Three Audio Sharing Tools Reviewed

Becuase of My Podcast Twin Spin with Aaron Peterson

1:04 

Aaron does a number of podcast including the Blacklist Exposed, Remake the Movie Right, Smirk, and the Hollywood Outsider

Becuase of his podcast(s) Aaron was asked to Officiate the wedding of two listeners who met through the Hollywood Outsider podcast. 

3:45

Aaron and his co-host Troy Heinritz (from the Black List Exposed) were one of six media companies asked to attend the 100th episode of the Black List Exposed. 

Wavve, Audiogram and Sparemin Reviewed

6:33

There are tools that you can use to make a snippet of your podcast. These tools turn them into a video file to paste on social sites like Twiter, Facebook, and Instagram. This is not the first tool to be based on sharing audio snippets. Clammr was a tool intended for you to be able to easily create a clip and those clips were then easy to share. Clammr lasted about three years (2014-2017).  I had a lot of great press,  and was mentioned on a regular basis. Now a year later, other companies have come to fill the void.

My scenario: I looked at the services for what I would use. I want four episode each with a different design. 

 Click Here to get a free video on how to use these tools

 

Headliner (Sparemin)

 

This is a free tool that allows you to make a video out of audio. In theory it can transcribe your audio. The few times I tried the transcription, it was pretty awful. It does give you the ability to have more than one image, as well as text. You can easily make a copy of a project and edit it to be new. There is an image search tool so you can find images to use in your video. BE SURE to read the terms of service as one of the services is Getty Images (who will take you to court for using their images if you didn't obtain a license. You can't beat the price (free). There are videos along the way to help you through the learning curve.

 

Audiogram 

I liked that Audiogram actually gives you a live animated preview of your finished file. You didn't have to compile it and think, "Oh wait, I don't like that." You can see it before you turn it into a video. They have a bunch of premade designs. You have much more control over things like titles and positions of animations. You can even load an existing design from a previous movie to save time. Audiogram also shows your social sites (if you want) at the end of the video. These are not clickable. When you are done creating your video. you can download it or email it to your phone for easy sharing on Instagram. For me to do four videos a month would be $19. I can do two videos for free.

 

 

Wavve 

Wavve the most set of elaborate tools. You can drag and drop exactly where you want things to appear. You have more fonts, etc. When you are done you can post your video to Facebook and Twitter right from your account (and like the others send the video to your phone for Instagram). Wavve does give the ability to do a few free videos per month (depending on the length). They have some video tutorials to walk you through the system. If you are looking to make super cool looking graphics, this is the tool. For my scenerio, it would cost $18/month

 

 

 

BUDGET CHOICE

If you're looking for free, Sparemin/Headliner is free. While not as versatilscenarioll give you something to share.

 

Again for my scenario (4 shows a month, each video with a new design), Audiogram is $19 a month, and Wavve is $18

 

Different Features

Audiogram has the ability to save your design choices and use them over and over.

 

Wavve has the ability to post to Facebook and Twitter right from your Wavve account

 

Sparemin has an image search capability (again, check their TOS)

 

You will see that you can turn these into a giant time suck choosing the right font, the right etc.

If you have access to something that makes trackable links (pretty Link for Wordpress) you may want to use a special link with your Audiogram to see if it generates more clicks.

The one thing missing (in my opinion) is stats on how many times the file was played.

 

What You Should Do Even If You Don't Use These Services

What I like about these services is it makes you think. It makes you ask yourself, "What is THEY key clip that will make people want to hear more? What clip can I create to motivate people to come and listen."

What I Didn't Get To Accomplish In Q1 of 2018

18:28

19:36 Bill Hutchison from YWAM podcast (and ywampodcast.net ) wanted to be a bit more consistent (but did get some things done)

21:49 Brad from We Are the Cinema Guys wanted to work on his calls to action

24:25 Sarah from the Podcastcard Academy wants to be a bit more organized (and now is using Asana, Dave loves todoist.com)

26:08 Max from Aviation News Talk meant to contact a conference but hasn't gotten around to it yet (but he will NOW)

27:42 Win Charles from Ask the Win meant to start a new podcast, but she did find an editor.

