How Do You Define Podcast Success?

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS. 

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

Participants In This Episode

The History of North America - Mark

What Was That Like? - Scott Johnson

Permanent Record Studios in Austin - Mike

Film Spotting

Childless Not By Choice - Civilia Morgan

Dave's appearance on Childless Not by Choice

The Author Inside You - Matt

Dave's Appearance on The Author Inside You

The Relaxed Dog - Robert Ober

Tourpreneur- Shane Whaley. 

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Mentioned In This Podcast

Profit From Your Podcast Book

Voice Advantage Giveaway (Lots of Free Stuff)

Podcast Review Show

How To Niche Down Your Podcast?

Mailerlite Email List Tool

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Kicking the Tires on Riverside.fm as a Streaming Platform

Today we attempt to use Riverside.fm as a streaming platform. This is a remote recording tool that gives you separate tracks for both video and audio. We did not have a good experience with it as a streaming tool.

SPONSOR: Podcast Branding.co

If you need artwork, a logo, a custom podcast website, or a full-on branding audit, let the award-winning graphic artist (and fellow podcaster Mark Des Cotes make that great, professional first impression. see www.podcastbranding.co

In addition to playing with a different platform, we talked about starting a podcast with basic tools and working your way up. You don't need to start with a giant studio.

We also talk about the new Tascam Mixcast 4 

It is VERY similar to the Rodcaster Pro (both in price and features) but there is also software that seems pretty slick.

Mugshot

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

Teachers Pet

If you love dogs, check out the Dog Podcast Network at www.dogpodcastnetwork.com There are long and short shows to give you great content to listen to while you walk your dog.

Become an Awesome Supporter

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Live Group Coaching

www.askthepodcastcoach.com/awesome

or consider a one-time donation.

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 357 is part of the Power of Podcasting Network

Download the Episode!

Danielle Desir is Building a Deeper Engagement in a Facebook Group Alternative

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK. 

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

Danielle is the host of the Thought Card podcast and one of the founders of the Women of Color Podcasters. In addition to being a podcaster, she's also is an Author, Podcast Coach, Freelance Writer and more. 

Today We Find Out

The happy accident that was the start of the WOC Podcasters group.

The multiple ways she attempted to monetize.

Her thoughts about the "hot leads" from Facebook.

Why she moved to Circle, and her favorite features.

How she stayed sane running a group of 4000+ people.

How she has expanded the group since moving off of Facebook.

We get insight into her 17 different streams of income.

Because of her podcast she is QUITTING HER DAY JOB!

Glenn The Geek Road Report

Glenn has recorded a few episodes on the road this week, and at one point was in the parking lot of a liquor store to get good wi-fi. He is getting great feedback from his audience, and seeing the products that people have purchased after hearing it on his show. 

Glenn then has the customer record a testimonial about the product and sends it to the sponsor (this should make it easy to renew their contract as Glenn has audible proof that advertising on his show works). 

Check out Gleen at www.horseradionetwork.com

Question of the Month

I need your answers by 8/27/21 at www.schoolofpodcasting.com/question

Can you achieve podcasting success without being a celebrity? 
(Be sure to mention your show and website)
Share your thoughts.

Leading the Bleeding ( A Journey Podcast)

I start a new strictly hobby podcast that will help me understand more about earning Bitcoin with your podcast. See www.value4value.io for more information. So far I've earned 65.74 (131,866 sats) and will be joined by my friend Harry Durran from Podcast Junkies and (hopefully) many more people as we create a "Study group." In the words of the great band King's X, "Everybody knows a little bit of Something" and we hope to get a group of people into a zoom meeting and share ideas, insights, and education. 

To check out the first episode, "You've Got to Start Somewhere" and add our first meeting by visiting leadingthebleeding.com/meeting

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Mentioned On This Episode

Danielle Desir Website

Thought Card podcast

Women of Color Podcasters

Circle.so Community Platform

Profit From Your Podcast Book

The Dip By Seth Godin

Fountain App (stream bitcoin to podcasters)

Join the School of Podcasting

Download This Episode!

First Podcast Review Blues

Today Dave and Jim tackle the mental challenge of negative reviews, reading ads, google forms, and more. 

SPONSOR: Podcast Branding.co

If you need artwork, a logo, a custom podcast website, or a full-on branding audit, let the award-winning graphic artist (and fellow podcaster Mark Des Cotes make that great, professional first impression. see www.podcastbranding.co

MUGSHOT: Based On a True Story Podcast

Ever wonder how true those movies are that are based on a true story? Find out at www.basedonatruestorypodcast.com

Become an Awesome Supporter

Get Bonus Content
Live Group Coaching

www.askthepodcastcoach.com/awesome

or consider a one-time donation.

