Learn How to Podcast: September 2021

Sunday, September 26, 2021

What Inspires People To Tell a Friend?

Today is a "Question of the Month" episode where we share something we recommended and WHY.

We look at the strategy of dripping content to keep people wanting to know what happens next ( the Zeigarnik effect ).

Sponsor: Novel Marketing Podcast

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author

Participants

Matt from The Author Inside You

Scott from What Was That Like?

Jennifer Bourbon Barrel Podcasting

Timothy from Podwrecked and Create Art Podcast

Haley from Adoptees On

Jerry from Beyond the Rut

Mark from the History of North America

Wayne from the Packer's Fan Podcast, and Media Voice Overs.

Fred from Grump Old Bears

MENTIONED IN THIS PODCAST

Podcast Rodeo Show

Dumb People With Terrible Ideas

Social Media Marketing Podcast

Project Hail Mary

Samson Q2u

Podtrak P4

Dave's "My Gear" page.

Leading the Bleeding Podcast

Libsyn promo code sopfree to get a full month free.

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

TOPICS

01:34 Autographed Copies of Profit From Your Podcat
02:10 The Show I Love to Hate
03:21 Zeigarnik effect
05:01 What Makes a Good Podcast?
06:39 What Happens Next?
07:48 Example of Dripping Content
09:11 Sponsor: Novel Marketing Marketing Podcast
13:19 Scott Johnson
15:54 Jennifer Longworth
17:15 Matt Rafferty
18:21 Timothy Kimo Brien
20:39 Haley Radke
23:09 Jerry Dugen
24:56 Mark Vinet
26:02 Wayne Henderson
27:13 Fred Castenada
28:35 Dave Jackson
33:10 October Question of the Month
38:20 Quick Wrap Up
39:08 Mastering Your Craft is a Goal
39:44 Libsyn Promo Code sopfree
40:38 Coming Soon

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Download This Episode!

Saturday, September 25, 2021

Can You Be Successful Without Apple Podcasts?

Jim is back from his trip and we are fielding questions from the chat room.

SPONSOR: Podcast Branding.co

If you need artwork, a logo, a custom podcast website, or a full-on branding audit, let the award-winning graphic artist (and fellow podcaster Mark Des Cotes make that great, professional first impression. see www.podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

TEACHER'S PET:

Dog Podcast Network

If you have a dog and want something to listen to while you take your four-legged friend for a walk check of Dog Edition. They have multiple shows all about our favorite furry friends at dopodcastnetwork.com

Mentioned in This Episode

Waves NS-1 Noise Reduction Plugin

Riverside.fm

TOPICS:

01:36 Sponsor: podcastbranding.co
02:42 Mugshot: baseonatruestorypodcast.com
03:37 Lights and Cameras
08:11 Camera For Tutorials at School of Podcasting
14:35 DJL Email?
15:38 Green Screens
20:24 Con You Be Successful in Podcasting With Using Apple Podcasts?
28:02 Awesome Supporters
33:47 Discoverability Platform
37:00 Wet Willies With Dr. Phil
37:58 Cleaning Up Phone Calls
47:09 Organzing Podcast Ideas
52:33 Riverside.fm

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 361 is part of the Power of Podcasting Network

Download the Episode!

Sunday, September 19, 2021

Understanding Podcast Hosting Features

Every Facebook has the question, "where should I host my podcast" about six times a day and every response gets about 17 replies. I realize that question is sometimes confused by the different features, and business plans so this episode is here to help you understand podcast hosting companies.

Sponsor: Novel Marketing Podcast

QUESTION OF THE MONTH

I need your answer by 9/24/21. The question is "What was the last thing you shared and why?" Be sure to mention the name of your show, the website and a little bit about your show.

Go to www.schoolofpodcasting.com/question

Mentioned in This Episode

Libsyn.com (use the coupon sopfree)

Fireside.fm

Anchor.fm

IAB Guidelines

Full Show Notes

Topics:

01:52 Question of the Month
02:28 Novel Marketing
03:46 Does One Media Host Deliver More Downloads?
08:58 IAB Statistics
10:37 Are IAB Stats Important?
12:22 Will Switching Hosts Bring More Downloads?
13:12 Storage
14:14 Downloads
15:22 What Kindof Stats?
16:23 Demographic Data?
17:08 Podcast Website
18:28 Private Podcasts
18:57 Dynamic Ad Insertion
20:47 Support
21:32 Transcripts
21:54 Audiograms
22:24 Media Hosting Business Models
22:40 Free Media Hosts
24:42 Why Free Media Hosts Fail
25:26 Limited Uploads - Unlimited Downloads
26:16 Unlimited Uploaded - Limited/Pricier Downloads
27:16 Unlimited Everything
27:42 Opinion My Criteria
31:18 Join the School of Podcasting
31:58 How to Choose?
35:07 Opinion on Transcripts
36:48 Opinion Audiograms
38:36 Opinion on Anchor.fm
42:00 Opinion on I Can't Afford It
42:31 Opinion- Busines Models
45:37 Opinion - All Things Unlimited
47:08 Facebook is Useless
49:17 Opinion: WordPress Feeds
51:53 be Careful Switching Hosts

Download This Episode!