31:32 Zach from Rasing Rents (as in PArents) needs to get season two going.

35:29 Dave needs to get his inbox under control, and started off the year super focused, but has slid back to old habits.

Question of the Month for May

39:15 We need your answers by 5/25/18 

1. Are you planning on starting a new show, if so what is it? 

2. If you've had sponsors on your show, how did you get it. Did they approach you? Did you approach them? Did they come from your media host?

Please put May 2018 Question when you answer using your favorite method on our contact page

Mentioned in This Episode

Secrets of Dynamic Communication

http://todoist.com

Emily Prokop Podcast Editing

Drew from Sleep with Me on Podcast Junkies

Chris from Kid Friendly Joke of the Day

The Head of Marvel on WDW Radio

Computer Tutor Florida 

Work With Dave

I'd love to work with you. You can join my patreon group for additional tutorials, one on one consulting, join the School of Podcasting, or sign up for my podcast mentorship program.

It's all at www.schoolofpodcasting.com/workwithme

Download This Episode!

Stickers are Cool

Comments / Questions 888-563-3228

1:55 YouTube vs Podcasting for a School

12:12 What to do when you run out of Room on Soundcloud

13:00 Collaborative Show Notes?

15:00 One Person Can Ruin a Group (Voxer)

 

27:38 Speakpipe works on androids.

• Flipgrid
• Padlet 

29:30 Shindig events New platform we will try

• belive.tv
• stage10.tv

35:30 Thanks to our awesome supporters

36:00 Stickers? Sticker Mule

39:00 I made $6 with T-shirts! vis teepublic

40:16 When you get pitched a bad sponsor

45:30 Voxnest may be sending spam emails?

48:42 Radio Public pays $20/cpm

52:52 Pandora is working on podcasting

54:52 Updating Album Artwork (check out Kapa99 for Album Artwork)

 

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Don't Quit Your Day Job

Comments?

888-563-3228

My Week On The Road

I spent Wednesday with the Cincinnati Podcasters meetup which was a great time of sharing information about what is and isn't working in podcasting. If you are in the Cincinnati area, you should make the trip. From there I went to Nashville for the first ever Podfecta event which was organized by my friend David Hooper. This event used my favorite format which is one track, one room, so all participants get the same information. It's a great way to build community. Then I went to Craft Content Nashville which was an "unconference" (much like the old days of Podcamps). This had over 50 speakers with TONS of tracks. while not all the sessions I attended were stellar, I did walk away with some great info, and got to network and answer some questions. Both events brought in food which made networking very easy.

What is a Valuable Show?

Jennifer Briney does the congressional dish podcast and did a presentation and the put up a slide that asked, "What is a Valuable Show?" and for Jennifer, it is "An Impressive display of public Entertainment that is useful or important.

So Good They Can't Ignore You

I listened to the Book "So Good They Can't Ignore Your (Why Skills Trump Passion in the Quest for Work You Love) and he goes hard against the strategy of "Following your passion and the money will come." It's a very interesting book and I agree with some of it. He talks about to move forward you need to develop skills that are rare and valuable. This leads to more jobs where you start to control more of your destiny. He also points out and gives many different illustrations on how few (if any) people can say exactly what they want to be when they grow up. Most people talk small steps (doing rare and valuable work) which leads to more opportunities that lead to you having more control over your life (when you are rare and valuable, you control and call more of the shots).

The Law of Remarkability:

The law of an idea remarkability. Your podcast inspires people to remark about it and if it has the ability to be spread in a venue that supports these remarks. He also talks about having a goal of acquiring skills that are rare and valuable. I want to take this idea and use it as criteria for your podcast. Jennifer Brinery read a bill going through Congress that was over 2000 pages. I'm pretty sure it's rare that anybody would read that (the Senators receive a summary that was four pages) and in regards to really getting a good picture of what is going on in Congress, Jennifer provides a ton of value.

Podcast Monetization

I got to meet in person Jeff Sanders who is the author of the 5 AM Miracle and The Free-Time Formula (Hear my interview with Jeff Here) did a great job of giving some great insights into having advertising on your show (for the 10% that have enough downloads to support CPM models) and Jennifer Briney of Congressional Dish (hear my interview with Jen)provided a stellar presentation on creating a podcast that is 100% listener supported. In both presentations, Jeff and Jennifer pointed out that it took YEARS to build the audience big enough to be able to do this full time.

