Are You Ready To Give Up on Podcasting? Why I Believe What I Believe

Becuase of My Podcast - Rick Seizemore of VRStudio Workforce

 Rick Seizemore from VRStudio Workforce shares how your podcast will help you land guests, and those guests can then point people to your website. Your site then becomes an audio business card that can capture people’s attention. This is what the VR Workforce Studio Podcast Does

 

Is Podcasting A Ponzi Scheme?

I got an email from a friend of mine who has kind of "had it" with podcasting.

He said, " I have recently done some calculations and have come to the conclusion that the hours spent podcasting would be better spent doing other things, like narrating audio books and maybe even some work around the house. I am doing a weekly video show via Skype, being streamed live on YouTube. I use Wirecast to make it look professional, and I have been releasing the audio as a podcast. I stopped the podcast side this week.

I said when I started podcasting a couple of years ago, I would do a serious review at the two-year mark, and have concluded that while I have learned much I will be using for audiobooks, and am glad I did it, to continue would be a waste of time. Here's the part you probably won't agree with:

 

In the 80's Amway came through this area, and a lot of people joined and got hyped up (me included). After a while, it became clear that a lot of people at the top were making money, but it depended on a constant supply of fresh "believers" to fuel their incomes. People who started early were making money, but the thousands below were being Nickle and dimed and were doing nothing but financing those above. It worked as long as everyone believed they could make it.

 

Podcasting today is a similar type of pyramid structure, where everyone who started before 2007 or 2008 are making an income off of the believers below. (I find your motives pure, and I appreciate that.) It is VERY important for those below the median numbers (Around 120 according to Rob), to believe there is no discovery problem. That way they keep paying their $20 a month to Libsyn, buying books, Wordpress plugins, and tools for podcasting and going to conferences.

 

No matter how good your content is, the average basement independent has about 0% chance of ever being heard the first time by hardly anyone who doesn't know them already or is only 1 or 2 degrees separated. This is simply due to saturation.

 

The main people who make it now either are famous already, are starting a full-time business that happens to involve podcasting and has 6 figures to invest, like JLD, or are part of the corporate invasion. There may be an isolated incident here and there where it happens, but it so rare it doesn't bear mentioning. It is simply too late for the average independent show by a person working a full-time job to make an impact beyond a few niche listeners.

 

I was also dismayed to find the same "entrepreneurs," using many of the same books, and the same hype milking the same types of people. There is a sucker born every minute. They find them, use them, discard them, and move one since there are always more suckers on the internet. An example: a well-known personality in podcasting who was putting out yet another book solicited all of us to submit articles for it. We of course, had to buy the book to see if were in it. We weren't. Not one of us. The book had already been written and included older interviews that happened long before he solicited for articles. He simply lied to get us to buy the book. It worked, and we were the suckers. Well, fool me once, shame on you, fool me twice, shame on me.

 

I calculated how many listeners I would have if gained one new one each month, and how many hours I would spend editing and putting out the content I already have from the video show. My conclusion: I hope to retire in 3 years or so.  36 new listeners. Over 600 hours of podcast editing during that time.  BTW, I am not getting 1 new listener a month.

 

Contrast this with the one audio book I have narrated so far. It didn't sell. Only 11 copies so far. I have made $50 from that. What would happen if I spent those 600 hours over the next 3 years doing audio books that don't sell, and get royalties for the next 7 years on each?

 

Allow me to soften this by saying I have always found you and your efforts on behalf of the little guy podcasters to be the most honest and trustworthy of all. Your human-ness and transparency is wonderful, and I would love to spend time with you in person but neither of us have that time to devote to it. Thank you for all you have done and you continue to do for us bottom feeders. POWER TO THE SHRIMP!!

 

My Response

 

In looking at your stuff here would be my comment.

 

I'm not I would've put everything into one stream. I understand the extra cost, but I wouldn't have done it that way. I knew the name of your show and couldn't find it because all of your shows were under the name of the network in iTunes. That is a recipe for failure. It's hard enough to find a show when the name is correct.

 

I'm sure you found putting out so many episodes was a LOT of work. Anyone who starts out and gets no money in return (if that is the goal) means, "lots of work with $0 = burnout."

