Editing Your Podcast Interview For Content

How do you decide if something should stay in your podcast episode? For when I listen to the question I asked, I look for:

1. When did their response start to actually answer the question I asked. 

2. Is it a good answer? Does it deliver value?

Today I play some clips of Sean Evans from Hot Ones being interviews by Drew Barrymore the actress turned talk show host. 

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Avoid the Been There Done That

The guest provides an answer and you have a similar situation that will answer for the second time your question. Was the answer from the guest so unclear that you need to repeat what is essentially the same point? If not, remove your story. The interview is about the guest (not you). 

Avoid the Back Story

Sometimes we provide some back story so the guest understands the motivation behind the question. Many times the audience doesn't need to hear the back story. You can edit it out and just leave the part 

Don't Forget to Ask a Question?

I find it off that Drew Barrymore often does not ask a question. She says nice things about the guest and just stops. 

June 2021 Question(s) of the Month

1. What would the ultimate podcast community look like to you? (This will remain between you and me).

2. What are your top pet peaves? (this will be public)

Don't forget to provide:

The name of your show/
The website.
A brief description

Go to www.schoolofpodcasting.com/question by 6/25/2021

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Where I Will Be

Spark Christian Podcast Conference June 22-24 2021Grapevine, TX

Podcast Movement Nashville Aug 306 20201

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Join the School of Podcasting

Steve Carter Easy Stress Cures and EFT Tapping Junction

Drew Barrymore Interviews Sean Evans

Last Week Tonight on Paid Placement (with their Fake Product)

Episodes 776 Nobody Gets On a Bus Without Knowing Where It's Going – Your Podcast's Intro

Episode 771 Podcasting Can Give Your Audience Something They Are Dying To Hear: The Truth

Question of the Month

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An Update From Apple - They CAN Communicate!

Apple has finally stuck its head out of its hole and gave us an update. Hooray. 

Sponsor: Podcastbranding.co 
If you need a logo, artwork, website or an audit of your current brand, go see award-winning graphic artist and fellow podcast Mark Des Cotes at www.podcastbranding.co

TOPICS:
01:21 Sponsor: podcastbranding.co
03:16 Apple Update
12:33 Handling Negative Comments
19:56 People Are Stealing Shows
28:18 Thanks To Our Supporters
32:41 Speed Up Editing
36:38 Using Video With Your Podcast
40:03 Separate Video Tracks
43:25 When Does It Make Sense To Pay Someone To Do It
46:27 Zoom H6 Vs Zoom P4
48:46 What's Next For Podcasting?

Special thanks to the Dog Podcast Network

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Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 345 is part of the Power of Podcasting Network

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Nobody Gets On a Bus Without Knowing Where It's Going - Your Podcast's Intro

My Co-host of the Podcast Review Show Eric K Johnson has a saying, "Nobody Gets on a Bus Without Knowing Where It's Going." Today we talk about how it is 100% up to you on how you start your episodes. I also talk about insights from reading the book, "The Creator’s Compass" which talks about three different levels of presenting content. 

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The Generic Show Introduction

Welcome to (show name) where we (what you do) so that you can (benefit of listening) our website is (website address). Then introduce the episode, and if you can explain why people should listen to you, throw that in as well. 

Smooth Transactions Don't Happen By Accident

When I do the Podcast Review Show with Erik K Johnson so we both can see the points each person wants to make. If needed we loft up a "softball" comment so the person can make their point. Consequently, when I see we have hit all the bullet points I don't have to ask, "Are you ready to move on." 

James and Sam on Podland do a great job of organizing the many topics they cover into stories that easily transition from one to the next. They transition into interviews by providing just the information that resonates with the listener (do we really need their whole LinkedIn bio? No!) and consequently when the show is over I find myself asking, "Already?" It just flows nicely. This doesn't happen by accident. When you have multiple segments take some time to think about how you are going to transition from one to the other. If you don't do this, it's not the end of the world, but it is often the little things that separate good from great. It's the little things that other people don't take the time to do that can really set you apart. 

I actually use transition music (SHORT music) to signal my audience that we're moving to a new topic. The bottom line is it is YOUR SHOW and you can do WHATEVER you want. Don't let this stop you from creating your show because it's not "perfect."When in doubt ask someone (not related to you) for feedback and/or do what feels right to you. 

Three Levels of Content

I read the ebook The Creator's Compass from Jay Acunzo and I loved it. It really made me think, and it's pretty creative. Here is one thing that made me go, "Oh yeah, that is better."

Level 1 Content

You have some gold. (You drop facts in their lap)

Level 2: What Could Happen

Here’s some gold. You have some now. And because you have some now, you can do all kinds
of things: create some jewelry to feel beautiful or make someone else feel beautiful, etc

Level 3: Your Opinion

When you say the phrase, "I think" you take all the information, all the pros and cons and insights you have, and put them into an opinion. 

