Is Anyone Reading Your Podcast Show Notes?

I received 360 responses to this question, and if you do read show notes (better known as a description of what is in the podcast) what are you looking for.

Comments? 888-563-32228

Because of My Podcast I Got to Appear on TV

1:45  Edward Schmitz from www.vidanostrilhos.com.br was featured on a TV show in Brazil.

Make Money as a School of Podcasting Affiliate

4:30 Kim Kraji ( from www.toastmasters101.net ) explains why she became a School of Podcating Affiliate (and I set up www.schoolofpodcasting.com/kim for her to send her traffic). If someone signs up she earns a commission for every month they stay subscribed. Go to www.schoolofpodcasting.com/affiliates and sign up today.

[spp-tweet tweet="Only 38 percent of people may be reading podcast show notes"]

Your Podcast Show Notes: What To Include, How Long, and is Anybody Reading Them?

6:35 I put up some polls and ask you to send in your responses to www.schoolofpodcasting.com/coontact and here is what I got

Out of 360 responses,  136 (38%) look at show notes, and 224 (62% fo not

8:33 Carey Green of podcastfasttrack.com feels show notes are important. He is surprised how many people don't put their social links in their show notes.

12:22 John from the Hate to Weight Show ( www.hatetoweight.com ) also wants social links and links to anything (like a video) mentioned in the episode.

14:38 Eliquite from the Travel Gluten Free Podcast (www.travelglutenfree.me ) is looking for resources. She hates show notes with one giant paragraph.

17:11 John from www.professorslots.com (a podcast about how to win at gambling) also looks at show notes and is deeply disappointed when you say you will put it in the show notes and you don't.

18:34 Win Charles from Ask Win hates it when you put a link to your website. She loves the show notes from www.todayinios.com

19:55 Shawn from Stories For Starters (www.storiesofstarters.com ) is looking for things that he wants to follow up (links, etc)

22:58 (Live from Books a Million ) Jill From http://becomingelli.com/ likes show notes to go back and review

24:49 The host of the new podcast www.cozycrib.com actually would rather read than listen

25:53 Kim from www.toastmasters101.net will read the show notes when they are emailed to her.

27:26 Tim from the www.hesaidshesaidmovies.com doesn't really look at them, but when he does he's looking links

28:49 Lee from www.covertnerd.net loves to use show notes for a resource.

30:34 James from www.podnews.not does NOT look at show notes. I interviewed James a few episodes ago.

James wrote a great article called How podcast show notes display in 19 different apps ( https://podnews.net/article/how-podcast-show-notes-display )

In that article he recommends:

• Always show links with the URL visible. These links will be clickable in Apple Podcasts and will be visible - if not clickable - in every app. Using word links won't always work.
• Formatting, like using of the strong tag, may be ignored by many podcast apps. Ensure your show notes don't require this to be faithfully shown.
• Be aware that accented characters may not display correctly.

[spp-tweet tweet="Top recommended items to put in your podcast show notes"]

Recommended Things to Include in Your Show Notes

• The name of the person/guest
• Links to the guest site
• ANY website mentioned
• Links to videos or any resources mentioned
• Social Media Links for people to connect with you
• Readability (use subheadings to break up lots of texts)

July Question of the Month: Email List and Tools

41:50 Do you have an email list? If so how big is it? What system/tools do you use? Any tricks on growing your list.

Go to www.schoolofpodcasting.com/contact and use "July Question" if you want to record something and send it in via email (I do prefer audio over email)

The Importance of Your Episode Title / Headline

42:31 I read an article that said 8 out of 10 people will actually read your headline, but only two out of 10 will read the article (this was about blogs), but it goes to show you how important your headlines are. In podcasting, the title of your blog post or your episode is your headline. There is a cool tool called Fresh Title. I have video demonstration at www.davidjackson.org/titles there is also a cool plugin from Thrive themes that you put in multiple headlines and it tests and uses the best headline.

Where Does the Apple iTunes Summary Appear?

44:26 The Apple iTunes summary is just a few sentences that appear above the player. It is NOT a case where it is either the iTunes Summary or the Description BOTH appear. When making your Headline and Title for Appel Podcasts, do NOT put the episode number of the name of your show in the title (they just want the TITLE in the title). Put the episode number in the episode number field.