 

The bottom line (boiling it down) is the same reason I do podcasting over playing in a band. The band is days (months) of work for $50 if I'm lucky. If I practice two hours a week for six months to learn enough songs and do that for year that is 104 hours of practice. But wait, each gig is 4 hours. If we play every other weekend for ten months that is twenty gigs so another eighty hours (184 hours total). Those twenty gigs pay $50 each (20X50 )= 1000.   1000/184 =$5.34 an hour. If I say I "play for free" and remove the 80 hours of performing (and loading gear) that is still $9.64 an hour.

 

I'd rather stay home, not put up with drunks, and save my back and make more (or less) the same kind of money.

 

Some reports that 80%, 90% of businesses don't make it, others say 33% don't make it.

 

When I look at someone like John Lee Dumas he is the poster child for "Yes you can make money with a podcast." In the same way that the Beatles are the "Yes you can make money in music," not everyone with a guitar and long hair is the Beatles.

 

I don't believe there is a discovery problem. There wasn't a discovery problem for the Serial Podcast. Liz Covert at Ben Franklin's World has over 1 million downloads and she only has 100 episodes.  She doesn't have a team.

 

I agree that a ton of podcasts are coming out each week, but when a horse race starts, there are tons of horses coming out of the gate. Someone is going to win.

 

The Recipe of a Successful Podcast

1. Know who your audience is and what they want.

2. Give it to them on a consistent basis

3. Go to where they are (get out from behind the microphone)

4. Make friends with them.

5. Tell them about your podcast.

 

You said, "It is simply too late for the average independent show by a person working a full-time job to make an impact beyond a few niche listeners. " Podcast is only consumed by 30% of the planet. We are just getting warmed up.

 

 

Used in this Episode (in no order )

Hall of Fame Podcaster Godfree from Gamertagradio.com

Jessica Rhodes of Interviewconnections.com

Harry from podcastjunkies.com

Daniel J Lewis from theaudacitytopodcast.com

Ray Ortega from the Podcaster's Studio (courtesy of the Podcast Engineering School)
Erik K Johnson from Podcast Talent Coach
Paul Colligan from the Podcast Industry Report

John Lee Dumas from Eofire.com

Glenn "the Geek" Hebert from Horse Radio Network

Brian from Profitcastuniverse.com
Adam Ragusea from The Pub podcast

Jordan Harbinger from the Art of Charm

Dan Benjamin from http://5by5.tv/podcastmethod

The Wolf's Den Podcast

Eric Fisher from Beyond the ToDo List

Mark from Late Night Internet Marketing

Rob Walch from The Feed Podcast and Today in iOs
Elsie Escobar from She Podcasts
Jessica Kupferman from She Podcasts
Michael Sharky from The Talent Show  
Nick Seuberling http://spnt.tv/ 

Jared Easley and Starve the Doubts ( Check out Stop Chasing Influencers)
George Hrab of the Geologic Podcast

 

See Me Speak

I will appear at the following events

CD Podfest Novmber 5-6 Washing DC http://www.dcpodfest.com/ 

Pofest in Tampa Florida February 2017 See www.podfest.us

Northeast Ohio Podcaster's Meeting see www.neohiopodcasters.com

Ready To Start Your Podcast?

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Do I Split My Topics into Separate Podcasts - Mastering the Tease

Today Dave is joined by the host of the Just the Tip podcast Tim Wohlberg.

2:42 Do I Split  My Topics into Separate Podcasts? from transmissionspodcast.com

11:19 Update from Podcast Mid Atlantic see askthepodcastcoach.com/mapcom for the virtual ticket

17:27 Nails on a Chalkboard to Tim - You Need to Tease Your Audience

Where do you put the tease?  Well a tease is for something that is coming up, so up front and as you go forward.

26:15 Doing a topic over episodes from Kim on onthetablepdocasts.com

31:50 Tim's Because of his podcast?

Thanks to all of our awesome supporters  www.askthepodcastcoach.com/awesome

35:10 Dave pulls the perfect reset (as this is a live show)

36:10 You need to keep your Wordpress website and all of your plugins up to date. Sucuri is good if you get hacked.

Be sure to backup your show. Check out Manage WP

39:00 No You can't play music on your show if you don't have the proper liscense and in some cases your episode will be pulled.

