Learn How to Podcast: August 2022

Sunday, August 28, 2022

What is the Podlation Cycle? with Toby Goodman

I met Toby at Podcast Movement Evolutions and he gave me his book Narrow Podcasting in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential customer. I get that strategy, but what about the listener? Toby is the "Pro" behind the Pro Editing service at Blubrry, and runs his own podcasting services at narrowpodcasting.com So I brought Toby on to talk about it.

PLEASE NOTE: This was recorded before Podcast Movement 2022 in Dallas which had some controversies.

Focusrite: The Vocaster Series Made For Podcasters

AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed
Enhance – Four podcaster-approved voice presets bring out the best in any voice
Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording
Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly
Record to a camera – Plug in your camera and record directly to its memory card
Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback
Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there
Learn more at: Focusrite.com/Vocaster

Narrow Podcasting With Toby Goodman

In our discussion with Toby we learn:

Why did he write his book
What is the Podlationship Cycle?
The Criteria Toby Uses to Select His Guests
What is a good podcast?
Do Audiograms Work?
What can a person expect from the Narrow Podcasting Course?

For more information on Toby, his book and his course. Check out

www.narrowpodcasting.com/sop

QUESTION OF THE MONTH

I need your answer by the end of August 2022

This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.

THE QUESTION:
Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.

How often do you return to these key topics?

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge.
Join worry-free with a 30-day money-back guarantee

Go to www.schoolofpodcasting.com/start

Mentioned In This Podcast

You Podcast Consultant

Narrow Podcasting Site

Narrow Podcasting Book

Join the School of Podcasting

Download This Episode!

Sunday, August 21, 2022

Because of My Podcast I Got to Go to Brazil

I love it when someone who has listened to this show, and goes out and puts the strategies I talk about like make friends before promoting your podcast or service, or start from where you are, and they come back with a "Because of my podcast story..." Today Hilda followed her passion, and it lead to joining a great community. But she knew that if you want to monetize you have solve a problem for someone. She went to her friends at a nonprofit, and wait until you hear what happens, the adventure that unfolds

Focusrite: The Vocaster Series Made For Podcasters

AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed
Enhance – Four podcaster-approved voice presets bring out the best in any voice
Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording
Connect your phone – Record phone calls, high-quality music, or other audio from your device, seamlessly
Record to a camera – Plug in your camera and record directly to its memory card
Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback
Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there
Learn more at: Focusrite.com/Vocaster

Podcast Quick Tip

When you mention any brand in your show, be sure to tweet out about your episode and that you mentioned them. In some cases, they may retweet you to their giant brand.

Interview With Holistic Hilda

In this conversation you will hear:

Start with where you are with what you have
Make friends and earn trust before doing any pitches
Find a community that shares your passion
Getting sponsors is not as easy as it looks
Be prepared to raise your hand when opportunity knocks
Finding clients is not as easy as it looks
Dave reads a part of his book Profit From Your Podcast about fiscal sponsors

Find Hilda at holistichilda.com and the non-profit she helping here.

Make Money Promoting the School of Podcasting

The School of Podcasting recently updated the back end of the tutorials community and coaching. If you know someone who wants to start a podcast (but don't want all the work of a membership site, support, etc) you can become a School of Podcasting Affiliate and earn 20% commission for each month the person stays subscribed.

QUESTION OF THE MONTH

I need your answer by the end of August 2022

How often do you return to these key topics?

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Join the School of Podcasting

Go to www.schoolofpodcasting.com/start

Get access to step-by-step tutorials, private podcasting mastermind, group coaching, and unlimited one-on-one time-shifted consulting.

Go to www.schoolofpodcasting.com/start

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Download This Episode!

Saturday, August 20, 2022

Playing with the Wisdom App and Talking 301 Redirects

Today Dave and Jim are playing (we do that a lot on this show) with new technology. We ended up with quite the audience using the Wisdom App. They say you can monetize, but I haven't found that part yet (this is my very first time using the app).

