Learn How to Podcast: November 2022

Sunday, November 27, 2022

The 5 Questions You Should Ask Before Starting a Podcast (and maybe a sixth)

Podcasts are like Lay's potato chips (you can't have just one). Once you start one, Getting the itch to start a second is something people are thinking about. With this in mind, we look at questions you should ask before starting your first, second, third... podcast.

Ready To Start Your Podcast?

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Podcasters Pondering a Second Show

Kim Newlove of the Pharmacist's Voice is considering doing a local show about Perrysburg Ohio.

Dr. Brad Miller of the Overcoming Adversity show has launched Santa Clause Says Podcast.

Mark Vinet of the History of North America show is mixing in his historical fiction books (for me I would put these in their own show, and promote them in his first show).

Matt Rafferty of the Author Inside You is thinking of doing a local show that interviews local businesses.

Dave Jackson (me) is bringing back a show with a new format at MonthlyChallenge.fit

5 Questions You Should Answer When Starting Your Podcast

Why are you starting a podcast?
Is this a passion project or a business?
Who is your audience
What do they want to hear? (Why will they listen to your podcast?)
How will you gauge your success?

(Bonus) What will you stop doing to find the time to do this show?

My Black Friday Purchases

I like the output of Deverberate for cleaning up bad audio that has lots of reverb.

I also purchased Wiser Notification (aff) to make my pop-ups on my site, and to show social proof on my site. (coupon BF2022-30 )

QUESTION OF THE MONTH

This month the question is the one I do every December. What is your favorite podcast in 2022 and WHY? You can only choose ONE (I know it's hard). If you can get their website URL that would be VERY helpful. Also be sure to mention your show, its website, and a little bit about it.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 12/30/22

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Put Dave In Your Pocket!

If you are a podcaster (or future podcaster) who would like to retain Dave's services without joining the School of Podcasting, I'm not using a new system to allow us to do this with zero scheduling conflicts. Check out daveinyourpocket.com

Mentioned In This Episode

schoolofpodcasting.com/listener

Northeast Ohio Podcast

Pharmacist's Voice

Overcoming Adversity

Santa Clause Says

the History of North America show

historical fiction books

the Author Inside You

MonthlyChallenge.fit

Building a Better Dave

Podcast Rodeo Show

Ask the Podcast Coach

Podcast Review Show

Your Podcast Consultant

The History of Six Shooter

This episode originates at www.schoolofpodcasting.com/855

Download This Episode!

Saturday, November 26, 2022

Black Friday Toys, Santa is Huge on TikTok

Whether you love it or hate it, Black Friday is a shopping holiday that has taken over America. For many people, it's a time to score great deals on presents for the people in their lives. But for others, it's a stressful day of fighting crowds and dealing with rude customers. Today we share what black Friday deal we pounced on, and we get an appearance from Santa who wants tips of using video and audio at the same time. We also take a call from someone who wants to make a show to help veterans not feel so alone.

JOIN THE SCHOOL OF PODCASTING
Join the School of Podcasting worry-free using the coupon code " ask" and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to
https://courses.schoolofpodcasting.com/ask

SPONSOR: Podcast Branding.co

If you need artwork, a logo, a custom podcast website, or a full-on branding audit, let the award-winning graphic artist (and fellow podcaster Mark Des Cotes make that great, professional first impression. see www.podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

4:59 Power Outages and Power Outages.

11:13 If you could do an exit survey to your audience, what would you listen to?

18:37 What do you see for numbers in your business?

24:22 If you feel like you need to edit your video, do it.

27:36 Santa is huge on Tick Tock.

32:56 What’s not working with Patreon?

38:31 Podcasts have a ways to go in adoption.

45:16 What I’m doing with my Windows computer.

52:54 The number of emails you get on a Friday.

56:57 What to do if Windows doesn’t shut down properly?

1:00:10 What’s up with the SuperPass experience?

1:06:46 How do you keep up with your newsletter?

1:10:26 Consider linking your RSS feed to your platform.

1:18:40 What inspired you to start a podcast?

1:23:23 Don't Make Your Name Too Tricky

A podcast for veterans in the making?

Mentioned In This Episode

App Summo

Neuron Writer

Buy Me a Coffee

Supapass

Home Gadget Geeks Podcast

The School of Podcasting

Become an Awesome Supporter

Download the Episode!

Sunday, November 20, 2022

How Gary Arndt Adopted The Audience Growth Strategy From the Movie Industry - And It's Working

Gary Arndt is an award-winning travel photographer, blogger, and podcaster who has been traveling the globe for 10 years when covid devastated the travel industry leaving Gary with nothing. Gary knows the value of promotion. He's used various strategies to grow his podcast Everything Everywhere, including partnering with other podcasts, leveraging his blog traffic, and giving listeners an incentive to subscribe. He also started paying for promotions on other podcasts. As a result, his podcast has reached a wider audience and he's been able to connect with more listeners and is approaching 1 million downloads per month.

Ready To Start Your Podcast?

