Should You Make You Guests Jump Through Hoops?

Last week I explained how I learned of a strategy from Doug Sandler of the Good Guys on Business show where the goal is to bring on guests who would be a good client for you (assuming you're podcasting as part of your business). There is little focus on your audience and more emphasis on your guest. The presenter also requires that their potential guest subscribes, to their podcast and gives them a five-star review to be considered. This was the part that I thought was a little "black hat." Until I heard his side of the story, I wanted to reserve my judgment. Today I have Doug Sandler on the show to share his insights into his strategy.

Because Of My Podcast I'm Much Better at Public Speaking: Bill Huchison

1:45

Bill Hutchison is a full-time missionary and has a podcast  every now and then Bill is asked to speak in churches. Today Bill shares how he had to think on the fly when he hit a technical snag, anbecausese of his podcast he was able to pull it off. 

Preparing for Episode 600

4:55

I'm doing an "Ask Dave Anything (except podcasting questions)" will be the topic for episode 600. Send in your questions (with the title Episode 600) by January 1st, 2018

Your Target Customer as Your Guest Part II Doug Sandler Interview

7:00 Feedback from last week's show

In today's discussion you hear:

9:23

Doug did his podcast for 16 months without making a dime.

He went from 20,000 downloads to 1.2 million in the second 16 months.

His guests are his target clients

How does his stop his guests from being boring?

Why his potential guests MUST give him a five-star review and subscribe to the show

Does having guests on your show ensure 1.2 million downloads?

Doug didn't get into podcasting to make friends

Summary:

There are no rules in podcasting? Will I look into using my podcast to get clients? I already do. The whole point of the School of Podcasting is to exhibit my expertise, and show you I know how to create a show that engages your audience. I might try this strategy in the future and do something like Natalie Ectal from BizChix.com where she records coaching calls and uses them as episodes. While I force potential guests to subscribe, rate, and provide a five-star review? No.

Where Is Dave Going?

35:09

Podcon in Seatle Dec 9-10

Podfest in Florida Feb 8-10

Social Media Marketing World  2/28- 3 /2 San Diego

Fixing a Podcast Episode After Your Published It

36:07

There is nothing worse than waking up to an inbox full of emails from listeners letting you know there is a mistake in your latest episode. This could be silence, or an edit point that you thought you took out (but didn't). You panick. Oh No! What do I do? Here is what you do.

Do NOT Create a New Episode

If you're using Libsyn.com go to Content > Previously Published and edit the Episode. There you can use the replace option to upload the repaired version of the episode. I strongly suggest you use the exact same file name. This way you don't have to wait for your episode to propagate across the Internet. Your feed has the name of the file, and when someone who didn't download the episode with the mistake presses download, they get the repaired version.

If you're using Blubrry, you can go into PowerPress and upload your repaired file (and it will replace the old file). Again, I strongly urge you to use the exact same file name.

Who Gets the File?

When someone gets the first (wrong) version of your file, the app they use doesn't know there is an issue. Consequently, the app won't download the new version (because to the app, it's the same file).

But I Want Everyone to Get the New Version!

The only way to have all of your audience to get new version is to create a completely new episode (and delete the old episode). This might annoy your subscribers (who typically are the people who get your episode first as it's automated). They may have already listened to and delete the episode, and then all the sudden here it comes again.

What's the Best Solution?

The best solution is to ALWAYS listen to the ENTIRE episode before uploading it to your media host. In other words, the best way to fix the mistake is to not make it in the first place. With that in mind, we are all human and it will happen. I personally just replace the old version and if someone tells me about the mistake I apologize to them and explain they now have a collectors edition.

How Can I Help You

Need one on one conslting? Schedule Some Time

Learn at your own pace at the School of Podcasting

Podcasting in Six Weeks Group Coaching

Mentioned in Today's Show

Scott Johnson From the Computer Tutor Show

Podcast Review Show

Podcast Rodeo Show

 

Download This Episode!