See http://libsyn.d.pr/ZzecbV

Pipa Transcriptions are 70% Accurate

47: 10 As we are talking about show notes, some of you may be thinking about transcripts. It appears that transcripts are "You get what you pay for." I recently tested the transcriptions and found that the one from the media host pipa was 70% accurate.  See https://youtu.be/N0jHY5cYBbk

Mentioned in This Episode # 624

Northeast Ohio Podcasters www.neohiopodcasters.com 

Podcast Rodeo Show www.podcastrodeoshow.com

Headline Resources at www.schoolofpodcasting.com/headlines

Libsyn.com Podcast Media Hosting. Use the coupon code sopfree to get a free month at www.libsyn.com

SEO Expert Training www.yoast.com

Dave's Voicemail 888-563-3228 (courtesy of www.podcastvoicemail.com )

The School of Podcasting Newsletter www.schoolofpodcasting.com/newsletter

Transcription Accuracy test https://youtu.be/N0jHY5cYBbk

Kyle Gray book The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing

Follow Dave

www.facebook.com/schoolofpodcasting

www.twitter.com/davejackson

www.instagram.com/schoolofpodcasting

 

Ready to Podcast?

I have mutliple ways you can work with me. See www.schoolofpodcasting.com/workwithme starting at $5

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Google Podcasts App - Will Google Get It Right?

1:34 Remote Recording, how do we connect headphones?

Voicemeeter Bana

Mackie ProFX8 (4 XLR Inputs)

Headphones Splitter Cable 

Zoom H6 4 input recorder

Alesis MultiMix 4 USB FX Mixer ($99) 2 XLR inputs

Atr2100 Microphone

Desktop Boom Arm

Art Headphone Amp

Behringer HA400 Stereo Headphone Amplifier

13:46 Do you need Pamela if you have a portable recorder?

Dave has been using Squadcast which records both sides of a conversation and then you mix them together

You can get a basic external recorder like a Zoom H1 to record the audio out of the mixer.

17:00 Using Backpacks to Transport Your Gear

21:40 Facebook is testing paying for groups (story)

25:18 Thanks To Our Awesome Supporters

26:20 New Google Podcast App 

Demo Video of Software

How to Link Your Show to Google PodcastsVideo

34:18 Google Play Music vs Google Podcasts

38:14 YouTube Red Changes their name

40:22 Don't put all your episodes on a single page

43:12 Do not spam LinkedIn

44:02 Think long and hard about starting your 2nd podcast (or third, fourth)

47:08 Dave almost launched a local show

51:56 Taking Your own advice

53:14 Dave is taking courses at www.yoast.com on SEO

Ready to Start a Podcast?

Click here to Work With Dave

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When in Doubt, Ask Your Audience: Cody Gough Interview

Comments? 8888-563-3228

Today on episode 623 we talk with Cody Gough of the Curiosity podcast. Cody had a podcast that was successful, and based on the goals of the podcast decided to make a radical change to their publishing schedule. 

Because of My Podcast 

2:20

Brenda from My Tech Toolbelt shares the story of being able to score media passes for one of the top educational events that would've cost her $650 but she's going for free Because of her podcast. 

Sponsorship Update

5:08

Every month we have one episode based on listener feedback, and somehow Todd's from the Trucker Dump podcast (www.abouttruckdriving.com ) went to spam. Todd shares an idea he may be turning into a podcast, and how he was able to get some sponsors for his podcast.

Perfect is the Enemy of Good

9:00

I can't think of anything that was perfect right out of the gate. Yet, people will not start a podcast because it is "not right." In a recent interview on the "My guest needs no introduction" Howard Stern talks about how he has changed over the years because he went to therapy, and isn't as insecure as he used to be. He states, "I think that bad radio is when you don't somehow change it up constantly." In another interview, Jerry Seinfeld interview David Letterman and he explained how Johnny Carson had all sorts of stipulations on how Dave could do his show, and as Dave put it, "I picked up the crumbs and try to make something out of it." That lead to Dave being super creative, and doing something you couldn't find on the TV anyplace and brought him a super loyal audience. So what can you do with your podcast if you took away some of the segments, some of the format, and had to come up with something new?