Don't Quit Your Day Job

We have seen people who are super successful. Their pitch goes something like this, "I can show you how to make a million dollars and not pay taxes. Step one, give me a million dollars." In his book So Good They Can't Ignore You author Cal Newport tells the story of a young blogger who was "fed up with living the conventional life working nine to five for the man with little or no time and little money to pursue my true passions so I've embarked on a crusade to show you and the rest of the world how an avergae Joe can build a business from scratch to support a life devoted to living the dream. The business he referenced (as is the case with most Lifestyle designers) is his blog about being a lifestyle designer. In other words, his only product is his enthusiasm for not having a normal life. "

Enthusiasm alone is not rare or valuable and therefore is not worth much.

I Couldn't Believe My Ears

In talking with a brand new podcaster, I was shocked to hear they had QUIT THE MARKETING JOB that they had been doing for years to start a podcast that didn't scream "EASY TO MONETIZE." Jennifer mentioned how she had taken a part-time job as a waitress so she could still do Congressional Dish and pay the bills until the show was built up enough to jump to full time.

We think it's courageous, we think if we don't jump now we never will, and so we jump.

When we see people jump from building to building we can't believe what we see

https://youtu.be/f0xyzj545tc?t=1m9s

It's one thing to jump over a mud puddle. It's a totally different story to jump over a lake.

As my mother used to say, "just because Johny Johnson jumps off a bridge doesn't mean you should"

https://youtu.be/5wOiYjN2_gA?t=2m1s (disturbing)

A Reporter Hears Your Latest Episode, What Is Your Headline?

In Nashville, I did a live version of the Podcast Rodeo show. I pointed out that most of the content I consume does one of the following:

• Makes me Laugh
• Makes me Cry
• Makes me Think
• Makes me Groan
• Educates me
• Entertains me

If the episode you are going to record does none of the above.

Question of the Month

As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page

I need your answer by April 26th

Because Of My Podcast - I Can't Believe I Got to Meet....

Leslie Eiler Thompson produces The Rogue Ones podcast and explains how she got to me at a super cool person in her niche 

Question of the Month

As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page

I need your answer by April 26th

Mentioned in This Podcast

Tim Hanson -  http://www.manontheseat.com/

Joe Taylor - www.onfaithsedge.com

Trapper Jack - www.touchedbyheaven.net

Glenn Hebert Interview (on getting sponsors)

The Rogue Ones https://www.rogueonespodcast.com/

Jon from www.professorslots.com

Podcast Rodeo Show

Download This Episode!

The Question Most Podcasters Forget to Ask Before Starting - And They Wish They Had

Comments? 888-563-3228

Today is episode 614 of the School of podcasting and we are talking about the most important question a new podcaster should answer before they start. We also have a cool resource for royalty free music. I also share my thought in podcast sponsor markets. 

The Three Questions I Ask Every Podcast Client

2:29

Tyler Primavera asked me, "I discovered your SOP and ATPC shows and I really appreciate them! I'm slowly working my way through them, sorry to hear about Bernie the cat.

I really want to start a podcast in veterinary school (starting in the fall), but I'm afraid of the time commitment. I really think podcasting is a great idea (I wrote in depth about it here at my blog https://wp.me/p9MJTj-1U), but I'm afraid of the commitment.

How do I decide to podcast or not?

Thank you for your time,
Tyler"

1. Why Do You Want to Podcast?

If you can't answer this, then don't spend a dime on any equipment. To this Tyler says

Through my podcast, I hope to speak (and live) the message that personal well-being is an absolute must during veterinary school, and that no vet student is ever truly alone.

He also says:

I want my podcast to improve the lives of veterinary students first, and the veterinary field second. I want to do my little part in tackling the big problem of veterinary mental maladies.

2. How Will You Know if It is Successful?

While I realize this can change. By answering this question as a consultant I can steer the podcast in the right direction. I can shape the call to action, etc. I can also see if the topic is in alignment with the goal of the show (cause that is not always the case).