FTC Guidelines - Charging Guests to Be On Your Show

Randy Cantrell from the Leaning Towards Wisdom show growgreat.com joins Dave to answer your podcast questions

Today we talk about

Common Podcast Mistakes

Advertising Questions - Do We Charge People to Be a Guest?

FTC Guide

Code3 Podcast

Google Forms

Dana Carvey Show on Hulu - How they didn't know his audience.

Tips on Contacting support staffs

Opening Chit Chat often ruins your show 

Podcast Review Show Harry Durran

Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power Book

File Formats

Randy's Recording Process

Discoverability Issue in Podcasting?

Companies that don't charge for their service go out of business.

Download the Episode!

Successful TV Podcasting

Today we are joined by Tory Heinritz from the Blacklist Exposed Podcast and the Packers Fan Podcast.

7:30 Dealing with Celebs

13:30 Sports Podcasting

18:00 Dealing with Trolls

26:54 Supporters

27:15 Patreon

29:35 Serious Simple Podcast Plugin

33:08 iTunes Tags

38:00 Troy's Recording Process

47:45 Easy Solutions For Advanced Podcasts

55:02 Zoom Vs Skype

Download the Episode!

Your Customer Is Your Guest

Today I'm back from Speaking at DC Podfest (what a great event) and I went to a session that had some interesting points that I wanted to share. 

The session was titled, "Size Doesn’t Matter: Build a Monetization Program with Any Size Audience with Doug Sandler and Strickland Bonner. Doung and Strickland host the Nice Guys on Business show. Their website states they have over 1 million downloads, and they showed proof in their session, and I can verify they are not lying. They explained a new strategy to grow your customers using your podcast.

Because Of My Podcast: Stephanie Logan

8:35

Stephanie does the DC Diary show (sharing stories of DC Professionals) and she explains how Because of her podcast she was able to transition from a job that was more policy to now working in Media and communications

Interviewing Your Potential Customers - The Power Of Podcasting

11:05

I have said one of the benefits of starting a podcast is people who would normally not give you the time of day, now will sit down to talk with you on a podcast. We've seen people use the power of being part of the media to partner with events and get access to vendors.  Interviewing people that you want to start a partnership with is a solid way of breaking the ice. 

Doug repeated his main point, You have to reverse your thinking and focus on the guest, and identify people who would be a good client for your business. This was an interesting idea. 

One example in the session was someone who did a show about visiting the national parks. This is a hard show to monetize outside of a guidebook, or maybe mosquito spray. Doug said you should find the person who is in charge of the national parks budget, and have them on as a guest. They would know alot about the National Parks. When the interview is done you could mention that the show takes a lot of effort, and to keep going needs to find a sponsor and see if they would be interested in sponsoring the show (I would twist that and ask them if they knew anybody who would be interested in sponsoring the show). Again, interesting.

I know consultants Natalie Echtal and Katie Krimitsos who have offered discounted coaching calls with the knowledge that the call may be used on the podcast. This provides content for the audience (as you help to solve the problems of your target audience) and shows off your expertise. 

So Doug pointed out that if you were a coach, you might interview people who need a coach. This does get a little confusing. If someone needs a coach, then one might think they aren't that successful (cause they need a coach), and with that in mind,  if it's not a live coaching call, what kind of content does that create? This is where this idea goes a little south for me. It's the part where you have to put your brain on backward. 

What if you target customer is a prime prospect, but a horrible guest? If you've listened to my show (or Moondog Marketing) I am all about content, content, content. This is not focused on the audience, or the downloads, it is focused on getting in front of your target customer. They said their conversion rate was around 20%. For every 10 guests, they would get two new clients. This really goes against my main ideas, and I asked, "What if you guest/future client is boring?" They answered that they did their best to create good content. 

They then also stated there was a vetting process. They don't let "just anyone" get on the microphone. 

