Learn How to Podcast: August 2019

Two reasons people might share things are that they are interesting and that they are useful. Emotions also play into why people share items. When you have something in common with the host it can boost the chance of us sharing the content.

Emotions such as laughter or anger. Marketing messages tend to focus on information. But many times information is not enough. They need something more. And that is where emotion
comes in. Rather than harping on features or facts, we need to focus on feelings; the underlying emotions that motivate people to action.

In the book Contagious: Why Things Catch On by Jonan Berger they mention six principles of social currency:

Social Currency: How does it make people look to talk about a product or idea?
Triggers: Peanut butter makes us think of jelly. If our content can harness trigger emotions, or tie into an environment.
Emotion: Some emotions increate sharing and others decrease it. In some cases, negative emotions can be useful.
Public: Making our ideas more public.
Practical Value: If your podcast helps people, people love to be helpful and spread the word.
Stories: People don't just share information and facts, they tell stories.

People prefer sharing things that make them seem entertaining rather than boring, clever rather than dumb, and hip rather than dull.

My audience member said she groups these into four categories:

Helpful
Social
Reciprosity
Ego

What Was The Last Thing You Shared and Why?

Adrea from the Talk about Talk Podcast

Steve Stewart gives some strategies of how he using sharing to grow your social media following to promote and upcoming event.

Steph Fuccio shared the Smarty Pants Podcast

New Media Show had some breaking news about Pandora

Tom Tinker Taylor Soldier Sponge Productions shared Shufflecasts cause it made him laugh

Paul from the Fighting Through Podcast (WWII) shared a photograph of the Queen Mary to his audience that had been updated to be in color.

Sarah Mikutel shared Food Heroes

Erik K John shared the School of Podcasting and the Audacity to Podcast as people wanted things a bit more technical than he was comfortable talking about.

September Question of the Month

How do you decide what's worth spending money on for your podcast? We all obviously have different budgets and needs but what's essential vs what do we aspire to have or use?

Go to www.schoolofpodcasting.com/question

Mentioned On This Episode

vacuumpodcast.com

Podcast Review Show (prices going up)

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Saturday, August 24, 2019

Back From Podcast Movement REPOST

Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network are back from Podcast Movement and share what they saw and learned.

In general, the whole thing was great. The only drawback was all the parties were super loud.

07:13 Meeting Leo Laporte

10:15 We create content creators - Tom Webster's presentation.

15:00 Dave's presentation including a fire alarm

19:15 Free puppies and beer - cheesey?

28:30 Audimute.com sound baffling

31:30 Fixing a Boomy Rooms

33:48 Not everyone will like you.

36:30 New Media Show with Todd talking to Pandora

37:45 Alway Listening wit Jay "Podvader" Soderberg and Joel Sharpton

42:10 Thanks to our Supporters

47:25 Use of words on radio when there is no visual How to Tell better stories

Storyworthy book also available from Audible

52:30 podcastmusic.com discussion

Podcast Consulting

Need help with you podcast? Sign up for a session today!

Mentioned in This Episode

Captivate

Podcast Junkies

Dave's recap from Podcast Movement on School of Podcasting

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Sunday, August 18, 2019

Podcast Movement 2019 Insights

I was at Podcast Movement last week. I've attended all six Podcast Movement eventss and it's been a blast to watch it grow. This year the venue was HUGE and it was weird as the number of people also grew so it was hard to tell just how much bigger it was compared to the previous year.

As always this is a class act all the way around. The checking procedure, swag, were all super professional. As a speaker, I would also say I LOVE the tool they use to track my session.

If I had one thing that I wish would change (and I say this every year) having loud, live music at a networking event doesn't work. Last year they had multiple rooms so those that wanted to dance could dance and drink. Those that wanted to drink and talk could go into another room. This year all the free beer was in the very loud room (it does seem wrong to complain about free beer).

It was a great year, and even over the loud music the networking was great, and from what I hear Tom Webster from Edison Research had one of the best/controversial sessions which showed that listeners don't seem to care if a "podcast" has an RSS feed or not.

Podcast Music Announcement

While Doug and the team at podcastmusic.com have taken a step getting sound exchange into the game, you can't play your favorite music - yet. It will take some time, but we are headed (slowly) in the right directions.

Pandora to Pay Podcasters?

A representative fro Pandora stated that Pandora has planned on sharing revenue with Podcasters. This was said during the live taping of the New Media Show.

Question of the Month

What was the last thing you shared (that wasn't yours) and why did you share it? Be sure to mention your podcast and website. Go to www.schoolofpodcasting.com/question

Mentioned In This Show

Join the School of Podcasting

Ask the Podcast Coach

The Average Guy Network

Podcast Rodeo Show

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Sunday, August 11, 2019

Google Embraces Podcasting a Little Tighter

Last week an announcement from Google stated that podcast episodes will now appear in Google Search Results:

Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts,” we’ll show you playable episodes in Search results alongside web pages, news, images and videos. We’ll surface these episodes based on Google’s understanding of what’s being talked about on a podcast, so you can find even more relevant information about a topic in audio form. Soon, you won’t necessarily need the term “podcast” in your search to see episodes, making podcast discovery simpler across Search.

Where Do You Think People Search More Apple of Google?

With Google adding episodes to search results we need to ask the question, where are people going to find my podcast?

According to a Jacobe media report, 70% of people find shows via word of mouth and only 11% search in an app.

Another study from Edison Research and prominent podcast producer WNYC Studios states that:

84% of WNYC Studios listeners report having recommended a podcast to a friend, while 78% overall report having recommended a podcast to a friend. And one in three WNYC Studios listeners share podcasts on social media, at 32%. Podcast listeners also report having discovered the medium in the following ways: 17% via their smartphone, 15% via public radio programming, and 13% from an article or program.

