Saturday, December 22, 2018

The Return of Bossjock Studio


Today Dave Jackson from the School of Podcasting and Jim Collison from theaverageguy.tv answer your podcast questions about

1:30 Update on the Rode Rodecasterpro

Link to reviews of the Rode Podcaster Pro

9:30 Backpack studio

16:55 Changing Your Brand

21:29 The history of Dave's gray hair

23:05 Should I release more episodes per week?

31:00 Thanks to our Awesome subscribers! see www.askthepodcastcoach.com/awesome

32:42 Common perks of Patreon 

34:28 Patreon has been kicking people off of their platform 

https://news.vice.com/en_us/article/qvqeev/crowdfunding-site-patreon-is-purging-far-right-figures

Link to response from Patreon

46:50 Thoughts on 2019?

49:20 I can't find my why, should I start a podcast?

53:00 Tip on using Zoom.us with auto record

 Ready to Podcast?

I would love to work with you. Here's how

 


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Sunday, December 16, 2018

Loyal Dax Shepard Fans Are Selling Out Theaters


 

Today we hear from Try Heinritz of the Blacklist Exposed reveal what it was like to see Dax Shepard record his podcast in a sold-out Chicago Theater.

Sponsor: Focusrite

2:53

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

Dax Shepard is Selling Out Theaters so People Can Watch Him Record His Podcast

Dax Shepard is the man behind the Arm Chair Expert podcast (voted best one of the best of in Apple Podcasts).  He has taken his show on the road.

Here is what it shows when you go to buy Dax Shepperd Tickets:

Hi, I'm Dax Shepard, and I love talking to people. I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles and shortcomings to be incredibly sexy. I invite you to join me as I explore other people’s stories.

We will celebrate, above all, the challenges and setbacks that ultimately lead to growth and betterment.

What qualifies me for such an endeavor? More than a decade of sobriety, a degree in Anthropology and four years of improv training. I will attempt to discover human truths without any laboratory work, clinical trials or data collection. I will be, in the great tradition of 16th-century scientists, an Armchair Expert.

His event in Los Angelas at The Theatre at Ace Hotel (1600 capacity) in January is also sold out.

Tips and insights from Troy

4:37

  • Start on time
  • Maybe have some sort of playbill so people know what to expect
  • The warm-up act was great
  • It was cool that the band customized the music basic on the location
  • Dax was uber-prepared and next lost control of the conversation
  • He provided a story that he told the audience he won't include in the podcast

You Could Do an Online Event With Two Simple Tools

Yes, people may not travel to come to your event, and for those people, you can do an online event using Zoom.us (up to 100 people for $15) and Eventbrite.

Eventbrite pricing is 2% + $0.79. If you want to be paid before your event, then the pricing is 3.5% + $1.59. If you want a free event, there are no charges (so if you wanted to sell 100 tickets you could do it for free).  Ticketleap is another option for ticketing

Holding a Local Event

17:55

David Hooper has a history in the music marketing business and held many events. I love both his Big Podcast and Red Podcast. He recently has stepped into the podcast world and has already held two events for podcasters (and has a 93,000-word book coming out in 2019). I've known Dave over a decade (and have appeared on his Music Business Radio show on the radio/podcast). Here are some tips from Dave

  • Early bird sales can boost sales
  • Make sure the event fits in with your brand especially when choosing a venue
  • Ask your network for suggestions on a venue
  • Some places you may get for free on off nights (like Tuesday)
  • You need an agenda. Don't "Wing it."
  • You will probably bring in a PA system sooner than you think.
  • Make sure there is plenty of time to give attendees a break (food, bathroom, etc) if its a full day event
  • People appreciate a slower pace than cramming too much content into the vent.
  • Behind the scenes of his Nashville event.

Lots of good bloopers at the end of the show from out talk

The Question of the Month: What is Your (ONE) Favorite Podcast And WHY?