Gary Arndt's Multiple Strategy Approach

When Gary first launched his 7-day-a-week podcast Everything Everywhere Gary says he was getting around 6000 downloads per episode. Fast forward two and a half year and Gary is approaching getting 1 million downloads per month (a growth of 167%). How did he do it?

Gary's Strategies:

He never turns down an interview.

He executes feed drops (cross-promotion) with other shows.

His show is listed in all directories.

He has a budget to promote his show on other podcasts.

He is investigating advertising in magazines that match his show.

It's Not the ONE thing he is doing. He is DOING THE WORK.

In today's show you will hear:

Why social media doesn’t convert that well for podcasting.
How Gary chooses his subjects?
What are Gary's growth strategies for your podcast?
Why do you think your media property can get away with doing nothing?
How to get people to buy your ads.
The Spanish National Tourism Board is one of Gary's biggest supporters.
Gary may turn his scripts into a book in the future.

Podcast Quick Tip: Trade Each Podcast Episode Like a Blog Post On Your Website

Make sure your podcast information in your media points to your website. Then when making a new episode, have the link in the episode point to a URL where your audience can find more information (and do all the things you want them to do on your website) This can also lead to boosting your Google SEO Score. If you need a website see Cooler Websites or Name Cheap. If you need a website check out Podcast Page, or Learnpodpage.com (Free course)

QUESTION OF THE MONTH

This month the question is from Matt Rafferty The Author Inside for You show and he wants to know:

The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…

If you're sticking to just one, explain that as well.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 11/25/22

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Everything Everywhere

School of Podcasting.com/listener

Podcast Addict
Overcast
Buzzsprout Ads
Spotify Ads
Podbean
Pocketcasts
Castbox
Fountain.fm

www.trypodpage.com and www.learnpodpage.com

More info on ADvertising on other shows on Episode 843

Say Thank You

www.schoolofpodcasting.com/thanks

Download This Episode!

Saturday, November 19, 2022

How Much Information is Too Much Information For Your Podcast?

In our social media-obsessed world, it's hard to decide when sharing personal information is too much information. We think about if there are some guidelines to help you make that decision.

Sponsor: PodcastBranding.co

If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at

podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

Featured Supporter: Sonic Cupcake

Become a supporter at www.askthepodcastcoach.com/support

LINKS:

ATR2005 Microphone

Topics:

3:05
What are you hoping goes on sale for Black Friday?

7:12
How much should you be sharing with your audience?

12:21
Be careful what you talk about on the internet because it writes in ink.

16:14
The fine line between being vulnerable and being oversharing.

21:22
How the 10-person roundtable podcast went.

27:12
What’s the process like when you’re working on a podcast?

37:34
HOw to pitch a podcasting service

42:30
The Wisdom app has a 10-minute limit.

47:31
If your call to action is consistent, it’s going to work.

57:31
You can tell when someone is passionate about the interview by how excited they get.

59:46
The importance of having a follow-up question for interviews.

1:02:24
How to sell without being "Salesly."

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 415 is part of the Power of Podcasting Network

Download the Episode!

Sunday, November 13, 2022

Is Capsho Worth it?

This podcast episode discusses the pros and cons of using artificial intelligence to help with copywriting for a podcast, and whether or not it's worth it. Is the Capsho software really worth the price tag?

Ready To Start Your Podcast

Holiday Hours For Apple and Your Media Hosts

Apple has posted their holiday hours.

From 11/29/22 - 11/27/22 along with 12/23/22 - 1/2/23, new shows and channels or subscriptions submitted during these windows may not be available within our regular. And responses to support inquiries might be slightly delayed plan accordingly and submit any new content with this in mind,

According to Rob Walch at Libsyn, "If you want to have a full launch by January 1, you should submit by November 15."

What If I don't submit by November 15th? All is not lost, the world has waited 18 years for your podcast, it may have to wait another week.

Be Kind To Your Media Hosts

No matter what the company is, your media host, email providers, etc, please remember that everyone is taking time off to be with their family and friends, etc. Lighting up a company on social isn't going to help because (more than likely) nobody is home as they are also with their friends and family (and maybe you should be too).

Join my New Dynamic Podcast Newsletter

I'm "doubling down" on a podcast newsletter. This will have podcast news, spotlight podcasts, links to my episodes, what is catching my eye, and behind-the-scenes information at the School of Podcasting. If you go to www.schoolofpodcasting.com/newsletter you can check what you want to read. If you're already on the list you will get an email asking you to specify later in the week. For those who are curious, I'm using Mailerlite.

Speaking of the newsletter, I am working on an episode about using a newsletter with your podcast. I've got a few interviews lined up as I want this to be a narrative-style podcast. If you use an email list with your podcast, I'd love to interview you. Contact me

My First Impression of Capsho the AI Copywriting Tool For Podcasters

According to their website, Capsho claims, "The Best AI Copywriting Software for Podcasters. Create your podcast promotional copy in under 10 minutes." You upload your episode, and it spits out:

Episode title
Episode description
Show notes
Blog post
Promotional Email
Social Media Captions (for all platforms)
LinkedIn Article
Transcript

Is It Worth It?

