Sunday, December 27, 2020

My Favorite Podcast Is.. 2020 Edition


Every year I ask my audience what their favorite podcast is and why it is their favorite. They can also plug their website. This exercise then helps us understand why people tune in, as well as hear about some great podcasts. 

In general, I say good content will make us:

  • Laugh
  • Cry
  • Think
  • Groan
  • Educate
  • Entertain

So pay attention and here how most of these shows are not just doing one of those, but multiple emotions and strategies.

Timeline

01:26 Dave love Podnews.net

03:16 Steve Stewart from the Money Plan SOS loves the Stacking Benjamins Show (Steve was just on Episode 752 talking about his Podcast Editor Academy)

05:59 Joe Saul Sehy from Stacking Benjamins loves the Be Our Guest Podcast

09:10 Shane from the Spybrary Podcast  loves the Ask the Podcast Coach  show

11:03 Anthony from the Route 66 Podcast loves the Space Shot

13:32 Bill watches movies - The Secret History of Hollywood

16:10 Brandon from The Florida Focus Podcast - The Art of Manliness

17:18 Craig from InglesPodcast lovesThe Week Unwrapped

20:02 Glen from Caratere Books  loves the 20 thousand hz

21:00  CG from the Rocketry Show also loves 20 thousand hz and Invisibilia with Roman Mars

23:49 Harris from Wild Talk love Revisionist History

25:20 Gary from the Content Gardener Loves the Disrupt Yourself from Whitney Johnson

26:24 Kevin from Grow the Show loves Three Clips

27:27 Patrick from the Big Seance podcast loves Straight Talk with Ross Mathews

28:26 Letitia from Rooted and Overflowing loves the Productive Woman

29:27 Geoge Excelsier journey's podcast loves Saturday Night Movie Sleep Over

30:17 Effie Parks from Once Upon a Gene loves the Jordan Harbinger Show

32:51 Louis Love Thy Lawyer loves All the President's Lawyers

33:57 Scott from What Was That Like loves Bill Gates and Rasheda Jones Ask Big Questions

35:52 Scott from the Amazing Maine podcast loves the Riskory podcast.

37:31 Scott from Moving Forward Leadership loves Habs Unfiltered

40:11 Sufeah loves the 85 South Show

41:04 Greg from Indie Dropin Network loves Just N/A Science

42:53 Kim from Beekeeping Today loves Revive Our Hearts

44:30 Zita from Ritual Recipes loves the Wedding Ceremony Podcast 

Homework: Pretend Your A Listener

46:43 In some cases I had to go looking for these podcasts and in some of those cases it wasn't easy. My advice for you is to go to Google and search for the name of your show "podcast." 

In many cases people sign up and their media host (because they don't know your website) will use the built in website that comes with their hosting. Look for the "website" field and make sure it points at your website. If you don't have a website (one of these shows had a .podwits address - classy) the go buy a domain at www.coolerwebsites.com and point it the site you are using (and preserve your first impression). 

Dog Podcast Network Update

48:55 I'm following the launch of the podcast network. In the past they have solicited stories for their contest, hired a producer. In this segment, we hear their trailer and learn about their press release. Check them out at www.dogpodcastnetwork.com

End of Show

52:36 Let Me Help You
53:58 Bloopers

 


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Saturday, December 26, 2020

Are People Steeling Your Content?


Today Dave and Jim answer your questions and Jim noticed a new "copyright" area of Youtube. BND explains some news ways to get sued, and in the post-show we hear why you shouldn't quit your show for 18 months, and what steps you should take to get your podcast going. 

SPONSOR: PodcastBranding.co 

If you are looking for Podcast Artwork, Logos, or a website (or anything that you want to look great) check out podcastbranding.co and let Mark work with you to create graphics you will love. Mark is working on new artwork for Ask the Podcast Coach. 

TIMELINE

00:01:32 Sponsor: PodcastBranding.co

00:03:03 Copyright Notices on YouTube

00:07:06 It is easier to sue people!

00:11:07 More Scary Laws

00:13:28 Jim's Motu M2 arrives

00:15:37 20 Hours of Editing

00:17:59 Should I Charged Someone to Promote My Show?

00:21:21 Twit Downsizing?

00:21:55 Adam Wants to Sponsor 30 Podcasts

00:24:02 Timing Your Show

00:27:14 Our Awesome Supporters

00:31:29 Year In review - Are These Good?

00:38:25 Did Dave Predict The Pandemic

00:39:47 More Repurposing Insights

00:42:14 Organizing Your Podcast

00:46:23 Local Podcasting

00:51:26 Thoughts on 2021

In the post show we had someone join who stopped his podcast for 18 months and wanted advice on getting back on track he has restarted his show. Become an awesome supporter today.