I left the session scratching my head a bit and realized I would need to listen to an episode to maybe complete my opinion. Their show is well produced and has a fair amount of comedy built in. Maybe a bit too much for my taste as I was five minutes in and they were still having a "how the sausage is made" discussion about the show's publishing schedule (which for me was boring as watching paint dry) and I never made it to their interview. Maybe I'll go back later.

There is more to their strategy, and in my opinion, it's slightly sketchy. I've invited Doug Sandler to come on so we could have a dialogue about. We'll save that for a future episode.

Questions of the Month

22:09

I need your answers to:

What will you be doing differently in 2018?

If you could only listen to one show, what would it be, where and what is it, and WHY is it your favorite (be sure to tell us about you too)

Deadline is 11/20/17

How to NOT Make Money with Podcasting

24:34

Jessica Kupferman from JKM Agency (which recently merged with a new agency) comes with a story of how to NOT MAKE MONEY with a podcast.

In this example, a podcaster knew they were going to start a campaign for a product. The campaign was going to start in the next episode. The podcaster covered ALL the competition of the sponsor in the current episode. 

The sponsor saw the post and asked, "Are they sponsoring the show?" As you might imagine they might wonder why they have to PAY for exposure while their competition did not. While you're always in control of your content, when sponsors get involved you may want to tread lightly around certain topics. 

Start Podcasting With Any of the Three Resources

28:00

One on one Podcast Consulting (Quick and specific to your podcast questions)

Join the School of Podcasting (Step by step tutorials, private Facebook group, priority email support, and live group coaching)

Podcasting in Six Weeks - Live Group Coaching for Six Weeks starting in January 2018, plus a year membership at the School of Podcasting

Mentioned In This Show

Moondog Marketing episode discussing the importance of content

Good Grief Podcast

The Story Behind podcast

Epodcast Productions

 

Download This Episode!

Creating Events For Your Audience Part 2 - Mark Deal

Today we are talking with Mark Deal who has grown Podcast Atlanta to over 500 members (www.podatl.com). We get great tips on growing a local meetup, tips, and resources for better interviews, and how is creating podcasts for a living. 

How Long Does it Take Until Your Show Catches On?

George Hrab answered this question on his Geologic podcast, and George told me a long time ago that if I ever want to use a clip I could. George's show spotlights his life as the drummer of the Philadelphia Funk Authority, but also features George's Skeptic point of view with highlights on Science as well as the "Religious Moron of the Week."

George mentions that you shouldn't start a podcast to "be something" but instead make it because you can make something cool, interesting and fun. Make a podcast because you have a different point of view and it needs to be heard. It took him two years before an absolute stranger mentioned they listened to the show. As George says, "You're making something and that is more than most people."

Growing Your Local Meetup Group

Mark Deal runs podcast Atlanta and in 18 months his group has grown to 500+ members. In today's discussion you hear:

• Not all 500 show up at the same time
• The different formats of meeting he uses
• What he's doing to grow the group
• What didn't work in regards to growing the group
• How a meetup group is not exactly the same a growing a podcast
• How to pick a location
• How he offsets the price of running the meetup group
• How he got Gordon Firemark to come to a meetup
• The typical breakdown of a meeting
• How often they meet, and how they stay connected between meetings.
• The pros and cons of Meetup vs a Facebook Group
• The kind of "Special Events" they have
• Podcast Guest Experts and the Podcast Editors Facebook Groups
• What has happened because of hosting a podcaster's meetup (18:00)
• Podcast Studio Certifications, and what he feels every studio should have
• How he is making a living with podcasting
• Having Alcohol at events
• Other platforms he uses in addition to Faceboook, and Meetup. (Eventbrite.com )
• He makes money from Podcasting not Podcasters
• Why he uses Steve Stewart to edit his show

Check out Mark at www.podatl.com

Podcasting in Six Weeks Starts January 2018

• Six weeks of group coaching and personalized attention
• 1 Year Subscription to the School of Podcasting
• Private Facebook Group
• Be in the relevant Podcasting Directories by February
• Direct access to me / Priority Email Support
• Focus Group to Help Shape Your Idea
• Your Podcast will Sound Great 
• Erase Your Fear of "Sounding Stupid"

Go to www.podcastinginsixweeks.com for more information. Class Size is limited.

