Monday, July 29, 2019

Updating You Podcast Workspace


Every week Dave Jackson from the School of Podcasting and Jim Collison from The Average Guy network answer your questions live.

  • The benefits of having an organized workspace. Here is Dave's Dual Monitor Stand
  • Deverb in Adobe audition can help remove "boomy" podcast
  • No one has a right to an audience Link to article
  • Medium Article from Magaphone with some bad insights 
  • Audiomute tour for dave
  • Moving your feed without losing listeners (do not do this if you don't know what you're doing). Use the 307
  • Getting over worrying about looking stupid
  • Jim was on Podlords
  • Why events don't stream the conference live
  • If you're interested in getting more done, check out this episode of the School of Podcasting

Thanks To Our Awesome Supporters!

Become a Patron!

Find Dave at schoolofpodcasting.com. Find Jim at www.theaverageguy.tv

This episode 261 is part of the Power of Podcasting Network

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Sunday, July 28, 2019

Fine Tuning Your Content With Audience Surveys


I had not "take the temperature" of my audience in a while so I put together a quick survey. I use Google Forms, and did some number crunching in Excel, and made a report using Mail Merge in Microsoft word so I could easily consume the data.

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Program Includes:
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    3. Major Discounts on Software and Plugins
    4. Lifetime Access to the PES closed community
    5. Certificate of Completion

Super Early Bird Specials Apply and prices WILL GO UP.

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What My Audience Let Me Know

Audience:

Audience
80% Male
20% Female

Age:
31-40 41%
41-50 41%
61-70 18%

How far they listen
7% Listen to at least 75%
93% listen to all of it

Do You Currently Have a Podcast?
Yes - 90%
No - 10%

Perfect Length of Podcast?
0-29 3%
30-45 59%
46-60 28%

Have you ever told a friend about the School of Podcasting?
Yes - 90%
No - 10%

What Do You Like About the Show:

  • Question of the month and your knowledge of podcasting
  • Learning the best ways to podcast
  • The up to date changes that would affect the day to day podcaster.
  • You consistently provide concise, actionable advice to help podcasters be successful.
  • Interviews with interesting podcasters  and how-to content
  • Multiple topics and specialized guests this way I can identify with other podcasters who’ve encountered the same trials & tribulations in connecting with their audience
  • I really like the real-world examples you cite of how people have made (or are making) their podcasts successful.
  • The high-quality production, how much you assuage my concerns about podcasting, identify speech patterns that drive me crazy, and overall the feeling that you're actually talking to me.
  • General updates on how and with what to create, manage, and grow your podcast and audience
  • I like your honesty and transparency most. The topics I enjoy are tips on creating content and marketing content.
  • Honest Information about growing audience and sponsors
  • I like the honesty, the fact you'll tell the truth and also aren't afraid to give your opinion. Specific sections, I like when you do anecdote, which is odd as I didn't when I first started listening. Just goes to show not to change your format.
  • The interviews, also gear talk when you have it.
  • Just listening to Dave talk with excitement about what's important to him.  I always enjoy the Because-Of-My-Podcast stories.
  • You think about the person who is just starting out and the people who have been at it a while. (so helps me learn as a newbie, but also stretches me to research other things). Love how you use sound effects. Think it captures attention well!
  • Expert interviews, and Last Five in Five (bring it back!)
  • The analogies, which helps anyone at any level understand the picture you are trying to paint (even the painting with peanut butter)
  • The interviews with industry personalities and gear/service reviews. But most of all, it's just your personality that keeps me listening.
  • Your humor,  varied topics, pace, transitions, and awesome ideas and content.
  • I love the end of episode bloopers.

