Do Podcast Trailers Work in Growing Your Podcast?

So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?" 

I also talk with Sunny Gault from the Podcast Network Alliance

Ready To Start Your Podcast?

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Participants

Scott From What Was That Like
http://www.whatwasthatlike.com 

Mark from the History of North America

http://www.markvinet.com/podcast/

Spencer from the Recovery Show

http://www.therecoveryshow.com

Tim From the Create Art Show 

http://www.createartpodcast.com

Tim from the Find a Podcast About

http://www.findapodcastabout.xyz

Fred From Podcast Reporter
http://www.podcastreporter.com

Steve from Unknown Orbits
http://www.unknownorbits.com

While trailers do work in some cases, but the thing that seems to really work is when the host (who the audience trusts) recommends a show. 

Heather Osgood will be on the show in the future, and she mentioned that feed drops are very effective at growing your show. 

The Podcast Network Alliance

I talk with Sunny Gault who is one of the people who help run the Podcast Network Alliance where podcasters who are running a podcast network get together and share strategies. 

Currently, the network is free.

Sunny also has the Independent Podcast Network and the New Mommy Media network.

 

Mentioned in This Show

Join The School of Podcasting

Poetic Earthlings.

Zoom Podtrak P4

Rodecaster Pro

The Podcast Broker

Craig from InglesPodcast.com

Profit From Your Podcast Book

Schedule a Podcast Strategy Session

 

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Words Matter - Donations vs Give Back

Do you know what website your media host is pointing to? Do you have links to your show in directories on that site? We also hear how Mark changed a few words that made a HUGE difference in his crowdfunding. 

Sponsor: PodcastBranding.co

If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at 

podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

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Join the School of Podcasting worry-free using the coupon code " ask" and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to 
https://courses.schoolofpodcasting.com/ask

Give Back to the Show

If you found this show valuable. If we entertain you while we help you avoid headaches, mistakes, and save you money, your sanity, and keep you up to date with the news, consider giving some of that value back.

TOPICS

Check Your Website in Your Media Host
Give Back Vs Donate
3D Challenge Coin
Awesome Supporters
Similar Show Names
Dave Tries Standing Up To Record
Running A Community
Something Better Will Come Along
Kajabi and Podcasting
Moving a Facebook Group
New Open Stats Project
The backend of the School of Podcasting
Discord is Ugly
Moving People to a New Platform - Facebook Woes
The Audacity to Podcast Comes Back Next Week.
Managing Passwords
A British Word For Weenie
Using the Same Questions
Newlywed Game

MENTIONED IN THIS EPISODE

Profit From Your Podcast

Alby

Alby Video

Chris Nesi

Printful (Merch Resource and Marketing)

Podcast Reporter

Podcast Report

Teachable (course management)

Circle (community management)

Make Noise Book

The Rings Of Power Podcast
Tales From Middle Earth

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 408 is part of the Power of Podcasting Network

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Why is Joe Rogan So Popular?

 I had someone ask me, "Why do you think Joe Rogan is so popular? and I took some time to do some research. I wrote a blog post/video at https://schoolofpodcasting.com/how-to-do-a-podcast-like-joe-rogan/

Things We Learned/Noticed

• Joe can be a bit of a lightning rod. You either love him or hate him
• Joe had impostor syndrome.
• Joe only has guests he wants to talk to
• Joe creates an environment where people don't have to worry about triggering others. They talk freely.
• Joe actually mocks/jokes with his guests. Who do you do this with? Your closest friends. 
• Joe is authentic and it resonates.
• He spent years learning how to entertain audiences and eventually moved to where he could get more work.
• While he is a celebrity, that may work to get you to press play ONCE, but you need to deliver value to get them to click AGAIN. 
• Joe states the top skills for an interviewer are listening and thinking

My Opinion

I listen to Joe's show when I see a guest I know and want to no more.

I believe Joe could use some editing. Not to make it 20 minutes, but there are times when I am asking, "How did this make it past the edit?"

THE BOTTOM LINE

You need to be comfortable being yourself. When you try to be someone else, it's hard and doesn't work. That added weight of being someone else leads to burnout.

Play to your strengths. Let your humor shine if you have it. If you're more serious, then build a show around it. 

Everyone's biggest fear is to create a show while being themselves will result in a show that's not popular. There are SO MANY reasons why a show can fail, but I can help you avoid the most common mistakes.

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listen

QUESTION OF THE MONTH

I need your answer by the end of 9/23/22

Podcasters are starting to buy ads on other podcasts as a way to grow their audience. Have you ever taken action toward a podcast after hearing a promo for their show on another podcast? When you answer be sure to tell us a little about your show, and your website.

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

MENTION IN THIS SHOW

School of Podcasting

Ozzy Osbourne Interview

Joe Rogan episode 1360 with Nikki Glaser

Joe Rogan 1679 with Adam Curry

Joe Rogan on Podcasting and Life

Conan Obrien Needs a friend 9/12/2022 with Leslie Jones

Leave Dave a Review

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Finding Good Podcast Guests

Today we talk about some low hanging fruit with a new podcaster and we get into finding guests for your podcast, and if newsletters are so powerful, why isn't everyone writing one?

Sponsor: PodcastBranding.co

If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at 

podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

JOIN THE SCHOOL OF PODCASTING
Join the School of Podcasting worry-free using the coupon code " ask" and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to 
https://courses.schoolofpodcasting.com/ask

MENTIONED IN THIS EPISODE

Profit From Your Podcast

Deadset Podcasting

https://deadset-podcasting.captivate.fm/

https://www.textmetrics.com/

Awesome Supporters

Shane at www.radiorgdr.com

https://dailytechnewsshow.com/

https://www.beehiiv.com/

Mailer Lite Email

Convertkit Email

Aweber

Erik Nuzem's Newsletter

 

TIME TABLE

Sponsor:podcastbrandin.co

Mugshot:basedonatruestorypodcast.com

A Page of Players

Google and Jasper AI

Avoiding Typos

Is It Hard to Find a Guest?

