Learn How to Podcast: 2022

Saturday, December 31, 2022

Can a Brand New Podcaster Make $500 In Their First Month?

The chat room is on fire today with come great topics such as swapping hosts, bitcoin taxes, podcast events, and can a brand new podcaster make $500 in their first month.

JOIN THE SCHOOL OF PODCASTING
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https://courses.schoolofpodcasting.com/ask

Sponsor: PodcastBranding.co

If you need podcast artwork, lead agents or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at

podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

Topics In Today's Show

3:47 Podcasting is a $40 billion industry. Oops, I meant $4

11:34 Bilingual Podcasts. How would you do it? Same feed on another podcast in Portuguese?

17:20 Why most Americans aren’t interested in learning a second language.

21:53 Should I repurpose a full episode video to Facebook two years after it was released?

24:33 How realistic is it to make $500 a month with one episode a month? See Dave's Book Profit From Your Podcast.

28:44 Why you have to have an audience to monetize your podcast.

32:33 A Super Chat on YouTube.

38:04 The importance of fact-checking your information.

41:38 The importance of setting expectations accordingly.

47:34 Road caster pro sound pads issue.

56:24 Can you program one of those stream deck buttons to ask the ad lady to mute the show?

1:00:24 You have to be ready for the fact that some people aren’t going to like you.

1:05:17 What’s going on with Etherium?

1:09:35 If you don’t know what you’re doing. 301 Redirects

1:15:00 Get to know people at Pod Fest.

1:19:36 How do you monetize your podcast?

1:24:06 How to get comfortable with your own price.

Mentioned In This Episode

Profit From Your Podcast

Dave's YouTube Channel

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 421 is part of the Power of Podcasting Network

Download the Episode!

Sunday, December 25, 2022

My Favorite Podcast (and WHY) 2022

Every year since 2013 I end the year asking my listeners what their favorite podcast is, and WHY it is their favorite podcast.

This gives me insights into my audience (many more females replying than I got back in 2013) and I find out about potential shows that I may want to network with (as we are already sharing an audience).

Thanks to everyone who contributed, I deeply appreciate your participation. Some of you have been around since episode 1, and that boggles my mind.

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

My Favorite Podcast Is

2:11 Steve Stewart still loves the Stacking Benjamins show, but instead of mentioning that show again he mentioned the This is awkward show about finance and more. Steve is also one of the founders of the Podcast Editor Academy. It is a phenomenal resource if you want to make some money as an editor.

05:24 Brian Goodwin from the Relaxed Male podcast loves the Life Coach School podcast.

08:20 Brooke Smothers from the RV Outwest show loves How I Built This by Guy Rax

09:43 Chris Lewis from the Dads with daughters loves the Real Brian Show

10:54 Chris Nesi from the House of Ed Tech loves the Warm Up Show.

13:53 Daniel J Lewis from the Audacity to Podcast loves the Podcasting 2.0 Show.

18:26 DR Who produces the Life After Corporate show loves the Build a Big Podcast Show by David Hooper.

21:44 Super Joe Pardo (organizer of the Indie Pod Conference) loves the Disney Dish Show

23:10 John Wilkerson from the Struggling for Purpose show loves the Truce Podcast.

24:23 Kim Newlove from The Pharmacist's Voice loves the School of Podcasting (this show).

28:23 Mark Vinet from The History of North America show loves the Book Notes Plus show.

29:09 Mike Dell from the Podcast Insider show loves the Lehto's Law show.

31:00 Neil Scott of the Recovery Coast to Coast show loves the Bob Lefsetz podcast.

34:06 Nina loves the School of Podcasting

42:23Nyree from The Ferret Paradigm Podcast and The Fauna Paradigm shows loves a show that just split in two due to some co-host tensions. Check out Curious Freedom and The Arto f Decluttering.

45:36 Paul From the Pass ACLS Tip of the Day loves the Everything Everywhere show. Here the host of Everything Everywhere on episode 854 where he explains how he grows his show.

47:38 Richard from the Veterans Day Room loves the Build a Big Podcast show.

