Listening, Talking, Planning, and Adjusting with Big Podcast Author David Hooper

David Hooper has a background in the music and entertainment business, the music business, and has spent the last four years writing the Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. It's one of the best books I've read on podcasting (and I'm only about 50% of the way through the book).

David and I go back to 2006 when I was doing the Musicians Cyber Cooler podcast (later renamed the Marketing Musician) and he was doing Music Business Radio (a radio show syndicated across the nation that David turned into a podcast). I've been listening to updates about his book on his marketing podcast RED Podcast, as well as his Big Podcast show. Today it was great to talk to him now that the book is published.

SPONSOR: NAB SHOW

1:27

Have a passion for podcasting? Attend the NAB (National Association of Broadcasters) Show April 8-11, 2019 to meet, collaborate and strategize with the world's most renowned storytellers. Learn how to grow audiences and revenue, create captivating content and meet with those who can take your vision to new heights. Register today at www.nabshow.com with code VEGAS for a Free Exhibits Pass. Your story will never be the same.

A Talk With David Hooper Author of the Book Big Podcast

2:50 A fun conversation

4:55 Has Dave always been this curious? (Dave and David went to a very special location in Florida at Podfest)

8:13 The politics of getting guests

11:25 The power of the pre-interview

15:54 How do you get guests when you are new

17:22 How do you handle the "Dance in your head" when you are doing an interview

20:45 Dave recommends launching with 25 episodes, and I disagree

26:20 Are podcasters open to adjusting their show?

32:56 How long should my podcast be?

36:09 What was the thinking behind the RED Podcast? It's just so different...

39:07 Does he get flack for being so non-judgemental, or occasionally "Pushing the envelope."

41:03 Jeff Christy was a horrible TOP 40 DJ (hear his aircheck)

43:35 Media Training that Dave does with some television shows.

45:33 What other media training does Dave do? How to avoid the puke voice

50:00 The hardest and easiest parts of the book to write

52:00 The incestuous nature of podcasting

53:50 Did Dave have any imposter syndrome?

Mentioned In This Episode

Building a Better Dave Podcast

Big Podcast

Music Business Radio

28 Day Podcast Jumpstart

Podcast Interviewing School

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Join the School of Podcasting or let me be your podcast mentor

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Is the Internet Doomed?

No show next week as Dave will be at NAB. Find Dave at www.schoolofpodcasting.com and Jim at www.theaverageguy.tv

[3:15] Do you need to listen to podcasts to be a good podcaster?
[10:00] Record to computer or Recorder?
[32:20] Article 13
51;24 Is Second Life the last hope for freedom of speech?

Work With Me

Join the School of Podcasting or let me be your podcast mentor

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The Top Podcasting Crutch Words and How To Stop Saying Them

What is Your Crutch Word - How Did You Get Rid of It?

Crutch words are we words we use when our brain can't come up with something to say. They are used to fill up silence that some feel is awkward. We all have them, and they are only an issue when they are used so much that it becomes distracting/annoying. Please realize that never having a crutch word may be impossible. Often we don't even hear them. So we have to start with identifying that we have a crutch word. When I asked you about your crutch words, here are the ones you are trying to avoid:

Craig from Ingles Podcast is "So" and has lots of examples of what to avoid.

Brad from The Cinema Guys podcast is "Like" as well as "So Anway..."

Brenda from the My Tech Toolbelt Podcast "Is a Big Fan of..." as well as "Right"

Darwin Dave from the Dealing with My Grief podcast "So"

Tim From the He Said She Said Movie Reviews Podcast

Arnie at the Football History Dude Podcast says "Dude..."

Nina from Farm Food Health has lots of ums...

Mark from the Resourceful Designer and Podcast Branding had a listener let him know he was saying Basically a ton.

Mel From Beer with an Engineer has lots of ums, and so.... but turned it into a drinking game.

Mike Dell from Podcast Help Desk and Podcast Help Desk News crutch words is "Anyway...." and he's just been pausing instead.

Stephanie from the Expat Rewind has "soooo many..."

Lee from This is Rammy finds himself saying "Obviously"

Win from Ask Win finds herself saying "Like"

Kim Krajci from Toastmasters 101 has some tips on how to avoid crutch words.

SPONSOR: Alitu Web Based Podcast Maker

It's a web app, where people can log in on their web browser and then use it to edit and produce their podcast episodes. Mobile app coming soon too.

Podcasters record their show as normal, then upload their recordings to Alitu. Alitu then processes, levels, converts them all, pieces the clips together, adds your theme music automatically, and publishes the episode, direct to your podcast host. If you need to edit out any mistakes, then you can use Alitu's custom podcast editing tool to do just that, before creating your finished episode.

