My Favorite Podcast Is 2018 Edition

Sponsor: Focusrite

[1;23]

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

My Favorite Podcast Is 2018

Thanks to everyone who sent in their submissions. These are in no apparent order:

2:57 My Dad wrote a Porno - Sent in from Anna Seewald from Authentic Parenting - Parenting From the Heart

4:44 Assumptions Podcast (with an Atheist and Christian co-host a show ). Sent in from Alexander from Dear Subjects  (help Alexander build the new nation

5:32 Hardcore History Sent in from Arnie Chapman the Football History dude. Learn about the history of foot

6:57 Films on Trial (which has great debates, and is very unique) -Sent in from Brad of the Cinema Guys (they love movies!)

8:13 The Nolecast: Florida State football analysis - Sent in from of the Brandon of the Florida Focus Podcast ( A College Football Podcast)

9:26 The Art of Manliness - Sent in from Chris Nesi of the House of Ed Tech Podcast (changing the way teachers teach )

10:43 Imaginary Worlds ( Sci-fi genre narrative ) Sent in from Dave of the DC Onscreen podcast (A podcast about the DC Universe, specifically on screen) 

11:49 Meet the Holifields ( a great, fun, entertaining behind the scenes of a married couple) Sent in from Eliquitie of the Travel Gluten Free Podcast (Enjoy Food, Enjoy Travel, Enjoy Life )

13:29 The Model Health Show  (variety topics in addition to fitness)- Sent in from Ernie of the Snooks and Lovey podcast (insights into a new married couple) 

15:10 Crime Writers On  (cause Haley just wanted more Serial talk) - Sent in from Haley Radke of the Adoptees On Podcast (Where Adoptees Discuss the Adoption Experience )

17:49 Cliff Ravenscraft Show Sent in from Josh of the Corner Cutters Podcast (all about Solving the Rubik's Cube in record time

19:04 Dave predicts Cliff will be a life coach back in 2014

20:00 The Remnant with Jonah Goldberg Sent in from Josh of the Saving Elephants Podcast ( conservative values with a mercifully modern twist ) 

21:39 Bill Bur's Monday Morning Podcast (it makes Josh laugh, best ad reads ) - Sent in from Josh Liston of the On the Bubble Podcast

23:39 Jody Mayberry Sent in from Josh Rivers of the Podcast Experiments Podcast

25:28 The Feed the Official Libyn Podcast -Sent in from Justin of the Optimal Living Daily (The Best Blogs Narrated for You Daily)

26:27  The Big Story ( In Depth look on Canada, in quick chunks) Sent from Mark Des Cotes of the Resourceful Designer Podcast (helping graphic artists/ web designers)

27:28 Uncivil Podcast ( an amazing mix of storytelling and conversation) Sent in from Mark Shapiro MD  of the Explore the Space Podcast (Examining the interface between healthcare & society)

28:52 The Newsworthy (a great short podcast with the latest news) Sent in from Matt Rafferty of The Author Inside You Podcast (encourage authors to write and publish their first book). Hear Erica on Podcast Junkies

29:58 Reply All (a show about the Internet) Sent in by Max Prescott from of the Aviation News Talk Podcast (General aviation podcast)

31:11 Free Field training - Sent in from Mike Wilkerson of the What Cops Watch Podcast (Go behind the badge).  Hear the review of What Cops Watch on the Podcast Review Show. 

32:40 The Bill Simmons Podcast - Recorded when Monica Rivera from the You Wanna Do What? (giving you the nudge you need) guest hosted on the Ask the Podcast Coach.

35:37 Philly Who? ( Amazing Interviews from Philadelphia People ) Sent in from Miss Ileane Smith of the Ms Ileane Speaks Podcast ( great social media tips) Ms Ilean might check out Twisted Philly

37:54 Online Marketing Made Easy (Amy Porterfield) Sent in from Natalie of the Unreserved Wine Talk. 

40:00 Without Fail Sent in from Randy Cantrell of the Grow Great (short business advice delivered daily)) and Leaning Towards Wisdom Podcasts. 

41:20 The Jeff Ruebin Jeff Ruebin show ( unique guests with great discussions) Sent in from Sandy of the Made in Museums Podcast (curious museums for curious minds)

43:05 Security Now Sent in from Garret of the Good Patron podcast (on supporting musicians) 

43:43 Case File (true crime) Sent in from Scott Johnson of the What was that like? Podcast (Real people in unreal situations)

46:08 Podcast Rodeo Show Sent in from Scott Orr of the Code 3 Podcast ( Firefighters Podcast) 

47:41 On Being - Sent in from Gregory of the Collected Clan (conversational biographies of relatable people)

49:40 School of Podcasting (you'e looking at it) - Sent in from Stephen of the Mind Over Stress

50:33 Stacking Benjamins Sent in from Steve Stewart at www.stevestewart.me

52:00 The Thomas Jefferson Hour (history podcast)  Sent in from Terry of the Discovering America

54:07 School of Podcasting - Sent in from Todd of the Keto Confidential (about the Ketogenic Diet)

56:13 You Wanna Do What? Sent in from Zack Demopoulos of the Rasing (pa) Rents (tips for Caregivers)

58:38 Speaking Your Brand - Sent From Zita of the Ritual Recipes

59:14 School of Podcasting - Win Charles

 Podcast Talent Coach - Sent From Dave Jackson from the School of Podcasting

1:01:10 Broken Record (behind the scenes of music) submitted by Eric K Johnson from the Podcast Talent Coach show (helping you create engaging content)

Let Me Help You With Your Podcast

If you want to learn at your own pace, join the School of Podcasting

If you have specific questions or are looking for a Podcast Mentor check out www.schoolofpodcasting.com/workwithme

Download This Episode!