Saturday, September 18, 2021

Connecting With Your Audience

Today Jim was visiting Dave Garafolo in New Hampshire along with Ed Sullivan. It's always fun to catch up with Dave who had a meetup of 400 people.

SPONSOR: Podcast Branding.co

MUGSHOT

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

TEACHER'S PET:

Dog Podcast Network

MENTIONED IN THIS EPISODE

Congressional Dish Episode 237

Voice Form Survey Tool

The Social Dilemma on Netflix

David vs Goliath: How to Compete, And Beat, The On-Line Giant. 100 Proven Promotions For Brick & Mortar Retailers

The Cigar Authority COOKBOOK

2 Guys Cigars

Voice Form Survey Tool

TOPICS:

01:13 Sponsor:podcastbranding.co
03:02 Mugshot: basedonatrustorypodcast.com
03:30 Chicken or the Egg?
05:45 The Connection With Your Audience
07:33 Competition in Podcasting?
09:46 Hosting a Meetup For Your Audience
17:49 Clubhouse - You Get Out What You Put In
20:07 Yes, That Was Illegal
25:51 How Many Years to Make Money?
28:46 Big Changes on One Suggestion
33:04 Mewe Vs Circle
37:49 Awesome Supporters
42:36 Letting a Competitor Advertise On Your Show
47:23 Different Styles Attract Different People
48:11 Dave's Soundstage
52:49 Nudity in Podcasting
55:49 Private YouTube Videos
1:00:36 supportthisshow.com/voiceform
1:02:47 Worried About Being Removed
1:05:39 Congress Just Said Podcasting
1:10:41 The Accuracy of the Media
1:12:07 Peer Reviewed?
1:14:35 Media Host Testing
1:18:51 Moving From PowerPress
1:24:28 Getting Audience to Respond
1:28:29 Keeping Gas in the Tank
1:30:21 Bitcoin Update

Download the Episode!

Wednesday, September 15, 2021

sWITCHING iMAGES

This is some stuf

Check out this episode!

Sunday, September 12, 2021

What Happens To Your Podcast When You Die?

This weekend was the 20th anniversary of 911 in the United States. I recently had a slight health scare, so I brought on a friend of the show Gordon Firemark to answer the question, "What happens to your podcast if you die." We also get the last report from Glenn Hebert as he winds up his tour to meet his audience. I also am trying something new with my book Profit From Your Podcast.

Sponsor: Novel Marketing Podcast

What Happens to Your Podcast if You Die?

I talk with Gordon Firemark about what happens to your podcast if you die. While we all plan to be around much longer, taking the time to designate what happens to your show if you are no longer able to continue (or if you're dead). This is an awkward conversation to have with people, but you should be planning your estate as well, so don't forget your podcast (and dog) when you create directions on what to do with your show.

You might check out the book, "I'm dead, now what?" on Amazon

For more information about Gordon see thepodcastlawyer.com

Glenn's Reflections on His Tour

Glenn "The Geek" Hebert is from the Horse Radio Network. He went on a five-week tour with thousands of miles across the east coast to meet his listeners and sponsors.

He loved his Zoom Podtrack P4, and thought staying three days in one place was the best. Next tour he will also plan some time to site see (as they didn't do any). He said that even though traveling in an RV is different, after some time you just get used to it (and it beats hotels, or staying in the listener's homes).

Get A Personalized Version of Profit From Your Podcast

Go to www.profitfromyourpodcast.com/book to get a personalized version of the book (US only)

QUESTION OF THE MONTH

I need your answer by 9/24/21. The question is "What was the last thing you shared and why?" Be sure to mention the name of your show, the website and a little bit about your show.

Go to www.schoolofpodcasting.com/question

Ready To Start Your Podcast

Topics:

00:00 Intro
01:48 Pushing Past Your Fears
05:36 Mark's First Episode
06:07 How Many Downloads is Considered Good?
09:37 Sponsor: Novel Marketing
11:39 Sad News About Trever Hill
12:54 What Happens To Your Podcast When You Die?
25:40 Glenn the Geek Final Tour Update
32:49 Others are Going on Tour
34:22 Questions of the Month
35:55 Personalized Version of Profit From Your Podcast
36:54 The Importance of Editing
39:50 Bloopers

Follow the Show and Never Miss an Episode on:

Apple - Google - Spotify - Amazon

Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Did You Get Value From This Episode?

Enjoy the Show? Buy Dave a Coffee

and give some of that value back.

Download This Episode!

Saturday, September 11, 2021

Overthinking Your Podcast Launch

Today it is the 20 year anniversary of 911, we share a bit about where we were and dive into a question about launching with details we're not sure really matters.