44:30

I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following:

  1. The name of the show (ONLY ONE)
  2. The website of the show
  3. What it's about
  4. Why you like it 
  5. Then provide the same about your show (name, location, and what it's about).

I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put “December question: in the title

 

Work With Me

www.schoolofpodcasting.com/start

www.schoolofpodcasting.com/workwithme

 


Download This Episode!

Saturday, December 15, 2018

Behind the Scenes of an NPR Fellowship


Today Dave Jackson from the School of Podcasting is joined by special co-host Monica Rivera from the You Wanna Do What? podcast to talk a bit about her time after doing a fellowship with NPR

8:40 The Secrets of Dynamic Communication

11:48 Using Transcriptions to speed up your editing (check out otter.ai ) also mentioned www.temi.com 

15:28 Episode numbers in your show

19:30 Marketing for Podcasters

22:03 Making marketing materials

23:40 Headliner for making audiogram

Mentioned:

https://www.photopea.com/

www.pixlr.com

https://squoosh.app/

27:29 Our Awesome Supporters THANK YOU We need ONE MORE for the month Join for as little as $1 a month

30:05 How to ask that better - NEW SEGMENT. When did you get into podcast vs When did you know you wanted to be a podcaster?

32:00 Checking stats, the good, the bad, the ugly.

37:00 Apple Popularity indicators in Apple iTunes

39:00 Monica's absolute favorite podcast

42:00 Find Monica at www.youwannadowhat.com 

43:00 A great indicator that your audience is engaged (Monica's recent surgery)

48:55 How many episodes are a season, and how long a break should you take?

52:47 Dave is getting ready to binge the Book Marketing show

 


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Sunday, December 9, 2018

Dr. Ryan Gray Prescribes Value and Consistency Above All


Today we are joined from Dr. Ryan Gray from the Medical School Headquarters and he shares his philosophy of starting and growing his podcasts.

The question of the Month

What is your ONE favorite podcast for 2018? Why is it your favorite, and where can I find it (then tell us about your show and where we can find it)

For more information see www.schooolofpodcastin.com/contact

Dr. Ryan Gray of the Medical School Headquarters Podcast

4:17

Ryan is currently publishing seven different shows

6:55 Start a website with a positive vibe to help medical students

7:55 He was nervous about starting and waiting six months to launch

9:30 How by starting too broad he rebranded his show

11:00 What enabled him to transition from Doctor to Podcaster?

13:45 How he sought out companies that had content that fit his audience

15:28 How he goes about adding a show to his network

17:40 How his sales pitch is not a sales pitch

21:34 How many shows is he planning on launching

23:13 How much of the day to day stuff is he doing?

24:58 What are his first two employees are doing?

26:14 How he had made lifestyle choices to make this work

A family that podcasts together stays together

28:10 Ryan also has three books and he shares how he put them together and worked with Morgan James Publishing

30:10 Ryan's Advice to people wanting to follow in his footsteps but in their niche

32:00 Ryan's Experience with NFC Chips (Dave had found some on Moo.com, there are programmable card on Amazon)

33:40 Promoting his podcast at events

35:50 His biggest success and his biggest failure

37:50 Biggest mistakes new podcasters make

How do you build an audience - one person at a time

39:25 Has he ever missed an episode?

Main Takeaways

He start by first providing value to his audience - not money, not downloads

He does things other people don't (engages people at his booth instead of staring at his phone)

His wife supports his plan, and now he is supporting hers. For more on this needing support see the "Three Things Every Podcaster Needs" episode
 

My WordPress Updated to 5.0 HELP!

43:20  If you're website updates automatically you can install a plugin called "Classic Editor"  that makes the new version of Wordpress look like the old version of your website

Work With Me

Join the School of PodcastingPodcast Mentorship Program


Download This Episode!

Saturday, December 8, 2018

Where to Spend Your Podcast Budget


1:30 The best money I've ever spent on Podcast was ....

7:08 Is this many downloads good for my show?

11;45 Starting off your show with a mistake got Dave a ton of "engagement."