Turn Your Podcast Into a Book with Dave Chessen

Dave Chessen is known as the Kindlepreneur and is the host of the Book Marking Show and has turned his blog into a podcast. His show has a great format as he talks about a strategy in his show and then interviews someone who is using that strategy.

Where I've Been: 2 Minute Tips Podcast

1:40

I was interviewed on the 2 Minute Tips podcast where we talk about my experience as a presenter and my 20 years as a corporate trainer and any tips on making good presentations. Check it out at http://2minutetalktips.com/davewhen

My Favorite Podcast Question of the Month

2:37

If you'd like some exposure for your show it's super easy. Send in your answer and give the following information

1. You #1 favorite podcast (only 1)
2. Where can I find it (website)
3. Why is it your favorite
4. Your podcast (if you have one)
5. Where can we find your show?
6. What is it about?

See www.schoolofpodcasting.com/contact

Deve Chessen Behind the Scenes of Launching a Book

4:16

I interviewed Dave Chessen for my More Podcast Money podcast, and in listening to the episode I felt you would appreciate it because:

• Many podcasters at events have mentioned writing a book
• There are plenty of strategies that align in both launching a podcast and launching a book

In this interview, you will hear:

• Planning with the end in mind
• Tips on getting good artwork/book cover on a budget
• The importance of editing
• How podcasting has helped his brand
• How much you can expect to spend on launching a book

Check out Dave at Kindlepreneur.com  and his Book Marketing Show

amscourse.com ( SELL MORE BOOKS WITH AMAZON BOOK ADS)

Kindle Keywords article

Great Podcast Starter Kit Q2U Podcast Pack

28:28

If you are looking to start a podcast, this is a great package. 

• Cardioid polar pattern is effective in minimizing noise and off-axis audio that can cause feedback.
• Frequency response of 44.1 / 48 kHz, 16-bit resolution. Low-latency headphone monitoring w/ a level control.
• XLR and USB outputs to record to Mac or Windows-based computer while at the same time connect to a mixer, preamplifier, or PA system.
• On/Off switch controls both USB and XLR audio outputs. Microphone is plug and play requiring no driver installation.
• Practical & necessary accessories like a mic boom arm that offers 28" of arms reach, a pop filter that softens explosive sounds, & more in the bundle.

All this for $105.

If you bought similar items

Samson Q2U Microphone $59

Boom Arm $54

Headphones $35

Windscreen $3

Pop Filter $10

Total would be $161 (You save $56)

Check it out

As an Amazon Associate, I earn from qualifying purchases

The Software on Dave's Computer

32:02

Adobe Audition

Hindenburg Journalist Pro

Evernote

Chrome

Firefox

Camtasia

 

Podcast I Will Be Loading On My New computer

Audacity

Mp3 tag

Skype

Zoom

iTunes

Droplr

Izotope

Media Info

Backblaze

MP3 Skype Recorder

Reflector 3

Rescue Time

Sony Sound Forge

Spotify

Title Analyzer

Headlinr Pro

Auphonic

Mentioned In This Episode

Kindlepreneur.com 

amscourse.com ( SELL MORE BOOKS WITH AMAZON BOOK ADS)

Long Tail Pro Software

Beaver Builder Software

Divi Theme

Free Baby Steps Podcast Course 

Jim Harold

Free Headline Tools

Work With Me

If you are ready to start a podcast www.schoolofpodcasting.com/start

If you need a podcast mentor see www.schoolofpodcasting.com/workwith me

Download This Episode!

The Return of Bossjock Studio

Today Dave Jackson from the School of Podcasting and Jim Collison from theaverageguy.tv answer your podcast questions about

1:30 Update on the Rode Rodecasterpro

Link to reviews of the Rode Podcaster Pro

9:30 Backpack studio

16:55 Changing Your Brand

21:29 The history of Dave's gray hair

23:05 Should I release more episodes per week?

31:00 Thanks to our Awesome subscribers! see www.askthepodcastcoach.com/awesome

32:42 Common perks of Patreon 

34:28 Patreon has been kicking people off of their platform 

https://news.vice.com/en_us/article/qvqeev/crowdfunding-site-patreon-is-purging-far-right-figures

Link to response from Patreon

46:50 Thoughts on 2019?

49:20 I can't find my why, should I start a podcast?

53:00 Tip on using Zoom.us with auto record

 Ready to Podcast?

I would love to work with you. Here's how

 

Download the Episode!

Loyal Dax Shepard Fans Are Selling Out Theaters

 

Today we hear from Try Heinritz of the Blacklist Exposed reveal what it was like to see Dax Shepard record his podcast in a sold-out Chicago Theater.

Sponsor: Focusrite

2:53

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

Dax Shepard is Selling Out Theaters so People Can Watch Him Record His Podcast

Dax Shepard is the man behind the Arm Chair Expert podcast (voted best one of the best of in Apple Podcasts).  He has taken his show on the road.

Here is what it shows when you go to buy Dax Shepperd Tickets:

Hi, I'm Dax Shepard, and I love talking to people. I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles and shortcomings to be incredibly sexy. I invite you to join me as I explore other people’s stories.

We will celebrate, above all, the challenges and setbacks that ultimately lead to growth and betterment.

What qualifies me for such an endeavor? More than a decade of sobriety, a degree in Anthropology and four years of improv training. I will attempt to discover human truths without any laboratory work, clinical trials or data collection. I will be, in the great tradition of 16th-century scientists, an Armchair Expert.

His event in Los Angelas at The Theatre at Ace Hotel (1600 capacity) in January is also sold out.