3. What are You Going to Quit Doing to Make Time For Your Podcast?

This is my main point of this episode. Unless you have a large budget and are farming this out, your podcast s going take more time than you think. While I normally say use a four to one rule (a one hour podcast will take four hours to create start to finish), that number could easily be five to one when you're new. With this in mind, unless you have a time machine there are still only 24 hours in a day. Most of us do not start a podcast because we are sitting around watching Dr. Phil and being bored. It is typically quite the opposite.

In the article Tyler says this, "Right now, I have plenty of time to make a podcast, because I am not in veterinary school. How will I be able to attend school for 40 hours a week, study, workout, maintain a long distance relationship, and do a podcast? I have no idea. But supposedly, if there is a will, there is a way."

This is not always true

Chances are you are going to be likely giving up something.  Will it be:

 

TV

Video games

Sleep

Family time

Exercise

Work

other hobbies

 

If you have no margin in your life, then you are going to have to stop doing something to make time for podcasting. This is not an opinion, it is a fact that there are only 24 hours in a day.

 

The Three Things You Need to Podcast

I've mentioned this before. You need your attitude, your health, and support of your family. When you stop sleeping, you health fails which may lead to a bad attitude. If you don't have the support of your family, then that also kills your attitude (and the stress can lead to health issues). If you don't have the right attitude, it may come across the microphone, and overall kill the motivation to put out great content.

 

With this in mind, what are you going to give up to podcast? When I was in my 20's I was on a few bowling leagues. I gave up time watching TV (but I was with my family). When I was in a band, I gave up time with my family to go to practice. Being in a band also made me give up sleep as I often didn't get home until 3 am. Podcasting is no different, so when you are excited to start a podcast you need to look at the amount of margin in your life and see if you have the time to create a podcast, or the budget to farm it out.

Where I Will Be This Week

16:03

Cincinnati Podcasters Meetup on 4/18

Podfecta Podcasting Event 4/20 - Nashville Tennessee 

Craft Content  4/21 Nashville Tennessee 

Cool Resource For Royalty Free Music

16:52

Thanks to Steve Stewart for turning me on to this in his Podcast Editors Club Facebook Group who told me about MelodyLoops.com  where the music is about $10 a track and you can go back into the track you purchased and have it generate a longer/shorter version of the music. 

Dave What Do You Think of Podmosphere?

20:39

Caine Dorr asked me about my thoughts on Podmosphere. So here it is

I've never heard of podmosphere, and when I look at their site it looks like the same site I've seen over and over again. Here is the concept.

You sign up your show and list your approximate downloads per episode. You list what your fee in CPM which stands for Price Per Thousand Downloads. Most of these sites have an example like this (straight from the podomosphere website)

"Podcasters sign up their account. They type in info about their podcast as genre, language the podcast is in, what country the podcast has a majority of their listeners from, CPM($/1000 listener), amount of listeners(last 3 episodes amount of listeners added up and divided by 3. Example podcast A has 1500 listeners on their last episode and 2000, and 1000 on the two episodes before. This means that 1500+2000+1000=4500/3=1500 is their average amount of listeners), upload a image with their statistics of amount of listeners(a photo of the statistics page that clearly shows how many listeners the podcast had on their last 3 episodes). When Podmosphere then verifies the podcast if the numbers are correct, the podcast shows up in the search engine."

When I pasted that paragraph, my Grammarly went nuts (upload a image....). Podmosphere takes 25% of if you are charging $30 per episode, and you get 300 downloads here is the math

$30*.75 is $22.5 for your CPM after Podmosphere takes their cut. That calculates to $22.5/1000 = .0225 per download

.0225 X 300 downloads = $6.75 per episode.

I've seen some of these before, if you go to sponsororama you will see a message:

"Thanks for visiting
The Sponsorama sponsorship marketplace shutdown in September 2017"

Cast.Market is a Ghost to Me

This is a company that spends money on branding (I often see their items in a swag bad, but I've never met them in person at ANY podcasting events). On their website (and I'm not making this up) it states:

cast.market is a free service. We don't charge podcasters anything. Through the campaign, creator businesses can pay podcasters directly to sponsor their show. Our credit card processor charges 2.9% + .30 cents for this. cast.market adds an additional 7.1%

So its free except for the 7.1% of the income you are taking.