12:55 Should I upgrade to a Sure SM7B with a Cloudlifter? or Should I go DBX286? Also, see a Fethead

17:00 Wordpress 5 is out with Gutenberg is a bit of a culture shock and you can install the classic editor

20:15 Is Dave a Wet Blanket? Mentioned: Samson Q2U

24:06 What is shaping Dave's attitude towards Chartable.com see article

31:15 Thanks to our Awesome Supporters. We want to have one more patron that we did last month. You can join for $1 at www.askthepodcastcoach.com/awesome

33:00 Cool Patreon Tip from Tom Merrit (see the webinar with by being a $5 Patron.

34:09 The old "get things in writing" and working with co-hosts topic

39:50 Restarting a podcast/YouTube channel where do I start my episode numbers?

44:40 Focus on doing a few episodes first.

48:40 Apple discussion on how important it is?

50:35 Do people listen to podcast trailers??

53:00 Ask the Podcast Coach Stats

Work With Me

Join the School of Podcasting

www.schoolofpodcasting.com/start

Podcast Mentoring Plans

www.schoolofpodcasting.com/workwithme

 


Download the Episode!

Sunday, December 2, 2018

11 Steps To Grow Your Podcast Audience


Because of My Podcast: I Get to Talk to NFL Players

1:30

Chris Husby shares how his show devoted to discussing Special Teams topics and interviewing some of the biggest special teams names in the NFL and beyond! has allowed him to talk to some of his favorite NFL players. Check it out the 4th Down Experience

Sponsor: Focusrite

3:34

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

The Question of the Month: What is Your (ONE) Favorite Podcast And WHY?

I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following:

  1. The name of the show
  2. The website of the show
  3. What it's about
  4. Why you like it 
  5. Then provide the same about your show (name, location, and what it's about).

I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put "December question: in the title

How to Grow Your Podcast Audience

1. Give Your Audience What They Want

7:14

  • Know who your target audience.

Some things you’ll want to have to create your target client avatar are:

Name
Age
Occupation
Brands They Use + Purchase From
What Kind Of Language They Use
Where They Spend Their Time
Their Pain Points
What They Hope To Achieve + Accomplish

STALK your target audience.

  • Participate in online groups to listen to what they are talking
  • Use something like Google Forms to create an audience survey (see this episode on creating surveys)
  • Get some constructive feedback from your show. This needs to come from someone who you feel is your target audience
  • Go to Amazon and look at books and see what is in the table of contents
  • Kindle Unlimited has access to magazines (see what the magazines are writing about)
  • Check your stats and look for trends
  • Have good audio quality. If you use a Yetti, make sure you are using it properly. Do not use the built-in microphone of your laptop

2. Make Your Titles Count

14:03

  • The titles of your episodes can boost the number of downloads. Do NOT name your show NAME OF PODCAST EPISODE 16
  • Try to have at least 300 words for your show notes
  • Make sure your listing in Apple podcasts has the proper link to your website

3. Get Your Podcast On Their Device

16:55

    • Have subscribed buttons for Apple and Google Podcasts, Stitcher, TuneIn, Spotify
  • Have directions with a screenshot on how to subscribe
  • Show them how to subscribe on Facebook and YouTube
  • Get an app if your audience isn't too technical
  • I use the Subscribe and Follow Plugin for my Subscribe Page

4. Make It Easy To Share Your Show

23:00

  • My favorite plugin for this is Social Warfare
  • Click to tweet (free)
  • NFC Business Card ( from Moo $22 for 20). NFC Business Cards should work with most Android devices and newer iPhones. Digital Business Cards work with any NFC-enabled mobile device. Here is a video https://youtu.be/tn3rHz9JR5I Sadly Apple aren’t playing ball right now. That’s not to say things won’t change in the future though – and we’ll certainly keep a spot warm for them on Team NFC!
  • Create Show notes worth Sharing