How Do You Know Your Audience Hates Something if You Don't Let Them Taste It

15:30

• Cody shares how he got a gig on LinkedIn to produce a podcast
• He inherited a huge audience from Curiosity.com
• How he had to set expectations with his boss on what to expect in regards to production
• Their show was weekly for a year before deciding to change the format
• His audience gave him feedback when he switched formats
• He lost a small amount of his audience before he downloads starting growing
• As his content is evergreen, his back catalog is still getting downloaded
• He shares some podcast promotion ideas (www.gretta.com ) and now is focusing on email and the Amazon Briefing
• His Amazon Briefing is different than most "standard" briefings
• How the assets at the company are changing with the new format
• How advertisers are more interested in the US audience in some cases
• A great story about he had a HUGE guest on his show and his audience could not have been less interested

36:40

• How he got a huge guest on his show (it was super easy)

40:05

• Tips for creating a daily show

42:55

• How often he checks stats, and takes the temperature of the audience

46:00

• The only way to know what your audience wants

48:20

• Who he is using for sponsors

What If There Was No Social Media?

52:00

I was listening to the New Media Show and Todd Cohran brought up an interesting question, "What is there wasn't social media, how would you promote your show? That may be something we think about, and start doing. We can easily rely on promoting ourselves sitting in front of a computer screen, but there are other strategies that require you to get out from behind the desk.

Ready To Start Your Podcast?

See www.schoolofpodcasting.com/workwithme

I look forward to working with you

Download This Episode!

The Problem With Podcast Facebook Groups

Questions? 888-563-3228

1:40 What is Bingo? Check out www.bingobaker.com

3:40 What would you do with $500?

Zoom H6 $349

DBX 286 $199

Podcast Rodeo Show

Heil PR40

16:20 Dave Ventures back to the 1940's

18:40 14 Years of Podcasting and how things have changed over time

20:05  If you tell them they will come (with permission)

26:14 The Problem With Podcast Facebook Groups

32:10 Updates From Apple Keynote - Don't spam the carts

34:05 Talking bingo

35:28 Thank you to our awesome supporters

36:50 Listener Surveys and giveaways

42:00 How do you record skype (zoom.us ) Facebook ?

47:50 Should I use Screenflow?

49:15 Zoom H5 for Portable Recording?

50:45 Sure Motov MVI Interface

53:24 Lots of Love for the Sound Devices MixPre-3 Audio Recorder/Mixer and USB Audio Interface

Ready to start Podcasting?

Check out the School of Podcasting or Work with Dave One on One

 

Download the Episode!

The Power of Your Knowing Your Why

Because of My Podcast: Free Tickets

2:00

Brad from the Cinema Guys ( www.wearethecinemaguys.com ) explains how he was approached by a small local Cinema Chain who listens to his podcast. Brad worked a deal that enables him to get tickets to movies. Brad (being the cool guy he is) is using them as a give away for his audience. He has also worked to do a screening of Brad's all-time favorite horror movie, "John Carpenter's The Thing." They get to introduce the movie and then do a Q&A afterward.

Earn Money Referring People to the School of Podcasting

7:20

As a podcaster, people may approach you about how you started your show. You may be thinking of creating an online course, or an ebook. Instead of spending all that time and resources, you can signup to be a School of Podcasting affiliate and earn a commission when they subscribe and also for every month when they stay subscribed. For more information go to www.schoolofpodcasting.com/affiliates

Why Knowing Your Why Matters

8:00

It keeps you focused. You are no longer distracted by things that don't help you achieve your goal.

If you know why you're doing something, you can see the results clearer. This enables you to spot the small victories that then motivate you to keep going.

It is then the motivation that enables you to try again.

When another small victory comes along, you get another dose of motivation, and a pinch of this thing called confidence.

How My "Why" Gave Me Super Powers

I had been wanting to lose weight, and over the last year, I have been going up and down. I would get down to maybe 218 lbs, and then go up to 221 or 222. I wanted to get up and go to the gym in the morning. I knew to drink lots of water, and get plenty of sleep. I knew what to do. However, when I listed my priorities I wrote down things like rewriting my book More Podcast Money, I needed to update some tutorials at the School of Podcasting, and take a class on SEO. Nowhere in there is anything about my health. That's when I realized why I wasn't losing weight. It simply was not a priority.

I got a call from letting me know that I was being inducted into the Academy of Podcasters Hall of Fame. The minute I hung up the phone, I said out loud, "Well somebody's getting up early tomorrow." While it is somewhat weird, as I normally try not to care what people think of me, I knew there would be lots of pictures. I even hired a photographer to take pictures during my presentation. Suddenly,  like a light switch, I had willpower. I had focus. I had a purpose. No longer did I need to watch TV. I realized that most of the taped TV shows I use to watch rarely delivered any real value. I could take that time and use it at the gym, or walk around, or cook healthy food, and THAT would deliver value to my goal of losing weight.