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Sunday, December 20, 2020

A $4000 Podcast Auditor Ambush


We know that when you give value, your audience can feel like they "owe you" and when you give them the opportunity they will return the favor. Today we hear about a covert operation pulled off to deliver a box of presents to Glenn the Geek Hebert of the Horse Radio Network as he was recovering from not one but TWO surgeries. The story is amazing.

We also have a tool to reward your superfans for sharing your show with their friends. We also catch up with the Dog Podcast Network.

Glenn the Geek's Audience Comes to the Rescue

Glenn had cancer removed from his colon (and needs to kemo - get your colonoscopy), and ended up getting an infection in his body that got very, very, serious. He ended up having his gallbladder removed and was down for the count (losing thirty pounds in four weeks).

01:32 Gleen The Geek Got Really Sick
04:05 Glenn's Supporters Came to the Rescue
06:27 How They Organized The Surprise
07:51 Let People Return the Favor
09:33 Have a Backup Plan
14:21 You Audience Feels Like They Know You

Another Example of Building and Audience Taking Three Years

15:37

Erik Johnson of bumblecast.fm shares on the "Audience" podcast how his already famous client with a social following still took three years to build their audience.

SPONSOR: School of Podcasting

16:45

Join today and be worry-free. Learn to sound great, create great content, and join the free mastermind with other brilliant podcasters as you go through the step by step tutorials, and get your questions answered at the Live Group Coaching calls. Go to www.schoolofpodcasting.com/start

If you just have a few questions, schedule a coaching call.

Build Your Own Ambassador Program With Refer.fm

17:40

Today we talk with Amira Valliani of Glow the makers of refer.fm a tool where you get to pick your own rewards, and you get a landing page where people can get their own unique link and refer.fm tracks the number of people they refer to your podcast.

You get notified with the name and email person of the “super fan” who wants to refer their friends (they are stored in a spreadsheet making it easy to import into your system) and when they reach a goal you are notified.

You can see my page for the School of Podcasting at

refer.fm/schoolofpodcasting

Dog Podcast Network Update: A Producer has been hired

James Jacobson has hired a producer to help put his ideas into action as he is still collecting dog stories at www.dopodcastnetwork.com/101 and he hopes to have a great trailer next week to start promoting his flagship show launching in January. Keep in mind that you can always change your trailer (description, artwork, and more) any time you want with no consequences.

Mentioned In This Episode

Carey Green gets 8600 downloads per episode

Horse Radio Network

School of Podcasting

Profit From Your Podcast Book

Dog Podcast Network

Earn points referring the School of Podcasting

refer.fm/schoolofpodcasting

There is also the School of Podcasting Affiliate program


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Saturday, December 19, 2020

The Impact You Have On Others


Glenn "The Geek" Hebert is BACK after cancer surgery and other fun times. Glenn has a great story about how his audience surprised him with very cool gifts. 

SPONSOR: www.podcastbranding.co if you need artwork, logos, websites, - anything you need to look professional. Check out www.podcastbranding.co I just hired Mark to redo the Ask the Podcast Coach artwork

TIMELINE

03:56 Glenn The Geek Returns
06:00 Glenns Supporters Step Up
18:22 Survey Talk
24:21 Changes Glenn is Making
29:32 Awesome Supporters
32:47 Substack Free Media Hosting?
37:00 Audello Going Out of Business?
38:25 Always Control Your Feed
39:17 Periscope
43:35 Getting Booked On Shows
49:25 The Guest was BAD
50:40 Motu M2 Update
51:50 Edit out the Discovery Call
53:20 Settling an Argument
54:24 Don't Overthink It

Support the show go to www.askthepodcastcoach.com/store


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Sunday, December 13, 2020

Removing Randomness Results in 8K Downloads Per Episode


When I searched for the word "Random" in a podcast directory, there were over 50 shows, with many of them talking about "whatever." Today I'm going to share why I think this is a bad idea and how being focused has help Carey Green get 8000+ downloads per episode for his Morning Mindset Daily Christian Devotional podcast. 

How I've Seen Random Fail

As a teacher for decades, I can say I've seen how humans are not fans of change. They like things to stay the same and be predictable.

As a musician, I saw establishments that had comedy on Monday, Metal on Tuesday, Country on Wednesday.... in trying to have something for everyone, they alienated everyone as you never know what night it was. 

I had a dog for 14 years, and for many years all of my friends made up their own nickname. The dog heard random name after random name. Consequently, he wouldn't come when you called him as he had not connected with his actual name. 

The Power of the Niche

On the Podcast Review Show (where you can get TWO consultants' insights for the price of one), Jason Sacco from the Ankylosing Spondylitis show shared how this podcast is attracting people who have this disease. This brings HUGE relief as many people have nobody to talk to who truly understands what it's like to have this pain-causing disease. 