Sponsor: PodcastBranding.co

If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at

podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

Mentioned In This Episode

www.trypodpage.com

Home Gadget Geeks Podcast

The School of Podcasting

Become an Awesome Supporter

Less Annoying CRM

Making a List of Your Episodes: Converting RSS to Excel

Dave's YouTube Video about Importing RSS Into Excel

Podia Products and Community all in One

TIME CODES
00:00:55 Sponsor:podcastbranding.co
00:02:08 Mugshot:basedonatruestorypodcast.com
00:02:34 Great Storytelling
00:04:05 Playing With Wisdom App
00:05:30 What Your Family Thinks of Your Podcast
00:07:10 Is Listennotes A Bunch of Spammers?
00:08:30 301 Redirects
00:19:14 Spam Emails
00:24:05 First Wisdom Caller
00:37:36 Does Every Episode Need a Redirect?
00:39:14 Kyle is Alive
00:41:14 Saunacast
00:51:57 SOP is Moving to Podia
00:52:24 Podcasting with an iPad
00:53:05 Editor Academy
00:53:53 Saunacast Revisited
00:56:00 Awesome Supporters
00:58:36 Recording Via iPad
00:59:16 Keeping in Touch With Past Guests
00:59:42 Dave's CRM
01:05:07 Repurposing Old Episodes
01:08:34 How Many Episodes To Launch With?
01:12:59 Most Trailers Are Awful
01:17:33 The King of CTAs
01:22:31 The Future of Podcasting
01:25:33 Drive Listeners to Take Action
01:26:35 No Show Next Week

Download the Episode!

Sunday, August 14, 2022

Podcast Decisions: The Balance Between Passion and Logic

In researching successful content creators, I came across quite a few young Youtuber who have six-8 figure subscriber counts, tons of money, and are absolutely miserable.

In looking at why someone would pressure something that was putting too much stress on their life it brought me back to passion (when emotions take over the decision making) and Logic (which only does things that make sense). I came across some new research and insights I wanted to share.

Please note this episode is clean, but does have some bleeped out words.

Focusrite: The Vocaster Series Made For Podcasters

AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed
Enhance – Four podcaster-approved voice presets bring out the best in any voice
Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording
Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly
Record to a camera – Plug in your camera and record directly to its memory card
Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback
Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there
Learn more at: Focusrite.com/Vocaster

QUESTION OF THE MONTH

I need your answer by the end of August 2022

How often do you return to these key topics?

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Join the School of Podcasting
When you join the School of Podcasting you can quit worrying about:

Are people going to listen to me? (Yes, cause I'll show you how to see what they want).

Am I going to sound stupid? (No, as I'll show you the magic of editing)

It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).

I don't anything about this technology (You said the same thing about driving).

Get access to:
Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to have unlimited time-shifted consulting (and quick-fix zoom calls as you like at no extra charge).
Join worry-free with a 30-day money-back guarantee

Go to courses.schoolofpodcasting.com

MENTIONED IN THIS EPISODE

We remember negative things more than positive

Burnt Out at 19 Elle Mills Meltdown

YouTube's Burnout Generation

YouTube burnout is real. Creators are struggling to cope

Benjamin Franklin's Method of Self-Improvement (Live Well and Flourish)

Someday Is Today: 22 Simple, Actionable Ways to Propel Your Creative Life (aff)

Storyworthy (by Mathew Dicks)

We Need Passion

Passion enables us to "throw caution to the wind" which can come in handy to take those scary leaps.

We Need Logic

When we put our thoughts into the reality of something happening, that logic can bring us back from making too many decisions from our hearts.

See full notes at www.schoolofpodcasting.com/840

Download This Episode!

Saturday, August 13, 2022

Asynchronous Interviews

Today Dave Jackson from the School of Podcasting and Jim Collison from Home Gadget Geeks answer your questions about the following topics.

SPONSOR: PodcastBranding.co
If you need podcast artwork, logos, or a full website (or a branding audit) reach out to Mark at podcastbranding.co not only is Mark an award-winning graphic artist, he is also a podcaster. He has made the artwork for my last few shows.

Mugshot: Based On a True Story Podcast
Ever watch a movie that is based on a true story and wonder how much of the movie is true, Go to basedonatrustorypodcast.com and listen as they compare holly wood to history.