51:43 Rich Palmer loves the Voice Over Body Shop Show.

54:03 Taylor Marek loves The Expert Ownership show

55:22 York From Welcome to Earth Stories show loves the Matt Walsh show.

57:11 Scott Johnson from the What Was That Like? show loves the 7 Minute Stories show.

59:49 Jim Collison from the Home Gadget Geeks show loves One Nation Under Whiskey show.

01:01:46 Dave Jackson from the Your Podcast Consultant show loves the No Agenda Show

QUESTION OF THE MONTH

This month the question is one I often do in January. What are your top podcasting pet peeve? Those little things that drive you nuts.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 1/27/23

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching, and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

QUESTION OF THE MONTH

This month the question is one I often do in January. What are your top podcasting pet peeve? Those little things that drive you nuts.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 1/27/23

Become a School of Podcasting Affiliate

Go to schoolofpodcasting.com/affiliates

and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

Follow the Show and Never Miss an Episode on:

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Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Download This Episode!

Saturday, December 24, 2022

Does Podcasting Help You Handle Stress

It's Christmas Eve and Dave and Jim have their Santa hats on and are ready to follow up with last week's adventure with Dave's new Mac Mini. We also look at the question, "Does being a podcaster help you handle stress?

Sponsor: PodcastBranding.co

podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how many of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

Mentioned In This Episode

iDrive online storage

Dave's New Hub

Samson Q2U

One Nation Under Whiskey

Lensa Photo App

Topics Include

10:40 Dave’s tips for finding the most efficient place to store your files.

16:33 Does podcasting help with stress?

21:14 How long before people make fun of you for having a Santa hat?

24:36 Be kind to people like they’re working for you today.

26:27 It's Christmas, so if you need tech support, Google can be your friend

28:17 What’s your go-to resource when it comes to audio editing?

31:47 What’s changed in the video industry.

36:31 What’s your favorite microphone?

41:51 Jim's Favorite Podcast One Nation Under Whiskey.

45:17 Thank Our Awesome Supporters

49:15 How do you make a good promo?

54:53 The importance of being aware of what you are doing.

1:00:01 The video dates faster than the audio.

1:03:46 Does playing back old episodes work for making things evergreen?

1:07:45 The importance of having a timestamp on every episode.

1:15:25 Jim’s new thoughts on his show.

1:20:41 The future of TikTok is going to be like YouTube. How do you keep your downloads from dropping?

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 420 is part of the Power of Podcasting Network

Download the Episode!

Monday, December 19, 2022

Dave bought a mac mini: moving your podcast to a new machine

Today's is a little more hardware-related (and Jim get's his nerd on BIG TIME) as Dave has bought a Mac Mini, and Jim has some great advice about moving to a new machine.

Sponsor: PodcastBranding.co

podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

Jim Steps For Migrating to a New Computer
1. Get rid of bloatware
2. Get the updates
3. Get familiar with the operating system
4. Run both systems for a while
5. Do you install Antivirus?
6. Backing up your computer
7. What do you do with your old PC?

Become an Awesome Supporter

Get Bonus Content
Live Group Coaching

www.askthepodcastcoach.com/awesome

or consider a one-time donation.

Mentioned In This Episode

Featured supporter: Indie Drop In Network

Synergy Software to share a mouse over two computers

Backblaze Backup Your Computer

Cigar Authority Podcast

TOPICS and TIMELINE

2:52 The plot to every Christmas special.

6:28 What to do with your old hard drive.

10:51 How to get familiar with the operating system.

16:01 The magic word: learning curve.

20:22 What to do if you don’t have any virus.

24:43 Dave’s storage strategy.

29:33 What do you do with your old pc right now?

34:13 Do you have a problem outing a company?

39:26 The importance of visibility for brands that affiliate with a show that may be safe but the host is not.

43:43 What is errors and omissions insurance?

49:03 What’s the consensus on fellow podcasters who reach out to be on your podcast?

53:30 How to get on other people’s podcasts.

59:16 When you get a high-profile guest on your show, it makes it easier to get other guests.