TOPICS:

03:21  Sponsor: podcastbranding.co
04:39  Mugshot: Based on a True Story Podcast
05:20  First Review Blues
12:40  Perfect Feedback
16:16  Sponsors on One Page
19:34  Podia vs Teachable vs Thinkific
22:49  I Will Eventually Move Away From Facebook
25:02  Jim is Leaning Toward Discord
27:41  Our Awesome Supporters
31:56  Jim's Trip To Boston
33:33  Are Google Forms Secure?
35:49  Host Read Ads
45:33  How Do You Grow Your Podcast Audience
50:56  Would You Podcast if You Didn't Know How Big Your Audience Was?
51:57  A Hobby Podcast Has Less Pressure
54:42  Nerd Out on Crypto

Mentioned In This Episode

podcastbranding.co

basedonatruestorypodcas.com

dogpodcastnetwork.com

podpage.com

Become an Awesome Supporter

List of Awesome Supporters

Dave's Free Podpage Course

Profit From Your Podcast Book

David and Goliath Marketing Book

The Most Important Question In Podcasting - Tom Webster

Download the Episode!

Tales From the Road With Glenn Hebert

What a fun weekend we had as Jim and I were joined by Glenn the Geek Hebert from the Horse Radio Network as he is on tour meeting fans and sponsors. In this episode, we get more behind the scenes as well as answer podcasting questions that make you go HMMMM.

 

SPONSOR: podcastbranding.co

Do you know who did the artwork for Ask the Podcast Coach? The School of Podcasting and the Podcast Rodeo Show? Mark from podcastbranding.co I don't say he's great because he's a sponsor. I say he does great work because I've seen it first hand. Get your logo, artwork, website, or branding audit at www.podcastbranding.co

 

Our Supporters

www.askthepodcastcoach.com/awesome

The Dog Podcast Network
www.dogpodcastnetwork.com

Based on a True Story Podcast www.basedonatruestorypodcast.com

 

TOPICS
00:01:45  Sponsor: podcastbranding.co
00:03:10  Mugshot: based on a true story podcast
00:04:19  Glenn on the Road
00:07:13  Relational Elements on the Road
00:07:46  Dave's Worst Argument
00:08:43  Internet Connectivity
00:11:36  Why Has Your Show Stopped Growing
00:20:57  Personal Apps
00:22:55  Handling Plateus
00:25:47  Would Live Inspire People to Keep Podcasting?
00:31:22  Dog Podcast Network
00:32:11  Our Awesome Supporters
00:35:25  Who Wasn't At Podcast Movement?
00:37:46  Tales From the Road
00:41:39  Fixing the AC Noise
00:42:40  Podcast Success in Three Words
00:52:40  Funniest Thing That Has Happened While Recording

 

Become an Awesome Supporter

Get Bonus Content
Live Group Coaching

www.askthepodcastcoach.com/awesome

or consider a one-time donation.

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 355 is part of the Power of Podcasting Network

Download the Episode!

Should My Podcast Be an LLC?

We have many topics this week. If your app uses chapters you can jump to the next subject. We are talking about becoming an LLC

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

Mentioned In This Episode

Create an LLC

Zoom Podtrak P4 Recorder/Interface/Mixer

Show Notes Summit

My Gear

My Podcast Reviews

QR Code Creation Video

Podpage (create your podcast website in minutes)

Give Back Value For the Show

No Agenda Show

Rich Dad Poor Dad (free book on Audible)

Deb Shepherd Podcast

Horse Radio Network

New Podcast Apps

TOPICS

00:00  Put it Back in the Oven
01:28  Intro
02:05  Because of My Podcast: 10,000 Donation
04:49  Mailbag: Discovery Revisited
09:59  Why Did My Show Stop Growing
12:13  You Never Know Who Is Listening
14:29  SPONSOR Podpage
16:37  Should I Create an LLC?
28:05  Glen The Geek IN MY STUDIO
36:16  Podcast Yearbook
43:08  Show Notes Summit
44:27  schoolofpodcasting.com/value

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Download This Episode!

New Survey Sheds Light on Content Creator Monetization Efforts

Many entrepreneurs say they are unemployable, well Joe Pulizzi  (of Content Inc) has a new company called The Tilt (We’re Turning Content Creators into Content Entrepreneurs) just published The unconventionals. It's a report based on 1400 Content Entrepreneurs and what it takes to build a successful content business.

