Sunday, October 28, 2018

Do Audiograms Boost Podcast Podcast Discovery?


This week I'm going to give you some lessons I learned from Speaking at We Are Podcast 2018 in Brisbane Australia. We also talk about the effectiveness of Audiograms.

Get a Mentor - Ask For Help

I know a few people who love to travel. Monica Rivera from the You Wanna Do What? podcast gave me a great tip to download any episodes from Netflix to my iPad. George Hrab from the Geologic podcast (who gets to go to all sorts of cool stuff because of his podcast) gave me some heads up on a voltage converter.

It's Rarely as Bad as It Seems

When I heard the phrase "17 hours on a plane (along with some shorter flights for a total of 20 hours)" I thought it sounded like a horror story. I pictured some little punk behind me kicking my kidneys while their parents order another jack and coke from the flight attendant.

In the end, even in coach, I was able to stretch my legs. I had two seats between my fellow passenger in my row and slept off and on. There were probably 3-5 small children who would occasionally cry, but it was not the nightmare I had envisioned.

When I think of things that I have dreaded in the past, they are rarely as bad as you think you're going to be.

Erode Your Comfort Zone

I can be shy. When I go to a restaurant I'm not looking to think outside the box. When I was told that a large chunk of my schedule was planned for me, I got nervous. I didn't know where I was going, and except for a few people, I didn't know who I was with, what we were doing, and what I needed to be ready. We had assigned seats both days including assignments on who to go to lunch with. One day, Sean Desouza was going to cook authentic Indian food (I have never had Indian food).

The Know Like a Trust Factor

I talk about this all the time. When you create valuable content on a consistent basis, your audience trusts you and likes you. If you can share a bit of yourself, they get to know you. When people know, like, and trust you then you have influence.

I know Ronsley Vaz from his "Should I Start a Podcast" show. We may have bumped into each other. I finally got to talk to him at Social Media Marketing World where I was speaking. He asked me if I would speak at We Are Podcast. I said yes on the spot. Who doesn't want to go to Australia? I saved up my pennies (and busted out a charge card) and made it happen.

As I mentioned above, I was nervous. This was a new country, a new conference (for me), with new people. The first day was very good. I got to meet a lot of people. It was somewhat of the "warm up act" for the main event happening the next two days. Every speaker at this event was awesome.  Every person I met was super friendly and shared my love of podcasting. The hotel I stayed at was great.  By the end of day one, you could color me impressed, and I was ready for day two.

By the end of day two, I believe I had met about 95% of the people there including Jules from Hong Kong Confidential. By the end of day two, where I once felt uncomfortable I now felt relaxed.

The Speakers Retreat

When I realized that I was going to be living with a bunch of people I had never met, previously this would have put me way outside my comfort zone. By this point, Ronsley had not let me down and I just went with the flow. Here again, it was not as bad as it seemed and was actually kind of fun (in the end we just slept here, and all the speakers hung out at a second house).

I would start the day with some sort of healthy pancakes made from buckwheat and for toppings I had some sort of berries instead of maple syrup. Different? Yes. Delicious? Absolutely.

The conversations were awesome, and the jokes and laughing were endless.

More New Things

The following day I had Indian food for the first time. As I was told I was a "Picky Eater" growing up, I assumed I would not like this. I loved it. Sean is launching a course in the future to show people how to cook these types of meals quickly. I'm in.

I was scheduled for a session of Holographic Kinetics. I had no idea what it was, but I had heard that "it was a bit woo-woo." All I knew was Ronsley had selected a few people to do it, and I was one of them. I was not here to judge. I was all in.

Holographic Kinetics is an advanced Aboriginal healing technique based on an ancient understanding of Lore, the universal laws that govern the creation, and the knowledge that everything in nature is alive and can be communicated with.

Thoughts and emotions from difficult experiences in the past can become trapped in a person’s body to create realities.

When experienced in the past they affect the present, which in turn affects the future. Once trapped, these energies are carried through time, negatively affecting people’s lives. These trapped energies interact with the external world, and following the law of attraction, like attracts like, they will attract to themselves similar negative experiences. More Info

This was the first time I had ever tried it, and it did help me connect some dots from my past. If I'm a better, more confident person, I don't care how I got there.

