Great Content: Reverse Engineering a Driveway Moment

Driveway moments are podcasts that have you so captivated that when you get to home instead of going in to be with your family, you sit in the driveway to finish the episode. This week I had such a moment with episode 206 of the RED podcast hosted by David Hooper. I wanted to get Dave on the line to see what went on behind the scenes of this episode.

Follow Upon on Troy Heinritz - The Story Isn't Over

Troy called me this week (you'll hear the call) to let me know that he has been asked to fly to LA to host a show where he gets to interview the two creators of the television show The Blacklist (Troy does the blacklist exposed). They wanted a "super fan" to interview "the Two Johns" (the creators) about season four. So Troy gets to fly to LA, stay in a hotel, and feel the promotion power Sony Pictures as they promote him on a global level. If you missed Troy's story, you could click here to listen (or subscribe and never miss another show).

Great Content Has These Ingredients

I tell people that you want your podcast to make people laugh, cry, think, or groan. You want it to educate or entertain (or both). Today we are looking at some of the ingredients that you can use to inspire those results in your audience.

Great content:

Is content you can't get in other places
Is unpredictable - not sure what you’re going to get (as long as its relevant).
Is a dialogue, an open discussion.
Is educational
Is entertaining
It’s often well thought out
Has relevant personal stories
Has a tease to get you engaged to stay or come back.
Always Brings Value

Beware of Inside Jokes

The hurdle I have to get over with this episode is Dave has heard this episode (obviously) and I have heard it, but you haven't (maybe). So I need to give you enough information, so you don't feel left out, but not too much information to be a spoiler.

Dave had an automated phone call that pretends to be from the IRS and threatens to throw him in jail. Dave knew this was a scam and turned on his skype recorder and called them back to investigate the situation (you can hear this at www.redpodcast.com/scam) his first attempt kept the person on the line for more than an hour (and he was not happy when he figured out that Dave was playing with him).

Eventually, Dave was able to get someone to "put their guard down" and explain their operation (at the risk of getting in trouble). This intimacy was fascinating. Dave wasn't yelling at the worker but just wanted information. It made for a very intriguing episode.

Then in true David Hooper fashion, he used the experience as a lesson to learn about growing your business.

Episode 206 of the RED Podcast

David Hooper has a very wide skill set. He spent many years doing marketing for musicians (at one point managed his own event for musicians). Dave is the author of NUMEROUS books on Amazon. He has been doing his Music Business Radio program on Lightning 100 WRLT in Nashville (and subsequent podcast) where he has interviewed some pretty big names. He recently started shifting his focus to include other types of marketing outside of music. His RED Podcast is NOT another podcast that interviews entrepreneurs about escaping their dreadful lives into the world of six-figure incomes etc., etc. It's not named RED Podcast On Fire. Instead, Dave has a solo show where he uses his life's travels and ties them to lessons you can use to grow your business.

Just to make it easy, here is the link to Episode 206 to hear the whole "Scam" call go to www.redpodcast.com/scam

In this interview you will hear:

How it took multiple calls to get this hard to believe interview.

Dave ended up with lots of content, but it would need editing before putting it before his audience.

By not judging his guest, the person felt safe to open up and reveal inside information.

Dave stuck to his guns and didn't take advertisers that didn't fit his show, or advertisers that wanted to pay him peanuts to get in front of his audience.

Dave puts thought into his episode, so there is a theme that lends itself to transitioning from one part of his show to the other.

Dave realizes there is a skip button and starts of his show with a tease to keep people tuned in, and includes one at the end to make them come back.

The Power of Editing

I've been called to produce The Messengers Podcast. The Messengers is a documentary about podcasting. I'm making a podcast about the movie about podcasting (yeah, I know). The difference is it's up to me to stitch together the story of what has been going on (with help from executive producer Chris Krimitsos). When I'm done, I submit the rough draft to Chris. At this point, I've put in lots of hours, and I want it to be done. Chris has always come back with ideas. You know what? They are always good insights. I'm too close to the trees to see the forest.

Editing can make a good thing great if you're open to feedback. 