1:03:56 The only time I ever get slightly upset is if somebody bumps me twice.

1:09:49 You never know who will agree to be on your show until you ask.

1:14:56 Is this type of podcast needed or not?

1:21:39 How Bruce Springsteen reinvented himself in the 80s.

Dave Garoppolo’s business model.

Download the Episode!

Sunday, December 18, 2022

Neil Hedley Helps You Understand Why Your Podcast Promo Isn't Growing Your Podcast Audience

Creating a successful and engaging podcastpromo requires careful planning and dedication. Whether you are creating a podcast promo or radio ad, it is important to have a clear understanding of your target audience (hyper clear). By taking into consideration the message you want to convey, the format of your audio advertisement, you can craft an effective promo for your podcast that resonates with listeners. This episode Neil Hedley from Knopp Studios who has such a wide skillset (radio, tv, advertising, copywriting, comedian, and instructor of the copywriting 101 course - use coupon sop50). Helps me understand there is no "cookie cutter recipe" for making a good podcast promo.

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Creating a Good Podcast Promo

In talking with Neil from The Voice In My Head we discover there is no "paint by numbers" path to making a great podcast promo. There are some best practices such as:

Niche down until you have a crystal clear picture of your audience.
The message about your show is not a one size fits all situation. If you are advertising on "Joe Rogan Experience" and the "Minister Bob" show,
What is missing in most ads is they are just the facts - they are not entertaining or memorable.
The job of the first sentence is to get you to listen to the second sentence.
There is a skip ad button on YouTube, but no "play ad again."
People don't hate ads, they hate BAD ads.

Connect with Neil

Copywriting 101 Course (use coupon sop50)

Neil's Book Copywriting 101: What Was That Number Again?: Crimes Against Advertising and How to Prevent Them

Neil's Agency KNOPP STUDIOS

The Voice in My Hed Show

Because of My Podcast I'm a Pop Up Pastor

Because of the Speak Life Church Podcast Kenn was able to fulfill my Call to ministry.

The speak life podcast is a church without walls.

I am an at-large pop-up pastor to about 300 people nationally.

I have been able to travel to officiate Christian weddings, perform baptisms, and funerals, and answer the call to counsel ten people considering suicide.

https://www.blanchardnetwork.com/show/speak-life-church/
speaklifechurch.net

Can you finish the statement "Because of my podcast _______"? Head over to our contact page and share it.

QUESTION OF THE MONTH

This month the question is the one I do over December. What is your favorite podcast in 2022, and WHY? You can only choose ONE (I know it's hard). If you can get their website URL, that would be VERY helpful. Also, be sure to mention your show, it's the website and a little bit about it.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 12/30/22

Where I Will Be?

I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Neil's Previous Episode Tips Podcasters Can Use From Radio with Neil Hedley

Seth Godin Books on Amazon (aff)

What Was That Like Podcast

Dave In Your Pocket - Coaching without Calendars

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Become a School of Podcasting Affiliate

Go to schoolofpodcasting.com/affiliates

and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today

Download This Episode!

Sunday, December 11, 2022

Making A Living as a Successful Podcaster: Are Your Podcast Expectations Substantially Out of Line?

A study has come out showing the results of 1700 new podcasters, and 41% saw their new podcast as an opportunity for additional income, with 29% of those wanting to be their main source of income. There are people who will charge you THOUSANDS of dollars (in three easy payments) who will GUARANTEE a top spot in podcasts apps. They quote their listennotes stats (even when they know they are bogus, see video 1 and video 2) and promote affiliate products - not because they are good - but because they have the highest commission.

I'm not them. Today I reveal the truth - even if it is not what you want to hear.

So The Plan is Start a Podcast and Get Advertisers?

Less than 10% of podcasters get the number of downloads per episode after 30 days to get a host ready from a "big sponsor." source

Programmatic ads have a CPM that may be around $12 CPM (cost per thousand downloads) source

The median number of podcasters is around 150 (per libsyn)and the average is around 1500. The median on Buzzsprout is 30.

