Defining a Call To Action

Today we delve into the world of format changes in radio shows and how long to test them, comparing the trial durations with TV shows. We discuss the ins and outs of running podcast ads and the complexities of measuring their effectiveness.

From sharing anecdotes about failed experiments like the ill-fated jingle to recounting the successes of artists like Justin Timberlake, Marky Wahlberg, and members of boy bands who ventured into acting, we explore the intersection of luck, money, and hard work in achieving success. We also spotlight useful podcast tools like PodPage and Ecamm, and debate the future of platforms like StreamYard amid recent acquisitions and staff layoffs.

We touch on the importance of calls to action in your episodes, strategies for engaging your audience on YouTube, and the impact of AI on podcast production. Plus, you'll hear about notable episodes from other popular podcasts and listener experiences with starting their own shows. So, strap in and get ready for insights, advice, and a few laughs along the way as Dave and Jim guide you through another insightful episode of "Ask the Podcast Coach."

Sponsor: PodcastBranding.co

If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

JOIN THE SCHOOL OF PODCASTING
Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee
Go to https://www.schoolofpodcasting.com/coach

Become an Awesome Supporter

Get Bonus Content
Live Group Coaching

www.askthepodcastcoach.com/awesome

or consider a one-time donation.

Mentioned In This Episode

Podpage
www.trypodpage.com

Home Gadget Geeks
www.homegadgetgeelks.com 

The School of Podcasting
www.schoolofpodcasting.com/coach 

Become an Awesome Supporter
www.askthepodcastcoach.com/awesome 

Ecamm
https://supportthisshow.com/ecamm 

Streamyard
https://supportthisshow.com/streamyard 

Riverside
https://supportthisshow.com/riverside 

NoteJoy (Evernote Replacement)
https://supportthisshow.com/notejoy 

Evmux
https://evmux.com/ 

Tubebuddy
https://supportthisshow.com/tubebuddy 

VidIQ
https://supportthisshow.com/vidiq 

Jillian Michaels California Got Too Crazy
https://www.youtube.com/watch?v=kiX8UrJkY5w 

 

Chapters

00:00:00 - Introduction and Welcome
00:00:43 - Community and Guest Appreciation
00:01:28 - Podcast Branding.co (https://www.podcastbranding.co )
00:02:43 - Based On a True Story Podcast (https://www.basedonatruestorypodcast.com )
00:03:19 - Starting a Yapping Podcast
00:07:47 - Solo vs. Dialogue Shows
00:15:42 - Listener Feedback and Engagement
00:26:28 - Call to Action Strategies
00:32:42 - YouTube and AI Innovations 
00:43:13 - Engaging with Negative Comments
00:43:47 - The Challenges of Growing on YouTube
00:44:21 - Dealing with Trolls and Nasty Comments
00:45:13 - The Vulnerability of Content Creators
00:45:27 - Lighthearted Banter and Audience Interaction
00:47:31 - WordPress Themes for Podcasters (https://supportthisshow.com/secondline )
00:48:25 - Exploring PodPage for Podcast Websites (http://www.trypodpage.com )
00:56:02 - StreamYard and the Future of Live Streaming
01:13:53 - The Reality of Podcast Growth
01:25:34 - Final Thoughts and Audience Engagement

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How Elsie Makes a Living Selling Goat Soap

Elsie didn't know she was starting a business when she google make your own soap. 

Click HERE to get more awesome tips about our subject.

 

Mentioned In This Episode

www.libsyn.com

www.pair.com

www.advertisecast.com

Check out Dave's Book at daveswebsite.com/book

 

 

 

 

Check out this episode!

Opinions Matter and Yours Needs to Be Heard

Why are reaction videos so popular? I mean, I can watch or listen to something and have my own reaction? Today I tie this into podcasting and how sharing your opinion can help you build your community. 

I play clips from a show I like, one that drives me nuts, and one that will potentially offend you as it deals with pronouns (which is the whole point - how does it make you feel). 

I also talk about brand safety and how it's not working, and maybe we shouldn't worry about it.

Join the School of Podcasting Community Risk-Free

Are you looking to start your podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. 

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 

Share Your Thoughts

 Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

In and Around Podcasting

Media Round Table

TalkTV Julia Hartley-Brewer

Sounds Profitable Podcasting is the Safest Bet

Power of Podcasting Network

Distorted View Daily

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

 Geologic Podcast - George Hrab

Stacking Benjamins Show

AI Goes to College

Download This Episode!