Want a more leisurely pace, check out the School of Podcasting.

Mentioned on This Show

Gordon Firemark (Entertainment Lawyer)

Author Inside You Podcast

Eventbrite.com (ticketing for evens)

Social Media Marketing World

Podfest.us

DC Podfest

Download This Episode!

Lessons From Steven Spielberg - Podcast Woodshed

Because of My Podcast, I Will Be Attending A Taping of the Black List Television Show - Troy Heinritz

1:58

Troy Heinritz has had story after story when it comes to his Black List Exposed show. He recently won a podcast award, and now was called by Sony to attend the taping of the 100th episode the Black List. Troy was on the Ask the Podcast Coach show and talked about he when he gets these opportunities, he prepares and delivers, and consequently keeps getting more opportunities.

Check out his show at www.goldensprialmedia.com

Questions of the Month

3:00

I need the answer to two questions by November 13th 2017.

1. What will you be doing differently in 2018 with your podcast?
2. What is your favorite podcast (if you could only pick 1)? What is it, what is it about? where is it? and most importantly WHY is your favorite? (be sure to mention your show as well).

I need your answers by November 13th, 2017. For more information go to www.schoolofpodcasting.com/contact 

Embracing the Experience Gap

4:52

When podcasters first start, they put a lot of thought into their launch (sometimes too much), and they get their show out and into Apple Podcasts and the other directories. 

Then they do one thing that can really knock the passion out of them: they compare themselves to others. 

They want to know how many downloads other shows get, and start to focus on other podcasters instead of focusing on their audience. 

Back to the Woodshed

I've played the guitar since I was 11. When I got done with school I would deliver my papers to my paper route, eat dinner, and my friend would come over and we would play guitar for hours. We weren't very good. We weren't taking lessons, and I was learning to play lead by trying to recreate the sounds I heard on albums. 

In other words, I would study music, and then practice, practice, practice, until I could play it. The music that was produced on the path to "getting it" was not pretty. I have hours of tapes of us playing Ted Nugent's Stranglehold for hours. Each of us would take turns soloing over the top of it. 

I recorded these so I could evaluate my process. I never intended to release them to the public. You can do the same with your podcast. Record a couple test shows for evaluation.

How Can Podcasters Get Better?

Podcasters get better by podcasting. I know that sounds stupid, but there is no way to know if you're content is good unless you get it in front of your target audience. 

You can also study other podcasts and entertainment. You see podcasting is part of the entertainment industry. Sure some of it is educational. Then again so is Sesame Street, and it's pretty entertaining. 

I recently watched a documentary on Steven Spielberg. Spielberg got turned down to be in the USC film school due to grades.

He would take a tour of Universal Studios, and when the bus stopped for a bathroom break he would sneak away and watch people like Alfred Hitchcock direct. 

One of his first films  (Amblin 1968 ) was geared toward studio executives to show he was not a normal independent filmmaker. - he knew his audience, and it worked it got him hired.

As the youngest director under contract, he was a bit of a novelty item, so he had to prove himself over and over.

One famous director pulled Steven aside and said, "There are days you will go on the set and have no idea what you're doing. Your job is to make sure the cast doesn't know that. The film interviewed Richard Dreyfuss who sais he was hired on the third day of the Movie Jaws. He said they didn't have a script, and they didn't have a shark.

Steven decided to the movie on the ocean instead of a back lot of a movie studio. 

In fact, the first shark doesn’t appear until one hour and 21 minutes into the two-hour film. This was partly due to the mechanical sharks they built didn't work. The cost was 225,000. So you'll notice the use of barrels moving instead of the shark. You didn't need to see the shark. Just the music and the thought of the shark made it scary.