The aver CPM for Advertisecast is $24ish and they require 10,000 downloads per episode. source

Please note, I'm not saying smaller shows with 1000 downloads an episode can't get a sponsor. With podcasting, it always "Depends" on your topic. If you DO have a hyper niche or hyper-local podcast you can charge more than the rates above.

Bruce Chamoff from the NYC Podcast Network

I first ran into Bruce when he invited me to be a speaker at his Podknow 2023 Online Event. I wanted to talk to Bruce because I don't see eye to eye on some of the things he does, and I wanted to no more. One was having a network where the topics weren't related.

Brice started the NYC Podcast Network back in 2005 (it was the Long Island Podcast Network back then). He has slowly broadened the scope and plans on rebranding it to the Global Podcast Network.

Bruce is monetizing by having podcaster pay to be promoted on his site, which gets 20-25 thousand unique visitors a month. That would put him in the top 20% (Source).

You can join for free or pay a small monthly fee to be featured on the site. Bruce monitors all the activity on the website so you can evaluate your traffic from the site and decide if it's worth the fee, or just stay with a free plan (or leave - I'm somewhat worried about having another site competing with YOUR website)

Certain plans on the site allow you to link to our show on popular podcast platforms, as well as monetization links, and link to your website (which you can do on your own site for free).

Bruce likens it to a social media site based around podcasting. What makes his site different is his level of categorization.

You can sign up for free, try it, and check your stats to see if this works for you.

My "Thanks Dave" Engagement Experiment

For three weeks, I swapped out my typical School of Podcasting Advertisement and askws people if they felt I had given value over the years (and they had never joined the School of Podcasting) if they would give some of that value back by going to www.schoolofpodcasting.com/thanks

Six people said "Thanks" and gave some value back (Ranging from $5-$25).

Steve at Wayword studios

Letitia Evans

James Cridland From Podnews

Craig Wealand from Ingles Podcast

DR from Mouthy Broad Media

Try Price from Front Porch Studios

If you take 6/1500 that is .04% (not 4% POINT ZERO 4)

I've mentioned in the past that I've heard the VERY popular show Radiolab do a "Fundraiser" type episode trying to get UP TO 1% of their audience to donate. When I've spoken to other people in the industry, a good engagement level is 2-3%.

If I count the people who are Patrons and Students, I'm somewhere near that ballpark.

Mentioned in This Episode

Building a Podcast Network

Behind the Scenes of the Trek.fm Network

How to Start a Podcast Network: The Good, the Bad, the Ugly

Dave's Listener Survey

Join the Live Focus Group For the School of Podcasting

Question of the Month

Where I Will Be

Download This Episode!

Saturday, December 10, 2022

What Does Next Level Podcasting Mean?

When I browse different groups, websites, etc I see new podcasters who have been producing content for a while, and now they want to take things "to the next level." So we start the show today asking, "What does taking your podcast to the next level mean"

Sponsor: PodcastBranding.co

podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

Timeline

5:04 What does “next level” mean?

10:09 Take care of the people you’ve been given.

13:59 Making it easy to receive satoshis -. See Video

19:29 New Podcast Apps: Don’t treat these apps like they’re perfect out of the gate.

24:17 The blockchain is not the right blockchain for this kind of transaction.

29:34 The pros and cons of buying a road caster pro. see https://supportthisshow.com/rodecasterpro

33:07 If it ain’t broke for my editing, and I want to switch to something more mainstream, but I'm worried about the learning curve.

38:01 You should get a Mac Mini.

41:54 Todd says he’s still using Audacity as his main daw.

45:49 If it’s good, people may not be ready for it. An App Sumo Deal that may be a little too good

53:16 How Twitter has changed over the last 10 years.

57:25 Recreational outrage the national past time

1:03:40 David’s thoughts on listening to things that we disagree with.

1:12:22 Dick Goddard and the magic of pancake makeup.

1:15:24 What to check if your computer is having problems.