Here is What is Wrong With These Podcast Advertising Marketplaces

1. They are based on CPM, and the more niche your show is the more you should charge. However, so far it doesn't seem to be working.
2. There is one BIG thing missing from these marketplaces: sponsors.

Sure it sounds like a good idea, but in the end, if there are no sponsors it doesn't work. Why is there no email saying, "He this month we paid out X amount of money to podcasters? Also be sure to notice things when you go to cast.market and look at their news section and see the latest update is from April 14 of 2017. So there has been nothing newsworthy for a year?

For the most part CPM pricing does not work for 92% of podcasters (unless you're happy making $27 a month and adding another hour of time for the paperwork). I have not looked into Podbean's offerings and marketplace yet.

As the one thing these services are missing are advertisers, if the rules of supply and demand are in effect it may be worth looking into advertising your show on another show.  It's an idea.

Question of the Month

28:14

As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page

I need your answer by April 26th

Podcast Rewind: Should I Start a Podcast Episode 97

29:45

I appeared on episode 97 of should I start a podcast talking about THE COMMON PODCASTING MISTAKES YOU NEED TO AVOID

Podcast Rodeo

30:33

The podcast rodeo show is where we grab a random podcast and see how long we can hang on. If you're looking for an honest first impression of your show, it's only $5 at www.podcastrodeoshow.com for a full review of your entire show see www.podcastreviewshow.com 

What Should I Use -14 or 16 Lufs? 

Spotify and Amazon want your files to be exported at 14 lufs. Many podcasters were exporting at -16. Apparently -14 is louder. How much louder? Is it a big deal? When I took a wave file and exported the same original file in the different formats, it was about 2 db louder (here is a screenshot where you can see the -14 lufs is louder. 

 

For me, I was riding my bike this week and some podcasts I had to strain to hear over the traffic. I'm going with the louder setting.

Power Podcast Interviews Workshop

This is something my co-host from the Podcast Review Show is doing (Erik is the host of the Podcast Talent Coach and has 30+ years in radio, and this is a STEAL for a five-week (every Thursday night). Check it out. It is limited to 24 people so hurry before it's completely sold out. The first session is 4/19. MORE INFO

Work With Me

I would love to help you with your podcast. I have different options for different budgets starting at $1 a month go to 

www.schoolofpodcasting.com/workwithme

Mentioned in this Show 

Free Guide to Better Headlines

 

 

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To YouTube or Not to YouTube Your Podcast

Got a Question? 888-563-3228

1:10 Is there anything wrong with this clip?
3:40 Does Phantom Power Hurt an RE320?
13:43 It's OK To Sound Like You

20:21 Building Community Via iTunes Reviews

Jeff Brown Input: What is a way you've maximized iTunes ratings and reviews that you'd recommend others consider?
Mathew Passy The best way I have seen someone maximize their use of ratings and reviews is Dan Cummins Timesuck Podcast. For every 100 reviews posted, he releases a special bonus episode and he lets the fans vote on the topic. Reviews pour into the show and he reads a few in the show update. It has helped him build a huge bank of reviews, which while having no impact on your ranking, do let people know whether or not you produce a quality product. It has also helped him to build a huge community with real engagement. I think it's a fascinating idea. Won't work for every type of podcast but I think this was one integral piece in his show's early success.

24:52 Article on iTunes Reviews

26:33 How do I make it easy to send audio clips into my show?

A) Speakpipe

B) Voicemail

D) Make a folder that people can upload to using a service like Dropbox or Media Fire

#) record on your phone and email clip

33:51 Should I put Audio podcasts on YouTube

Article by Paul Colligan on the Podcast Report

38:42 Joined by Steve who mentions Daniel J Lewis's article on why you shouldn't put your podcast on YouTube

52:00 Thanks so our Awesome Supporters

 

Mentioned in the Show

https://audioship.io/

Download the Episode!