The sharks were smaller than expected so they hired shorter actors to be next to the shark.

The line, "“You’re going to need a bigger boat" was improvised.

Jaws became the first motion picture to gross more than $100 million and won three Academy Awards (for Best Sound, Best Film Editing, and Best Original Dramatic Score).

So how did Steven Spielberg get getter? Jaws had come in way over budget, and instead of taking 55 days, it took 159. His next two films also came in way over budget. This actually stopped from studios from working with him. Yes, he was making a lot of money at the box office, but his integrity was on the line and he improved. 

As podcasters we are storytellers. The only way we can get better is to keep podcasting.

Final Lessons

In the same way that Steven Spielberg didn't have all the equipment he wanted, you can make great content without having the top of the line equipment. 

Your next episode should be better than your previous one. You will get more confident, and your skills will improve. 

The only way to get better at any skill is to do it. 

Don't be distracted by other podcaster's success. Keep working to improve your own skills (keep woodshedding).

The Best Compliment a Podcaster Can Receive

24:20

For me, to have someone say that I am the same off the mic as I am off the mix is a huge compliment. This happened to me when Jim Collison from theaverageguy.tv was a guest on the Podcast Junkies Show. They talk about Jim's background, a bit about his network, working with me, and how Jim balances his podcast and his life.  Its a great interview, and Harry Durran is a great interviewer. 

My First Impression with Squarespace

28:42

I was under the assumption that the Squarespace platform for building a website was so easy that the site almost built itself. I've head a million commercials about it. I decided to try it for my Podcasting in Six Weeks Course. 

While it is flexible, it is more or less a "page builder" tool. I've seen these on WordPress like Divi From Elegant Themes. The Second Line theme I mentioned comes with a page builder. Squarespace is not that different. You add an element to a page and edjust the properties of that item. I was surprised there weren't more elements. While they had enough elements to make most websites, you can look at it two ways, "hooray I'm not overwhelmed with the choices," or "Hey where is the FAQ template?" 

I was surprised that I couldn't change the background color of different elements. The biggest complaint is they have an e-commerce tool. This ties in with Paypal and Stripe. Both of those tools take about three percent plus a transaction fee. This is normal. What is not normal is Squarespace takes an additional three percent. When you are talking about products that are four figures, that can be a chunk of change you are paying to keep people on your website (instead of sending them to another page to check out). 

The bottom line is everyone says this is super drag and drop easy, and while it is easy to drag and drop, to really adjust customize items, there are lots of little boxes that pop up based on where you click. While I didn't expect zero learning curve, the onboarding process was not as easy as expected. 

Speed up Podcast Production

36:20

If you're on a pc, you can add a folder to the quick access area (left column) of the File Explorer Window. Go to the folder you want to access all the time, and right-click and choose Pin To Quick Access." Now you will see it on the left-hand side. You can remove it by right-clicking on it and choose "unpin from quick access." This avoids you having to "Drill down" by double-clicking on folder after folder to get to that folder.

Mentioned In This Episode

The School of Podcasting

Podcasting in Six Weeks (Early Bird Special Ends December 1st)

Podcast Junkies Show

Squarespace

Elegant Themes Divi

Second Line Podcast Themes

Download This Episode!

New Ideas - Lead To New Facts - Lead to New Actions

The Essential Items For Your Podcast Website

Let me state, that this has nothing to do with Wordpress vs Wix vs Squarespace. These are the items that I feel should be on your website (and why)

A Play Button

Think of this as a free sample. If someone is going to subscribe to your show, they need to hear it first. This is why there is a guy with the chicken on a toothpick at the mall. It is the teaser, the free sample of your podcast with no commitment to buy.