Everyone will have their own opinion and that makes your show different than anyone else's sow. 

Coming Soon: Dissecting Hot Ones on YouTube

Hot Ones is an amazing show, with AMAZING questions. 

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School of Podcasting 

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The Creator's Compass from Jay Acunzo

Uncomfortable Conversations with a Black Man Kindle and Audible

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Checking Out the Audio Technica BPHS1 Headset

Today Dave is back (and healthy) and Jim is using the Audio Technica BPHS1 Headset. We talk Music in podcasts, LLCs, and more.

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TOPICS

00:00:33 Update on Dave's Health Scare
00:01:56 Sponsor: podcastbranding.co
00:03:36 Knocking the Rust Off
00:04:29 Jim Is Using a Headset
00:10:50 Spilling Drinks on Mixers
00:11:50 Uncle Martin on Music Rights
00:21:09 When To Form an LLC
00:27:51 Thanks To Our Awesome Supporters
00:31:09 This is uhhhh Your Pilot Speaking
00:33:54 Podcast Checklist
00:37:18 Post Release Evaluation
00:41:41 Airmeet Discussion
00:45:18 Dave Might Do Another Test Show
00:47:05 Podcasters and Domains?
00:50:08 Whoava App

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How to Make Key Decisions For Your Podcast

There are times when we are either planning your podcast, launching it, or you're just trying to get a larger audience. I see people in groups, websites, and meetups where they are stuck in the decision-making process. Today we are going to walk through the basic steps, and look at where and why people get stuck.

 

Because of My Podcast:
Clay Groves is Now the Host of the Morning Radio Show and a Program Director

Clay is the man behind the Fish Nerds podcast and because of his podcast he was first selected to be the man behind the scenes who does the editing, some voice-over at a station. That lead to him filling in on the weekends which lead to him NOW being the Morning Radio Show host AND Program Director. HOW COOL? 

Check out Clay at www.fishnerds.com 

The Basics of Making a Decision

In doing some research and reading a bunch of articles you can boil decision-making down to about 5-10 steps. These are:

Step 1: Identify your goal
Step 2: Gather information for weighing your options
Step 3: Consider the Consequences
Step 4. Make the Decision
Step 5. Evaluation the decision

Full episodes notes at www.schoolofpodcasting.com/775

Mistakes People Make When Making A Decisions

Zero Research

There are some shows that have done zero research and end up naming their show the same as MANY other shows (search for outside the box in your favorite app). 

Lack of Qualified Advice
Not having an expert or someone who has done what you're doing. My ex-wife was a nurse and when I was given the decision of "How do you want your Dad to die, slow or fast?" She asked for a surgical consult. I didn't even know what a surgical consult was, but we did one and it added about five more years to my Dad's life. 

Paralysis By Analysis

There is a Ted Talk by Sheena Lyengar who is a blind psycho economist who specializing in decision making
They had 348 different kinds of jam. We set up a little tasting booth right near the entrance of the store. We there put out six different flavors of jam or 24 different flavors of jam, and we looked at two things: First, in which case were people more likely to stop, sample some jam? More people stopped when there were 24, about 60 percent, than when there were six, about 40 percent. The next thing we looked at is in which case were people more likely to buy a jar of jam. Now we see the opposite effect. Of the people who stopped when there were 24, only three percent of them actually bought a jar of jam. Of the people who stopped when there were six, well now we saw that 30 percent of them actually bought a jar of jam.

So when you do some research and bounce it off someone who you feel provides trustworthy advice, you're ready to move to on to looking at the consequences.

Fear of Consequences

You think there is an A U D I E N C E listening when you first start (there isn't). Then a few months later you have fear because people ARE listening. Remember no one will punch you in the face. You can change things later.

TOPICS:
00:00 Decisions, Decisions, Decisions
01:13 Welcome to the Show
01:55 Clay Groves is Now the Morning Guy
05:03 Basic Steps of Making Decisions
09:00 Hobby Shows Have Easier Decisions
09:33 Hobby Shows Might Have Easier Decisions
10:17 The Perfect Podcast
11:03 Paralysis By Analysis
13:21 Facebook Groups May Be More Confusing than Helpful
14:17 What Will You NOT Do?
16:23 Emotional Decisions
17:12 Emotional Pressure
18:14 Apps to Help With Decisions
19:12 There Will Be Bad Decisions
21:03 Join The School of Podcasting
22:31 Dave Uses This Process In Real Life
31:35 Thanks to All My Well Wishers
35:36 Bloopers

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Apple's Podcasting Tools Are STILL Not Working

After fielding questions all week about why episodes weren't showing in Apple, Dave is a little frazzled and impatient for Apple to get this fixed. 