Giving You The Nudge You Need to Create Episode 1 Of Your Podcast With Monica Rivera

Question of the Month

As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page

Because of My Podcast: I've overcome the fear of failure, perfection, and I'm Growing a Community - Brodie Sharpe

Brodie Sharp from Everyday  Running Legends interviews everyday average runners to inspire other runners. Becuase of his podcast he has overcome the fear of failure. He read in the book The Success  Principles by Jack Canfield and in it, he quotes Oliver Wendell Holmes who said, "Many people die with their music still in them. Too often it is because they are always getting ready to live. Before they know it time runs out." Brodie said his podcast has helped him overcome the fear of perfection. His brother (who is a life coach) said, "All you need to start is produce B minus content. If you strive for A+ it will never be good enough and it will never be done." Also, because of my podcast, I've been able to build a community. Check out Brodie at https://everydayrunninglegends.com/

Before they know it time runs out

Today I want to dedicate this effort to my Aunt Shirley Steinmetz. She died of lung Cancer on 4/7/18. What is weird about this is my Dad died on April 5th, 2014. Hist sister Sandra died on April 6th 2016. Then yesterday on April 7th, another sister (Aunt Shirley) joined them. I say this not to bring you down or look for sympathy, but to just remind you that our time here is limited, and our time here is short. Don't die with a great podcast inside of you.

Speaking of time running out...

I was on Episode 105 of the Dealing with My Grief Podcast with Darwyn Dave talking about Unresolved Grief. Check it out at http://www.dealingwithmygrief.com/podcast/episode-105

You Don't Have to Worry About These Things in Your Podcast

I might sound bad. Podcasting is not live. You only release it when you're done with it.

I'm afraid of technology. You said that about the fax machine and the VCR, and your smartphone. If you've ever attached a picture to Facebook or email, then you can upload a file to Libsyn.com (using coupon code sopfree). If you ever pressed record on a VCR then you can press record on Audacity. If you've ever lowered the radio in the car so you can talk on the phone, then you know how to mix volume levels.

I'm afraid of buying the wrong equipment. - Join the School of podcasting or set up a consulting call.

I'm worried nobody will listen. I recently interviewed JJ virgin who is a hall of fame fitness trainer and nutritionist. In her book The Miracle Mindset, she explains her insecurities. Yet she has been on Dr. Phil, Dr. Oz. Rachel Ray, the Doctors and been a New York Times bestselling author feels the same way. As a tech support person at Libsyn.com, I often get people who send in a support ticket because their podcast is having a surge in downloads, and they can't believe it when people actually do listen.

I Don't Have Two Thousand Dollars to Spend on Equipment - Most people can launch a podcast for around $300, and then a monthly fee of around $30. Please don't spend two thousand dollars on equipment.

I'm Afraid Of Negative Reviews - Most podcasters don't get a lot of bad reviews. You will get them eventually, but many podcasters don't feel you are a real podcaster until you get your first one-star review in Apple Podcasts. You can't please everyone, and people who do make very bland content.

 

Monica Rivera Helps Give You The Nudge You Need

Monica River is the host of the You Wanna Do What? Podcast.  I've met her at two events, and started listening to her show. Like we've heard over and over on this show, when someone finds a show they like they often download the entire back catalog and that is exactly what I did. the further back into her catalog I got I could then understand the growth that she has gone through in seven months of podcasting. She is wise beyond her years, and her podcast is filled with interesting stories. She still hasn't figured out if she wants to monetize, and if she does how she will do it, but she knew the first step was starting and so she did. In this interview you will hear:

• Her "hot mess" that is episode one
• How she got rid of the reverb in her recordings
• The different microphones she has used (she now uses an ATR2100 )
• The feedback she is getting from her listeners
• How her approached has changed
• How long it takes her to create an episode.
• What she has learned going to different events. 

Check out her show at www.youwannadowhat.com as well as Apple Podcasts, Stitcher, and Spotify

Work With Dave Jackson

Do you need help starting a podcast? Growing your podcast? Choosing Equipment? Troubleshooting? Check out

www.schoolofpodcasting.com/workwithme

Download This Episode!

I Need a 4 Input Audio Device for Podcasting

1:42 I need an interface with 4 USB inputs

Zoom H6 $349
Audiobox from Presonus
Scarlet 18i8 $349
The Sound Devices MixPre-3 is $649 and the MixPre-6 is $899
Presonus Ar8 $400

8:46 Alex Inc has aired the first episode

12:34 Apple released a new version of Safari that broke some things

13:16 How do Podcasters Shoot themselves in the Foot?