A Contact Button/Page

I'm not making this up. I just read an article in Pod to Pod, and I read a story about a podcaster that might have a good "Because of My Podcast" story. There wasn't any contact button at the top, bottom, left, or right side of the screen. It wasn't on the about page, it wasn't there. The only way to contact the person was via twitter. Being somewhat of a geek, I pulled up his RSS feed and dug through the code to find it. Realize, nobody is going to dig through your RSS feed to get your email address. Make your contact button easy to find, and don't get cute and name it something like "Let's get coffee." Be sure to test your button/page to make sure you get the messages from your website.

Your About Page

There are two answers here. If your website is primarily the home of your podcast then the first paragraph should be about the show. If your website is the home of your brand (products, press, etc) then the first paragraph should be about the host. Then a second paragraph about the show. In my travels, the about page is one of the pages that receive the most traffic. If you've been podcasting for a bit and have some reviews, take some of the phrases used by your audience and use it in your about page (use the native tongue of your audience).

Subscribe Buttons

We all love to talk about iTunes/Apple Podcasts, as we should. They have a huge amount of the market. There are android phones as well and it's a bit of a chicken or the egg. More podcasts are consumed on Apple products than Android. Well, most podcasters talk about subscribing on Apple products (and leave the android people out to dry). If Google would get off their butt and make a native app for podcast listeners that would be great (they did just purchase the 60 db app). So make sure people can subscribe to your show. You REALLY want to avoid telling people to "Find me in iTunes."

Extra Credit

Don't just make a subscribe page, but add directions with screenshots. You could even do a quick presentation on YouTube Live on how to subscribe to your show, and then send people to the video on YouTube.

There is more power in subscriptions than reviews.

Because Of My Podcast Scott Orr  is Going to the Movies for Free

Scott Orr does the Code 3 Podcast and was approached by the people behind the new movie Only the Brave. Check out Scott's podcast for Firemen at code3podcast.com

Not sure what is up with Scott's voice? Check out the first 30 seconds of his show at code3podcast.com

Always Be Open For New Input

I've heard reports from one person or another. Anything on the internet that is repeated enough becomes an undeniable fact. With this in mind, I always stay open to new feedback. I always consider the source and always allow new ideas to challenge my beliefs. If I'm going to believe something, it is typically based on things I believe to be facts. Beliefs are based on input and your ideas and feelings (your feelings can skew the input).

Actions are based on beliefs. Beliefs are based on perceived facts. Facts are based on input into your brain. For example, I don't like coconut. Any candy bar with coconut, I'm not a fan. The one day someone handed me a drink. I wasn't sure what it was, it was supposed to some drink better than soda. It was white. It turned out it was some sort of vanilla coconut mix. I have input. I now can say, I don't like something that is predominantly coconut, but I don't mind it mixed with vanilla. You have to be open to someone challenging a belief (I don't like coconut) and taking a look at the other side of the story (having a sip). Then allowing that information to influence your beliefs, which then influence your actions.

New and Noteworthy Insights

I've been begging people to share their before and after numbers if they got into New and Noteworthy and that is just what Matthew McClain did on this post about downloads from Apple

He states before being on the Front Page of New and Noteworthy, "In this period we had an average of 71 downloads per day." This is with two episodes (36 downloads per episode - DPE)

On their first day, the traffic went, "from 26 total downloads the day before (our lowest day ever) to 241." (122 DPE)

He does say, "We released episode two on the 8th which pretty much doubled the recent total downloads to 1,447" (so he now had three episodes counting his trailer) (482DPE)

One day they reached 1,928 downloads for the day (1928/3 = 642 DPE)

He states, " At the time of writing, episode one has 6,978 downloads, episode two 6,161, and episode three 2,295. So 37% of listeners followed the podcast from episode two to episode three.

According to VP of Podcast Relations Rob Walch when it comes to iTunes/Apple Podcasts rankings, "“100% about the total number of new subscribers in the past 7 days, with a weighted average for the last 24, 48, and 72 hours”

Things to Consider

This was on the FRONT PAGE of iTunes/Apple Podcasts  New and Noteworthy (not a category)

Their genre may fit a wider audience than yours.

