast Format - Back Away From the Rogan

Today Dave is playing with a new microphone, and Jim is answering upset emailers (post-show).

Follow the show on the following apps and never miss an episode

Apple Podcasts- Spotify- Google Podcasts

SPONSOR: Podcast Branding.co

If you need artwork, a logo, a custom podcast website, or a full-on branding audit, let the award-winning graphic artist (and fellow podcaster Mark Des Cotes make that great, professional first impression. see www.podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

TEACHER'S PET:

Dog Podcast Network

If you have a dog and want something to listen to while you take your four-legged friend for a walk check of Dog Edition. They have multiple shows all about our favorite furry friends at dopodcastnetwork.com

Mentioned in This Episode

01:58  Sponsor: podcastbranding.co  
03:26  Jim's Marketing Audit
05:05  Mugshot: Based On a True Story Podcast 05:44  Sure MV7X  https://supportthisshow.com/mv7x
07:02  Sometimes Your Marketing Is OK
08:36  Changing Your Format
17:42  Live Call-In Shows
20:31  Top 3 Things For Starting a New Show
22:25  Business or Hobby
25:24  Content You Can't Get Any Place Else
26:22  Bad vs Good Podcast
https://www.podcastingresources.net/

https://www.podcastingresources.com 
29:38  Jim Will Not Listen to Joe Rogan
34:24  Episodic Artwork
39:44  Spotify Duplicates
44:44  Celebrating Milestones
51:02  Coming Soon - Jim Gets Corrected
52:01  Blog Post Plus Player Equals Podcast
53:20  What Does Google Need?
55:16  Jim Needs Transcripts
56:48  What a Good Blog Posts Looks Like

Become an Awesome Supporter

Get Bonus Content
Live Group Coaching

www.askthepodcastcoach.com/awesome

or consider a one-time donation.

Download the Episode!

Common Podcast Mistakes III (and other Podcast BS)

As someone who works in the podcast space, and spends hours hanging out in the community there are things I see that make me scratch my head. There are EASY things to do that will help you grow your audience. 

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author

Check out the 10 commandments of book marketing

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Common Podcasting Mistakes That Slow Your Audience Growth

02:28  Get a Domain at Least

It can be through Name Cheap, or Coolerwebsites, but BUY a domain for your show. Yes, its icing on the cake, but isn't icing the best part?

05:20  Bad Clips to Start Your Show

Instead of spending mountains of time to have people jump into the middle of a conversation, why not just tell people why you're excited about a guest?

10:55  The Start of Your Show

Remember Apple has a giant LISTEN button now and people will hear the beginning of your show. Don't blow it with "Music for the sake of nothing" and let them know where they are about to go.

15:54  Follow and Subscribe

You want people to listen more than once. Don't make them find you. Give them links like this:

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

17:30  Impulse Actions Based on Emotions

21:19  Your About Page

Figure out what type of website you have, and include any combination of paragraphs about your business, your show, and your hosts.

23:47  Things That May Not Be Accurate

25:56  The #1 Show - (People will say anything - truth be Damned!)

28:31  Congressional Dish Shows Proof

28:48  A Podcast Guru Without a Podcast

Shouldn't your podcast coach have a podcast?

30:04  Monthly Stats

Monthly stats are a great barometer of how your older episodes are doing. They sound better than episode stats (but episode stats are what is used for most sponsors).

33:50  Magic Bullets
I'm sorry. There aren't any.

35:48  Question of the Month

QUESTION OF THE MONTH

II need your answer by 10/22/21. The question is "How do you feel about hearing a guest's FULL story?" Be sure to mention the name of your show, the website, and a little bit about your show. 

Go to www.schoolofpodcasting.com/question

37:03  Dave Grohl The Storyteller - Thumbs Up

39:35  Bloopers

Mentioned In This Episode

My Podcast Reviews

What Was That Like

Dave Grohl The Storyteller

School of Podcasting

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back. 

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Download This Episode!

Podcast Pop Quiz

Today as we wait for Jim to arrive I look at someone's website who wanted some insights as to why his podcast was not growing. 