Some people do the, "I just hit record and post it. I'm keeping it real." It's podcasting, and you can do what you want. I'm keeping it real by knowing that every word out of my mouth is not gold, and everything can ALWAYS have room for improvement. So I took an hour today and edit this interview. Here is what got cut:

A bunch of UMs from me.

A tangent that Dave and I took about playing music backward.

Dave was explaining how he is starting a new podcast. His new podcast is not out yet.

I cut out many things I said that were giving a second example of something that Dave had just said (thus I was creating duplicate content).

What Did I Learn From Editing?

I did very little prep for this interview. I knew I was just going talk to Dave about his episode and pull the best. In the end, I don't think I did a good job of letting Dave know why I asked him to come on the show.

I OFTEN take a very roundabout way to a question. This action happens as I've started talking before fully forming the question in my head.

As always, more preparation up front leads to less editing.

Mentioned on This Episode

Pro Coach Podcast - How to Get More Clients

Building a Better Dave - Dave's"Say whatever I want" podcast

Support The Messengers Documentary at www.supportthemessengers.com

Schedule a Podcast Consultation at www.schoolofpodcasting.com/schedule

Toastmasters 101

School of Laughs

Glenn The Geek Episode

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Get in Front of Your Audience - PowerPress Sites

Jim shares about a large summit he went to and almost lost his voice. They both talk about the power of meeting your audience face to face.

3:20 Dave talks about the book Facinate

08:00 How you inspire others to do things they may have thought they couldn't do. Sean Smith the Mobile Pro

10:05 Ringr Quick Review used to record interviews, and Dave talks about Cast.

13:00 Listening to Podcasts over the phone? Pretty horrible.

17:35 Pro Rocker Super Sturdy Desktop Boom Microphone Stand and Headphone Amplifier

22:10 What is one listener worth to you? Listener acquisition costs. What would you pay?

26:10 People Not showing up on Interviews. Dave has switched to Appointlet 

28:20 Podcat Movement takes aways?

30:00 Working a Booth - tips from Jim

32:15 Talking with Spotify and iHeart Radio

34:00 Rob Kerns shares a promotional idea. He (looking for vets) and went to an event and whoever had a vet hat on got a business card.

38:00 Mike Dell from Podcast Help Desk (and blubrry employee) talks the new PowerPress Sites (use the coupon code sopfree if you sign up at blubrry.com)

48:00 Starworldwide Networks - a more expensive -less techy way to podcast

50:15 John at Audio Editing Solutions is using Cast where he starts the session and invites Jessica and Elsie in to record Shepodcasts.com and he acts as the producer.

53:45 Podcast Movement Reviews?

 

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It Started With a Tweet - The Amazing Troy Heinritz Story

Comments about the show? Call 888-563-3228

At Podcast Movement Kevin Smith said to forget hanging around people who would answer, "Why?" when you said you wanted to try something, and instead hang around people who said, "Why not!" Troy Heinritz is a why not kind of guy. He had spent some time in radio, and start a podcast. In today's episode you will hear how his story has grown and grown, but it started with a single tweet.

It started by reaching out to someone on twitter because the guy had a bible verse

That lead to ABC PR calling to see how they could help the new podcast

Get an IMDB pro account and get all the contact info for people you want to talk down.

Through building a relationship with his audience. someone in his audience knew one of the writers.

Relationships with PR people lead to interviews with more writers

Troy is now seen as the "voice of the audience"

He has received free "Shwag" from companies to promote

He is having a blast.

How he balances Marriage, Children, Work, and Podcasting

He co-hosts the Packer's Fan Podcast and just got a sponsor for the show.

Check out Troy's Podcasts at:

www.theblacklistexposed.com

www.packersfanpodcast.com

112263

Golden Spiral Media

Mentioned in this Episode

www.clammr.com

The Blacklist, Season 1 - The Blacklist

Wordswag App

Spreaker.com (use the coupon sopfree)

Noodle.mx Network

Podcast Player Survey (two questions - take the survey)

 

Ready to Start a Podcast? 

Check out www.theschoolofpodcasting.com

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Streaming Radio - Night Ranger - Rode VideoMic Me

See www.askthepodcastcoach.com/133 for full notes

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Subscribe to The Messengers Podcast

Click the following links to subscribe to The Messengers Podcast in your favorite podcast app. 