If you don't make New and Noteworthy, your life is not over. iTunes/Apple Podcasts is a directory, a phone book if you will. It is a central location where people can put in the full name of your show and do a search.

Plays From Your Website Add Up

Ravi Jayagopal (the man behind Digital Access Pass, and the Cool Cast Player along with being the host of the Subscribe Me show sent a link to a post. Last week I mentioned how there are a ton of players out there, but the majority of downloads come via mobile devices. In his post, he pointed out that:

A player on a website is more suitable for "introducing" someone to your podcast - not necessarily for long-term consumption. Introduce on your site, lead them to subscribe on a mobile app on your actual show.
Promote your website to cold and luke-warm traffic, like ad traffic and social-spraying content marketing, so you can cookie/pixel them for later retargeting, promote your brand, show them your face, maybe connect with them with a personable video, offer them your lead-magnet and get them to maybe give your their email id, etc etc. But once they're on your list, promote Apple Podcast and Stitcher and Google Play links to those already on your "list", because they don't need to be "convinced" or "converted" anymore about the value that you provide.

Here is a link to the Facebook Post.

He shows how he is getting thousands of new plays on different websites.

Launching Your Podcast With a Massive Amounts of Downloads

Most good ideas are not a single thought. A single idea comes up, and someone says, "You know what else, you might try this..." I always want people to know that:

1. When you launch with more than one episode, the additional episodes do not download automatically.
2. New and Noteworthy will not deliver you 10,0000 downloads per episode (if that is the goal)
3. While you should focus on generating buzz when you launch, a podcast is a marathon and not a sprint.

Some Reasons Why You Might Not Want to Launch with a Ton (25) New Episodes

1. If you record 25 episodes and find out at episode two that people hate your super jumbo deluxe lightning round, they have to sit through 23 episodes (unless you go back and edit them) until you put out a "new" episode with the changes.
2. You might pre-fade. What I mean by this is you never make it to episode 25 because you aren't seeing the downloads, getting any feedback, and so you quit before you ever launch.
3. People will need to go and download your earlier episodes. By default, they will download your latest episode, and then manually download 1-24.

Some Reasons Why Might Want to Launch with 25

1. You maybe have found your voice by episode 25, and with episode 26 you sound more confident, organized and professional. Maybe it's not such a bad idea.
2. If you can't come up with 25 episodes, maybe you shouldn't be podcasting?

A Compromise on Launching Your Podcast with 25 Episodes

Instead of putting all your 25 episodes out at the same time, release your episodes (one at a time) to your website, and to your feed. However, don't submit your show to any directories like iTunes/Apple Podcasts, Stitcher, TuneIn, Google Play music just yet. You can tell your friends if you want, but any traffic will come from people searching for your content via search engines. You might also use Facebook to assemble a "Focus Group" and ask people for feed.

This way you can get feedback as you are creating it. When you get to a certain number where you feel confident your show will have a positive impact on your target audience, submit it to the directories, sound out an email blast, tell your friends, family, and neighbors, and do your "launch."

Questions Of The Month

I have two questions for you to chime in on.

1. What will you be doing differently in 2018 with your podcast? (please answer by 11/20 put "2018" in the subject line to  email dave"at" schoolofpodcasting.com). This will be used the last week of November
2. What is your ONE favorite podcast and WHY? (please email that by 11/20 with the email subject line "my favorite podcast is 2017").This will be used in our Year End "My favorite Podcast is" episode. 

Podcasting in Six Weeks Starts in January 2018

This will be a live group coaching session. If you're interested (more information next week) get on the waiting list at startapodcastinsixweeks.com 

Ready To Plan, Launch and Grow Your Podcast Now?

Join the School of Podcasting risk-free with a 30-day money back guarantee

Get Immediate Access:

16 courses you help you plan, launch and grow your podcast

Private Facebook Grou

Priority Email Support

Live Group Coaching Calls (Twice a month) 

Go to www.schoolofpodcasting.com/start

 

Download This Episode!