The Podcast IS the Mountain - Appreciating Podcasting's Opportunities

Today we are joined by Danny Brown head of support at Captivate.fm and we follow along with the chat room. One person wants to know what podcasting leads to, and what is the next big thing? 

Sponsor: PodcastBranding.co

If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co

 

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

 

JOIN THE SCHOOL OF PODCASTING
Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee
Go to https://www.schoolofpodcasting.com/coach

 

Mentioned In This Episode

Podpage
www.trypodpage.com

Home Gadget Geeks
www.homegadgetgeelks.com 

The School of Podcasting
www.schoolofpodcasting.com/coach 

Become an Awesome Supporter
www.askthepodcastcoach.com/awesome 

Danny Brown
https://www.dannypod.com 

Captivate
https://supportthisshow.com/captivate 

Mailerlite
https://supportthisshow.com/mailerlite 

Convert Kit
https://podclick.me/convertkit 

Aweber
https://podcastcoach.aweber.com/ 

Tubebuuddy
https://supportthisshow.com/tubebuddy 

Chapter Markers:

00:00:00 - Introduction and Guest Welcome
00:01:06 - Sponsorship Shoutouts
00:03:29 - The End Game of Podcasting
00:08:21 - Captivate Features and Tips
00:15:56 - Spotify Video Podcasts
00:25:01 - Podcasting Tools and Services
00:38:16 - Monetizing Your Podcast
00:41:52 - Supporting Fellow Creators
00:43:05 - The Podcast Landscape: Active vs. Inactive
00:43:32 - Respecting Different Formats
00:44:37 - Podcasting Statistics and Trends
00:45:25 - The Serious Podcaster's Approach
00:47:19 - Challenges and Persistence in Podcasting
00:48:54 - The Importance of Marketing and Promotion
00:56:33 - Backup Strategies for Podcasters
01:00:25 - Creating Engaging Video Content
01:18:03 - Dealing with Imposter Syndrome
01:24:26 - Conclusion and Upcoming Events

 

This episode was edited via AI in Descript. The chapters were created by AI in Descript.

 

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Growing Your Podcast Starts With WOW Content

How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt. 

I also talk about what GOOGLE thinks is good and what stops us from making WOW content. 

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. 

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 

Share Your Thoughts

Mentioned In This Episode

Join the School of Podcasting Community

Platform: Get Noticed in a Noisy World

Fly on the Wall With Dana Carvey, David Spade, and Jerry Seinfeld
https://www.youtube.com/watch?v=pOLgAFeC9jg

Tom Webster Podcast Movement Keynote
https://youtu.be/Ggy6Bs1FsLI?si=7QD1jz4YSzq07gB7 

Rick Beato and Jim Barner Make Good Records
https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313

Sting on Rock Beato
https://www.youtube.com/watch?v=hkrWxHEnlEs

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Chapter Markers:

00:00:01 - It's Not Just One Thing 
00:01:19 - Opening 
00:01:54 - How Do I Grow?
00:02:33 - Michael Hyatt Advice
https://geni.us/platform-michael-hyatt 
00:03:26 - Characteristics of WOW Content https://geni.us/platform-michael-hyatt 
00:05:18 - Anticipation
00:06:17 - Surprise
00:07:57 - Transcendence
00:08:29 - Clarity
00:08:45 - Evangelism 
00:10:24 - Driveway Moments
00:11:22 - Does AI Deliver WOW Content? https://supportthisshow.com/aiwriter (aff)
00:13:07 - Back to Surprises
00:13:56 - Maybe It's Not Time To Promote Your Show https://geni.us/platform-michael-hyatt 
00:17:23 - It All Comes Back to Word of Mouth https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313 
00:18:01 - Master Your Craft
https://youtu.be/Ggy6Bs1FsLI?si=NBnsEKEkJzKiL9Z0 
00:19:09 - What Does Google Look At?
00:19:10 - Podcast Hot Seat https://www.podcasthotseat.com 
00:19:25 - Experience
00:20:10 - Your Podcast Website https://www.yourpodcastwebsite.com 
00:20:26 - Google E.E.A.T Experience 
00:22:13 - Expertise 
00:24:00 - Authoritativeness 
00:25:07 - AI Writer
https://supportthisshow.com/aiwriter 
00:25:33 - Congressional Dish
https://congressionaldish.com/ 
00:26:11 - Trustworthiness 
00:26:51 - Beiding Your Morals 
00:27:43 - Question of the Month https://www.schoolofpodcasting.com/question 
00:28:41 - Live Appearances https://www.schoolofpodcasting.com/where
00:29:13 - Back to the Basics 
00:30:36 - Tell Us A Little Bit About Yourself 
00:32:17 - Other Ingredients of Good Shows 
00:36:36 - If You Want To Make Money 
00:37:26 - BE AUTHENTIC 
00:38:45 - Artwork Counts 
00:39:45 - Get Consistency Right 
00:40:49 - You Can't Get This Any Place Else 
00:41:35 - Overwhelmed? That's OK 
00:43:01 - What is It Michael? 
00:44:43 - The Mentality of Good Content 
00:46:08 - Monetizing Too Early 
00:47:15 - So Many Crayons! 
00:49:13 - Poor Planning and Execution 
00:49:55 - Lack of Authenticity 
00:50:47 - Quantity Over Quality 
00:51:37 - Failure to Adapt 
00:52:43 - Fear of Criticism 
00:53:38 - Lack of Patience 
00:55:22 - AI In Future Episode 
00:55:56 - Grab Your Crayons! 
00:57:13 - 3 Years to Monetize 

Download This Episode!

Why Start a Podcast? Exploring Purpose and Persistence

I saw this post on Reddit where a person was like, "Why even start?! Nobody makes any money? Maybe I should buy $10,000 in gear?

Um, Yeah, No.

Why do people get married again. Why do we have kids? Let's talk about it. Also what is the difference between listens and downloads?

Sponsor: PodcastBranding.co

If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how much of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

JOIN THE SCHOOL OF PODCASTING
Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee
Go to https://www.schoolofpodcasting.com/coach

Featured Supporter: Keep The Flame Alive (Oympics Podcast)

KEEP the FLAME ALIVE is the podcast for fans of the Olympics and Paralympics. Each week, we share inside stories from athletes, coaches, historians, and gamesmakers you won’t hear anywhere else.
https://flamealivepod.com/ 

 Chapters

00:00:00 Why Start a Podcast? Exploring Purpose and Persistence

00:00:35 Jim's Conference Week Recap

00:03:04 PodcastBranding.co

00:04:21 BasedonaTrueStoryPodcast.com

00:05:25 Jim on Big Podcast

00:09:36 The Cynic Starting a Podcast

00:14:22 The Odds Are Against Us and We Do Them Anyway

00:39:22 Troubleshooting Audio Effects

00:44:42 Advertising - Tpp Many and PreRolls

00:52:18 Earn Your Spots

00:55:21 THANKS FOR YOUR SUPPORT

00:56:59 Keep The Flame Alive Pod

00:58:00 Stats and Streams

01:05:45 Youtube Shownotes

01:10:05 Auto Posting

01:11:30 Are YT Shorts Good?

01:19:08 Dave is Nervous About His Next Episode

Mentioned In This Episode

Podpage
www.trypodpage.com

Home Gadget Geeks
www.homegadgetgeelks.com 

The School of Podcasting
www.schoolofpodcasting.com/coach 

Become an Awesome Supporter
www.askthepodcastcoach.com/awesome 

Podcast Hot Seat
https://www.podcasthotseat.com 

 

Download the Episode!

Podcast Lessons From 400 Episodes with Matt Cundill

Today, we're thrilled to have Matt Cundill of the Sound Off Podcast as our guest. With over 25 years of experience in radio and having embarked on his podcasting journey back in 2016, Matt has reached an incredible milestone with his Sound Off podcast hitting 400 episodes.

In this conversation, we delve into his early challenges, the critical importance of consistency, and the impact of evolving podcasting technology. Matt also shares his insights on hosting platforms, scheduling tools, and the art of podcast interviews. From discussing the differences between traditional radio and podcasting to navigating sponsorships and creative content integration, this episode is packed with valuable tips for budding podcasters.

We'll also touch on the growing role of AI in voice acting, the importance of artwork and video in engaging listeners, and the benefits of podcast transcriptions. Plus, learn about Matt’s podcast network and his unique approach to fostering a community of podcasters through cross promos and collaborative efforts.