When You Know Your Why You Can Make it Through the How

“He who has a why to live can bear almost any how.” -Friedrich Nietzsche

The two most important days of your life are the day you were born and the day you discover why you were born.– Mark Twain

Apple Podcasts hits 550,000 Podcasts

I listened to my first episode, and in it, I mention in April of 2005, there were maybe "4000" podcasts. This article says in 2005 there were 3000 podcats, now there are 550,000 and according to this TechCrunch article, there have been Fifty billion episodes have been streamed/downloaded since launch. The new numbers include 18.5 million individual episodes representing 155 countries, in more than 100 languages.

So in 2005 when I was explaining to people how cool podcasting was, and how awesome it was that you could "teel the software to watch this site" (better known today as a subscription) and that you didn't ' need a Mac, and you didn't need an iPod to listen. IT WAS PAINFUL as many people just didn't get it (it took a while for me to get it). But I knew the potential power of podcasting, and I had quit listening to radio, and I wanted people to experience the same joy I had found. It didn't seem hard because if I helped ONE person understand and start listening to podcasts, and I had ONE more person to talk about Dawn and Drew with, it was worth my time and effort.

When you know you're why the "work" doesn't seem like work. It just seems like something you do. When I first started playing the guitar it was BRUTALLY PAINFUL, but I knew I wanted to play. I wanted to be like my brother (who played) and so the pain wasn't so bad. I knew it was temporary, and I could make it through the how.

My "Whys"

1. I get to help people (my background is in training. I have a Bachelor's Degree in Education specializing in Technical Education from the University of Akron)
2. It's creative (my hobbies are music, writing, photography, poetry).
3. It's geeky (I get to play with software to build websites, track downloads, and more)
4. I get to leave a very small fingerprint on the planet. Neither of my marriages produced any children. The word "Legacy" seems a bit much, but you get my point.
5. I am meeting and creating great friends.
6. It's helping me to pay off my student loans
7. If I lost my job today, I would have a cushion of money coming to tie me over (and in reality, I would probably be able to the School of Podcasting Ful time)
8. I'm not sure what I would do with my free time if I didn't.

Your Why's Might Be:

• Share your knowledge
• Get your message out out
• Promote a business
• Stay connected to friends and family
• Be seen as an expert
• Open the door to possibilities
• Find like-minded people
• Inner office company communication
• Educate
• Entertain

Getting the Motivation To Start

I just listened to a great episode of the You Wanna Do What? Podcast by Monica Rivera where she interviewed Jeff Haden about motivation. It was a really good interview and had some great insights into motivation. Including:

You only need enough motivation to start. If you set small achievable goals, those "little wins" give you the motivation to try again and keep moving. So some examples of small achievable goals my be

• Buying your equipment
• Plugging everything in and making your first recording
• Getting your artwork
• Publishing your first episode
• Syndicating to Apple, Stitcher, etc
• Getting 10 downloads for an episode
• Getting 50 downloads an episode

When accomplishing these little milestones, it feeds your motivation to keep going.

25:10 

Brenda from My Tech Toolbelt explain how her kids are grown, and while she is thankful for her job, it can be kind of boring, and she is podcasting because she enjoys learning. Yes, there is a lot to learn but as she put it, "It's fun. It's exciting, and I've already got two press passes (to be continued)" 

27:37

Jim Collison from The Average Guy Network (and my Co-host for Ask the Podcast Coach) is a lot like me. We both love being around people, we both love helping people. We both like to talk and to influence people to help them do things. 

 

The #1 Killer of Motivation and Why Podcasting is Like Golf

30;03

There is a reason that employees at companies are strongly urged not to share their income amount with other employees. If two people share that information, one person is leaving that meeting upset. So when people share how many downloads they get in a Facebook group, and their numbers are three times as many as you, ignore it and instead of focusing on their numbers, focus on your audience and how you can serve them.

If two golfers shared their scores, someone is going to think, "WHAT?! How is that person better than me? Well, there are a number of factors:

• Better equipment
• More experience
• Better coaching
• Better attitude
• More athletic
• More time to practice

So if you came to me and said, "I can't believe they are better than me! And I answered:

• Your sound quality is very distracting
• You have half as many episodes
• They have a completely different niche
• They have more time to promote their show
• They have a budget to market your show and you don't
• They have no children and you have five
• They went to the School of Podcasting and you watched outdated YouTube Videos

Wouldn't you be able to see why someone might be getting more downloads than you (and keep in mind, there are more ways to measure podcast success than downloads).

So unless you want to detail your podcast DON'T COMPARE YOUR SHOW TO OTHER PODCASTS.