SPONSOR: PodcastBranding.co

If you want your podcast to grab people's attention, make you look professional, and stand out from the crowd, go to to Mark at podcastbranding.com In addition to being an award-winning graphic artist, he is also a podcaster.

Mugshot: Based On a True Story Podcast

We've all seen the movies that claim to be 'based on a true story, but have you ever wondered how historically accurate they are? That's what we'll aim to find out as we compare Hollywood with history.

Teacher's Pet: Dog Podcast Network

In a dog eat dog world . . . we’ve got you covered. Dog Podcast Network (DPN) is your premiere source for unique content related to our love of dogs.

MENTIONED IN THIS EPISODE

Read to Lead Book

Leading the Bleeding Podcast

How to Set Your Show Up For Bitcoin Video

How To Transfer Bitcoin to Your Wallet

TOPICS:

00:30 September 11th Remembrance
04:57 Sponsor: Podcastbranding.co
07:01 Mugshot:basedonatruestorypodcast.com
09:58 How To Release Episodes
17:20 There will be tweaking
20:59 Tascam Mixcast 4 Update
22:21 Friendly Boost Reminder
29:01 Another Avenue of Interaction
35:31 Give Your Audience What They Want
38:54 Awesome Supporters
45:40 Time Management App
53:51 Dave is Speaking Today
56:58 Misinformation

Become an Awesome Supporter

Get Bonus Content
Live Group Coaching

www.askthepodcastcoach.com/awesome

or consider a one-time donation.

Download the Episode!

Sunday, September 5, 2021

Is It Time To Sell Your Knowledge In an Online Course?

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and launching an online course.

SPONSOR: Novel Marketing

Check out https://www.schoolofpodcasting.com/author

Building Digital Courses with Mellisa Guller

Today I get all your questions answered about building and selling an online course:

06:04 When is the right time to build a course?
09:01 How Long Should My Course Be?
11:19 Common Mistakes
13:13 What are the Top Challenges?
20:50 Open or Closed Model?
26:23 The Underutilized Feature in Teachable
27:27 What Do I Charge For My Online Course
32:59 Should I Have Free Lessons?
35:37 What Percentage of My Audience Will Sign Up?
39:38 Why is the Number So Low?
41:04 Why Did You Choose Circle?

Melissa's Contact Info

Check out all of her courses and services at

witandwire.com

Instagram

Twitter

Question of the Month

I need you to answer the question, "What was the last thing you shared, and why?" Go to www.schoolofpodcasting.com/question by 9/24/21 and be sure to tell us about your show and where we can find it (your website).

Ready To Start Your Podcast?

Mentioned in This Episode

Profit from Your Podcast Book

Episode 787 with the Entrepreneur Survey

The 10 Commandments of Book Marketing

Wit and Wire Podcast Launch Accelerator

Wit and Wire Courses

Download This Episode!

Saturday, September 4, 2021

Let's Talk Podcast Interview (Repost)

Today we are back after testing a new system last week. The chat room had a ton of questions about podcast interviews.

SPONSOR: Podcast Branding.co

Mugshot: Based on A True Story

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

TOPICS

01:04 SPONSOR: podcastbranding.co
02:17 Mugshot: Based on a True Story Podcast
02:50 Band of Brothers Podcast
03:31 Why Conan Loves Podcasting
04:21 What Happened Last Week?
11:05 Video Editors
13:02 Podcasting Books
17:17 Clubhouse Future?
20:46 Welder Remote Recording
21:42 Let's Talk Interviews
28:58 Do I Send Them The Questions?
33:50 Podcasting Around a Baby
36:17 Our Awesome Supporters: Dogpodcastnetwork.com
39:01 Setting Up the Guest

BOOKS MENTIONED

Profit From Your Podcast
https://amzn.to/3nbNrSe

Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling
https://amzn.to/3jKpQIr

Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling
https://amzn.to/32TtZ1I

Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show
https://amzn.to/3thsuZa

Podcast Growth: How to Grow Your Podcast Audience
https://amzn.to/2VebZR8

Out on the Wire: The Storytelling Secrets of the New Masters of Radio
https://amzn.to/3zPocuH

So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen
https://amzn.to/3BG9SFp

Stop Chasing Influencers: The True Path To Building Your Business and Living Your Dream
https://amzn.to/2WRs13U

So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen
https://amzn.to/3kXjuEP

Beyond Powerful Radio: A Communicator's Guide to the Internet Age: News, Talk, Information & Personality
https://amzn.to/2WQgCS7

Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money
https://amzn.to/3h30Xps

Platform: Get Noticed in a Noisy World
https://amzn.to/3jQdRcB

Become an Awesome Supporter

Get Bonus Content
Live Group Coaching

www.askthepodcastcoach.com/awesome

or consider a one-time donation.

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 358 is part of the Power of Podcasting Network

Download the Episode!