Bad Pitches

Repeat Guests

Newsletters

Why Do You Subscribe to Newsletters

Erik Nuzem's Newsletter

Awesome Supporters

Dave's Ad Experiment

She Podcasts Postponed

Alleged Patreon Rumors

What Newsletter Tool Do You Use?

Bad Pitch of the Week

Wrap Up

Eery week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions. This episode 407 is part of the Power of Podcasting Network

 

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Your Podcast Doesn't Need to Be Perfect - It Needs to Be Good

I am running into more people who say things like, "I'll start my podcast as soon as (event)," or "As soon as I get (piece of gear)." In some cases, they have been waiting for YEARS. So today I'm going to pull back the curtain a bit and show you how a podcast doesn't have to be perfect (as I leave in things I normally might remove)

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Because of my Podcast: I Won An Award

Craig from te Live Well and Flourish started a personal show called, "Live well and Flourish" which lead to other podcasts that Craig created for Louisiana Tech University (where Craig is a Professor) and he won an innovation award for making podcasts to go along with a textbook he c-authored.

Learn From Other's Mistakes

I Had the Wrong Country in An Episode

I had typos in a blog post (due to multiple tabs)

Leave some "Margin" in your life so you can pivot.

Have at least one episode recorded and ready to go.

Replace your file with a new repaired file. with the exact file name.

If you're using Dynamic content, make sure your volume levels are consistent.

Spotify only uses mp3 files (so don't upload an m4a file). I recommend 128 kbps stereo mp3. 

RX10 Is Released

This software has tools to clean up audio. We play "bad" audio and their "enhanced version" and again I say, sure this audio was somewhat shrill. I'm not sure spending $800 is worth the results. If you listen, there isn't a TON of difference. 

Check it out at 
https://supportthisshow.com/rx10

You don't need this software to create a podcast. If you record things with a decent microphone, in a quiet area, you are probably "good enough." 

I'm not saying that you can do "whatever you want." Again, you are aiming at perfection but you land on "Very good." 

QUESTION OF THE MONTH

I need your answer by the end of September 23, 2022

THE QUESTION:
Podcasters are starting to buy ads on other podcasts as a way to grow their audience. Have you ever taken action toward a podcast after hearing a promo for their show on another podcast? When you answer be sure to tell us a little about your show, and your website.

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Become a School of Podcasting Affiliate

Go to schoolofpodcasting.com/affiliates

and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

Mentioned In This Episode

Join the School of Podcasting

Live Well and Flourish

WLM Plus Plugin

Music Radio Creative

IZotope RX 10

Descript Software

School of Podcasting Affiliate

RX10 Demo Video

How Do I Get Rid of Impostor Syndrome? Part 1

How Do I Get Rid of Impostor Syndrome? Part 2

King's X Three Sides of One Amazon (aff) Spotify

This is episode 844 of the School of Podcasting part of the Power of Podcasting network.

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Apps, Resources and Tools You Need?

Today we notice new resources, podcasts, and apps which is great, but some of these we ask, "What problem is this solving?"

 

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Advertising Your Show On Podcast Apps

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting.

Advertising on Podcast Apps

Before you go spending money Tanner and I agree that this only makes sense if your podcast is part of the marketing arm that is generating income.

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/start

Using Podcast Display Ads to Grow Your Podcast

Spotify Ads - Minimum Spend $250

Podbay - $5/day

Overcast - Prices Vary by Category

Pocketcasts - Minimum Spend $1700

Podcast Addict - Varies

Castro - Minimum Spend $750 for 50,000 Impressions

Player.fm
The only thing they show on their website is to contact advertising@player.fm

Castobox

Get Detailed Report

Connect with Tanner

Tannerhelps.com

Good Morning Podcasters

Practical Stoicism

Dictionary of Mythology & Folklore

Mentioned In This Episode

Supercast

Switchy

School of Podcasting

Download This Episode!

How Stressful is Podcasting To You?

Dave is back from Podcast Movement, shares how the attendees have changed, and asks the question, "How stressful is podcasting for you?"

Sponsor: PodcastBranding.co

If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at 

podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

JOIN THE SCHOOL OF PODCASTING
Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to 
https://courses.schoolofpodcasting.com

New Patrons!

Jen Henczel $10

inspiredinfluencers.com

Josh Liston $5

https://www.deadsetpodcasting.com/

Help us reach the goal of $600

Join masterminds and advertise free episodes.
www.askthepodcastcoach.com/support

TOPICS

 Sponsor: podcastbranding.co
Mugshot:basedonatruestorypodcast.com
Numbers in a Podcast
How Stressful is Podcasting
Podcast Labels
Descript Studio Sound
AI Generated Art
Podcast Editors Academy
Otter Transcription
Capsho?
Frosted Flakes Now with AI
Awesome Supporters
Join the School of Podcasting

Podcast Movement Audience
Rain Delays at PM 22
Why Isn't my Show Growing?
Timline is Everything
Does Dave Get Turned Down?
Podverse App
Meet Scott
Music While You Edit
2 Factor Authorization

Mentioned In This Episode

School of Podcasting

Home Gadget Geeks

Orphaned Signal

25 Things I wish I knew BEfore I Started My Podcast

Jasper

Profit From Your Podcast Book

 

Download the Episode!