Getting a Grip on SEO

The minute I heard Google was taking podcasting more seriously, (and that the Apple search was not great) I started studying SEO. Here is my limited knowledge after a few months.

Always write for humans.
You need to know where your site ranks
Find some keywords that fit your audience, and your website ranks high enough to show up in search results.
Showing up for less popular keywords gets you more results in Google which can lead to higher rankings.
SEO is like Bowling or Golf, LOTS of moving pieces and trying to master it us exhausting.

Some resources I've used:

SEO for Podcasters from Daniel J Lewis ( $199)

SEO Marketing from Juergen Berkesse of Polymash

Skillshare has two classes (and intro and advanced) by Rand Fishkin who started SEO MOZ (one of the top if not THE top sites on SEO)

Mangools is a Suite of Tools to help you determine the best keywords and track your progress (free/paid)

Ubersuggest from Neil Patel (a free tool that gives you tons of data). WPCRafter has a tutorial that walks you through it.

Yoast SEO Plugin For Wordpress

Monster Insights Plugin For Wordpress (Google Analytics)

Because of My Podcast, I Got a Press Pass To Comicon

Seth/ZAndrex from Geekville Radio (who I just reviewed on the Podcast Rodeo Show) explains how his podcast was enough of a credential to get him a press pass to the Comicon event in Chicago.

Check out his podcast at geekvilleradio.com

For more "Because of My Podcast Stories, check out www.becauseofmypodcast.com

Are You Making ANY Money With Your Podcast?

I'm working on the book "More Podcast Money" and conducting more interviews for the book. If you are making ANY money with your podcast, I'm trying to interview more podcasters to better identify strategies, and what is and is not working. If you'd like to be considered for the book please contact me

Question of the Month

What was the last thing you shared (that wasn't yours) and why did you share it? Be sure to mention your podcast and website. Go to www.schoolofpodcasting.com/question

Download This Episode!

Translating Your Podcast Into Another Language

Every Saturday Dave Jackson from the School of Podcasting and Jim Collison from Home Gadget Geeks

2:00 Transcripts into a different language

6:00 When people start driving in your lane - why you need to focus on your audience

8:00 The benefit of competition ( Gatorade Commerical)

10:00 Streamyard as a tool for Google Hangouts

14:45 Mighty Networks vs Facebook

18:20 Dave is using the Rode Podmic and a Rode Interviewer, and the SC6-L Mobile Interview Kit and EV RE-50

20:40 Jim's sponsored posts

25:45 Do I need a noise gate?

31:00 the Music thing is coming....

36:02 Our Awesome Supporters

37:42 Podhunt.app Discovery problem?

39:40 Active Podcasts in Apple

46:30 Podcast Movement Live Streaming

48:00 More Podcast Money Update

56:45 Arrival times and itinerary for PM19

Work With Me

Join the School of Podcasting or let me be your podcast mentor

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Sunday, August 4, 2019

Personality, Creativity, and Diversity - Starting a Podcast With Kristen Meinzer

I was lucky enough to meet Kristen Meizner last year and the On-Air fest, and I heard her speak. I knew immediately I wanted to her come on the show. She was working on her new book So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen (also available as an audiobook ). If you're new to audible you can get the book for free.

So You Want To Start a Podcast

When I started reading this book you might think, "Oh great, a radio person telling us how to podcast" but she even mentions in the book that we should be looking outside of radio for inspiration. We need to rev up our creativity and take advantage of the ability to make any format you want. The book is chock full of ideas to get you to think outside the box, and really fine-tune not just the first five minutes of your show but your entire show. I really liked this book a lot.

In today's interview, Kristen talks about

The right reason to start a podcast
The two questions every podcaster needs to answer
What she did for four months to get her format correct
Why movies are a topic and not a show
How one format idea fell flat on its face
You can grab the attention of a larger audience with diversity
How long a podcast should be
Her feelings toward holiday movies
The top thing that makes her tune out of a podcast
How introverts can overcome their shyness and reveal their personality
How she integrated a story into her podcast Buy the Book
Why you need to embrace feedback for your podcast
Working with a network
The importance of focus groups
What she feels is a good length for podcasting
How she uses scripts in her show
The importance of being yourself
How to go "outside the box" with an "Inspirational story" podcast
How a podcast is like going to a show where you don't know anyone

Contact Kristen Meinzer

https://www.kristenmeinzer.com

Twitter: @kristenmeinzer

Instagram @k10meinzer

Buy the Book "So You Want to Start a Podcast"

Mentioned in This Episode

Buy the Book "So You Want to Start a Podcast"

Get the Book For Free on Audible

Work with Me

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Download This Episode!

Saturday, August 3, 2019

Getting Ready for Podcast Movement 2019

If you're new to attending a podcast event, today we talk about getting ready for Podcast Movement. In addition to talking about how to attend an event, Dave Jackson from the School of Podcasting and Jim Collison from Home Gadget Geeks answer you questions about:

Google Hangouts is officially gone

How many social media accounts should you have?

What is good swag to give away

12:15 Growing your audience

17:20 Getting Ready for Podcast Movement

27:45 Arnie from the Football History Dude Podcast got a press pass to the Hall of Fame

34:30 Good Giveaways

37:55 Business Cards the size of a Kindle.

39:20 Connecting with people with LinkedIn App

45:00 Tim Ferris proves it's not the tech https://www.instagram.com/p/B0gknQuH7Kx/

47:00 Jim on Gary V and BOJO.

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