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

Lessons From the Car

When I was driving doing 75 mph in my Toyota Camry, if you're guest is using their built-in microphone I couldn't understand what they were saying. Also, just like a GPS that is constantly looking for more efficient ways to get you to your destination, your podcast operates the same way. As you listen to your audience, you can steer your show to success.

It Turns Out People Are Listening...

In attending an event where my audience is (Podcast Movement 2021), I ran into a few people who listen to my show. I ran into Peter Ferioli of the Music Podcast Network, Riki Rachtman from MTV's the Headbanger Ball (who now has his own podcasts). While it feeds your ego, you also have the opportunity to get instant feedback on your show. This is always amazing to get feedback, and you actually see that people are listening to you.

Glenn The Geek HRN Tour Report

Glenn is going on a five-week 3200-mile tour including 14 states, 12 meetups, 1 wedding, to meet his listeners. he is staying at listener farms and campgrounds. 

Glenn is loving the Zoom Podtrak P4 and using four Samson Q2U microphones. He is recording into the P4 and also uses Hindenburg Journalist

Follow Glenn on the Horses in the Morning Facebook Page or check out his Horse Radio Network Website.

Question of the Month

Can you achieve podcasting success without being a celebrity? 
(Be sure to mention your show and website)
Share your thoughts...
I need your answer by 8/27/21 see

www.schoolofpodcasting.com/question

Mentioned In This Episode

FULL PDF REPORT - The unconventionals

Podpage

Profit From Your Podcast Book (and Podcast)

Zoom Podtrak P4

Samson Q2U microphones

Podia Everything you need to sell courses, webinars, downloads, and memberships.

Teachable - Create online courses and coaching services.

Podcast Movement

RocknPod Event

Big Podcast Book

the Music Podcast Network

Riki Rachtman

Tourpreneur Podcast

Spybrary

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

 

Download This Episode!

What Makes This Podcast Great? Jordan Harbinger Edition

While you can learn from other people's mistakes, you can also learn from other's successes. Jordan Harbinger has been on the show multiple times. He first shared what was working for him back on episode 402 and he had left his career as a lawyer. He was uber transparent on episode 618 on starting his new show.

When I heard episode 540 of the Jordan Harbinger Show, I had to reach out to Jordan and say how awesome it was. As I looked at the show/episode deeper (and his website) there are a ton of strategies to learn from. 

SPONSOR: Podpage

Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage 

Lessons Learned

• Jordan promotes what you missed, and let's you know what's coming.
• His opening tease made me want to hear more without "spoiling" the episode. His fluid transition of his guest left me (again) wanting to hear more. 
• Jordan has created starter packs to get new listeners to the best stuff quickly.
• Jordan does the work. He reads the book, watches the movie, etc. He does the research for his guest, and consequently asks the best questions that lead to great stories. 
• His guest had a great story AND could tell it. (Example, actors are skilled at reading other people's words and may not be a great interview). 
• He makes points by sharing insights into his life.
• He put his sponsors in the episode AND on his "Deals" page. This (probably) results in more sales, and makes it easy to share
• He explains WHY you should go to his website.
• He has blog posts that are long (to attract Google) and are very well written. These also have links to his episodes. HE can then mention this on his episodes which is another reason to check out the website.
• While his primary income is sponsors, he also has a page of all the books from his guests (which use affiliate links). Remember, pennies make dollars.
• You get to know him based on his entertainment recommendations.

Findability vs Discoverability

I wrote an article 5 Ways To Get Your Podcast Discovered some people took to Twitter to say I was wrong. One person was Tanner Cambell from Real Talk Podcasting. He explained how:

Findability: How easy it is for someone to locate known data, information, or knowledge using search or browse?

Example: Googling "Golf Podcast."

Discoverability: How easy is it for someone to encounter information or knowledge that was not explicitly sought out?

Example: Pandora suggesting songs based on your feedback. Amazon suggesting products. Netflix suggesting shows based on your feedback.

After an uncomfortable discussion, I realize I was confusing the two.

For me, my friends are my discoverability system. They know what I would enjoy and recommend podcasts for me to listen to that I may not have heard about.

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Mentioned In This Episode

Jordan Harbinger Website

Jordan Harbinger Episode with Daryl Davis

Daryl Davis Documentary Accidental Courtesy

Klan-destine Relationships Book

Podpage

Dave's YouTube Video on Discoverability

What Makes This Podcast Great: Marc Maron

The War of Art Audiobook - Steven Pressfield

Real Talk Podcasting

Dave on Twitter

Support This Show

 

Download This Episode!