Heli PR77D Microphone Shootout

 

35:02

The Heil PR77D is basically a Heil PR40 with a bass roll-off switch, and something that will look very cool in any videos. It comes in black and purple and retails for $249 where the Heil PR40 is $308. You will hear these with my mic preamp the DBX 286 $199 off during the shootout.

In today's shootout, I compare it to an

Electrovoice RE320 $299  

Audio Technica AT2005 $79,

Audio Technica BP40 $349,

Blue Yeti $129

The Heil PR77D has that traditional warm Heil Sound. When I switched it voice mode (which cuts out frequencies below 120Hz) it seems a little too clear for my voice). It comes with a nice black velvet bag to keep it in. It's a very sturdy microphone, and I love the retro look.

Of the microphones above, the only one I steer people away from is the Blue Yeti unless you PROMISE to read the manual, buy an over-priced pop filter, and use it on a boom arm. I personally use the Electrovoice RE320, but I liked the warmth of all the Heil Microphones and I need to play with it a little more to see how the proximity effect is (if it has more bass when you get close to it). The rear rejection seemed about as good as the other microphones.

Where Will I Be?

42:07

Catch me speaking at Podcast Movement July 23-26 in Philadelphia PA (and being inducted into the Academy of Podcasters Hall of Fame ) 

I will also be speaking at Podcast Midatlantic in September in Philadelphia PA

Ready to Start a Podcast?

• One on one consulting
• Podcast Reviews
• Online Courses
• Mentoring Programs

www.schoolofpodcasting.com/workwithme

The Question of the Month

As a podcast listener, do you look at Show notes? If so, what do you want to see in show notes? I need your answers by 6/22 go to www.schoolofpodcasting.com/contact 

if you email me from that page, please put "June Question" in the title of the email. You can also call 888-563-3228 (be sure to mention your podcast)

Download This Episode!

550,000 Podcasts in Apple Delivering 50 Billion Downloads

2:14 Should I do a podcast under my umbrella and work with a client who has a large audience, or should I do the podcast for them so it goes to that big audience, but now I would need to get approval for content. 

10:44 The "giant" commitment of a podcast launch

13:48 550,000 podcasts in Apple Podcasts Read Story

18:42 Should I start a podcast? Everyone is ahead of me...

16:56 Howard Stern Interview on Netflix on David Letterman show

21:14 Jm and Emily listen to each other's show

23:06 More news on Google App 

24:28 My numbers are down after adding podtrac (be careful adding prefixes )

27:08 Than to our Awesome Supporters

28:18 Building an audience before you launch

33:42 My Search results in Wordpress are weird

35:00 Affiliate program for the School of Podcasting

36:52 Why do you podcast? Jim loves to help people

38:52 The "Why" of the Alexacast has changed for Dave.

40:42 Dave can't get a grip on his Hall Of Fame Acceptance Speech

44:22 Benefits of a Patreon account

46:24 A slightly icky approach to getting on a podcast

49:20 Having awkward conversations is best in the long run

51:56 Money changes everything

Mentioned on this show

Book Marketing Show www.kindlepreneur.com

George Hrab www.geologicpodcast.com

E Podcast Productions (editing services) www.epodcastproductions.com

Ready to Podcast?

Work with Dave to help you plan, launch and grow your podcast see www.schoolofpodcasting.com/workwithme

Check out Jim at www.theaverageguy.tv

Download the Episode!

Can I Be On Your Podcast?

Questions?

888-563-3228

Dave is being inducted into the Academy of Podcasts Hall of Fame

5:50 thecornercutterpodcast.com What questions can you ask to keep the conversation going with your emailers?

12:02 How do I ask the be on a podcast?

25:40 What's the deal with listennotes.com ?

28:30 Podcastguests.com/sop helps you find guests and helps you be found

30:26 Thanks to all our Awesome supporters. Become a supporter today

34:56 Ivyenvy.com is having a synchronized watching of a Cubs game across the nation

36:50 Newsjacking with your podcast

37:54 Recording on an iPhone or iPad (ferrite )

43:46 Your audio needs to be non-distracting

48:00 Naming your podcast

52:42 Don't put the word The in your title

57:00 Favorite Football Moment

Frothing

 

Mentioned in this Episode

Tascam DR-40 Recorder

Zoom H6 Portable Recorder

Ready to Start Your Podcast?

www.schoolofpodcasting.com/workwithme

 

Download the Episode!