Tips and insights from Troy

4:37

• Start on time
• Maybe have some sort of playbill so people know what to expect
• The warm-up act was great
• It was cool that the band customized the music basic on the location
• Dax was uber-prepared and next lost control of the conversation
• He provided a story that he told the audience he won't include in the podcast

You Could Do an Online Event With Two Simple Tools

Yes, people may not travel to come to your event, and for those people, you can do an online event using Zoom.us (up to 100 people for $15) and Eventbrite.

Eventbrite pricing is 2% + $0.79. If you want to be paid before your event, then the pricing is 3.5% + $1.59. If you want a free event, there are no charges (so if you wanted to sell 100 tickets you could do it for free).  Ticketleap is another option for ticketing

Holding a Local Event

17:55

David Hooper has a history in the music marketing business and held many events. I love both his Big Podcast and Red Podcast. He recently has stepped into the podcast world and has already held two events for podcasters (and has a 93,000-word book coming out in 2019). I've known Dave over a decade (and have appeared on his Music Business Radio show on the radio/podcast). Here are some tips from Dave

• Early bird sales can boost sales
• Make sure the event fits in with your brand especially when choosing a venue
• Ask your network for suggestions on a venue
• Some places you may get for free on off nights (like Tuesday)
• You need an agenda. Don't "Wing it."
• You will probably bring in a PA system sooner than you think.
• Make sure there is plenty of time to give attendees a break (food, bathroom, etc) if its a full day event
• People appreciate a slower pace than cramming too much content into the vent.
• Behind the scenes of his Nashville event.

Lots of good bloopers at the end of the show from out talk

The Question of the Month: What is Your (ONE) Favorite Podcast And WHY?

44:30

I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following:

1. The name of the show (ONLY ONE)
2. The website of the show
3. What it's about
4. Why you like it 
5. Then provide the same about your show (name, location, and what it's about).

I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put “December question: in the title

 

Work With Me

www.schoolofpodcasting.com/start

www.schoolofpodcasting.com/workwithme

 

Download This Episode!

Behind the Scenes of an NPR Fellowship

Today Dave Jackson from the School of Podcasting is joined by special co-host Monica Rivera from the You Wanna Do What? podcast to talk a bit about her time after doing a fellowship with NPR

8:40 The Secrets of Dynamic Communication

11:48 Using Transcriptions to speed up your editing (check out otter.ai ) also mentioned www.temi.com 

15:28 Episode numbers in your show

19:30 Marketing for Podcasters

22:03 Making marketing materials

23:40 Headliner for making audiogram

Mentioned:

https://www.photopea.com/

www.pixlr.com

https://squoosh.app/

27:29 Our Awesome Supporters THANK YOU We need ONE MORE for the month Join for as little as $1 a month

30:05 How to ask that better - NEW SEGMENT. When did you get into podcast vs When did you know you wanted to be a podcaster?

32:00 Checking stats, the good, the bad, the ugly.

37:00 Apple Popularity indicators in Apple iTunes

39:00 Monica's absolute favorite podcast

42:00 Find Monica at www.youwannadowhat.com 

43:00 A great indicator that your audience is engaged (Monica's recent surgery)

48:55 How many episodes are a season, and how long a break should you take?

52:47 Dave is getting ready to binge the Book Marketing show

 

Download the Episode!

Dr. Ryan Gray Prescribes Value and Consistency Above All

Today we are joined from Dr. Ryan Gray from the Medical School Headquarters and he shares his philosophy of starting and growing his podcasts.

The question of the Month

What is your ONE favorite podcast for 2018? Why is it your favorite, and where can I find it (then tell us about your show and where we can find it)

For more information see www.schooolofpodcastin.com/contact

Dr. Ryan Gray of the Medical School Headquarters Podcast

4:17

Ryan is currently publishing seven different shows

6:55 Start a website with a positive vibe to help medical students

7:55 He was nervous about starting and waiting six months to launch

9:30 How by starting too broad he rebranded his show

11:00 What enabled him to transition from Doctor to Podcaster?

13:45 How he sought out companies that had content that fit his audience

15:28 How he goes about adding a show to his network

17:40 How his sales pitch is not a sales pitch

21:34 How many shows is he planning on launching

23:13 How much of the day to day stuff is he doing?

24:58 What are his first two employees are doing?

26:14 How he had made lifestyle choices to make this work

A family that podcasts together stays together

28:10 Ryan also has three books and he shares how he put them together and worked with Morgan James Publishing

30:10 Ryan's Advice to people wanting to follow in his footsteps but in their niche

32:00 Ryan's Experience with NFC Chips (Dave had found some on Moo.com, there are programmable card on Amazon)

33:40 Promoting his podcast at events

35:50 His biggest success and his biggest failure

37:50 Biggest mistakes new podcasters make

How do you build an audience - one person at a time

39:25 Has he ever missed an episode?

Main Takeaways

He start by first providing value to his audience - not money, not downloads

He does things other people don't (engages people at his booth instead of staring at his phone)

His wife supports his plan, and now he is supporting hers. For more on this needing support see the "Three Things Every Podcaster Needs" episode
 

My WordPress Updated to 5.0 HELP!

43:20  If you're website updates automatically you can install a plugin called "Classic Editor"  that makes the new version of Wordpress look like the old version of your website

Work With Me

Download This Episode!

Where to Spend Your Podcast Budget

1:30 The best money I've ever spent on Podcast was ....

7:08 Is this many downloads good for my show?

11;45 Starting off your show with a mistake got Dave a ton of "engagement."