My New Australian Family

For me, this was an experience that was truly hard to put into words. I rarely checked email, got almost no sleep, and just enjoyed the beauty of Australia, and the friendship of some truly great people.

Jordan Harbinger is hilarious and his wife Jen is a walking firecracker of energy. Check out Jordan's show ( I love feedback Friday) and I went through his level 1 (free) of his Human Dynamics course. Jordan is all about learning and he shares some great insights in his course.

Nicole Baldinu and Omar Zenhom are the team behind $100 MBA which I had heard of, and I had also heard of Webinar Ninja software. These two are the brains behind both those entities. I enjoyed talking books with them at breakfast one day and Omar's talk on building teams really opened my eyes

Steph Taylor creates the podcast Socialite. She is always smiling and with her accent its a bit like learning about Instagram from Mary Poppins. I LOVED her presentation on having a plan for your podcast launch.

Sean D'Souza - Sean is not a know it all, but yet, he seems to know everything (he is the man behind Psychotactics). His presentation on developing skills was very cool ( Energy + Confidence = Skill) and has me rethinking how I present things at the School of Podcasting. He has a podcast called Three Month Vacation. I can't wait to learn how to cook from this guy.

Leanne Hughes was the Co-MC of the event and has a smile that will light up the room. She was also my hero as the volunteered to take myself, Ally, and Pat to the airport at six AM. I wish I had more time to pick her brain as she is all about making great presentations. Check out her podcast First Time Facilitator

Byron Dempsey is another hero. I had plugged my iPad into to keep it as charged as possible and then forget to put it back in my book bag. Bryon was nice enough to ship it back to the States for me. Byron is a super talented videographer and helps people grow their brands with video.

Laura Peterson is someone I kind of knew as I listen to her Copy that Pops podcast. She was the trooper who had to deal with a presentation clicker that did not want to participate. She is super funny and if you are in front of her, please have her to her "California Girl" imitation. If you are thinking of writing a book, she's your gal.

Ange Henderson is a business consultant that is super friendly, outgoing, and was always there when we needed a food run. THANKS ANGE! She's worked with huge companies like Netflix and I could go on, but just know she's done it all.

Travis Chappell dropped knowledge bombs during his presentation on how to follow up without being a pest. He's one of those guys that doesn't say much, but when he does it is hilarious.

Carl Taylor seemed like a nice guy and was in a pretty good mood considering he had just had his wisdom teeth pulled. This mild-mannered guy had sold three businesses and wrote a #1 business book by the age of 25. Every time I hear the phrase Koala Bear, I will think of Carl who let me know Koala's are not bears. They are marsupials.

Allison Melody is someone I had met at other conferences, but just getting to chill with people builds that relationship deeper. Her presentation on monetizing you podcast had some new strategies I had not heard of. Check out her Food Heals Podcast.

Shannon Morrison is the head of operations at Amplify Media and the founder of Mighty Social World. A super nice guy, and always willing to help with anything and everything.

Jason Malouin is nuts. He has a great laugh and was the co-MC of the event. Jason was a great American to Aussie translator and stopped me from getting a sunburn that would've been on a whole new level. If you're in Australia and need a portrait photographer, he's your dude. Check out his Communicator podcast.

Harry Duran and Natalie Jenkins are my partners in crime at many conferences. They both make me laugh, and occasionally snort. I love them both very much. You know Harry from Podcast Junkies, and Natalie is often taking head shots at events you attend. If she can make me look good, she can make you look amazing. When I found out I was going into the Hall of Fame, Natalie was one of the first people I called to see if she would photograph it.

James Cridland is another person who has been on the show and his the host of the Podnews podcast (And newsletter which has more stories). James was the one who said, "I know a place where you can pet Koala's and Kangaroos" for which I will be eternally grateful. Check him out at www.podnews.net 

Pat Flynn - I've had Pat on my show. I bump into him all the time at events, but never really got a chance to hang. Pat Flynn (much like Harry and Natalie) makes me laugh a lot. I'm here to tell you the guy is hilarious. He is super chill, and he turned the groups on to some great games such as Psyche! and SpaceTeam. Both games are a lot of fun. He has Smart Passive Income, his book Will it Fly is a MUST READ, his Smart Podcast Player, and he is now teaching people how to podcast with his Power Up Podcasting.