What you'd Like to Change:

  • The same podcasters on all the time, how about some variety? For example, if the horse podcasting guy is on, I turn the show-off, sorry, but it's just not my thing. Other than that, I love everything else about the show!
  • Email responses seemed to shorten then stop altogether after a while. Keep emailing/engaging consistently.
  • While it doesn't bother me, I think too often you reference "old" movies, songs etc. and go with your "back in the day" quote which may not resonate with a younger audience.
  • For example, for me, I don’t need to hear all the steps of math to get to an hourly rate for $60,000 a year.  You could just tell me you did the math and give me the bottom line number.
  • Not this show, but your Rodeo - there is too much 'snide' comments. But hey, I was born British
  • I think that Podcast Rodeo Show is a disservice to your expertise and kindness. but that's another show.
  • Sometimes the sound effects get a little too morning zoo for me.
  • All the extra sound effects you’ve been adding (more in the last year or so? Maybe 6 months?). Also, I know you’re against dates on your blog posts, but I wish you had them. Context matters & if I know it’s several years old, that might impact how I approach something.
  • Sometimes there is so much repetition between this show, ask the podcast coach, podcasters round table, the feed, and new media show. I love all of them but fell a little disappointed when there’s too much overlap in topics. 
  • A lot of assumed knowledge from previous episodes or technologies or podcasting
  • I guess the only thing I worry about is I hear you on all of your other shows & know that you have a full-time job & do all of your school of podcasting stuff. I don't want you getting burned out! Take care of yourself, Dave!
  • The only thing I could think of is the occasional repetition (Anchor sucks - it's okay to NOT make money with your show - stop checking your stats)
  • Personally, I'm tired of "beginner" topics. I understand you make money helping people start, but I can imagine even a beginner would appreciate your expertise on more of the "improve" your podcast topics (which you do, but I want more of them).
  • I’m not a big fan of the easy listening/jazz music you use under your commercials. It does not command authority.
  • The occasional crass comment or innuendo is a bit annoying. I know it doesn't happen often, but when it does it makes me cringe.
  • I get that you need to share personal stuff occasionally, as we should all do, and provided it's kept in proportion then I'm fine with it. First and foremost I want you to be a teacher, not a chat show host.
  • For instance, when you did the 5 in 5 with the podcaster talking about atheism and I had to stop and pray for him and I was bummed that there are so many podcasts about people that are fallen away from the church.  So even the stuff I cringe at in your podcast, help me grow and give me a reason to pray.  I haven’t done my show in 5-6 years and yet, I still listen every week.  Keep up the zany antics and stellar content Dave
  • Not the biggest fan of most podcast intros.  I would prefer you to start talking IMMEDIATELY about the show by possibly asking a few questions...the state that we will get into it further in the show. Example: What mics should you use when walking around outside and recording?  What is the difference between condenser blah blah blah?  We will get into it today!!  I’m Dave Jackson, and I thank you for being here at the SCHOOL OF PODCASTING! Now, let's talk mics.

Contributors

Pedro My Stuttering Life

Brandon from Florida Focus Podcast

Lee from We Have Cancer

Win from A Diary of Fashionista

Martha From Martha Runs the World

James from Where We Buy

Bill with the You With a Mission Podcast

Jas from Giving Up the Ghost

Steph from Stephfuccio.weebly.com

Mike from Create Pod

Alex from Spirits and Lyrics

Lee from This is Rammy

Jeremy from Transmissions Podcast

Brandon from Seahawkers Podcast

Garret from Good Patron Podcast

Kelly Two Ewes Fiber Adventure

Oscar from Deep Listening

Laura from Reviews and Randomness

Scott from What was that Like Podcast

Steve Stewart Money Plan SOS

Matt from The Author Inside You

JD from Bookworm Banquet

Paul from the Fighting Through Podcast( WWII)

Tim from the Sled Dog Podcast

Lee from Covert Nerd

Darwyn from Dealing with My Grief

Steve Work Comp Pulse

Richard Grimshaw

Hershy Orenstein

Ismael

Matt Simpson

Paul Capps

Conclusions:

You need to know why you are doing a podcast, and who your audience is and what they want. If someone suggests something that doesn't' fit the audience or your goal. you need to ignore it - this show is not for them.