How do I schedule some time with you? see daveinyourpocket.com

Mentioned In This Episode

SEO Crawl

App Sumo

Show The People You Love

Safe and Sound Brand Safety Report

www.trypodpage.com

Home Gadget Geeks Podcast

The School of Podcasting

Become an Awesome Supporter

Download the Episode!

Sunday, December 4, 2022

How Confident Are You In Your Content? Audience Surveys

Creating a successful podcast takes more than just having a great idea. To ensure that the show resonates with listeners, podcasters must understand their audience and the topics they want to hear. Audience surveys are an invaluable tool to help podcasters understand their listeners and create content tailored to them. In this article, we will look at why audience surveys are so crucial for podcasters, as well as some tips on how best to use them.

Why Have a Survey?

1. Advertisers
2. Understanding who listening?
3. Understand what they want
4. To help you deliver more value in your show

Creating Your Survey

What is the goal of this survey?
Why are you creating this survey?
What do you hope to accomplish with this survey?
How will you use the data you are collecting?

Question Tips:

Explain to the recipients why you are doing this survey and how it will benefit THEM.

Start with general questions and then get specific.

If you are doing a sliding scale, make it an even number 1-4 instead of 1-5, as it eliminates the ability to choose the items in the middle.

If you have advertisers ask if people have purchased one of your sponsor's products.

Much more information on the site

Take My Survey

I'm giving away a $25 Amazon gift card, a 30 minutes consultation, and a copy of my book Profit From Your Podcast Proven Strategies to turn Listeners into a Livelihood

TAKE THE SURVEY

Attend the LIVE FEEDBACK Webinar on January 4th at 6:30 PM

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching, and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

QUESTION OF THE MONTH

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 12/30/22

BUILD YOUR PODCAST PROFITS STRATEGY WORKSHOP

Tired of struggling to monetize your podcast?

December 17th 10AM-1PM Central

This is not a webinar, it is a workshop, so come prepared to work. There are only 12 seats, so everyone walks out with their monetization strategy. The price is $97

Where I Will Be?

I look forward to seeing you all. Please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

Google Forms

Edison Research Sample Podcast Listener Survey

Horse Radio Network

Dog Podcast Network

What Was That Like Show

Dave In Your Pocket (Coaching without calendars)

Podcast Talent Coach

Podcast Review Show

More information on website

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Download This Episode!

Saturday, December 3, 2022

The New Crop of Podcasters

Podcasts have become a popular form of entertainment and media. In the past decade, the podcast industry has experienced tremendous growth. Consequently, those questions we answered over and over are back (what's the best microphone, can I play music, is X amount of downloads good?). Each week Dave Jackson and Jim Collison come to provide free podcast consulting to help these new podcasters.

Sponsor: PodcastBranding.co

podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

Become an Awesome Supporter

Get Bonus Content
Live Group Coaching

www.askthepodcastcoach.com/awesome

or consider a one-time donation.

LINKS
School of Podcasting
www.schoolofpodcasting.com/ask

Audio-Technica BPHS1 Broadcast Stereo Headset with Dynamic Boom Microphone
https://supportthisshow.com/bphs1

Rode Wireless Go II
https://supportthisshow.com/rodevideomicgo2

Samson Q2u
https://supportthisshow.com/q2u

Zoom Podtrak P4
https://supportthisshow.com/zoomp4

Focusrite Vocaster
https://supportthisshow.com/vocaster

Circle Community Software
https://supportthisshow.com/circle

Podia Course Tool
https://supportthisshow.com/podia

Otter Transcription (pricing increasing in the future)
https://supportthisshow.com/otter

Topics In This Episode

3:43 How can I use three usb mics at the same time?

10:04 What’s going on with SEO in the Apple community?

18:06 Clumping all the interviews into a single podcast.

19:45 Make sure your contact information is available for people if they're trying to find you.

22:50 Transcripts by request.

26:43 How to get people to listen to their own voices.

31:30 When you put bad audio on your podcast, it’s your brand that takes the hit.

34:20 What’s the best headset for this kind of podcast?

40:59 How to break up a long interview into multiple episodes.

45:50 One plus one equals two.