12:55 Should I upgrade to a Sure SM7B with a Cloudlifter? or Should I go DBX286? Also, see a Fethead

17:00 Wordpress 5 is out with Gutenberg is a bit of a culture shock and you can install the classic editor

20:15 Is Dave a Wet Blanket? Mentioned: Samson Q2U

24:06 What is shaping Dave's attitude towards Chartable.com see article

31:15 Thanks to our Awesome Supporters. We want to have one more patron that we did last month. You can join for $1 at www.askthepodcastcoach.com/awesome

33:00 Cool Patreon Tip from Tom Merrit (see the webinar with by being a $5 Patron.

34:09 The old "get things in writing" and working with co-hosts topic

39:50 Restarting a podcast/YouTube channel where do I start my episode numbers?

44:40 Focus on doing a few episodes first.

48:40 Apple discussion on how important it is?

50:35 Do people listen to podcast trailers??

53:00 Ask the Podcast Coach Stats

Work With Me

Join the School of Podcasting

www.schoolofpodcasting.com/start

Podcast Mentoring Plans

www.schoolofpodcasting.com/workwithme

 

Download the Episode!

11 Steps To Grow Your Podcast Audience

Because of My Podcast: I Get to Talk to NFL Players

1:30

Chris Husby shares how his show devoted to discussing Special Teams topics and interviewing some of the biggest special teams names in the NFL and beyond! has allowed him to talk to some of his favorite NFL players. Check it out the 4th Down Experience

Sponsor: Focusrite

3:34

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

The Question of the Month: What is Your (ONE) Favorite Podcast And WHY?

I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following:

1. The name of the show
2. The website of the show
3. What it's about
4. Why you like it 
5. Then provide the same about your show (name, location, and what it's about).

I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put "December question: in the title

How to Grow Your Podcast Audience

1. Give Your Audience What They Want

7:14

• Know who your target audience.

Some things you’ll want to have to create your target client avatar are:

Name
Age
Occupation
Brands They Use + Purchase From
What Kind Of Language They Use
Where They Spend Their Time
Their Pain Points
What They Hope To Achieve + Accomplish

STALK your target audience.

• Participate in online groups to listen to what they are talking
• Use something like Google Forms to create an audience survey (see this episode on creating surveys)
• Get some constructive feedback from your show. This needs to come from someone who you feel is your target audience
• Go to Amazon and look at books and see what is in the table of contents
• Kindle Unlimited has access to magazines (see what the magazines are writing about)
• Check your stats and look for trends
• Have good audio quality. If you use a Yetti, make sure you are using it properly. Do not use the built-in microphone of your laptop

2. Make Your Titles Count

14:03

• The titles of your episodes can boost the number of downloads. Do NOT name your show NAME OF PODCAST EPISODE 16
• Try to have at least 300 words for your show notes
• Make sure your listing in Apple podcasts has the proper link to your website

3. Get Your Podcast On Their Device

16:55

• • Have subscribed buttons for Apple and Google Podcasts, Stitcher, TuneIn, Spotify

• Have directions with a screenshot on how to subscribe
• Show them how to subscribe on Facebook and YouTube
• Get an app if your audience isn't too technical
• I use the Subscribe and Follow Plugin for my Subscribe Page

4. Make It Easy To Share Your Show

23:00

• My favorite plugin for this is Social Warfare
• Click to tweet (free)
• NFC Business Card ( from Moo $22 for 20). NFC Business Cards should work with most Android devices and newer iPhones. Digital Business Cards work with any NFC-enabled mobile device. Here is a video https://youtu.be/tn3rHz9JR5I Sadly Apple aren’t playing ball right now. That’s not to say things won’t change in the future though – and we’ll certainly keep a spot warm for them on Team NFC!
• Create Show notes worth Sharing

5 Get On Other Shows

26:55

• Others shows have podcast listeners
• Do your research
• Do you bring value to their audience?
• Be personal - no form letters
• Help a Reporter Out
• PodcastGuests.com 
• Be the guest you'd want to have on your show

6 Interview Other Similar Podcasts Hosts

29:47

• Can they bring value to your audience?
• Do a unique interview that inspires them to share
• Do all the work for them so all they have to do is copy and share
• Realize this may not boost downloads, but it boosts your network
• Podcastguests.com

7. Use Social Media

32:28

• Ask your target audience what platforms they use
• Promote on those platforms
• Direct them to a page to listen and subscribe
• Automate Your Sharing (Libsyn, Blubrry, IFTT)
• Consider adding your show to youTube
• Check out Recur Post (mentioned in episode 646 with Steph Taylor )

8 Pay For Exposure

36:34

• Facebook ads
• Spotify Ads
• Overcast.fm ads
• Cheapest I've heard of $2 per subscriber (and often more like $4 per subscriber)
• You might want to advertise on other shows

9 Always Be Promoting

40:35

• Setup a signature in your email with a link to your website. If you use Gmail, you can set this up. For a slightly "fancy" email check out Wise Stamp
• Use a system like Slick Text ( text  ' sop ' to 31996 and you will get two links to subscribe on Android or Apple )
• You might consider giving out T-shirts or posters to put in the back seat windows of your car from Teepublic
• Get business cards that promote your show (with or without your contact information). Cards from Moo are roughly 30 cents each. Gotprint.com has even cheaper prices.

10 Go To Events

44:12

• Go to Podcasting Events - not to grow your audience, but your network
• More importantly, go to events in your niche
• Check out www.meetup.com

11. Build Your Promotion Team

47:07

• If anyone contacts you via email or other outlets, respond
• Check out the free course on networking at https://www.advancedhumandynamics.com/ 

Moving Forward:

You need to make it interesting:

Everything has been said before, but it’s never been said by you. Your point of view is what makes you interesting. — Jory MacKay You might ask yourself, "how can I cover this in a way that only I can?"