You can't please everyone.

Keep in mind the new listeners, and don't get bit by the "curse of knowledge" and leave them in the dark.

Your audience wants you to be honest and concise. They enjoy your personality (some followed me to other shows) so let your personality out.

Be willing to try new things if your audience wants them, and they fit your goals.

I hope you enjoyed episode 681. 

Question of the Month

What was the last thing your shared (that wasn't your content)? Why did you share it? Go to www.schoolofpodcasting.com/question before August 23, 2019

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Download This Episode!

Sunday, July 21, 2019

The Many Ways To Gauge Podcast Success -More Then Downloads And Money


From time to time I see people in Facebook groups announcing "Hey I got my first 1000 download episode!" or "I just got (insane amount of money)" for my podcast. When you are just starting out, or even if you've been podcasting for a while if you're just looking at downloads or dollars, the inspiration to keep going can be hard to come by. Today we are going to examine the other ways your podcast is a success.

SPONSOR: Podcast Engineering School

Be equipped to start their own podcast production company or be hired as an employee.

Program Includes:
    1. LIVE Interactive Online Training
    2. Two Mentoring Sessions with Chris Curran
    3. Major Discounts on Software and Plugins
    4. Lifetime Access to the PES closed community
    5. Certificate of Completion

Super Early Bird Specials Apply and prices WILL GO UP.

Check it out at www.podcastengineeringschoool.com

Other Ways To Count Podcast Success

If your goal was to find like-minded people (cause your spouse said they would not participate in any more conversations around Batman) and you've found some people online to have the conversations you've been longing to have - your podcast is a success.

If you had no luck getting in touch with certain people - but the minute they said yes to being interviewed on your podcast - it was a success

If your goal was to be seen as an expert and someone sends you an email asking you for your opinion - your podcast is a success

If your goal was to "get the message out there" and your podcast has a number that is higher than zero - your podcast is a success.

If your goal was to get something off your chest, you want to put your thoughts out into the universe - so you don't feel so invisible - and someone hears it - you're not invisible.

Glenn the Geek has people write Christmas songs about his podcast at the horseradionetwork.com 

Theracasts can be audio journals that can help you more than your audience in some cases, but they are much less expensive than therapy. Some might say you should do these in a private journal (and you can do that) but sometimes you need someone to hear you - even if its a complete stranger.

When someone in your audience chimes in on a conversation that helps you save money or time - that is a bonus to your life.

Binders Can Be a Good Thing

When I asked Uncle Google what blinders are, I see that blinder "attach to a horse's bridle or hood and prevent a horse from seeing behind and beside him." I mention this alot because its important. Comparing your show to another show is one of the worst things you can do. Blinder can stop you from looking at your past (cause there may be regrets) and they help you focus on your future. Your current value is not based on your mistakes of the past.  Keep focused on your audience and answer every email, tweet, etc and keep the conversation going (don't just answer the question).

It Might Take a Bit To Get Some Feedback

I started a show called Your Podcast Consultant ( small lessons with big value) for those who like a shorter podcast. I've been doing it for nine months, and finally just got some feedback.

The Power of Relationships

Jen Briney doest the Congressional Dish podcast that every American should be subscribed to and she recently did an episode on Suprise Medical Bills in America and did a touching tribute to a listener who died. Jen monetizes the show on the "Value for Value" model (meaning it is 100% listener supported) and Jen explains how listeners are a bit like pen pals. It really shows the kind of relationships you build online. Likewise, when I heard Jen cry on her show remembering her listener I wanted to crawl through my phone and give her a giant hug. Why? Because of the relationship, I feel I have with her as a listener.

While Jen will blow off and poke fun of herself for crying on the show, what it is - is courageous. She went 100% vulnerable on her show. This also helps build relationships with your audience.