50:37 What’s the best microphone under 100 bucks?

54:33 How to get into the darknet diaries?

59:22 Apple is transcribing your show and coming up with topics.

1:03:11 Searching for your topic on Apple Podcasts.

1:09:49 Stream Yard has been rolling out a bunch of new features.

If you had a spike in your show, there is a user agent for it. (android)

Download the Episode!

Sunday, November 27, 2022

The 5 Questions You Should Ask Before Starting a Podcast (and maybe a sixth)

Podcasts are like Lay's potato chips (you can't have just one). Once you start one, Getting the itch to start a second is something people are thinking about. With this in mind, we look at questions you should ask before starting your first, second, third... podcast.

Ready To Start Your Podcast?

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Podcasters Pondering a Second Show

Kim Newlove of the Pharmacist's Voice is considering doing a local show about Perrysburg Ohio.

Dr. Brad Miller of the Overcoming Adversity show has launched Santa Clause Says Podcast.

Mark Vinet of the History of North America show is mixing in his historical fiction books (for me I would put these in their own show, and promote them in his first show).

Matt Rafferty of the Author Inside You is thinking of doing a local show that interviews local businesses.

Dave Jackson (me) is bringing back a show with a new format at MonthlyChallenge.fit

5 Questions You Should Answer When Starting Your Podcast

Why are you starting a podcast?
Is this a passion project or a business?
Who is your audience
What do they want to hear? (Why will they listen to your podcast?)
How will you gauge your success?

(Bonus) What will you stop doing to find the time to do this show?

My Black Friday Purchases

I like the output of Deverberate for cleaning up bad audio that has lots of reverb.

I also purchased Wiser Notification (aff) to make my pop-ups on my site, and to show social proof on my site. (coupon BF2022-30 )

QUESTION OF THE MONTH

This month the question is the one I do every December. What is your favorite podcast in 2022 and WHY? You can only choose ONE (I know it's hard). If you can get their website URL that would be VERY helpful. Also be sure to mention your show, its website, and a little bit about it.

Leave Your Answer at www.schoolofpodcasting.com/question

Deadline is 12/30/22

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Put Dave In Your Pocket!

If you are a podcaster (or future podcaster) who would like to retain Dave's services without joining the School of Podcasting, I'm not using a new system to allow us to do this with zero scheduling conflicts. Check out daveinyourpocket.com

Mentioned In This Episode

schoolofpodcasting.com/listener

Northeast Ohio Podcast

Pharmacist's Voice

Overcoming Adversity

Santa Clause Says

the History of North America show

historical fiction books

the Author Inside You

MonthlyChallenge.fit

Building a Better Dave

Podcast Rodeo Show

Ask the Podcast Coach

Podcast Review Show

Your Podcast Consultant

The History of Six Shooter

This episode originates at www.schoolofpodcasting.com/855

Download This Episode!

Saturday, November 26, 2022

Black Friday Toys, Santa is Huge on TikTok

Whether you love it or hate it, Black Friday is a shopping holiday that has taken over America. For many people, it's a time to score great deals on presents for the people in their lives. But for others, it's a stressful day of fighting crowds and dealing with rude customers. Today we share what black Friday deal we pounced on, and we get an appearance from Santa who wants tips of using video and audio at the same time. We also take a call from someone who wants to make a show to help veterans not feel so alone.

SPONSOR: Podcast Branding.co

If you need artwork, a logo, a custom podcast website, or a full-on branding audit, let the award-winning graphic artist (and fellow podcaster Mark Des Cotes make that great, professional first impression. see www.podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

4:59 Power Outages and Power Outages.

11:13 If you could do an exit survey to your audience, what would you listen to?

18:37 What do you see for numbers in your business?

24:22 If you feel like you need to edit your video, do it.

27:36 Santa is huge on Tick Tock.

32:56 What’s not working with Patreon?

38:31 Podcasts have a ways to go in adoption.

45:16 What I’m doing with my Windows computer.

52:54 The number of emails you get on a Friday.

56:57 What to do if Windows doesn’t shut down properly?