Sean MCabe had mentioned how there is are things you feel comfortable with, and there are things that nobody is talking about. Your content is where those two intersect.

Be Patient

It took Seth Godin four years to pull away from being "just another blogger" to being, well, Seth Godin.

It took Jerry Seinfeld 17 years to have his show (he appeared on the Tonight Show for nine years before getting his own show, which was almost canceled)

Mentioned in this Show

Emily Prokop and the Story Behind Podcast

10 Thousands Downloads Per Episode in Five Months Noah Tetzner Interview

Northeast Ohio Podcasters Meetup

FNC and Regular Business Cards From Moo

A Star is Born Video Clip

Recur Post (mentioned in episode 646 with Steph Taylor )

Teepublic for t-shirts

Moo for business cards

Social Warfare Plugin

Social Subscribe and Follow Plugin

Let Me Help You Start Your Podcast

Download This Episode!

Has Anchor Gone Legit?

10:50 Is Anchor the New YouTube?

15:51 Celebrity in Podcasting

19:00 Global Audience Agency

25:00 Does all the garbage block good shows?

26:50 Doing a show like Joe Rogan

38:00 Cross promotion after 235 episodes and WEB RINGS

39:53 Thanks to ALL of your Supporters see www.askthepodcastcoach.com/awesome

45:00 Ann Murray, Mikey Dolenz, Alice Cooper, and John Lennon see picture

51:00 Do you have a link in your signature?

53;15 Jim's cool podcasting story. "Is that the podcasting guy?"

56:00 Dave's new computer update

Mentioned on the Show

Dave's new "Anchor Sucks" show 

Ready to Start a Podcast?

Dave Jackson has helped more people with their podcast than any other person on the planet. His 13 years of experience (and 2 years working for Libsyn.com) gives him a perspective that no other consultant can provide. You can either join the School of Podcasting or sign up for some Podcast Mentoring

 

 

Download the Episode!

Where Are All These Downloads Coming From? Steph Taylor on Tracking the Source of Your Listeners

SPONSOR: Focusrite USB Interfaces

2:40

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

Libsyn.com Rolls Out Custom Tracking Codes

3:21

Libsyn.com recently rolled out custom tracking codes for those on their advanced stats. This allows you to enter a code(s) for an episode so you can track where your podcast comes from. Most podcast hosting platforms give you access to geographic data, and insight into what apps people are using as well as the number of downloads. The good news is anybody can share your podcast. I've known people who had giant boosts in downloads by having a popular blog link to their website. If you had a tracking code for that episode on your website, you would get more than "A player" or "A browser" you would be able to see the source of your downloads. 

In doing a quick test I made a link for my newsletter, and more my website so I could see that yes, both of those sources had people listening to my episode. 

Get a free month at Libsyn.com using the coupon code sopfree

 

What If I Don't Have a Libsyn Account?

You can use what are called UTM (Urchin Tracking Module) which is a format used by Google to track things. You can go to https://ga-dev-tools.appspot.com/campaign-url-builder/ to create a campaign. Here is a link to a video that explains it (from Google)

Steph Taylor From the Socialite Podcast Sheds Some Light on UTMs

7:48

I met Steph at We Are Podcast 2018 in Melbourne Australia. She is awesome, and once saved me from a giant cockroach (a long story for another time). She's only been podcasting for around six months and is having huge success (thousands of downloads). Check out her show "Socialite" at https://stephtaylor.co/

Much like the Libsyn Custom Link, you can use a UTM to track where your show is being heard (the source). 

Some other takeaways from my talk with Stephanie:

How to know what social media platform to use

The social network that you may not be using

She uses Recur Post to automate some of her postings

She uses a Pinterest template from Creative Market

How she uses automationagency.com to trim down her publishing stress

Because of her podcast, she got to speak at We Are Podcast 

Her strategy to maximize her launch

The Question of the Month: What is the Book You Refer to People the Most?

28:29

Jonathan Bloom from the Weekly Awesome Podcast- The Bible

Paul from the Fight Through Podcast like the Fighting Through Book (his Dad is the author)

Dennis Looney from the Gridlock MBA - All Marketers Are Liars By Seth Godin

Josh Liston On the Bubble Podcast - A Man Called Ove (Fiction), H is for Hawk (non Fiction), The Halo Effect (business)

Stephanie from the Virtual Ex Pat - Global Soul 

Todd Brant from the Why Urology podcast - Quiet the Power of Introverts 

Win from Ask Win - Big Magic  and her own book I, Win (about her journey with Cerebral Palsy) 

John Friedl (Professor Slots) - Persuasion (only 200 years old) and The Deed of Paksenarrion (fantasy literature trilogy)

The Question of the Month For December

43:32

For December it is time for your yearly tradition of answering the question, 

"What is the ONE podcast (if you can only pick one) podcast (your favorite). Where can we find it? And WHY is it your favorite. Lastly, where can we find your show and what is it about?

See www.schoolofpodcasting.com/contact (if you record and email it, please put "December question of the month)

 

Mentioned in this Episode

Link to Official Google Video on Google UTM and URL Builder ( https://youtu.be/pNRgUq5sDhc )

Google Analytics Academy from Google

Recur Post (Automated posting)

Creative Market (Graphic Templates)

 Focusrite 2i2

Free Course on Google Analytics

Web Hosting and Domain Names

Get a free book at Audible

Sign Up To Be an Audible Affiliate

Ready To Start Your Podcast?

If you're looking for step by step self-paced tutorials go to www.schoolofpodcasting.com/start (and start a monthly membership)

If you are looking for consulting or mentorship see www.schoolofpodcasting.com/workwithme

Download This Episode!