16:38 Is the Lame Encoder upgraded when you upgrade Audacity

http://manual.audacityteam.org/man/faq_installation_and_plug_ins.html#lame

25:34 Will mp3 be the format forever?

27:40 When recording on the road, should I record in mp3 format?

32:30 m4a Files cause issues with iTunes desktop.
See https://support.libsyn.com/kb/recommended-file-formats-encoding/

33:30 Best Wordpress Child Theme for Podcasters? see www.schoolofpodcasting.com/generatepress

Jim has uses theme mesocolumn
http://www.dezzain.com/wordpress-themes/mesocolumn/

wpthemedetector.com

38:20 Our Awesome Supporters

May 26th is Jim's birthday and he's going to do all sorts of physical challenges. Dave bought a Total Gym 

44:10 Testing Voxnest Dynamo - Dynamic Ads

53:06 Ross from Live Stream Universe is  Rocking Social as is Harry Duran From Podcast Junkies

Download the Episode!

People Are Deleting Facebook, Are You?

This show was plagued with technical issues with Dave finally powering up the world's slowest Laptop to do the show. Hence, no music in the show.

Dealing with Technical Challenges
3:45 Windows 10 update
5:10 Deleting Facebook
18:35 Mastodon New Platform? https://mastodon.social/about
25:15 Forums vs Facebook
26:50 Thanks to our Awesome Supporters
28:30 Making Your site compliant for people who are visually impaired
34:40 Things that podcasters do who waste their time
38:00 Dave's Cable Cutting Update
42:40 Relocating your money for podcast services
44:15 Buying Courses You Don't Watch

Download the Episode!

Dealing With Your Ego - How to Stay In Your Lane

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Question of the Month

As I record this it is April 1. The first quarter of 2018 is over. What had you planned on doing in that first quarter that didn't, and what are you going to do differently to make it happen in this quarter. You can leave your answer using the options on the contact page

I need your answer by April 26th.

Defining Ego: The Good Side of Ego

The Freudian definition of “ego” is simply, according to Wiktionary, “the most central part of the mind, which mediates with one’s surroundings.” So many people think that if you have an Ego, you're a narcissist. If you have an ego than you are conceited. You think you are better than others.  Ego literally means a person’s sense of self-esteem or self-worth. Doing anything new, like starting a podcast, or going against the norm, is directly proportional to how confident you are of yourselves and your abilities. As long as you are in control of your ego, it will work for you. But as soon as your ego starts controlling you, it will hurt you. When ego controls you, it can make the truth look false and the false look true.

How To Identify Negative Sides of Your Ego

When you are overwhelmed by your ego, you will say words you will regret, take actions you will repent later on, and hurt the people you love most. Your inflated ego can also make people lose trust and respect for you

There is a quote by Deepak Chopra to sum it up –

“If you want to reach a state of bliss, then go beyond your ego and the internal dialogue. Make a decision to relinquish the need to control, the need to be approved, and the need to judge. Those are the three things the ego is doing all the time. It’s very important to be aware of them every time they come up.”

If you find yourself defending yourself, this may be due to a couple of reasons. You may actually be right (and you're trying to educate someone about your point of view) or your wrong and you are defending yourself as you are afraid of the ramifications if it is found out you are wrong.

There is the old saying, you can be right or you can be married. I found this to be true. My ex-wife (note the ex) here are and I would battle for days because one wouldn't drop it, and the other wouldn't admit when they were wrong. The opposite of defensiveness is openness, and that means being open to new ideas. When you're not willing to even ponder another point of view, you may want to check yourself.

If you do a solo show, you may want to take all of the adulations but that's just not true. Case in point, I record, edit, and post this show. I am the producer, host, editor, web designer, graphic designer. I do this show by myself. That appears true (it is), but I get feedback in the form of emails, speakpipe messages, Facebook likes, etc that help me steer this podcast in a direction that allows it to connect DEEPER with the people who find it. Thanks to my audience who when they hear someone talking podcasting say, "You need to listen to the School of Podcasting, " or "You need to join the School of Podcasting." I would be a fool to say the success of this show is 100% because of me.