The No Agenda Show with John C Dvorak and Adam Curry do a show they deconstruct the media. Their audience is so engaged they are doing meetups to talk about their subject(s). Their audience loves the subject to much they want to continue on the discussion. They even set up a website at www.noagendameetups.com and there are MANY websites maintained by their audience with the goal of helping to promote the show

Jim Collison is my cohost for Ask the Podcast Coach on Saturday mornings and host a show for his job at Gallop as well as Home Gadget Geeks. He just mentioned that he had started enjoying a cigar every now and then and he was contacted multiple times by his audience who wanted to send him their favorite cigar.

Question of the Month

This month I'm doing an audience survey (my first in YEARS) and I would love to know

1. What you like about the show

2. What you wish I'd change (I'm a big boy, be honest)

3. What would you like to hear in the future (guests, topics)

Please go to www.schoolofpodcasting.com/question

and leave your response (there may be a prize for a random person who takes the online version AND leaves an audio version)

Last Five in Five

What were the last five podcasts you listened to?

Dan from the Thank God I'm an Atheist and the How to Heretic show

  1. God Awful Movies
  2. The Constant
  3. Scathing Atheist 
  4. Pod Save America
  5. The Allusionist

Mentioned on This Show

Dealing with My Grief

Congressional Dish

No Agenda Show

Home Gadget Geeks

Your Podcast Consultant

Todd Cochrane New Media Show

Zoom.us

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Saturday, July 20, 2019

Listener Created Episode Notes?


01:50 Listener created show topics via Google Docs or Trello

8:39Apple to fund independent podcasts?

12:55 Squdcast V2 is coming and people will be able to buy time instead of a monthly subscription

15:48 Zoom.us recording is just not a great

17:03 Dave might switch to zoom if it had the cool feature with pulling in chat as Streamyard does

20:15 What operating system makes it easier to create podcasts? Should I use a Windows Surface?

30:45 The ease of Streamyard vs Zoom

33:20 Our Awesome Supporters

34:40 Vanity URLS

38:50 the new YouTube Creator's Studio area is awful

42:45 Missing stats in podcastsconnect.apple.com - not enough data. What is enough data?

45:00 Common Phrases in podcasting

50:05 NYT Article - too many podcasts?

52:30 So you want to start a podcast book

Work With Me

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Sunday, July 14, 2019

Getting Past "Depends" in Podcast Answers


SPONSOR: Podcast Engineering School

Be equipped to start their own podcast production company or be hired as an employee.

Program Includes:
    1. LIVE Interactive Online Training
    2. Two Mentoring Sessions with Chris Curran
    3. Major Discounts on Software and Plugins
    4. Lifetime Access to the PES closed community
    5. Certificate of Completion

Super Early Bird Specials Apply and prices WILL GO UP.

Check it out at www.podcastengineeringschoool.com

What Do I Need To Start A Podcast?

I recently appeared at a local meetup for a group in Alabama. The question, "what do I need to start a podcast" came up. I've talked about this in the past and hit different aspects, and I'm going to try to hit all aspects in this episode.

Things Everyone Needs No Matter What

A Pop filter for your microphone. This could be a foam ball to put over the end, or a mesh shield that goes between you and the microphone. I'm a fan of the Nady SSPF-3 if you're using an ATR2100 or a Samson Q2U. If you are using something like an Electrovoice RE320 you might consider a foam shield with a shock mount or this "repop" filter only available at BSW

Your Topic

Your topic should be something that you can't help but talk about. You would be willing to talk about it for free for HOURS (cause you are). It's a topic that needs to hold the attention of your target audience and inspire them to tell a friend. It also needs to be in alignment with your goals for the podcast.

It Depends...

From there you get the most used answer in podcasting, "It depends." While this is true, you often don't get the pros and cons of your options so that is what I'm going to try to do here - make you away of your options.

What Microphone Should I Use for My Podcast?