Pointless Podcast Obsessions

Dave Jackson and Jim Collison gather for a post-Thanksgiving Food Coma induced episode of Ask the Podcast Coach

Cracker Barrel to Go Was Delicious

3:48 Should I take time off for the holidays and skip some episodes

7:25 What email address should I use, my name or something generic like "Feedback?"

11:15 Facebook groups rarely give you a usable answer ( and can't take a yes or no answer)

15:13 Does speeding up playback make them sound like Chipmunks

16:10 Bedtime Fan App

17:35 Podcast Numbers - Nobody Cares

23:05 Custom Tracking Codes at Libsyn

26:50 Podcharts? Are you using? Stats Obsession

28:30 Feedback vs Downloads

33:04 Our Awesome Supporters

35:00 Things you planned on doing, that you didn't get to...

37:28 Automating a newsletter (works with most providers like Aweber, Mailchimp and Convertkit

38:22 Cleaning Your Studio can boost creativity

42:35 Simplify your process to make it easier on yourself, and think about outsourcing

46:00 Throw out things you don't need - the clutter adds stress

47:00 What is podcasting clutter - Make a folder structure

48:50 Alexa fail on remembering stuff.

50:18 As podcasting takes "so much time" the more organized you are the less time it takes

52:30 The Importance of backing up your computer. Dave uses Backblaze to back up his PC

53:30 Black Friday Deals?

57:25 Dave decided to just upgrade iJingle for playing clips and such. 

Take the Top Spot

Get one on one consulting at a 63% off take the top spot at www.patreon.com/davejackson 

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The Courage to Make Mediocre Things - Cathy Heller from Don't Keep Your Day Job

 

Cathy Heller is a talented musician. She's been signed by two major record labels, but unfortunately, she's also been dropped by two record labels. I've always told podcasters to go to their potential audience and find out what kind of content they need. That is exactly what Cathy did, and it worked. She found out what type of music was being licensed into commercials, TV, and movies. When she created the type of music her audience (producers) needed it worked to the tune of hundreds of thousands of dollars. When things were going great, how did she pour gasoline on her success? She started a podcast (Don't Keep Your Day Job).

A Podcast Started in the Closet Now Has Three Million Downloads

Here are some points from my talk with Cathy Heller:

People are thirsty to hear what is really going on their life as social media shows a filtered view 

Cathy shares how as a musician she got a record deal twice and was dropped twice - how she pushed through

She was making a decent amount of cash working a job that didn't fit her purpose

She looked into what was working in the music business and the politely persistent 

She created 30 mediocre songs as she worked on making the type of music that would work in commercials, movie, TV, etc and threw them away.

The difference between a hobby and a business is when you think of doing something for other people. 

Everyone has to start off being mediocre. It takes time and courage to start mediocre and then work on polishing your craft.

Her success was in an area that she never planned on, but people starting asking, "How do I do this?"

She said, "What the heck, let's see what happens with this."

Her music leads to licenses which lead to her agency, which lead to her course, which leads to live events and all of these item fed each other.

She started her podcast 21 months ago in a close and now has over 3 million downloads

She had to do something that made her stand out. 

She did what she said she would do. 

For more information check out her website at www.dontkeepyourdayjob.com

How To Go “All In” on your Dream Job

Tim Paige has done what many podcasters have dreamed of, he quit his day job. In a podcast on Facebook, he shared how he did it.

Some people feel that the one thing keeping them from “Making it” is this really inconvenient thing called their day job. Their “side hustle” is currently bringing in $34 a month, but for some reason they think that if they only quit their job the pressure of seeing your life's savings being caught on fire will inspire you to leap into action to find a way anyway to make a living “Doing what they love.” So I love this report from the front lines on how Tim actually quit his day job. Check out Tim at thevoiceoftimpaige.com or www.makemyintro.com

Here are some key points:
Don't quit your day job until it is costing you more money than keeping your day job. So if you turned down 40,000 worth of work because it conflicted with your 30,000 jobs, then it's time to quit your day job. This was the case for Tim.

Tim also has a TREMENDOUSLY SUPPORTIVE Spouse. For more on this check out my last episode, The Three Things Every Podcast Needs (positioning yourself for the long haul).

Tim got out of debt so that his expenses were minimal after quitting his job. He had three jobs doing anything he could to get out of debt and it took him three years.

For the first three years of his side hustle, he reinvested in his business.

Be open to opportunity. He didn't turn down jobs – even if he didn't want to do it. This makes him appreciate it when “dream jobs” come along.

Get your mind right. When he panics, finds himself envious of others, he is not doing his best work. This hurts his business.

Mentioned In This Episode

Episode 100 of Cathy's show 

Podcast Mentorship Program

Monthly Membership to Start Your Podcast

Download This Episode!

The Rode RODECaster Pro Integrated Podcast Production Console - New and Shiny

Full show notes (with videos at www.askthepdocastcoach.com/233 )

1:33 The importance of Goals

3:25 Stitcher's Podcast Group

6:25 Do podcast numbers change during the holidays?

10:35 Should I do a daily show?

17:34 What day should I release on?

20:15 Jim's Favorite clip from the Networking episode from the School of Podcasting

22:00 Handing Explicit issues (should I go back and change episodes)

25:10 Getting blocked by YouTube from something in the video (NFL)

26:38 Little things that sound easy but they are not

31:50 Our Awesome Subscribers THANK YOU

33:10 iJingle just quit working for no reason

43:12 Rodcaster all in one podcast recorder may be the coolest tool to come out on podcasting.

38:45 Dave bought a Behringer U-PHORIA UMC404HD USB Interface

This unit is $129 and has inserts if you want to add hardware like a DBX 286

Dave likes the Focusrite 2i2 that he got when Focusrite sponsored the School of Podcasting

42:00 Dave forgot to record again 

43:00 Pandora has jumped into podcasting

51:55 Are you on Spotify? 