What Can Happen When You Put Your Ego Aside

This episode was inspired by my going to a Michael Schenker concert. Who is Michael Shenker? Well, unless you are a guitar player of 30 you've probably never heard the name. To give you something to frame this in you probably have heard of Metallica (one of the most popular Heavy Metal bands of all time) their guitar player went 100% "Fanboy" upon meeting him and pulled strings (no pun intended) to play with him (see video).  

Michael is touring under the name Michael Schenker Fest. Why? Because he is touring with four different singers. To all of you nonmusicians, there is a disease in music called LSD. It stands for Lead Singers Disease. As I look back at my 30 years of playing in (I started when I was 15) I can say the best singers also has the largest egos. Not sure if those are connected, but that's what I saw. The singers are Gary Barden (age 62), Graham Bonnet (age 70) Robin MCauley (age 65) Doogie White (age 50). Michael himself is 63 years old (so maybe some wisdom has come with the age). 

Gary Barden was on the first three Michael Schenker albums and as you age (if you haven't taken care of yourself the best you can) you just can't reach some of those high notes. On one song (Attack of the Max Axe Man for those of you keep track at home) I didn't think Gary sounded great when he was young, and now has no hope of hitting these notes. I about fell over as they did this song as Robin came out to sing the high parts as Gary sang a lower harmony. When you can't get Eddie Van Halen and Sammy Hagar in the same room, this is like seeing a unicorn on stage. Later all four singers would assume different roles as they all ended up singing backup singer to each other. I'm not sure how I can express how rare this is. It would be like Donald Trump giving Hilary Clinton a compliment. 

So by leaving their egos at the door, I got to see a one of a kind show. It was amazing (seeing Graham Bonnet at age 70 gives me hope in my 50's). They didn't let their egos get the best of them, and in return are probably making more money than they would if they stayed separate. In an even more mind-boggling twist, they even recorded some songs together on his latest record. This is like seeing a mermaid ride a unicorn into the land of Oz. 

The Dick, the Doll, and the Dork

In morning radio, there's a philosophy called the Dick, the Doll in the Dork. It's a three-person morning show and everybody has their role. So the Dork is typically the main leader of the show. The dork is the affable one who is a little bit quirky and he's the guy everybody loves and he's the AW shucks guy. And then there's the Dick, he's just the jackass who says stuff he shouldn't be saying. He rubs people a little bit the wrong way. You want to like him, but he's just a little irritating. And the Dork usually says, "oh, don't say that," and kind of puts him in his place. Those two roles kind of bounce off each other. They're the opposites. And then the doll, she's usually the brains of the organization.

The Doll is the smart one that comes in and kind of puts everybody in their place. And she's the voice of reason. So everybody kind of has their lane. So if we're talking about, oh, we got this letter today from a listener named Kim. And she found another woman's number into her man's cell phone and she wants to know what she should do about it. And the dick is going to go, "What's the big deal? You know, it's just another chick." The Dorks is going to go, "No, you know what you need to hold on a second. You don't know what it's all about." He's going to be kind of in the middle. The doll is going to say, "Kick that guy to the curb. There's plenty more fish out there, right?" 

So that sort of triangle and everybody has their role. You have to know your role and you have to stay in your role because that's what people expect of you. If they change their roles it messes with their chemistry. If the Dork starts saying everything the Dick does, well then we have one too many people sharing that opinion and someone is not needed. 

Doogie White Won't Stay In His Lane

This was evident in my concert. When Doogie White came out to sing he was annoying. The event is called MICHAEL SHENKER FEST, and it's MICHAEL'S picture on the backdrop. Yes everytime Michel went to play a guitar solo Doogie decided it was time for him to get the audience to clap along, or try to get them to sing "HEY, HEY, HEY" together. Meanwhile, ALL EYES are on Michael, and his vocals were walking over the guitar solo that everyone came to hear. Doogie kept getting out of his lane and messing up the chemistry and the experience.

Mentioned In This Show

Erik K Johnson - Podcast Talent Coach

Podcast Review Show - Get Your Podcast Reviewed

7 Habits of Highly Effective People

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