Check out Matt's conversation with Dave on episode 400 at
https://www.soundoffpodcast.com/dave-jackson 

Podcast Superfriends

You May Also Like (Podcast Recommendations)

Matt on Facebook

Matt on Linkedin

Matt on Twitter/X

Matt on Instagram

Matt's Podcasting 2.0 Voice Overs

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.

QUESTION OF THE MONTH

Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.

Leave Your Answer at  www.schoolofpodcasting.com/question

Podcast Rewind

Dave on Rocky Mountain Marketing with Katie Brinkley 

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Dave on Rocky Mountain Marketing with Katie Brinkley

Podcast Superfriends

You May Also Like (Podcast Recommendations)

Podcast Hot Seat

Otter Transcriptions

TidyCal (one time lifetime offer) Schedulging tool

Acuity Scheduling

This is episode 934 of the School of Podcasting.

 

 

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The Power of Starting With the End in Mind

You jump into podcasting. You're excited to get going. I helped some folks this week that hadn't thought things through which reminded me that we need to start with the end in mind, and then work backward.

As an Amazon Associate, I earn from qualifying purchases.

Sponsor: PodcastBranding.co

If you need podcast artwork, lead magnets or a full website, podcastbranding.co has you covered. Mark is a podcaster in addition to being an award-winning artist. He designed the cover art for the School of Podcasting, Podcast Rodeo Show, and Ask the Podcast Coach. Find Mark at https://podcastbranding.co

Mugshot: Based on a True Story Podcast

Ever wonder how many of those "Based on a true story" movies are real? Find out at www.basedonatruestorypodcast.com

JOIN THE SCHOOL OF PODCASTING
Join the School of Podcasting worry-free using the coupon code " coach " and save 20%. Your podcast will have you sounding confident, sound great (buying the best equipment for your budget), and have you syndicated all over the globe. There is a 30-day worry-free money-back guarantee
Go to https://www.schoolofpodcasting.com/coach

Mentioned In This Episode

Seven Habits of Highliy Effective People Book
https://geni.us/7-habits-effective 

Buy Me a Coffee
https://www.buymeacoffee.com/davejackson 

Podpage
www.trypodpage.com

Home Gadget Geeks
www.homegadgetgeelks.com 

The School of Podcasting
www.schoolofpodcasting.com/coach 

Become an Awesome Supporter
www.askthepodcastcoach.com/awesome 

How to Ask For Advice Jordan Harbinger
https://www.jordanharbinger.com/how-to-ask-for-advice-deep-dive/ 

Podshow London Discussed (Spotify's Booth)
https://weekly.podnews.net/1538779/15165595-pacific-content-closes-interviews-with-pocket-casts-and-platform-media 

Chapter Markers:

00:00:00 - Introduction and Greetings 
00:00:39 - Credit Card Expiry Woes
00:01:01 - Coffee Subscriptions and Branding
00:01:17 - Podcast Branding and Sponsorships
00:02:48 - Movie Reviews and Historical Accuracy
00:04:43 - Coaching and Consulting Insights
00:06:59 - Starting a Podcast: Essential Tips
00:16:49 - Building and Managing Communities
00:20:14 - Newsletter and Domain Management
00:27:04 - Challenges of Online Communities
00:33:57 - Listener Feedback and Community Vibes
00:34:50 - Publishing a Route 66 Book
00:35:57 - Self-Publishing Tips and Challenges
00:39:02 - ChatGPT and AI Tools for Content Creation
00:43:05 - Eye Contact and Presentation Techniques
00:49:14 - Spotify's Walled Garden at Podcast Show
00:57:32 - YouTube Strategies: Like and Subscribe Debate
01:04:40 - Rich Hay's Journey at Microsoft
01:05:27 - The Demands of Community Management
01:06:05 - Balancing Personal Projects and Work
01:07:54 - Podcasting Breaks and Returns
01:08:53 - Consistency in Podcasting
01:12:27 - Monetizing and Rebranding Podcasts
01:17:16 - Crypto and Digital Payments in Podcasting
01:29:58 - Upcoming Episodes and Final Thoughts

Every week Dave Jackson from the School of Podcasting and Jim Collison from the Average Guy Network answer your podcast questions.
This episode 485 is part of the Power of Podcasting Network

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