42:10 Podcast Legends from Todd Cochrane interview Brian from Coverville

Music For Makers gives a free track a month

Spreaker has a cool deal with a company called Epidemic

45:17 Behind the Scenes of Being on the Radio

50:35 Revisit the multiple episodes telling one long story question

Start Podcasting Today

Take a course at the School of Podcasting

 

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Do I Split My Topics into Separate Podcasts - Mastering the Tease

Today Dave is joined by the host of the Just the Tip podcast Tim Wohlberg.

2:42 Do I Split Ip My Topics into Separate Podcasts? from transmissionspodcast.com

11:19 Update from Podcast Mid Atlantic see askthepodcastcoach.com/mapcom for the virtual ticket

17:27 Nails on a Chalkboard to Tim - You Need to Tease Your Audience

Where do you put the tease?  Well a tease is for something that is coming up, so up front and as you go forward.

26:15 Doing a topic over episodes from Kim on onthetablepdocasts.com

31:50 Tim's Because of his podcast?

Thanks to all of our awesome supporters  www.askthepodcastcoach.com/awesome

35:10 Dave pulls the perfect reset (as this is a live show)

36:10 You need to keep your Wordpress website and all of your plugins up to date. Sucuri is good if you get hacked. 

Be sure to backup your show. Check out Manage WP

39:00 No You can't play music on your show if you don't have the proper liscense and in some cases your episode will be pulled.

42:10 Podcast Legends from Todd Cochrane interview Brian from Coverville 

Music For Makers gives a free track a month

Spreaker has a cool deal with a company called Epidemic

45:17 Behind the Scenes of Being on the Radio

50:35 Revisit the multiple episodes telling one long story question

Start Podcasting Today

Take a course at the School of Podcasting 

 

Download This Episode!

Awaken Your Confidence - Rachel Smets

Rachel Smets is the author of Awaken Your Confidence and stops by to share some insights into building your confidence. You can find her at Racehsmets.com as well as @rachelsmets and Facebook. and YouTube

We talk about overcoming imposter syndrome, and how telling someone "just start" doesn't work. Here are three things you can do to help boost your confidence:

1. Don't compare yourself to others.
2. Start Small
3. Failure is Feedback

On this Week's taping of the Ask the Podcast Coach show Carlos asked, "how do i become a popular podcaster when i was the most unpopular kid in high school?" to this point to the following people who were not popular in school:

Steven Spielberg says, " “I was a nerd in those days. Outsider, like the kid that played the clarinet in the band and in orchestra, which I did.”"

Taylor Switft says, " I remember when I was in school, the whole reason I started writing songs was because I was alone a lot of the time. I’d sit there in school and I’d be hearing people like, ‘Oh my god, this party that we’re going to is gonna be so awesome on Friday. Everyone’s invited except for Taylor

Charlize Theron - “I didn’t have any boyfriends in high school. I had a massive, massive crush on this one guy. He was a couple of years older than me and I did not exist in his world.

Selena Gomez " “I was bullied every second of every day in elementary and middle school.”

Lady Gaga " “Being teased for being ugly, having a big nose, being annoying. ‘Your laugh is funny, you’re weird, why do you always sing, why are you so into theater, why do you do your make-up like that?’"

Jessica Alba " “I’d eat my lunch in the nurses’ office so I didn’t have to sit with the other girls. Apart from my being mixed race, my parents didn’t have money so I never had the cute clothes or the cool back pack.”"

Cameron Diaz " “I’m a dork! When I was high school, I was a total goon! All the kids used to make fun of me. I was like all skinny and gangly and guys were like no thank you.”

Jennifer Garner - I was a real nerd. I wasn’t the popular one, I was one of those girls on the edge of the group. I never wore the right clothes and I had a kind of natural geekiness. I was in the school band and I think that has a bit of a stigma at the age of 13. If you’d asked me what I wanted to be, I would have said something like a librarian.

Kate Winslet - Winslet was bullied and teased for being chubby. Her nickname at school was Blubber, and she was once even locked in the art cupboard

Miley Cyrus - At school, there was an “Anti-Miley Club” full of “big, tough girls” who were “fully capable of doing [her] bodily harm” and went above and beyond in their bullying pursuit. Cyrus was once locked in a bathroom during class: “They shoved me in. I was trapped. I banged on the door until my fists hurt. Nobody came.” Other incidents included challenging Cyrus to a fight, which only ended when the principal stepped in. And when Cyrus wasn’t being physically abused, she was being teased, with classmates telling her, “Your dad’s a one-hit wonder. You’ll never amount to anything — just like him

President Bill Clinton - As a junior high schooler, he was picked on relentlessly for being a “fat band boy” with bad taste in clothes. He was also known as a band geek.