 

The idea behind Alitu is to make Podcasting and quick and simple as possible, removing a bunch of the tech barriers and to let you concentrate on the bit you do best – talking about something you love!

 

It can take an interview where each person records their side of the conversation, and it will combine them together (how cool is that?)

 

Check it out at www.alitu.com check out this video

How To Get Rid of Crutch Words

1. Identify them
2. Monitor your use of them
3. Practice NOT Using them. This may include getting use to silence (that you can edit out)
4. Try to figure out what is going on when you use it. Try to determine why you chose to use that word at that time.

Next Month's Question:

Are you paying for any part of your podcast process? If so how much, and on what? (not so much who you are using).

I need your answers by 4/27/19 see my contact page for more information (you can upload pre-recorded files)

Mentioned in This Episode

Alitu web-based podcast Creator

You Wanna Do What Podcast "You Can't Read the Label from the Inside of the Bottle."

Where I Will Be

April 6-11
National Association of Broadcasters
Las Vegas

June 8th
Utah Podcast Summit
Sandy, Utah

August 13-16
Podcast Movement 
Orlando Florida

September 8-10
Military Influencer Conference
Washington DC

October 17 – 18
DOYO Live
Youngstown Ohio.

Other Events You Might Want to Check Out

She Podcasts Live: The Women's Podcasting Experience

Podcast MidAtlantic September 6-7

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Download This Episode!

Oofah!

Nebraska Floods

3:32 Oofah means something different in Australia

6:00 Cultural Differences

8:14 Replacing your router

11:48 Chartable Power Rant

14:36 Streaming From an Event

21:28 Streamyard and Mobile

23:13 Getvokl.com

27:16 Our Awesome Supporters

28:59 Streamyard on the phone

34:00 Seeing Apple Stats

40:42 Google Podcast App

44:26 Proof Podcasting is on the rise

47:38 Castro having issues

51:58 Time to Ditch the Phone

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Download the Episode!

What Does it Feel Like to Be a Podcaster?

I got an email from someone struggling to start their podcast, "The biggest issue I’m dealing with is psychological: the show is not coming together in the format that I really wanted—and at this point there seems to be nothing I can do about that— but that, combined with fear, uncertainty, and doubt, and the inevitable self-comparisons to what others are doing as well as my own personal expectations has quite frankly got me a little bit paralyzed. It’s like I’m on the firing line, I’m locked and loaded and I’ve got a good site picture, but I just can’t get myself to pull the trigger because I’m afraid of the kickback." 

I've mentioned in the past how to Overcoming Imposter Syndrome and the story of Monica Rivera, and today I want to talk about how it feels to podcast.

What Does it Feel Like to be a Podcaster?

Excited
By the possibilities

Frustrated
When computers decide to be, well, computers.

Smarter
When you figure things out

Nervous
As you are learning new things, and getting outside of your comfort zone.

Confident
When you publish your first episode

Frightened
When you realize everyone can hear your show.

Humbled / Shocked
When we inspire someone or affect someone.

Normal
When you find out you’re not the only one who thinks this way.

Safe
Because you are surrounded by people similar to you

Amazed
At the opportunities to that come your way, the people you get to speak

Mentioned in This Show

Overcoming Imposter Syndrome Episode

Monica Rivera The Nudge You Need

Podcasting in America

The latest edition the Edison Research Infinite Dial was published. Here are some insights:

70%  are familiar with the word podcasting ( 197 Million people)

51% have listened to at least one podcast ( a 7% jump)

32% listen on a monthly basis (up from 26%)

22% listen on a weekly basis (up from 17%)

17 million more people are monthly listeners than last year.

14 million more podcast are listening

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Download This Episode!

Is My Podcast Charting

Join Dave Jackson from the School of Podcasting and Jim Collison from The Average Guy Network as they answer your podcast questions

1:33 Rodecaster Pro acting a bit wonky

7:06 Where am I on the charts? chartable.com

13:15 Apple search and why to put links on your website

26:00 Awesome supporters

28:00 How much is Streamyard?

33:01 Rob's talk at Podfest

37:29 Joining a Network

45:30 Your Audience tunes into you

50:00 John Lee Dumas is a nice guy and a good sport and the roast was fun.

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Download the Episode!

My Weekend with Procasters: Start with the Story

Podcast Industry Leaders Gather in NYC

I attended the On Air Festival in NYC in New York City where what some might describe as "Procasters" were in attendance. When I went to talk to people instead of finding people who spoke into microphones I found:

• Producers
• Editors
• Writers

and I was amazed to find that:

• Some episodes of Radiolab take up to two years for ONE episode
• Missing Richards Simmons took one year to produce
• You can create an entire season of a podcast using 5% of the budget of a TV pilot.
• Advertisers want more stats even though podcasting is providing more data than they've ever received.