There are lots of products with AI (Artificial Intelligence). Word Hero will help you write over 60 different types of descriptions starting at $50/month (there is also a lifetime deal aff). Anyword is another copywriting tool for $30/month. Descript with transcribe and make it easy to edit your show (and they have that amazing studio sound tool). Headliner Studio from CoSchedule is $9/month. With Capsho plans starting at $29/month, I believe it delivers enough value (but that depends on your budget). In my world, I've decided to keep using it and see how it performs.

AI Will NEVER Release a Human

I will get into this later, but while a computer can imitate a human, I feel it can't replace. We are all different with these things called opinions and personalities, and even though I can specify a tone in some AI products like Word Hero it almost always needs a tweak to match your personality.

So Who Is Capsho Good For?

If you're not writing anything or struggling, this does a lot of the heavy lifting. If would love to have someone help you with your description, titles, etc but can't afford a virtual assistant, but can find $29-$90 in the monthly budget, then this might be a good fit. As always, you pay in one of two currencies, time or money. Whichever one you have the most of, use that.

QUESTION OF THE MONTH

This month the question is from Matt Rafferty The Author Inside for You show and he wants to know:

The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…

If you're sticking to just one, explain that as well.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 11/25/22

Videos To Watch

Watch Capsho Video Demo

Up with People Special

Up With People Superbowl

Mentioned In This Episode

School of Podcasting

Capsho

Word Hero (lifetime deal )

Anyword

Descript

Headliner Studio

Mailerlite

Repurpose.io

Jasper

Surfer SEO

Castamatic

New Podcast Apps

Download This Episode!

Saturday, November 12, 2022

Is It Possible to Get Your Podcast Groove Back?

Is doing your podcast sucking the life out of you? Is something missing in your chemistry? That is the theme of the podcast (amongst other things) on this veterans day. Dave kicks of the day with a PowerRant!

Sponsor: PodcastBranding.co

podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

Topics:

Don't forget the links in your show description.

Make it easy to engage with you.

14:40 Streamyard Vs Squadcast

20:32 Dealing with losing your co-host

24:45 Is it better to just play to your strengths, or strengthen your weaknesses

30:47 Uncle Marv From the IT Business Podcast

34:00 Authenticity

42:52 Libsyn 4, 5 and Dynamic Content Issues and Lessons

58:36 Using a Newsletter with Your Podcast

01:12:42 App Sumo Deal That Went Bad

01:18:39 Podcasts that going longer than they should

01:27:39 Wrap Up

Download the Episode!

Sunday, November 6, 2022

Powerful Words For Your Podcast- Don't Say This Say That

In a world where we are constantly bombarded with images and noise, it's easy to forget the power of words. But words are still the most powerful tool we have for communication. They can be used to connect with others, to share our stories, and to create change.

Podcasting is one of the most intimate forms of communication. It's a way to use words to connect with others in a very personal way. When you hear someone's voice, it feels like they're speaking directly to you. And when you share your own story, you have the opportunity to really connect with your listeners.

I was interviewed and the interviewer changed the question from "What is your favorite Books" to "What is one of your favorite books." It puts a whole different level of pressure on the guest. This got me to thinking are there any other words that we can substitute to have a larger impact on our audience.

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Mark Achieve More Success Quick by Changing From Whining to Winning

Mark start a new podcast about the new Lord of the Rings show, and instead of explaining how the was costing money, and it took time, and even when the show wasn't putting out more episodes, he had to pay for hosting, etc he changed his strategy.

Mark asked if they received any value, and if they did, would they mind giving any of it back and giving them one link (so it's one call to action).

In his first season, he received around $900. For this old podcast, he also received $900 but it took him between 9-0 years.

Don't Say This Say That

Instead of asking "What is your favorite ____? " you can ask a quest, "What is ONE OF YOUR favorite ____? This still allows us to hear their favorites without having to make them pick their absolute favorite

Instead of asking is someone interested in coming on your show, ask them if they are willing. When it comes to willing vs interested, willing sounds more open.

When the doctor asked "Are there any other concerns you'd like to address in this visit?" 53% of patients responded affirmatively. Yet when the doctor asked "Are there some other concerns you'd like to address in this visit?" a whopping 90% of patients responded affirmatively.

Why? Patients were primed by how each of the words is used elsewhere. Naming "some" concerns implies you have options. "Any" implies random guesswork (at best) or an exhaustive list (at worst.) The word "some" evokes a positive response. (source)

Quick Keys to Communication

Keep it simple.
Is it unexpected?
Be specific
Say it in a way that makes your listener invokes emotions.

Always use stories when possible

Book: Made to Stick: Why Some Ideas Survive and Others Die

QUESTION OF THE MONTH

This month the question is from Matt Rafferty The Author Inside for You show and he wants to know:

The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…

If you're sticking to just one, explain that as well.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 11/25/22

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

School of Podcasting

Schoolofpodcasting.com/listener

Rings of Power Podcast

ringsofpowerpodcast.com

Resourceful Designer

resourcefuldesigner.com