Jaspon has a focused niche, but that doesn't stamp out all creativity. He has been trying some live roundtables and hopes to continue to grow his audience as he moves forward. While Jason would like to monetize his show, currently building the community and the lack of feeling alone is quite a bonus already. 

He has also been getting some press for his show. 

Carey Green Gets to 8600 Downloads Per Episode 

Carey Green hosts The Morning Mindset Daily Christian Devotional. When I hear about people with large amounts of downloads in just a few years (Carey is just under three years), I typically wonder if they had a large social following, email list, or built-in audience. In Carey's case, he had none of those. Here are some key points we covered in our interview:

20:10 Carey Green Getting 8600 Per Episode
21:43 Why Carey Started His Show
23:17 Daily Podcast Tips
24:34 Dealing With Haters
25:36 Polarizing People
25:59 Feedback From the Audience
26:58 Giving Your Audience What They Want
27:43 What Makes His Show Different
28:21 Starting a Premium Podcast
29:56 How is He Marketing His Show?
31:20 A Better Call To Action
32:05 Your Back Episodes in Stats
32:33 The One Different Thing
33:11 Teach Your Audience Your Slogan
35:43 Promoting the Show is Key
37:31 Carey Starts a Non-Profit
40:00 The Importance of Integrity

What About Jordan Harbinger? Isn't His Show Filled With Random Guests?

40:54 If you listen to Jordan Harbinger's show opening, it sounds like he's just interviewing random interesting people. He mentions, "astronauts and entrepreneurs, spies in psychologists," which sounds like many random people. However, all those people are used to cover the topic of becoming a better critical thinker. 

You Can Have Predictable Randomness

Both Carey and Jordan do something different on Friday. While this is a different format than other episodes, by doing it in a consistent, predictable fashion, the audience can adapt. Jordan has mentioned that his "Feedback Friday" episodes are top-rated, and Carey's longer Prayer episodes were built on his audience's requests. 

Getting Your Audience Subscribing and Returning For More

When you deliver a message that the audience can identify with and say, oh, wow, that person really gets me, or I can use this information to transform myself and achieve that success. They're going to connect with you, and when they hear the call of a new episode, unlike my lovable little shi-Tzu Dudley, they are going to come running back to subscribe for more.

The Launch of the Dog Podcast Network

12:15 I will be interviewing James Jacobson (a consulting client of mine) who is launching the Dog Podcast Network. Currently, James is running the 101 Dog Stories Contest. Submit your 5-15 minute segment to win a place in 101 Dog Stories, and you could win our grand prize of $5,000 USD. (Up to one hundred winners will take home $100 each.)

It's pretty simple to enter the 101 Dog Stories Contest. Just record your very best dog-angle story and submit!

Simple, not necessarily easy: your best dog-adjacent story should be polished, fully produced packages that are ready for broadcast. We're not taking pitches; we're taking up to 101 segments. Do your best work, and be proud of it before you submit!

Check it out at www.dogpodcastnetwork.com/101 

Start Your Podcast Today

I would love to help you create a podcast that connects with our audience, makes you sound professional, positions yourself as an expert, and gets your message out on a global scale. You don't have to spend a million bucks to sound like a million bucks. 

Join the School of Podcasting today

Mentioned In This Episode

Episode 752 with Steve and Mark

The Morning Mindset Daily Christian Devotional

Dog Podcast Network

Ankylosing Spondylitis Podcast

Jordan Harbinger

Join the School of Podcasting

Schedule a Podcast Coaching Call

 


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Saturday, December 12, 2020

The 12 Best Podcasting Practices of Christmas


Dave and Jim have caught their Christmas Spirit and have brought some sleigh bells to spruce up the intro (kind of...) today we talk about

Video Version

01:24 Sponsor: podcastbranding.co

If you need a logo, artwork, or website, hire a great graphic artist who is also a podcaster! Check out www.podcastbranding.co
02:55 Jim's New Mug
04:57 Holidays Can Be Hard - 800-273-8255 (Suicide Hotline)
06:26 Have a Sponsor You Believe In
09:31 12 Podcasting Practices For Christmas
12:17 Thinking Outside the Box - Listen with Curtis Elton
21:32 Revisit Your Intro
24:07 Awesome Supporters
26:39 Testing Your Content on Friends
28:58 My Favorite Podcast Is...
31:55 Podpage Adds Voicemail

Learn PodPage FOR FREE at www.schoolofpodcasting.com/learnpodpage
33:22 Jim Reflects on 10 Years of His Show
38:23 Stereo and Clubhouse Apps
39:43 Power Rant: Demo Videos?
41:04 Year-End Predictions?
43:48 Your Show on Gaana

(learn how to submit your show to Gaana at the School of Podcasting )
49:01 Pricing For Editors
53:08 Descript and Otter
54:20 What is Coming Up?