Shayde Furlong was the "Audio Engineer" for the whole week, and was cool enough to BRING A GUITAR! I enjoyed all out talks, super nice guy.

Ronsley Vaz - The man behind the whole thing. The man behind Amplify media. If I am the Gandalf of podcasting, you are the Jared Easley of Australia. EVERYBODY KNOWS YOU. Check out his Content Amplifier it's amazing (and it's free) as well as his podcast "Should I start a podcast" at http://wearepodcast.com/shouldistartapodcast/

Rochelle Fernandes is always happy. How do you do that? Anytime we needed something, there she was. Amazing.

Katherine Maslen of Brisbane Natural Health - Thanks for sharing your team. Your passion for helping people lead healthy lives is amazing. You're a great Mum.

Quick Hits

Jackie Campbell of Breaking Business podcast had a great story that sometimes you have to STOP to start

Every author/artist has the same keyboard

Viral Sweep looks like a cool tool for growing your list if you have $49/month

UTM Links in Google Analytics allows you to track where your listeners are coming from (kind of)

Laura's link to her Show notes template

Check out his Content Amplifier

If you use Stripe for payment processing you won't believe the information you get from Profitwell (free)

Conclusion

Sometimes you have to stop gathering data and start with what you know

It's rarely going to be as bad as you think it is

Where I Will Be

November 5th Libsyn Podcasters Meetup 5-8 PM ET 

November 9-10 DC Podfest - Keynote Speaker

October Homework Audiograms 

Check out the previous episode where we discuss how to use an audiogram (Episode 616 )

Eliquite from Travel Gluten Free - has not found shows through audiograms

Daniecae Next to Nothing Podcast (gaming Podcast) twitch.tv/danicae

Vanessa from Vanessa's View Podcast 

Garret Godfried - Good Patron

Emily Prokop from the Story Behind Podcast - and the Hate to Weight Podcast

Jonathon from Weekly Awesome 

Steve Stewart from Stevestewart.me mentioned Powtoons and Bobbi Rebell here is her tweet example

Bryan from  engagingmissions.com 

Mentioned: Episode 616 on Three Audio Gram Tools

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I can help eliminate the noise, and listen to what you want, and help you get what you need.

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Saturday, October 27, 2018

Don't Get Bitter - Get Better: Podcast Charts


Jim's appearance on the Podcast Engineering School Show

3:22 The Joys of Coming Home

4:48 Austrailia Reflections There are No Kolala Bears - Know Your Audience

12:54 Are Charts Healthy? Do We NEED Podcast Charts?

16:52 Jim discovers its best to be yourself

21:04 Podtrac and their "industry charts"

22:45 Don't Get Bitter Get Better

23:46 Latin Podcast Awards were last night

24:40 Our Awesome Subscribers 

26:24 Facebook Group Dedicated to Feedback for Your Show

33:46 Emily's Book is ON THE SHELVES!

39:46 Do you read? Jim is doing more YouTube

43:48 Being Real works

47:06 Get the keywords out of your podcast title, and your author fields

49:20 Podcast Rodeo Show to Go International on Monday's


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Sunday, October 21, 2018

11 Things Podcasters Can Learn From Netflix


Today on episode 641, I'm in Australia at a conference but I'm still here giving you ideas and insights to help you with your podcast. I've been spending a fair amount of time on Netflix, and I've noticed something.

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[1:36]

 

You Should Run Your Podcast Like Netflix

3:45

130 Million Worldwide
4.2 million are still shipping DVDs
Projected to pay 7 billion for content
11 Billion in Revenue in 2017
23% of Us adults stream daily
70% of users binge-watch shows
A user avoid 160 hours of ads per year 6.7 days

6:38 They make it easy to get to the content and skip how the sausage is made

9:30 Many of their episodes leave you wanting more, and tease the next episode (see Making Oprah )

9:53 They aren't doing typical content, and they are being creative

11:47 They changed their format to fit their audience and their business plan

14:08 You should watch your industry and niche and see if there is a place for your show

17:35 They seems to be easy to work, they aren't jerks, with which is attracting talented people

18:55  They monitor what their audience is viewing and make similar content (including a teenage tangent)

22:41 You can get Netflix on ANY device.

23:10 Don't hire pedophiles and alleged rapists

23: 20 It doesn't always work.