5 Get On Other Shows

26:55

  • Others shows have podcast listeners
  • Do your research
  • Do you bring value to their audience?
  • Be personal - no form letters
  • Help a Reporter Out
  • PodcastGuests.com 
  • Be the guest you'd want to have on your show

6 Interview Other Similar Podcasts Hosts

29:47

  • Can they bring value to your audience?
  • Do a unique interview that inspires them to share
  • Do all the work for them so all they have to do is copy and share
  • Realize this may not boost downloads, but it boosts your network
  • Podcastguests.com

7. Use Social Media

32:28

  • Ask your target audience what platforms they use
  • Promote on those platforms
  • Direct them to a page to listen and subscribe
  • Automate Your Sharing (Libsyn, Blubrry, IFTT)
  • Consider adding your show to youTube
  • Check out Recur Post (mentioned in episode 646 with Steph Taylor )

8 Pay For Exposure

36:34

  • Facebook ads
  • Spotify Ads
  • Overcast.fm ads
  • Cheapest I've heard of $2 per subscriber (and often more like $4 per subscriber)
  • You might want to advertise on other shows

9 Always Be Promoting

40:35

  • Setup a signature in your email with a link to your website. If you use Gmail, you can set this up. For a slightly "fancy" email check out Wise Stamp
  • Use a system like Slick Text ( text  ' sop ' to 31996 and you will get two links to subscribe on Android or Apple )
  • You might consider giving out T-shirts or posters to put in the back seat windows of your car from Teepublic
  • Get business cards that promote your show (with or without your contact information). Cards from Moo are roughly 30 cents each. Gotprint.com has even cheaper prices.

10 Go To Events

44:12

  • Go to Podcasting Events - not to grow your audience, but your network
  • More importantly, go to events in your niche
  • Check out www.meetup.com

11. Build Your Promotion Team

47:07

Moving Forward:

You need to make it interesting:

Everything has been said before, but it’s never been said by you. Your point of view is what makes you interesting. — Jory MacKay You might ask yourself, "how can I cover this in a way that only I can?"

Sean MCabe had mentioned how there is are things you feel comfortable with, and there are things that nobody is talking about. Your content is where those two intersect.

Be Patient

It took Seth Godin four years to pull away from being "just another blogger" to being, well, Seth Godin.

It took Jerry Seinfeld 17 years to have his show (he appeared on the Tonight Show for nine years before getting his own show, which was almost canceled)

Mentioned in this Show

Emily Prokop and the Story Behind Podcast

10 Thousands Downloads Per Episode in Five Months Noah Tetzner Interview

Northeast Ohio Podcasters Meetup

FNC and Regular Business Cards From Moo

A Star is Born Video Clip

Recur Post (mentioned in episode 646 with Steph Taylor )

Teepublic for t-shirts

Moo for business cards

Social Warfare Plugin

Social Subscribe and Follow Plugin

Let Me Help You Start Your Podcast


Download This Episode!

Saturday, December 1, 2018

Has Anchor Gone Legit?


10:50 Is Anchor the New YouTube?

15:51 Celebrity in Podcasting

19:00 Global Audience Agency

25:00 Does all the garbage block good shows?

26:50 Doing a show like Joe Rogan

38:00 Cross promotion after 235 episodes and WEB RINGS

39:53 Thanks to ALL of your Supporters see www.askthepodcastcoach.com/awesome

45:00 Ann Murray, Mikey Dolenz, Alice Cooper, and John Lennon see picture

51:00 Do you have a link in your signature?

53;15 Jim's cool podcasting story. "Is that the podcasting guy?"

56:00 Dave's new computer update

Mentioned on the Show

Dave's new "Anchor Sucks" show 

Ready to Start a Podcast?

Dave Jackson has helped more people with their podcast than any other person on the planet. His 13 years of experience (and 2 years working for Libsyn.com) gives him a perspective that no other consultant can provide. You can either join the School of Podcasting or sign up for some Podcast Mentoring

 

 


Download the Episode!