 

iTunes

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Lessons From My First Crack at a Narrative Podcast Episode

What I've Learned From One Episode of a Storytelling NPR styled Podcast

I recently started a podcast in a narrative fashion about a documentary called the Messengers, as I've never done this style of podcasting before. Here is what I've learned.

You have to know what story you are going to tell so you can add some intrigue, inspiration, comedy, etc.

You need to catalog everything. The Sooner the better. So if I make a phone call, get audio from a video, I catalog everything.

Identify your plot. For my first episode I wanted to tell the story of how and why everyone got involved, with a subplot of some behind the scenes. Then I wanted to build interest in future episodes. Looking back, it might've been better to keep it short and precise.

It takes A LOT of time. This is why shows like Reply All have a team of 15 working on their show. Right now, I'm a team of one. The first 20 minute episode took around 4 hours. That is roughly a 12:1 ratio.

My tool of choice here is the software Hindenburg Journalist. It's $99, and works on both Mac or PC, and you can drag in a bunch of files, cut them into pieces and then drag and drop them into the order you want them. It also auto levels the audio, and in this case I have all sorts of audio.

Get the best audio you can. This is true for every podcast. In my case I had some phone conversations that sounded horrendous next to a skype call. I always judge if a clip is helping the story.

Beware of the creep. What I mean by this is as I'm creating an episode about things that have already happened, there are things happening NOW. You have to think through the ears of your audience. They only know what you have given them.

I'm reading Out on the Wire: The Storytelling Secrets of the New masters of Radio which I realize is a bit backwards. I should've read it before I started, but sometimes you just got to jump into the pool.

When is a Remake Better Than the Original

15:15 I saw Ghostbuster this week, and found it very "Meh." It didn't scare me, or make me laugh. It was a shame as there are some really talented people in it. When we try to recreate someone else's magic, it typically doesn't work. I'm sure if we said some old show from the 1920's compared to a show in 1983, I'm not sure of movies that were better than the original. Typically a copy/remake of something isn't as good. With this in mind, don't try to copy someone else's show. Be yourself. Your audience will thank you for it

The Only Thing Stopping You - is You

18:03 Is this you? You know you're a nice person. You're a good person. You're not perfect, but you always do your best. You have things you are proud of, and things you might wish to forget. Does this sound familiar?

I'm going to share something I did this week. I talked at the beginning of the year how 2016 was going to be me getting out of my comfort zone. So I'm going to share a bit about my life, what goes in my head, and how I pushed through, and how you can too. In the end I'm glad I did, and you will be too.

Here is some back story.

1. I was in training to be a Pastor of a small church. I was brought in to bring in a younger crowd. The church was about 15 years old and over the last 10 years had completely lost touch with their youth at the church. After filling in for the Pastor I was approached to be an assistant pastor with the end goal of becoming the pastor when he retired. I thought about it. Prayed about it, and came on board. To keep this brief, they wanted me to attract younger people doing the exact same thing they had been doing that drove them away. Every idea I had was shot down. They were stuck in the "that's not how we do it" mode, and eventually I got frustrated and I could see how this wasn't going to work. I love those people and rather than lose those relationships, I stepped down. The bottom line was my ego took a hit. My self esteem got a quick uppercut to the jaw.
2. When my first wife and I had accepted the fact that we would never have children, she became an alcoholic. Have you ever tried to reason with an alcoholic? It's not fun. Bottom line, I couldn't get her to listen to me. I'm glad to hear that years later after almost driving into someone's home, she is now sober. But here again, I was in a situation where I couldn't get someone's attention, and my words seemed worthless. I'm not looking for a pity party. Hang with me.
3. My second wife was a smart, intelligent, funny person, who I later found out, disagreed with about 90% of everything I said. I could see where she wanted out marriage to go.  I could see the path on how to get there, but I couldn't get her to follow me. When I tried to follow her, well, it just didn't work. Here again, I just couldn't get her attention. As this was marriage number two, and I was right back where I started, this really did a number on me. After all the only constant in my marriages is me.

We all have these. We all have something to say. But it is the past that often steps in to stop us from doing really good things in the future. Sometimes when these wounds are still fresh, they can really set you back.