Michael Phelps - He was taunted for his “sticky-out ears” and lisp, as well as his long arms, which ultimately took him to greatness.

Tom Cruise - His Dad had the family moving a lot to find work. Tom says, " I was always the new kid with the wrong shoes, the wrong accent. I didn’t have the friend to share things with and confide in.” And at each school, he faced the fresh experience over and over again. He was small for his age and easily pushed around."

Walt Disney He was fired by a newspaper editor because, "he lacked imagination and had no good ideas." After that, Disney started a number of businesses that didn't last too long and ended with bankruptcy and failure. He kept plugging along, however, and eventually found a recipe for success that worked.

COMMENTS: 888-563-3228

 

A Podcast Can Be A New Start

When you start a podcast all of the stupid people who didn't know the "true" you are gone, and you can start from scratch. Don't let your past dictate you future. Podcasting has boosted the confidence of many leaders in their field who say the practice of talking into a microphone. It has helped people be better speakers as they are familiar with coming up with presentations.

So jump into the podcasting pool. The water is warm and friendly.

File For Download Only and Other Mistakes Others are Making

If you are using Libsyn.com (if you're not use the coupon code sopfree to get a free month) there is an optoin called "File For Download Only." This is useful for people who have membership sites, or VIP groups and they don't want the general public to have access to the file. The only want certain people to have access. The problem is two very popular consultants are telling their clients to use this all the time, and that is just bad advice. While this works for them (where they have multiple shows, and other outside circumstances) its not a good idea for most. Here is why:

1. If you want to use any of the automation at libsyn, you've somewhat shot your self in the foot
2. If you go back later and want to add this feature it's not easy.

So as you Mom use to say "If Johnny Johnson jumps off a bridge are you?" I ask, "Just because Cliff Ravenscraft uses file for downloads only, doesn't mean you should as well). 

Keep Your Wordpress Website and Plugins Updated

I had a handful of people contact me this week when the name of their podcast changed to "No Title" in iTunes. The reason? They were running an older version of the PowerPress plugin. Now the PowerPress plugin is not bad, but you HAVE TO keep it up to date alone with your Wordpress install. If you don't you are asking, no, BEGGING people to hack you and give you headaches. Then always have a backup of your website. I use Backup creator. I've used Backup Buddy.  I'm looking into ManageWP which just joined Godaddy.

Why I'm Changing the School of Podcasting

I recently changed the School of Podcasting to try a "Scarcity" strategy. To make a long story short, it didn't work for me. I apprecaite all those who wanted to help my business, but as a teacher the one thing I want is eager students. Now when I get them I have to tell them to wait 9in some cases months) until the site reopens. For more details, read this post on my blog

International Podcast Day is September 30th

Check out the Gratitude Award we you can get an award for having a wide variety of Review (Via My Podcast Reviews - free). For more information check out https://internationalpodcastday.com

Ready to Start Podcasting?

Visit www.theschoolofpodcasting.com

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PodcastGloassary-school-of-podcasting.pdf

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Web Hosting For Podcasters - Voice Over Work

2:00 Switching hosting at Host Gator, there are so many hosting types. Does it matter? You can get by with shared hosting, if you have the budget go for the Wordpress hosting. Dave has most of his sites on Host Gator, and the School of Podcasting is on WPEngine but he is thinking of moving back to Host Gator.

9:00 Should I start a Daily show?

It is a large time issue, and get a bunch in the can. Make sure to do a bunch, make sure you have enough content and get some feedback from people. If you miss the day when you batch, you've lost a full week.

15:30 Voice over Insights?

For Dave when he narrated his book for musicians, it was much harder than you think it would be. Some people get paid by the number of sales, other get paid a flat fee.