Why it Depends:

Option 1: Traveling Podcaster

If you're going to be traveling alot and need something a little more durable, you might use the Audio Technica Atr2100 as it has a lifetime warranty.

Option 2: Stationary Podcaster

I like the sound of the SamsonQ2U a little better than the ATR2100. It doesn't have a lifetime warranty, but you're not moving it much.

Another option for the stationary podcaster on a semi-professional level is the mic I use the Electrovoice RE320

What Microphone Stand Should I Get for the Microphone?

If you are stationary (meaning you're using a room as your studio) check out the Samson MBA38 boom arm that can clamp on to a desk.

If you need to take down your gear or if you're traveling, check out the On Stage Combo Stand

Recording Co-Hosts or Interviews  What Do I Need?

Why it Depends:

If they are in the room with you

I like the Focusrite 2i2 for two people or the Focusrite 8i8 for four people. You could also purchase a Zoom H6 (and be able to record anywhere)

If you're on a budget, then see the Behringer U-PHORIA UMC202HD (for two people), or the UMC404HD for four people

Another option for recording up to four people in the room with you is the Rode Rodcaster pro

Shouldn't I Use a Mixer?

When it comes to mixer vs interface, a mixer allows you to adjust the audio (add bass, treble) where an interface you would do this in software later. Some people prefer interfaces as they are less confusing due to a generally smaller number of knobs.

If you want a mixer, one of the best values I feel is the Presonus AR8 USB 8 as it has up to four people, connects to your computer, AND it has a built-in recorder. If you are on a budget then you could check out Mackie PROFX8V2

Do I Need a Portable Recorder?

If you're traveling yes. My favorite is the Zoom H6 as it is super versatile. If all you need is a recording, you might check out the Zoom H1

I'm Going to Do All My Episodes on the Road

If you're traveling and only going to be recording you and a guest you might check out the Tascam DR-10X that you plug your microphone into. In this situation, you might look into the Rode Interview Microphone

My Guests/Co-hosts Are In Another Location

If you're on a budget you can use Skype and Ecam call recorder on the Mac, and Squadcast is my Favorite way of recording remote people no matter what the type of computer (you just have to use chrome).

Everyone is in the Same Room, but our guest is not...

Then you could use the Focusrite 2i2 and connect to the guest via Skype or Squadcast. If your co-host can join Squadcast as an individual (with their own computer) then make sure you and the co-host have even volume levels as you will be on the same channel.

How Much Storage Do I Need For My Media Host?

To figure out how much space you need, you need to know:

1. How often you will publish
2. How long your shows will be
3. What format

This short video tutorial helps you calculate any how much space you need https://libsyn.d.pr/XDpqmM

I did a podcast about different formats that explains stereo vs Mono vs 64 kbps vs 128 kbps at https://overcast.fm/+IzZEC-P0/4:29

For more information on file formats, go to https://support.libsyn.com/kb/recommended-file-formats-encoding/

I've also created speadsheet that will calculate these for you.

Use the coupon code sopfree  to get a free month at Libsyn.com

What Web Hosting Should I Use?

Here again, it depends. If all you need is a place for people to listen and subscribe to your show your media host often has a free website that will suffice.

Right now I'm a fan of Cooler Websites (My Goaddy Reseller) for many of my sites. Siteground starts at $4/month for their Wordpress hosting (which is $12/month after the first year)

Recording Podcasts on the Road

In this situation, it's best to understand the gear and what it does and then mix and match to create the system that suits you best

        • If you're traveling and only going to be recording you and a guest you might check out the Tascam DR-10X that you plug your microphone into. In this situation, you might look into the Rode Interview Microphone. This is great for the person who is trying to eliminate carrying around a lot of gear
        • If you want people on separate tracks, but don't want a ton of gear the Rode SC6-L Mobile Interview Kit with Interface & 2 smartLav+ Microphones is great for iOs phone users.
        • The Zoom H6 is a sweet spot of not too large, and tons of versatility to record up to six people, and mix in sounds of an iPad if needed. No computer required. You would want to consider a headphone amplifier and headphones for everyone
        • The Rode Procaster is great for performing live shows and can be stored in a backpack or in one of the special cases.