For me, I now work from home. It's weird. I go days where the only person I talk to is the check out girl at the grocery store. I might go to Bob Evans just to have chit chat with a waitress. It's weird. So I went to meetup.com and signed up for all these groups where people that are around my ago go out and explore the city. I could use some friends. It sounds like a good idea. But I had multiple opportunities to go. I always found other things to go. Here I would love the opportunity to have conversations, and yet I now had all this self doubt in my head. They say the older you get, it takes longer to heal, and that may be the case here.

Sometimes you have to baby step it. Sometimes those babies steps can lead to huge outcomes. I am going to relate this to podcasting in just a second. So I decided to go to a restaurant/bar to hear some old friends band. This was an area in Akron, Ohio called Portage lakes. It was a beautiful night to hang by the lake, listen to some friends, and do this thing called relaxing that I hear people talk about.

Did I mention that there is a female lead singer in the band?

I've known her for years. We always joked how I was married when she was single. She was in a relationship when I was single. Now we are both single.

I walked up behind her and said, "I remember you." Well, the reaction I received was amazing. One would've thought I was a returning soldier coming home from the war (inert divorce joke here). She almost cried. It created somewhat of a scene. Her guitar player (another long time friend) had not seen me in years (all of my friends from my home town have not seen me in about 8 years). I turn around and there was another musician that I had actually played with in one of my old bands. Here is the point. There were people there waiting to connect with me (I did get her phone number by the way). They were all glad to see me. All I had to do was push through and make a little effort. As we often say on this show, "Nobody will punch you in the face" (thank you Ryan Parker of foodcraftsmen.com ) and nobody did. So when you push through and you start your podcast, there will be people there glad to meet you.

So why did it take so long? Because I would over think it. What if I met a woman? Where would that go? Etc, I would WAY over think it. I made it way super complicated in my mind. I think we do this in podcasting. We start thinking about our HUGE audience that we are going to have, and we focus on all the technology, etc. We make it super complicated in our head, when in reality its not. You don't have an audience, and by the time you get some numbers you will have had some time to work out the kinks. Instead we focus on the people who may not like us. You know what? There may have been people who didn't like me at this bar because I was drinking water? You know what I didn't notice because I was busy spending time with the people who enjoyed my company, and that's what you can do with your podcast.

Here is one of the coolest things about podasting. In some cases, you are the team. You are the committee. You are the program director. You don't need to ask for permission. When I was at Podcast Movement, it was kind of weird as I had to check in and see what my boss wanted me to do. When you are recording your podcast, no check in is required. You are 100% completely in control. It is YOURS. The only person who can stop you (for the most part) is YOU.

Jump in the Pool

29:02 I'm full of stories this week. I also attended a birthday party for my brother. Also in attendance was my niece and her three children (my great nieces and nephews). I showed up just in time to see my 8 year old great nephew (who had started the day in a life vest) jump off the diving board into the deep end, tread water and swim to the side. Now his first attempt he didn't jump straight, and aimed toward the side of the pool. There is where the experience swimmers (his Mom, and the adults) advised him to NOT jump towards the side because you might do too good a job and bang you head on the side of the pool, which happens to be concrete.

Shortly thereafter his five year old sister did the same. She needed a bit of help to get to the side of the pool, but it was amazing to see someone jump off a diving board when there is a chance of drowning.

Later my Great-nephew said, "I'm proud of myself." Here again, someone had faced their fears only to come out the other end feeling good.

Catching Up With My Listeners

36:02 I got email talking from Orlando about other countries "Catching up" with the USA, and Heather From Craftlit recommendation to go listen to the Voice Acting  Mastering.

Poll of the Week - Podcast Players

43:31 Take the two question survey

Mentioned In This Episode

Planning Your Podcast Course

Creative Studio Academy

Hablando De Tecnología

Hindenburg Journalist

Book: Out on the Wire: The Storytelling Secrets of the New masters of Radio

Food Craftsmen

Podcast Fiend

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Lessons From the Pizza Parlor

Podcast Movement was a great success as all of the previous events. WOW. The one thing different this year was I was working for Libsyn. I spent pretty much three days talking from about 7 in the morning to somewhere between midnight and 2 AM talking loudly. Consequently, my voice is still kind of raspy today. I had originally planned on playing the talk I did, but to be honest the audio has so much room noise it's unusable. Instead I want to share some quick insights from Podcast Movement. 