Mentioned http://www.ireadmyspam.com/

Doing Voiceover is not as easy at it sounds

26:12 Ravi's Rant

Ravi the maker of Digital Access Pass and the host of subscribe.fm did an awesome rant on facebook Read it here

32:10 Wow Content Jen from Congressional Dish has almost 10,000 downloads per epsiode with zero promotion

33:58 History of Alcohol Niche Topic Shots of History podcast

35:58 Doing a show in front of a Live group

Jim says don't try to do all the sound effects etc.

43:40 Should I go to Podcast Events?

48:34 How many downloads of your app? Hundreds

53:56 Gallup Marketing Plan with Podcasting

Jim needs to cost justify the existence of the podcast.

coaching.gallup.com

Strengths finder 2.0 Book

Strengths Based Leadership: Great Leaders, Teams, and Why People Follow

59:00 How do I get into iTunes? (See www.schoolofpodcasting.com/27steps )

Find Dave at www.schoolofpodcasting.com

Find Jim at www.theaverageguy.tv

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Podcast Mid-Atlantic Relfections

Today I'm fresh back from a trip to Podcast Midatlantic where I spoke on a panel about podcasting. On Sunday I had some time before I flew home so Rob Greenlee and I Went to see the Liberty Bell in Independence Hall in Philadelphia. There are some things that learned in this visit that I thought we could apply to podcast.

- When there is no great entertainment, people will flock to ANYTHING. Case in point the Liberty Bell, an old large bell with a giant crack use to go on tour and people would FLOCK to see it. In today's society, the bar is set pretty low in regards to content so you can stand out pretty easy
- The Liberty Bell was flawed. Yet, people came out in droves to see it Did it sound impressive? No, I watched a video, and no it didn't but what it did do was stand for something. People came to the event, but more importantly, wanted to pay tribute to it's ideals. The ideals of the liberty bell is what is strong and stirs emotions. It's not the technology.

The creators of the Liberty Bell has never made a bell so large. It shows, x-rays show how there are cracks throughout the bell (and that's why you won't here it ring) when you ring the bell you only make it worse. The lack of knowledge didn't stop the creators from doing their best. In the end, I'm sure they felt they failed, but by creating something, they gave their audience a gift.

- After a tour of independence hall (where a large amount of the early forming of America occurred), I learned how they all collaborated together to put together the declaration of independence. Article Five of the United States Constitution detailed the two-step process for amending the nation's frame of government. The constitution was put into place on March 4, 1789. If they had waited until it was perfect, the Constitution wouldn't have been adopted t until May 7 1992 (the date of the last amendments). As of 12/2014 approximately 11,539 proposals to amend the Constitution have been introduced in Congress since 1789. The point being you can "Amend" your podcastwhenever you want.

- The bell first cracked when rung after its arrival in Philadelphia, and was twice recast by local workmen John Pass and John Stow, whose last names appear on the bell.  When I was there on 9/11/16 reflecting on 9/11 there were people there all over the world. There are probably millions of bells across the world. Some of them are bigger, sound better, and yet here people flock to see an old broken bell because of what itstood for Liberty.

More Great Take Aways From Podcast Mid Atlantic

I was greeted by Heather from Craflit who presented me with a custom t-shirt that has *psbs and my logo. What does PSBS stand for? Podcasting since before serial. Heather was just as cool in person as she is online. The fact that someone would go out of their way to make me a custom t-shirt was amazing. It these tings that leave me speechless. Heather is a truly amazing person. A mind like hers you don't find often in this world.

Mich O'Neil from the solopreneur hour had a great top for interviewing people. How do you avoid having a seasoned guest come on your show and NOT spew the same lame answers? You put their answers in your introduction. You disarm them. Now they can't reference those "traditional answers" and they have to dig deeper into their bag of answers for something new.

Mark Asquith from podcastwebsites.com took what I've been saying, "Ask your audience what that want" and sharpened it. Ask them what they NEED. Awesome.

Jessica Kupfeman of She Podcasts who help people get sponsors through her www.jkmagency.com showed that people love an underdog. Poor Jess had lost her voice, but we were all pulling for her as she tried to present with her lack of pipes. Her content made up for the lack of tone and quality of voice. This works in person, I'm not sure it would work as a podcast.