School of Podcasting Amazon Alexa Skill 

54:45 Saturday Night Live the Poddy's Parody ( YouTube Video )

55:30 Spotify Stats

Big Black Friday Special on The Average Guy 

Ready To Podcast?

Work with Dave to get Plan, Launch, and Grow your podcast.

see www.schoolofpodcasting.com/workwithme

 

Download the Episode!

Positioning Your Podcast For the Long Haul (Three Things You Need 2018 Version)

How do I do so many podcasts? I get that question all the time. How do I stay consistent? How do I set my podcast up for the Long Haul? I'm fresh back from Speaking at DC Podfest, and I did a new version of the presentation called "3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting" and this is a revamped version of an episode I did years ago (with new information and new insights). 

2:45 How podcasting is like an iceberg, and today we are talking about the part of the iceberg that is under the water, but still important

Podcast Mentorship and Launching Pad

I have a mentoring program where I work with you, but as the new year is right around the corner I wanted to create a limited time program with limited access. Here are the details

We meet for six weeks to get your podcast up and running. These calls will be recorded.

I will help you research your topic to help ensure you contact impacts and inspires your audience

You will have clearly defined goals for your show 

You will have the best podcasting gear that fits your budget

You will have instant Access to me during this six weeks. With this in mind, I'm offering this to a very few people. 

Our coaching calls will be used to produce a new podcast spotlighting the making of your show, and giving your more promotion. 

You also get a year of membership at the School of Podcasting (which includes more group coaching, private Facebook group, and courses)

If you are interested, go to www.schoolofpodcasting.com/youpodcastlaunch

Homework: Question of the Month

5:55

At the end of the month, I like to feature a podcast with your voice in it. I ask a question, and we all learn together. 

This month's question is "What is the book you refer the most?" I'd love to hear your answer. Go to www.schoolofpodcasting.com/contact 

and submit your answer (put "November Question" if you email me).  I need the answer by November 23rd, 2018

Also, if you have found love via podcasting, I am working on the question of the month for February. 

3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting (2018 Version)

7:52

The three things you need are

Attitude

This is the "I think I can, I think I can." It does take some time to get your podcast momentum going (your podcast is a bit like a Locomotive - not a race car)

It's not all about downloads, and think about being in front of a room of "only 200" people

11:55 Why monthly download stats are crap (or at least misleading)

14:25 What podcasters can learn from Oprah

16:10 How to calculate how many downloads you should be getting

Health

We are going to dig down, work longer, work harder, and go, go, go, and we end up burning ourselves out

21:05 Robby Tonins the great motivational speaker who loves to push you to sleep when you're dead

23:00 The suicide rate has risen 30% since 1999 in America. Podcasters/Entrepreneurs may be more prone to become depressed

25:15 There is no such thing as "multitasking."

26:20 Avoid the drive-through

26:50 Dave's new wife Alexa

Support

28:30 Relationships can cause Stress

30:15 Marriage Advice from the Divorced Guy

31:05 Be sure you know what your partner is thinking instead of guessing

33:30 How much time do you have a day to devote to your podcast?

35:15 Generalities of Men and Women

37:05 The Crazy Cycle

38:20 How to respond to Zingers

39:18 Handling Stalemates

39:50 Date Night on Steroids

Final Thoughts

41:43 Fast food is Not Fast

43:05 I love Evernote

44:05 I love Todoist

44:30 Do not read your email first thing in the morning

Mentioned in this Show

DC Podfest

Love and Respect Book

The Seven Habits of Highly Productive People

Get Free month a Libsyn.com using the coupon code sopfree

School of Podcasting

Your Podcast Launch Mentorship Program

Download This Episode!

How to Start a Podcast Network: The Good, the Bad, the Ugly

We all want more listeners. We feel we have tried everything (have we?) and one option that all the "big" shows seem to have in common is they are part of a Podcast Network. Many of these require large amounts of download that your show may not achieve. You may be thinking of starting your own Podcast Network. I've interviewed some friends of mine recently (and some over the years) about their networks and assembled all that information into this episode. If creating a podcast network is not for you (it is a lot of work) you may be thinking that joining a network is a better choice. I share some things you might consider before joining.

Sponsor: Focusrite

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in.

If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder.

It's built like a tank and is a lovely shade of red.

Check out the interface selector tool that helps you pick the right model for you at their website.

 

Podcast Network Interviews:

• Glen Hebbert - Horse Radio Network
• Daniel J Lewis - Noodle.mx Network
• Mignon Fogarty - Quick and Dirty Tips 
• Christopher Brian Jones - Trek.fm
• Stephen Jondrew - Gonna Geek
• Chris Nesi - Education Podcast Network

So You Want to Start Your Own Podcast Network

5:10

You need to be able to answer the question, "Why do you want to start a podcast"

There are two type of networks. One is run as a business, and the other is focused more on cross-promotion (or a mixture of both).

14: 40 A network where the shows are around a single niche (Horses, hiking, dancing, education, microbrews, etc) are easier to monetize, easier to optimize on the web.

Naming your network should be obvious. A cryptic name will slow the growth of your network.

16:17 Create two logos (square and rectangle) and keep it simple. Make sure it looks good small, or huge. Don't make the logo yourself unless you're a designer. Check out podcastdesigns.com (tell them the School of Podcasting sent you) and there are other services like Kappa 99, 99 Designs, where many artists create your artwork and you select the best. I recently used Kappa99 for my Six Shooter podcast and used their "one time jobs"  (under the More menu) to have my artwork done for $49.