1. Bring a back pack. - I was using a laptop case and my shoulders still hurting. 
2. If you want to meet someone, you need to set this up in advance. 
3. Don't be afraid to try things. I did a Q&A. This was new at PM16, and it was in response to customer feedback. I thought my session went well, and I enjoyed not having to working on a bunch of slides. 

Be Careful Extending Your Launch

I love Giordono's Pizza. Every time I go to Chicago I have to get some. It's super-duper thick, and it's quite yummy. They look small, but one piece will fill you up. 

We went one night, as did apparently the entire event. There was a 90 minute wait. We found out that we could order out pizza and they could start making it, and then (hopefully) by the time we got to our table, the pizza could be ready. 

That sounded like a great plan. The problem is what we were told and what was reality were very different. We got to our table and instead of having the pizza soon, we waited another 90 minutes. So all in all we waited three hours for food. Was the pizza good? Absolutely, but did it make me roll my eyes back into my head and make me go "oooooh this is soooooo good..." like the other times I've enjoy ed their pizza? No. Why?

I had been telling people how good it was. That is half the fun of going there is to take someone who has never had their pizza, and watch their face. But after three hours of waiting, unless they threw in a Heil PR40, I don't think the pizza would've lived up to the hype. 

So if you are a person who is getting ready and setting up your auto responder, your squeeze page, your sales funnel, etc. meanwhile you had already told your audience that you would be launching a podcast "soon," by the time it arrives the wait may take away from the over-all experience. With this in mind, be careful when you announce your podcast is coming. You might want to wait until you have a finished episode ready to go. You might want to wait until your show is approved in iTunes, Google Play Music, Stitcher, etc. 

New and Noteworthy Update

I ran into Nicole of the BBRshow.com (Business Building Rock Stars). If you count from the top she is currently #81 in "New and Noteworthy" and said she doesn't seem to be getting any major push from this position. She said she is seeing slow steady growth. This segment was recorded using nothing but my phone. 

What it Would've Sounded Like if I had Won an Award

I was honored to be nominated in the Technology category and then the PEOPLE'S CHOICE! (but didn't win either). I had a speech in case I won. It went a little something like this:

Look, I don’t win very often, so I’m going all out on this. OK? I would like to thank:

GOD

My listeners. Without you I am nothing. To the members of the School of Podcasting. Thanks for picking me as your coach. It has been a pleasure serving you. A special shout out to the Ask the Podcast Coach chat room. You folks truly are neat.

Thanks to the academy, and to my fellow nominees. It was great to be nominated with you (I’ve been nominated for 8 different awards, and I gotta say it is nice to win).

To my co-hosts I’ve have over the years. Rob Walch, Paul Colligan, Gary Lealand, Erik K Johnson, Jim Collison, and of course my tripod brothers Daniel J Lewis and Ray Ortega. Gentlemen thanks for being great co-host and in some cases competition, but thanks for being even better friends.

To libsyn for hosting all of my files without a glitch, and thanks for the job while I’m at it. Use the coupon code sopfree to get a free month. Cmon, you know I had to go there.

This is really overwhelming. Ask my ex-wife and she will tell you I don’t handle compliments well.

I do want to thank some people, Daniel J Lewis, Marcus Couch, Erik K Johnson, and Steve Stewart who called me during my divorce just to make sure I was OK. As I got divorced 10 days before Christmas, Steve took time out his family time, and called me on Christmas day. I know we like to talk CPM advertising, and income reports, but when you’re spending Christmas with your cat that phone call was worth a million dollars.

Two more quick points. If you’re almost ready to launch your podcast, but you’re waiting on that one thing LAUNCH. An almost perfect podcast will impact 100% more people than the one that never makes off your hard drive.