24:14 They put out content to see if it works

BONUS LESSON: They charge for their service. Media hosts like anchor are doomed to fail as bandwidth is not free.

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Sunday, October 7, 2018

Vicious Listener Comments That Were 100% True


Today I share the story of some pretty harsh criticism I received, and how I had to deal with the fact that my listener had a point. Welcome to episode 639 of the School of Podcasting

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3:47

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You can also find 200 expert guests anytime in the directory at podcastguests.com/directory

Today I'm talking about branding, and I could've invited Greg Corey  (Corey says, I love to talk to audiences about how creating better branding for themselves and their products can skyrocket their sales).  It took all of three seconds to find Greg, and we know he's looking to get on podcasts. 

Sign up at PodcastGuests.com/sop 

Fat Fingers Can Cause More Them Embarrassment

5:06

In the last episode, I mentioned that I had brought up a controversial subject (Collin Kaepernick) and that people might tune out (the subject was controlling the conversation).

What is offending is not the episode but rather your poor grasp on basic spelling and grammar throughout many pages on this website.. By the way, if you want to sound like an authority, please learn basic spelling and grammar or hire someone (fiverr) to do it for you.. How do you have an education degree when this is how you write and communicate?

By the way, in the sub-title, “Freedom of Speach is Not Freedom from Consequences”- The word “speach” is spelled Speech. Any sixth grader knows that and certainly a g college graduate should know that as well.. It is not that hard. At least have your written copy proof read by someone who does know how to spell and write decently before publishing it to the world. Geez!
I think that is pretty basic..

How again can you confidently charge $200 an hour for consulting when you have such poor spelling and grammar skills in your written web copy?
You are a joke sir!

What college granted you a degree when you consistently cannot write legibly? and you are tying to sell yourself as an expert? Please! I will say again.. Please!

At least hire someone to cover your mistakes and not try to promote yourself as some sort of “expert” – You look like a damn fool sir

So I sent Mark Doyle and Email

Dear Mark,

Thanks for the comment. My Apologies for the typos. You're right I'm a damn fool and a joke of a human being...

Dave

Mark Sent Me a Reply

Mr. Jackson

I would like to take a moment and apologize for my comments and harsh criticisms.
It was unwarranted and uncalled for and not like me at all to post something like that

Please accept my apologies
Best of luck to you sir

Mark Made a Really Good Point in a Really Crappy Way

I hold no ill will toward Mark. Mark may have had a really bad day, and I have forgiven him. He did get me to check into why these typos got through (I was using two spell checkers, and Grammarly does a GREAT job). In a nutshell, I had logged out of Grammarly and it no longer was checking everything I typed. 

There is Probably More Than One Way To Fix Your Issue

I had typed my show notes about an hour before I published them. I did this to "flush out" ideas before I pressed record. Then I thought, would this not work a day or two (or a week) in advance so I could come and look at the copy with "Fresh eyes." Yes, this could be done. 

Another option would be to type shorter notes. This makes sense to a certain extent. I always want to have at least 300 words. I am currently at 1591. 

If I pushed thing back even further than a few days, I could hire someone to look over my posts. 

This is not an unsolvable issue. It just means I can't keep doing what I've always been doing. 

Your Podcast Is Your Brand

In looking up different items about what makes a good brand, I kept seeing things that I saw that I had dropped the ball on.

Neglecting Public Perception: The public’s perception of your brand might not be the rosiest, but instead of chalking it up to bad luck or pointing fingers, it’s time to get serious about turning that frown upside down. (source). 

Another article mentioned this as "Not providing great brand experience." Brand experience is not only about your stuff, but also your website experience and every other touch-point where customers come in contact with your brand. Another article stated, "Many savvy consumers judge credibility by grammar and attention to detail."

Why Branding Matters

The audience might feel:

  • You value quantity over quality when you get sloppy
  • You appear irresponsible
  • You appear uncaring
  • You think the audience stupid (as they won't notice)
  • You're not the most intelligent person on the planet. 

The Internet Writes in Ink

While many blunders appear on the news and are replaced by tomorrows new headlines, don't plan on everyone's short attention span. Just ask Louis C. K (Sex offender), Chi-Fil-a (homophobic), Uber (employee Harassment), Target, Facebook, and many others (data breach), as well as other companies that have had topics that left a black eye. 