JOIN THE SCHOOL OF PODCASTING
Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee Go to
https://courses.schoolofpodcasting.com

Topics:

[00:04:18] Upping Your YouTube Game

[00:05:24]YouTube Artwork

[00:11:54]Walled Gardens

[00:17:07] Submitting to Directories

[00:18:41] Rumble Studio

[00:25:58] Podcast Networks

[00:30:17] Network Payments

[00:38:57] Kids Content

Awesome Supporters

[00:42:20] Rodecaster Firmware update

[00:46:56] Podnews For Industry News

[00:52:56] Podcast Events

[00:56:32] The Key to Success is Communication

[00:59:21] The Audacity to Podcast is Coming Back in September

[00:59:55] Media Kits

[01:01:50] LinkedIn Fast Movers

[01:04:07] Where Can I See All of My Reviews? (My Podcast Reviews)

[01:05:51] Don't Let Your First Time Be a Real First Time

[01:09:03] Squadcast vs Riverside

Best Audio Editing Software?

[01:13:06] AI is a Buzzphrase - Jim Gets his Nerd On

[01:14:07] AI Writing Assistants

[01:17:34] Best Podcast Analytics

Mentioned In Thid Episode

School of Podcasting

Jasper AI Writing Assistant

My Podcast Reviews

Rumble Studio

Become an Awesome Supporter

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 401 is part of the Power of Podcasting Network

Download the Episode!

How to Clean a Sticky Zoom H6

A few weeks ago someone asked, "How do you clean a Zoom H6? " Today a listener who had the same issue got an answer from Zoom.

Sponsor: PodcastBranding.co

podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

TOPICS TODAY

2:17 podcastbranding.co
3:36 basedonatruestorypodcast.com
4:39 Changing Once You Start Recording
08:29 Fixing Your Sticky Zoom H6
14:15 Music in Podcasts
20:10 Podcast "expert."
27:30 Having Dialogues
33:23 Does it matter when you publish your episode
40:43 Bright Shiny Things
47:43 Releasing a Bunch of Episodes at One Time
49:31 Podcasting Newsletters
1:01:38 Money from a Newsletter
1:04:46 How Long Could You Listen to Podcasts01:11:11 Awesome Supporters (featured www.soniccupcake.com )
1:13:31 Amazon Blueprints
1:17:20 How Long Until You Lose a Recording?
1:20_47 Don't Feed the Troll
1:25:15 Coming Up

Mentioned In This Episode

www.trypodpage.com

Home Gadget Geeks Podcast

The School of Podcasting

Become an Awesome Supporter

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 403 is part of the Power of Podcasting Network

Download the Episode!

Sunday, August 7, 2022

I'm Thinking of Being a Podcast Editor (with Steve Stewart and Mark Deal)

In the span of a few weeks I had THREE people say, I'm thinking of becoming a podcast editor and it had been years since I talked to Mark and Steve back on episode 752 . That was back when they had just launched the Podcast Editor Academy which is an amazing resource with tutorials on software (Hindenburg, Reaper, etc) but it also talks about the business of being a podcaster editor. Now they have 8000 people in their Facebook group, and now are helping all podcasters at a special event at Podcast Movement before revamping the academy.

Focusrite: The Vocaster Series Made For Podcasters

AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed
Enhance – Four podcaster-approved voice presets bring out the best in any voice
Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording
Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly
Record to a camera – Plug in your camera and record directly to its memory card
Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback
Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there
Learn more at: Focusrite.com/Vocaster

Charging Guests to Appear On Your Show

A recent Bloomberg Article about guests paying to be on podcasts (and we mention the importance of disclosing this information).

The site mentions Guestio which (if you wanted) you could have people pay $5 just to pitch you (that might scale back some of the bogus pitches).

While I'm not a huge fan of this strategy (I feel it is a slippery slope) if you decide to charge, and always disclose that you were paid to have someone on your show, have at it. (Some people feel this makes your podcast an infomercial.

QUESTION OF THE MONTH

I need your answer by the end of August 2022

How often do you return to these key topics?

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

Got A Because of My Podcast Story?

See www.schoolofpodcasting.com/because