Ready To Start Your Podcast?

Go to www.schoolofpodcasting.com/start


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Sunday, December 6, 2020

Podcast Editing as a Business


Today we talk with Mark and Steve from the Podcast Editor Academy. While there are other resources that dive deep into audio, this website covers audio editing and goes deep into the "growing your editing business" side. If you're wondering how you get clients? They have sales scripts and insights from over 6000 editors. You don't have to know everything there is to know about audio to be an editor, and this website can help you start and grow a podcast editing service.

My Favorite Podcast Is - DEADLINE December 14th, 2020

02:30

Every year the last episode of the year is made up of listeners (like you) sharing what their favorite podcast is and why (and be sure to mention your podcast as well). The deadline is December 14th, 2020 (next Monday) as it takes me some time to edit them all together.

Go to www.schoolofpodcasting.com/question

Podcast Editor Academy Founders Steve Stewart and Mark Deal

Mark Deal has been helping businesses (especially lawyers) out of Atlanta and is the head of Podcast Atlanta (a HUGE group of podcasters).

Steve Stewart started a financial podcast and started editing his friend's podcasts. This lead to another friend, and another friend which lead to Steve putting his podcast on pause and doing editing full time. He wanted a Facebook group that only talked about post-production so he created one (see http://podcasteditors.club/ ).

Please note that the power of this group is it is clearly defined what they will (and more importantly will not ) talk about in the group. This makes it stand out from other groups, and it is growing at a rapid rate.

The Podcast Editor Academy started with a conference of editors and continues to grow with special speakers, presentations, and roundtables. When I logged in, I was impressed with the smooth transition of content and resources.

If your not sure if you should join the Podcast Editor Academy or Podcast Engineering School. Join the Academy as there is a HUGE discount for the Podcast Engineering School that will pay for the price of the Academy. So you could start with the Academy, and then if needed take a deep dive into audio using the discount for the Engineering School (along with many other discounts).

If you want to start small, join the Facebook group and see what the discussions are like, and then joined the Academy when you're ready and keep up to date by signing up for their newsletter.

Audio Editing Survey

I'm thinking of launching my own editing service (or maybe include it as part of a package). As I always talk about giving your audience what they want, I need to know what you want when it comes to an audio editor (so I can decide if I want to pursue this or not). There is a chance to win a $25 Amazon gift card. Go to www.audioeditingservice.com

YouTube Video: Set it and Regret it?

If you're using a "show player" from your media host, did you know you're not using blog posts for episodes you are missing a TON of Google Juice and SEO? Check out this video.

Podpage Updates

I interviewed Breden from Podpage back on episode 728 and since then there have been some new features added:

  • Added a "host section" that sows bios of host(s)
  • Added a guest(s) feature so you can see all the guests who have been on the show
  • Added a store to sell products from different resources
  • Added episode signature where you can add text/images/links that appear at the end of every episode. Update it in one place and it updates your website everywhere.

SEE DEMO OF EPISODE SIGNATURES

Want to see more tutorials on Podpage? Join my free class at www.schoolofpodcasting.com/learnpodpage

Start Podcasting

Join the School of Podcasting and get access to step by step tutorials, a mastermind of brilliant podcasting minds, live group coaching, and priority email access to me. 

Go to www.schoolofpodcasting.com/start

Podcast Mentorship Program

Looking to get started quickly check out the three-month mentoring program with full access to the School of Podcasting with additional one on one consulting.

see https://www.theschoolofpodcasting.com/bundles/podcast-quick-start

Got Podcast Questions?

Schedule a coaching call and get your questions answered quickly, and get going in the right direction.


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Saturday, December 5, 2020

Are You Bored With Your Podcast Format?


Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 322 is part of the Power of Podcasting Network.

Today we talk about:

00:01:06 www.podcastbranding.co
00:02:49 Changing Your Shows Format
00:11:02 Joe Rogan is Now Spotify Only
00:16:57 Podcast Rolemodel
00:19:38 Relisten to Old Shows
00:21:03 Popular Polzarizing People
00:22:41 Awesome Supporters
00:26:59 Sweetwater Insights
00:27:39 Cutiepie YouTube Woes
00:31:12 Podcaster Liability Insurance?
00:40:52 The McDonald's Coffee Story
00:41:40 Introducing a New Show on a Network
00:48:04 Tik Tock

Mentioned in This Episode

http://www.schoolofpodcasting.com/start

http://www.mikerowe.com http://www.askthepodcastcoach.com/sweetwater http://www.askthepodcastcoach.com/store http://www.supportthisshow.com/thimble https://supportthisshow.com/zoomp4


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