Podcast Rewind: Podwrecked

I appeared on the Podwrecked show where I explained how I released an episode with a boo-boo, and what my options were to fix it. Podwrecked is about helping you and your podcast survive the ebb and flow of the podcast industry. Check it out at http://podwrecked.com/salvaging-your-podcast-with-dave-jackson/

Question of the Month: Audience Survey

Please go to www.schoolofpodcasting.com/survey19

Then go to our Contact Page and upload your recording where you answer the questions:

  1. What do you like about this show?
  2. What do you wish I'd change?
  3. What topics would you like to see in the future?

Please submit your audio by 7/26/19

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Download This Episode!

Friday, July 12, 2019

The Power of Swag


01:30 The Power of Swag

3:30 What do you think of Whooskaa?

15:50 What about Zoom.us

19:10 Our Awesome Supporters

20:10 Are we seeing a middle tier of podcasting?

33:15 People are reading my show notes and not listening to my show

37:00 ROI of Podcasting

40:00 Podcasting for your company

46:39 What numbers do I report, weekly? Monthly? Episodes?

50:55 Bleeding microphones into other channels

53:00 Leo Laporte charges 90 cpm

54:50 Getting feedback on your show (See www.podcastreviewshow.com )

59:00 Feedback on episodes (is there a pay gap episode) Zoom F4 Recorder ( cheaper than the mix pre 6 )

Work With Me

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Sunday, July 7, 2019

The Ultimate Guide to Hosting and Guesting Podcast Interviews


I've performed over a hundred interviews, and I've been interviewed over 130 times on different podcasts. Today I wanted to make an episode to answer ALL the questions about podcast interviews. 

Free Podcast Interview Guide

There is SO MUCH information in this episode, I've combined it into a Free Interview Guide. Click Here to Get the Guide

For Full Show Notes go to www.schoolofpodcasting.com/678

Topics Include:

3:15 Appreciating your audience

7:29 Don't get blinded by resumes

10:40 Connect the Dots

16:13 How to turn down someone who wants to be on your show

18:38 Where to find Guests

20:20 Interviewing Celebrities

21:20 The Ask

25:37 Pre-Interviews

28:08 DO THE WORK

32:11 Be Vulnerable

34:08 Tag Team Interviews

41:02 Setting Guest Expectations

44:12 Shaping the Interview Questions

46:36 The Day of the Interview

49:23 Introducing the Guest

50:36 Get them to tell stories

54:15 The NPR Formula

56:54 the Importance of Shutting Up

01:01:00 Gear for conducting interviews on the road face to face

01:06:47 Proper Mic Technique

01:07:16 Recording "in the studio"

01:08:14  Recording podcast interviews remotely

01:14:10 Controlling the Interview

01:17:25 The End of the Interview

01:18:15 Getting your guests to share your podcast

01:23:22 Editing the Interview

01:26:17 Being a guest on podcasts

01:27:13 Do the work

01:30:12 The Golden Rule Guest

If you'd like the full show notes for this episode you can get them as a PDF

SPONSOR: Podcast Engineering School

Be equipped to start their own podcast production company or be hired as an employee.

Program Includes:
    1. LIVE Interactive Online Training
    2. Two Mentoring Sessions with Chris Curran
    3. Major Discounts on Software and Plugins
    4. Lifetime Access to the PES closed community
    5. Certificate of Completion

Super Early Bird Specials Apply and prices WILL GO UP.

Check it out at www.podcastengineeringschoool.com

 

Work With Me

Join the School of Podcasting or let me be your podcast mentor


Download This Episode!