It's Just a Podcast

22:15

You may be tempted to think, "It's just a podcast." That kind of talk will keep us in the "Minor Leagues" of content creators. 

We end up with a stereotype that sounds a lot like this video or this video where we are all giant nerds. 

Building Your Brand

You need to develop a brand strategy, and understand your business objectives and shift focus to that instead of designing a beautiful logo that won’t work. Also, realize your business strategy may be "THIS IS NOT A BUSINESS." With that in mind, you may want to blow off your brand. I would recommend you don't. 

When you launch your podcast you are creating your brand. In looking at a TON of articles about branding, here are some things to consider:

22:35

Pat Flynn talks about the Four P's. These are:
Places: You want to create your list of places where your target audience exists. This could be online or offline. I like to go to conferences, meetups, and events. My goal is to tell you the eye color of my target audience. It's not just in person, look at what publications they read (those kinds of things). 

People: Look at the people in your space who already have a following. You don't do this to rip them off, but to see what is working. You can see what they are covering.

Products: Make a list of all the products and their prices. 

Position: After you look at where they are, who they are following, and seeing the products, you can see if there is any place where you can take your unique perspective (where you explain things in a way that immediately obvious or cliche). 

I love the quote by Seth Godin, "Don’t find customers for your products, find products for your customers.” 

If you haven't read the book "Will it Fly" by Pat Flynn, you should. You can even listen to Pat Read it on Audible (you can get the book for free if you're a new customer) go to www.schoolofpodcasting.com/freebook 

You need to research your competitors, look for points of differentiation, then define who you are, who your customers are and how to connect with them

The Podcast Brand Experience

Some 23% of consumers say they would stop using a brand after a bad experience. (source) In that report, they were talking about dealing with rude employees, etc. However, in podcasting what is part of the experience:

  • Your intro/outro 
  • Your audio quality
  • Your logo
  • Your voice (tone, accent)
  • Your grammar
  • How quickly you get to your topic
  • The relevancy of advertisements if you have them
  • Your volume levels
  • The quality of your content. Are you boring?
  • Your show notes (we did a whole episode on do people look at these?)

I'm Worried About This Post

As I write this in October of 2018, people are freaking out about the little things that often don't matter (what font on your artwork, what theme for their website) and while all of that is your brand, if you try to wait until everything is perfect you will NEVER start your podcast. Keep in mind you can change your brand (Dunkin Doughnuts is changing their brand to Dunkin, Starbucks used to have BOOBIES in their logo. BOOBIES!

What I Want You To Take Away

From time to time you may get some negative feedback. Some of it may be constructive, and some it may be cruel. Today my point is, no matter how feedback is provided you need to ask yourself, "Is it true? Do they have a point?" and in the case of Mark Doyle - he did and I thank him for that. 

Ideas For Adding Merchandise To Your Podcast

I have an interview with James from Tee Public from the last day of Podcast Movement (hence the lack of voice, and the loud background).

  • Ideas on how to integrate merchandise with your show
  • How to sell without being "salesy"
  • There are more products - not just t-shirts
  • Now with coverage in the UK
  • More features coming very soon.

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Saturday, October 6, 2018

Rejected by Apple Podcasts


Today we are joined by John Bukenas from Audio Editing Solutions

2:50 Finding your saved Facebook posts are at www.facebook.com/saved

3:52 Audiograms?

8:50 What do I put in the author tag for Apple?

12:10 the Band Hammer from Apple

15:36 What do you do with TV shows?

23:08 Underdog Podcasting - Condensor vs Dynamic Microphones

24:0 Do I need a mixer, what is a mixer

25:20 Podcast Experts: Is this a bad word?

26:14 Monthly Squats don't mean anything

29:52 Are Podcast Gurus being rude when answering? What is mansplaining?

34:51 Thanks to ALL of your supporters

41:35 What gets you banned? Is the Low Cut podcast about Cleavage?

43:49 Hate to Weight Podcast

47:25 Podcast Fails

48:19 Belive.tv was not a driver issue. It must be my computer

49:58 John was Back in Black

51:02 Dave's Digital Resume Fail

53:27 Something's on Fire... 

55:37 Robert Plant should trademark the word Moma See Video

57:00 Catch John on Brilliant Observations podcast Hate to Weight, and She Podcasts, and he edits audio for you are www.audioeditingsolutions.com

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