Lastly, people ask me why I have Jeremiah 29:11 on my website. Well in 2015 I got divorced. Shortly thereafter I was laid off. I was estranged from my family due to some things my ex-wife had said. It was a dark place. I moved back to my home city of Akron where I now have a peaceful house. I called some friends and got a job at Libsyn. After 7 years of not talking to my brother, that bridge has been restored. So when things get dark, remember Jeremiah 29:11 it goes a little something like this. “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” Tonight I stand here with a trophy in my hand and say this is why I have Jeremiah 29:11 on my website because it's true.

Thank you all

Mentioned In this Episode

 www.inglespodcast.com

www.shepodcasts.com

www.bizchix.com

bizwomenrock.com

Podcamp Pittsburgh

Podcast Mid Atlantic

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No Show This Week - 7-9-16

After multiple busy days and nights at Podcast movement, Dave's voice needs a bit of a break. So now show this week on 7/9/

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How Glenn Hebert Does Morning Radio From His House - Couch Cushions Test

Comments? Call 888-563-3228

Join the School of Podcasting today

Podcast Movement is Next Week

I will be working Libsyn booth all week except for my Q & A Season on Friday at 10:15-11:00 on the Solutions Stage.  Please find me and say hello. I would love to meet you.

Have fresh batteries in your portable recorder

Have your business cards

Clean of the SD card

Comfy shoes and breathe mints are a must.

If you have a conflict between a session and a discussion, stay in the hallway and continue the discussion and listen to the recording.

 

Glenn Hebert likes to Hang Out With Journalists

8:13 Today is this third appearance of "Glenn the Geek" from the horse radio network. Glenn is making a living through his podcast, and a lot of hard work. Today we find out.

What mistake Glenn feels he has done, and wishes he could go back and change it

What equipment he is using the create his live show including callers.

He gives some insights into selling ads on your show.

His insights from Magazines, and how Glenn is now helping magazines in his niche get into podcasting. Not only does the magazine bring over their audience, but they also bring over their sponsors.

His biggest hurdle is booking guests

Why you should look at every problem as an opportunity.

Glenn is using Mixlr, Call in Studio, Google Sites, Audio Hijack Pro, Auphonic, and he uses three separate computers. You can see when you add "live" to your podcast, your technical skills need to go up.

Glenn embraces the pressure that live brings, and he likes the feel.

Check out Glenn's Network at www.horseradionetwork.com

Couch Cushion Experiment

43:50 An easy way to cut down on "room noise" grab the cushion from your couch.

You could purchase Milk Crate, Egg Carton Foam or you can just order one already built and save the time and effort.

New and Noteworthy Experiment

51:42 If you go to www.becauseofmypodcast.com/itunes

Please rate, review, and most improbably subscribe to the Because of my podcast show.

I now have 65 ratings. I have a total of 559 downloads over six episodes with the highest episode being 171 and the lowest being 58

I'm on row 91 of the Technology > Podcasting category. I am still not listed in the "main" new and noteworthy. But I'm noticing a trend on who is.

Jim Norton - comedian

Kathy Smith - "famous" health expert

Chris Hardwick

The Dallas Morning News

Gimlet Media - Ebay podcast that's not about eBay

Michael Kosta- Comedian E! Network.

Mentioned in this Episode

The Messengers Documentary

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Donations - Private RSS Feeds - Kiss My RSS

1:40 Tip Jars vs Patreon. You can use Paypal, Cash.me/podcastcoach (from square). What percentage will follow you? Some experts say 3% is good.

7:30 Survey of the week  Do you listen to podcasts on a website?

8:33 Web hosting solutions? Dave uses Host Gator and WPEngine, Jim likes Maple Grove Partners

9:48 Best way to use an additional microphone with an ipad. Use a Camera Kit and plug an ATR2100 microphone and Bossjock

16:34 IPhone holder for mic stand

18:32 iPad holders? Here is one Here is one with a clamp

21:34 What do you use for a jingle player? Bossjock and iJingle

Lebron you're on live TV.....

25:10 What can you upload to Patreon? mp3 files, wav file m4a

26:44 Private/Protected Feeds. Wishlist member, Podbean, and MyLibsyn (everything goes through an App - use code sopfree), Digital Access Pass

36:38 Kiss My Rss - Thoughts?

42:44 New Libsyn Features Video Walkthrough

51:32 Survey Results

Join the School of Podcasting today

 

 

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