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OTHER TOPICS:

02:37 NEW PATRON: occupiedpodcast.com
05:46 Mark's Podcast - Resourceful Designer
06:00 Power Rant: Apple is Still Broken
13:10 Spotify Removal
13:50 Twitter Spaces and Audio Tweets
18:05 Spotify to Facebook Tool
18:55 Two Feeds - Issue?
22:31 askthepodcastcoach.com/awesome
25:22 Relaunching with Kajabi
33:49 How to Make a Decision
34:50 Podpage - Episode Signature
https://www.schoolofpodcasting.com/learnpodpage
37:35 EMR Decision Making
40:08 Podcasters Hate Spammers
45:01 Alan Alda - Teaches Mike Farrell How to Subscribe
46:27 Dave and Jim Podcasting at Age 90

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This is a Test

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Will You Trust Your Baby With Apple?

Today I explain the continuing issues with Apple (and Google, and Spotify). Your podcast is like a baby. It needs never-ending attention and if there is an issue you need it solved NOW. 

I judge a company on how things are handled when they make a mistake (cause we are all human). To have a problem that is ongoing for weeks, I find it hard to believe. I get that podcasting is barely a revenue generator for Apple (as in almost none), but you have to realize that in the same way that the actions of a child reflect on the parents, the actions of an app (AND YOUR BRAND) are a reflection of the app you told people to use to listen to your show. 

Bottom line:

It's going to take long (for now) for new episodes to appear in Apple.

Apple is not displaying links properly.

There is currently (May 2021) a bug where duplicate numbers are appearing (I do see where an update is waiting to be installed - fingers crossed). To see any episode numbers you need to follow. 

Apple (or Google, Spotify etc) don't put out any public notices. Communication is the lubrication of any relationship. It makes you feel very small and insignificant. That feeling does not make me want to use your subscription service. 

Who is going to answer any of the customer tickets when someone can't access their subscription? or loses their password? etc. I don't want them treating my customers the way they've treated me. They owe me an apology. 

How Do I Know If I Have An Issue? 

You can use a tool like inoreader.com or feedly.com and input your feed. You should be able to see if your latest episode is there. If the episode is in the reader, but not the podcast app, the app just needs to catch up. See video

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Other new podcast 2.0 Apps

How to earn Bitcoin from your podcast

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Get Comfortable Paying Podcasters

The podcast space is still buzzing with more platforms promising to make it easy to pay for subscriptions. Today Dave and Jim talk about it with a lovely chat room adding their 2 cents. 

SPONSOR: podcastbranding.co if you need great artwork or a full website, go meet fellow podcasters and award-winning artist Mark at www.podcastbranding.co

TOPICS:

 

00:01:27 Spotify Subscriptions

00:07:35 Getting People Comfortable Paying Podcasters

00:08:14 Lessons From Taylor Swift

00:10:53 Patreon Wishlist and Insights

00:14:51 Apple's Tech Issues

00:17:59 Boo Apple Boo

00:26:37 Noisy Neighbors

00:28:42 You Rock!

00:29:48 Alway Use Two Devices

00:30:23 Guesting on Other Shows

00:33:32 Monetizing Too Soon

00:37:43 Youtube Disclosures

00:41:11 Nascar is Stories over Horsepower

00:42:30 The Masked Singer is Sad

00:43:25 Jim Repuposes Content

00:47:08 Hyper-Local Podcasts

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 342 is part of the Power of Podcasting Network

Support the Show

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How to Find and Choose a Co-host for Your Podcast

I reached out to you and asked how you found your co-host and you were nice enough to reply. 

SPONSOR: School of Podcasting Audio Editing

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Tips in Choosing a Co-Host for Your Podcast

You want someone who has the same commitment (and support). 

You want someone who loves your topic, but might approach it from a different angle. You don't need a clone of you. We already have one of you. 

Make sure you all understand how things are divided up and workaround:
Money coming in
Podcast production
Podcast Promotion
Who is paying for what (money going out)
How do you get fired or quit?
What schedule is the show going to use (record some test shows to determine this)

Finding a Co-host

Today we hear how some people:
Ask other podcasters they knew

Ask family members

Asked bloggers

Asked their audience

You might consider starting your show as a solo artist which makes it easier to ask someone to join something that exists than something that is just an idea in your head.
see www.schoolofpodcasting.com/join

Thanks To The Contributors:

Wayne Henderson from the Packers Fan Podcast ( https://packersfanpodcast.com/ and www.mediavoiceovers.com)

Andrés Brenes from Colmillo Roquero colmilloroquero.com ( a Spanish podcast about Heavy Metal)

Brent Bergherm from Lattitude Photography Podcast - https://latitudephotographypodcast.com/

Fred Castaneda from Podcast Reporter ( www.podcastreporter.com and www.strugglingbiz.com and http://2030podcast.com/)

Roben Harris from Destinations Connections ( www.destinationconnections.com )

Matt Rafferty - The Author Inside You (www.theauthorinsideyou.com )

Josh Rivers 24 Faithful www.24faithful.com

Craig Wealand from Ingles Podcast.com ( inglespodcast.com )

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