SPONSOR: Podcast Branding.co

If you need artwork, a logo, a custom podcast website, or a full-on branding audit, let the award-winning graphic artist (and fellow podcaster Mark Des Cotes make that great, professional first impression. see www.podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

TEACHER'S PET:

Dog Podcast Network

If you have a dog and want something to listen to while you take your four-legged friend for a walk check of Dog Edition. They have multiple shows all about our favorite furry friends at dopodcastnetwork.com

Mentioned In This Episode

Sure MV7X

Learn Grow Give Podcast

School of Podcasting

Subscribe/Follow

Follow the show on the following apps and never miss an episode

Apple Podcasts- Spotify- Google Podcasts

Become an Awesome Supporter

Get Bonus Content
Live Group Coaching

www.askthepodcastcoach.com/awesome

or consider a one-time donation.

Download the Episode!

Taking a Break and Coming Back From Your Podcast

There are times when I feel podcasters over-think things, and one of them is "How do I come back if I take an unplanned break?" It's not a whole lot different than starting a podcast from scratch (except it's easier).

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author

Mentioned In This Podcast

Eric Nuzum interview

Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling Book

FULL SHOW NOTES

QUESTION OF THE MONTH

I need your answer by 10/22/21. The question is "How do you feel about hearing a guest's FULL story?" Be sure to mention the name of your show, the website, and a little bit about your show. 

Go to www.schoolofpodcasting.com/question

TOPICS

00:00  Introduction
00:27  Welcome
01:14  Taking Breaks From Your Podcast: Don't
03:34  It's Your Choice
04:10  Things You Should Consider
05:07  Using Seasons
06:34  Off Seasons May Not Be Off
07:39  How I Don't Miss Episodes
08:31  Consistency in VALUE over Schedule
09:57  I Really Need To Take a Break
10:34  The Best Way to Take a Break: PLAN IT
11:23  Figure Out When You're Coming Back
12:28  Keep Your Listener Informed
13:56  SPONSOR: Novel Marketing Podcast
15:11  Unplug If That Is the Goal
16:21  Identify Why You Need a Break
17:13  Make Your Last Episode a GREAT Episode
18:03  No Explanation Needed
20:52  Losing Listeners Is Not More Important
21:21  Relaunching Your Podcast
22:00  Is Taking a Break More Work?
22:35  Have Episodes Recorded and Ready
23:15  Quick Summary So Far
23:55  Other Things to Consider
24:50  Best of Shows
25:33  Where to Announce Your Hiatus?
26:24  Avoid Podfading
27:55  The Biggest Mistake
30:35  Resurrecting a Podfaded Show
33:54  libsyn.com promo code sopfree
34:31  Question of the Month
35:44  One Tip to Making Podcasting Easier
37:12  If You Need a Break From Life
38:13  schoolofpodcasting.com
38:56  Bloopers

Ready To Start Your Podcast?

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back. 

Download This Episode!

Podcast Branding Insights with Mark Des Cotes

Today Mark from podcastbranding.co came on for an impromptu discussion of Podcast Artwork

SPONSOR: Podcast Branding.co

If you need artwork, a logo, a custom podcast website, or a full-on branding audit, let the award-winning graphic artist (and fellow podcaster Mark Des Cotes make that great, professional first impression. see www.podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

TEACHER'S PET:

Dog Podcast Network

If you have a dog and want something to listen to while you take your four-legged friend for a walk check of Dog Edition. They have multiple shows all about our favorite furry friends at dopodcastnetwork.com

Become an Awesome Supporter

Get Bonus Content
Live Group Coaching

www.askthepodcastcoach.com/awesome

or consider a one-time donation.

TOPICS

00:01:29  Sponsor:podcastbranding.co
00:03:06  Mugshor: basedonatruestorypodcast.com
00:04:21  Jim's Internet Issues
00:09:16  Mark Des Cotes Joins
00:10:11  Thnk Through Your Brand
00:15:52  Name Pronunciation
00:17:25  How Important is Color Pallet
00:20:01  Outgrowing Your Brand
00:23:05  Cost of Artwork
00:26:48  Rebranding
00:30:46  Should I Use My Picture in a Logo
00:35:59  Awesome Supporters
00:40:21  How Many Versions?
00:42:21  Reasonable Price
00:43:41  Migrating Old WordPress Sites.
00:45:59  Episode Artwork
00:50:07  Youtube Thumbnails
00:51:28  The Drop it On the Floor Rule
00:53:31  Artwork in the MP3
00:54:28  Cover Art on YouTube

Follow the show on the following apps and never miss an episode

Apple Podcasts- Spotify- Google Podcasts

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 361 is part of the Power of Podcasting Network

Download the Episode!