Start With the Story

Dan from Sporkful had a great talk and explained how it took him nine years to make his podcast his full-time job.

Kristen Meinzer from By the Book podcast (which reviews self-help books) explained how she took a book review and worked a story into it.

Special thanks to Monica Rivera from the You Wanna Do What Podcast for being my tour guide

SPONSOR: Alitu Web Based Podcast Maker

It's a web app, where people can log in on their web browser and then use it to edit and produce their podcast episodes. Mobile app coming soon too.

Podcasters record their show as normal, then upload their recordings to Alitu. Alitu then processes, levels, converts them all, pieces the clips together, adds your theme music automatically, and publishes the episode, direct to your podcast host. If you need to edit out any mistakes, then you can use Alitu's custom podcast editing tool to do just that, before creating your finished episode.

 

The idea behind Alitu is to make Podcasting and quick and simple as possible, removing a bunch of the tech barriers and to let you concentrate on the bit you do best – talking about something you love!

 

It can take an interview where each person records their side of the conversation, and it will combine them together (how cool is that?)

 

Check it out at www.alitu.com check out this video

 

Mp3 Chapter Marks

I mentioned how I started adding chapter marks in the mp3 file, and I wasn't sure if any apps even used these chapters. It turns out there are more software titles that recognize these than I originally thought Overcast used them (and not much else). It turns out that MP3 chapters can be displayed with Instacast, Overcast, Downcast, Podcat, Pocket Casts and iCatcher!.

On Android you can use Podcast Addict, which supports chapters in all file formats (MP3, M4A/MP4, Opus, Ogg, etc.), uPod to display chapter marks with URLs and images in MP3 and MP4 files, the open source AntennaPod supports chapter titles with URLs in MP3, Opus and Ogg Vorbis files and Pocket Casts supports MP3 chapters.

Apple Has Too Much Power?

With Apple threatening (and then rescinding) to pull people from Apple podcasts some people were really upset and stated we should take steps to remove Apple of it's power.

I've been around long enough to remember podcasting before Apple added podcasts to iTunes, and that gave podcasting a boost in the arm. When they added the podcast app to be native to their operating system. Yahoo, Microsoft, Odeo, Google (multiple times) have created and deleted a podcast directory.

With Spotify spending a TON of money, I say if you want to "topple" Apple I have a two-word plan: STEP UP. Don't create software that doesn't have half the power of the current leading titles step up and provide all the current features AND THEN SOME. Create something that makes it easier for the listener (Which is what Apple did).

For those that think Apple has too much power, feel free to remove your show from their directory if you hate it so much. Apple is giving best practices on how to get the most out of their software and they are complaining. Back in 2012 some consultants came up with a "file for download only" strategy that was REALLY STUPID in 2012 (and just Hideous in today's terms) and Rob Walch from LIBSYN said, "This is a bad way to use LIBSYN," and some people didn't listen. Those are the people I am helping today and they say, "Wow, I didn't realize I was missing so much syndication...."

Apple is giving us suggestions on how to use their software, and some people are going to listen, and some people are not.

Question of the Month

What is your crutch word, and what did you do to get rid of it? Contact me and let me know (Preferably in audio format)

Work With Me

Join the School of Podcasting or let me be your podcast mentor

Download This Episode!

Podcaster Burnout: Sources, Symptoms, Solutions

I was on the Podcasters roundtable with Ray, Bandrew talking burnout. We talk about

• The Signs of Burnout
• The Sources of Burnout
• Solutions to Burnout

SPONSOR: Alitu Web Based Podcast Maker

It's a web app, where people can log in on their web browser and then use it to edit and produce their podcast episodes. Mobile app coming soon too. 

Podcasters record their show as normal, then upload their recordings to Alitu. Alitu then processes, levels, converts them all, pieces the clips together, adds your theme music automatically, and publishes the episode, direct to your podcast host. If you need to edit out any mistakes, then you can use Alitu's custom podcast editing tool to do just that, before creating your finished episode.

 

The idea behind Alitu is to make Podcasting and quick and simple as possible, removing a bunch of the tech barriers and to let you concentrate on the bit you do best - talking about something you love! 

 

Check it out at www.alitu.com 

 

Mentioned in this Episode 660

 

Video of A Star is Born being filmed

 

Bandrew's YouTube Channel

 

Ray's Podcasters Studio Podcast

 

Podcasters Roundtable Podcast

 

Bandrew Says Podcast

Download This Episode!