Your might have a perspective that nobody else has. On Sunday 9/11/16 I had breakfast with Rob Greenlee from Spreaker, and Heather Ordover from Craftlit. We kind of shared some thoughts on 9/11 as it was the 15 year anniversary. Heather's perspective was like no other I had ever heard in 15 years. Why? Because she lived it. The plane engine from the second plane fell on the roof of her school. At one point, she turned to see the second dust cloud as it covered her. Her husband knew she was in the cloud. He was watching it on TV. You are a unique person. Only you have your history, perspective, and experiences. It gave me goosbumps.

Christian Lee and CJ - What My Son is Learning From Podcasting

Chrisian Lee does a podcast with his 10-year-old son. It's called What are we watching. Chrisitan (a standup comic) was very entertaining and dropped some great knowledge including:

His son is learning how to push on when technology lets your down.

He is getting to talk to celebrities.

Their podcast has lead to some conversations that were needed. They opened the doors to some much-needed conversations.

He is comfortable with technology, and working in his school.

He is building his confidence.

Because of My Podcast: Jim Collison

(Starts at 1:56 )Jim Collison does show for his job (how cool is that). Jim was recently given an award for his work on the podcast (demonstrating that his podcast is making him a more valuable employee), and when Jim goes out to meet his audience he is somewhat swarmed. Congrats to Jim. Dave and Jim do the Ask the Podcast Coach show every Saturday Morning at 10:30 AM EST at www.askthepodcastcoach.com/live

Jim's show for his job are at Http://coaching.gallup.com

Jim also is the man behind the Average Guy Network

Dave Jackson Talking Podcast Success

I appeared on episode 19 of the Podcast Fiend show talking podcast success

Check it out at http://podcastfiend.com/show/19

Podcast Questions?

Call them in 888-563-3228

Get Podcast Consulting

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Content You Can Get Any Place Else with Jennifer Briney of The Congressional Dish Podcast

Today I am excited to have Jen Briney of the Congressional Dish podcast on my show. Jen reads legislature that is going through the house of representatives. She then reports back to you with no slant on democratic or republican slant but more of a intelligence vs moron slant. Her passion to help people understand what is happening right under our noses oozes out of her. Any conversation about politics will make it obvious.

Congressional Dish is so good that at times I have to turn it off. It makes me upset and I need to punch something. Yes, it's that good. Jen also makes it entertaining. While she tries to restrain herself she does have any cursing replaced with the sound of a golf club. This stops her show from being explicit, and adds just a pinch of comedy to the show to keep it light.

Her goal is to have the people use the control we have as American voters and vote these losers out of office. Here are some of the reasons why I wanted Jen on the show.

1. Her success didn't happen over night. She's been doing this for four years.
2. She hasn't been afraid to try new things and new formats
3. She realized that she could do a great show, or go crazy. This meant no reading EVERYTHING. She realizes that if there is no Jen, there is no show. Consequently, the show is better, Jen is better, and we all win.
4. She started with horrible equipment, and later upgraded. She didn't let equipment stop her from launching her podcast
5. She is a great example of taking control of her show, and doing it the way she wants to do it.
6. She shares today that dealing with haters takes long term vision. It's also easier said than done.
7. She wants to have a paywall where she can do more experimental episodes for her die hard fans without potentially costing her new listeners.
8. Her content has lead to getting almost 10,000 downloads per episode - and she's just now starting to promote the show.

We talk a little politics and play a clip that Dave found very funny. As Jen explained it, we all have buttons that can be pushed. A listener wrote to the show and began telling Jen how she could grow the show to a much bigger audience if she would work on "her tone." Well this is something she heard growing up and set her off. She grabbed a microphone and off she went. She liked the raw emotion of the clip and got a lot of support from her audience (When Dave did this he almost got sued).

Check out Congressional Dish at www.congressionaldish.com as we as in iTunes, or download the Congressional Dish iOs App as well as Android App

Because of Her Podcast

Jen has been on the Jessie Ventura show on TV, and she has been asked to speak at Podcast Movement. 

Mentioned In This Show

Please support The Messengers Podcast Documentary. They are sooo close to reaching their crowdfunding goal. Goal chip in a few bucks, and then tell a friend to go to www.supportthemessengers.com

Podcast Consulting

Need some podcast consulting? Book a session at www.schoolofpodcasting.com/schedule sessions start at 15 minutes.

This is show #530 of the School of Podcasting and originated at www.schoolofpodcasting.com

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