20: 40 Define what your podcast network's purpose is. Define what your network will do for the members of the network.

23:00 How to add a show to your network. Start off with a general show, and then expand out and niche out. Have your criteria in place to help you decide if a podcast fits. For example, Daniel J Lewis only wants clean shows on his network.

26:58 How to add hosts to your network. Glenn and Christopher audition their hosts by bringing them on the podcasts as a guest. Most hosts don't want to work with a brand new show as you are not bringing anything to the network ( they are looking for a win-win situation).

34:15 Create a contract between the network and the hosts. This defines what is expected, how people get paid, what will get you fired, and every other situation you can think of that may happen.  By having these (at times) awkward conversations you avoid really awkward conversations in the future. When people know what will happen if they want to leave, they can plan accordingly, and expectations are set, and you can go through that situation without sacrificing the personal relationship because the business relationship didn't work.

40:36 Paying hosts a percentage of the advertisement (in some cases based on downloads) is a nightmare you want to avoid. Glenn pays his hosts a flat rate. Daniel also bills primarily using a flate rate.

43:26 Glenn has it in his contract that he can edit a show if they say something offensive that does not fit the network's brand.

44:33 Another way to pay the hosts is through a profit sharing program which allows them to keep a larger amount of advertisements that they bring to the network.

46:50 The more shows you add, the more work is involved chasing advertisers, doing paperwork, editing shows.

48:30 If you have too diverse a set of shows, you won't be able to sell ads across your entire network.

50:30 How do you handle the website? Does each show have its own website? Are all the shows under one website? Who is in charge of updating it and managing the backend?

54:54 The positive side of having a network for building community, focusing efforts, and having sponsors that keep coming back.

57:55 Harnessing the power of your audience.

59:45 The benefit to the podcast listener

1:02:38 A Network can be as simple as a page that shows all of your podcasts (such as powerofpodcasting.com )

1:03:51 The Bolden theme from Second Line themes is built for a network. Marcus Couch of the Bulls Podcast uses it for his new Bulls network see http://Bulls.fm He used the WP-all import plugin and has it automatically pulling in everyone’s show by checking the feeds every hour automated.

Should I Join a Podcast Network?

01:04:07

Here are Some Things to Consider When Pondering Joining a Podcast Network:

• Is your show a good fit. In the same way that if you want to be a guest on a show YOU NEED TO DO SOME HOMEWORK
• Are they taking submissions
• Do you have to change media hosts?
  You might lose your stats...
• Do you have to redirect your feed?
  Can you take your feed with you...
• Find someone on the network and ask them about before and after numbers?
• Ask them for the details if you bring a sponsor of your own.
• Is part of the bonus an advertisement rotated on the site? Really?
• Is the platform built on a non-free service?
• Does being on a network help? When cross-promotion is done right sure. I know personally, I've heard or pre-rolls on other shows and never been inspired to check them out. If the host says something that proves they listen, and gives it a stamp of approval, I might.

Conclusion:

Podcast networks that are run like a business are a lot of work

When all of the shows are of the same niche, it helps the network grow faster and may be easier to monetize

Get all the details, all the scenarios in writing takes some planning, and strategic thinking for the future, but can save you headaches down the line.

If your goal is sponsorship, you better brush up on your selling skills.

Don't create your own logo unless you are a graphic designer.

Make sure you have a good fit if you are bringing on a new host, or joining a new network.

Mentioned in This Podcast

If this Then That

Divi Wordpress Theme/Plugin

Bolden Wordpress Podcast Network Theme

Focusrite 2i2 see their Website

Ready To Podcast?

Join the School of Podcasting and get access to:

• Step by Step tutorials from idea to iTunes
• Private Facebook Group
• Live group coaching
• Priority email support (you are never alone

Join The School of Podcasting Today

or work with me and let me be your podcast mentor

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Is Apple the Van Halen of Podcasting?

Today I am joined by Super Joe Pardo who is a podcaster, author, and the man behind Podcast Mid Atlantic. Van Halen is a band that was huge in the 80's. They are a huge Hall of Fame band. Yet they do not communicate with their audience AT ALL. You never really know who is in the band, are they recording, are they touring, etc. They are radio silence and with the new wave of people getting kicked out of Apple, with many people wondering how many downloads does it take to get stats, is Apple the Van Halen of Podcasting?

2:29 Sales won't save your business? What you talkin' bout Joe?

4:45 Big Interview leads to small downloads, why?

10:17 Fixing volume issues when someone is too quiet. See auphonic.com

13:10 Your Studio is on fire, what can you grab? - backup systems like Backblaze

16:44 Napodpomo.org ?

20:36 Recording a year in advance?

25:20 How has podcasting changed in 10 years?

27:03 What phrase does it take to have you lose respect for someone (for them to lose their credibility)

30:03 Dave's Video about New and Noteworthy

33:44 Joe uses the Rode Video Micro to record his video and then strips the audio

34:52 How long until Apple loses their influence

37:56 How many downloads does it take to have stats show in podcastsconnect.apple.com

40:28 an ATR2100 microphone didn't work for a second and it took a reboot to fix

43:30 THANKS TO ALL OF OUR SUPPORTERS

48:45 Emily at Harvard says the content creators need to teach people how to subscribe

50:00 Dave is speaking at DCPodfest

50:54 Does Dave feel constrained working for Libsyn? Do I feel I am limited? (get a free month using the coupon code sopfree at libsyn.com )

54:23 The pursuit of happiness, or the pursuit of fame and fortune.

57:30 Dave dating podcast? That was the original intent of Building a Better Dave

 

Are You Ready to Podcast?

Step by step tutorials

Live group coaching

Priority email support

Private Facebook Group

Join Today 

 

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