Consistently Creating a Great Show:James Cridland from Podnews.net

Have you ever thought, "Oh someone is already doing a podcast about my subject." If so you need to listen to today's show with James Cridland of podnews.net who saw there were other sites and newsletters featuring podcast news, but he thought they were missing something. He had been doing newsletters and working in the radio industry for years, so he decided to start a newsletter (that became a podcast, and an Amazon Flash Briefing) and has really come out ahead of the pack. Today James peels back the curtain on what planning went into the show, and what tools he's using to pull off a daily show.

Table of Contents

Because of My Podcast: I'm Going to be Inducted into the Academy of Podcasters Hall of Fame

James Cridland Shares What it Takes to Make A Daily Show That Knocks it Out of the Park

Isn't Email Dead?

What Makes a Good Lead Magnet?

Need Help Getting Your Podcast Going?

Because of My Podcast: I'm Going to be Inducted into the Academy of Podcasters Hall of Fame

1:34

I got a call last week from Gary Leland was surprised to hear that my peers have selected me to be inducted into the Academy of Podcasters Hall of Fame. I am humbled, honored, and a whole lot of other emotions that I can't quite digest yet.

Become a School of Podcasting Affiliate and Earn Money Referring People

3:57 

You can earn money referring people to the School of podcasting and earn commissions each month they stay subscribed Go to www.schoolofpodcasting.com/affiliates

James Cridland Shares What it Takes to Make A Daily Show That Knocks it Out of the Park

5:41

I brought James on as he is just crushing it with his newsletter on Podcasting. He seemed to just appear and is just crushing it. So in this interview, we hear:

• His planning and how he practiced first before launching
• He realized his environment changes as he travels and he needed to be able to produce it from any computer
• How he emersed himself in his niche as step one, and he uses https://www.inoreader.com/ as his freed reader (tutorial on inoreader)
• How does he choose which stories to spotlight
• How he uses newsletter analytics to understand his audience
• What stories are the most popular
• He codes his own website and uses Sendy to manage the email list
• What advice does he have for someone wanting to be an expert in their field
• As a person with a radio background, what do you think radio feels about podcasting?
• His thoughts on people buying their way up the Apple Rankings
• Marketing your podcast, and explaining it to future listeners
• What percentage of his downloads come from his Amazon Daily Briefing
• His thoughts on editing and the optimum length of a podcast
• He loves to listen to Death in Ice Valley, Hamish, and Andy, Reasons to be Cheerful

Check out James Daily Podcast News Show at www.podnews.net

[click_to_tweet tweet="I knew consistency would win in the end" quote="I knew consistency would win in the end"]

Isn't Email Dead?

42:40

But wait, isn't email dead? According to some studies, email is four times more effective at reaching your audience than Facebook. (source) If you are looking for outreach, that may be social, if you're looking to boost sales, or get your audience to click on Something than email is still the king. An article that just came out a few days ago explains how 58% of people "check their email first in the morning vs 11% Facebook and 2% Twitter. 2.6 billion people have email vs 1.7 billion for Facebook. The article states that "It turns out that 77% of consumers prefer email over social media for permission-based promotional messages." (source). The only problem I have with the article is that it's from option monster who helps you get email sign-ups.

What Makes a Good Lead Magnet?

44:16

The best lead magnet ideas typically come from your audience. It's a question someone asks, and it's a really good question. What problems can you help them solve? What would lessen their stress, save them time, or help them reach a goal?

Here are some Lead Magnet ideas

• Poll results (you can use a free tool like Google Forms to create a poll)
• Reviews of Services see www.schoolofpodcasting.com/headlines
• Question and Answers
• Ebooks
• Webinars
• Mini-Courses www.schoolofpodcasting.com/babysteps
• Checklists
• Spreadsheets
• Toolkits
• Planners
• Guides

You could make many of these with free tools such a Google Docs and then Save it as a PDF.

What Email Service to Use?

47:05

Many people start out with Mailchimp as it's free. As James said in this episode, if things start taking off it can get expensive quickly. Keep an eye on your subscribers. I'm currently using Convertkit, but to be honest I never used any of the cool marketing tools they have. I should have stuck with Aweber. With that said, as I look into using marketing tools, I've heard a lot of good things about Active Campaign which seems powerful.

Ready To Get Your Podcast Going?

51:25

I would love to work with you to get your podcast going. If it's already going, I'd love to help you grow your audience. I have many ways I can help you

go to www.schoolofpodcasting.com/workwithme and let's start moving your forward today

Download This Episode!